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DESIGNING FOR MULTIPLE DEVICESNew York October 8th 2012                             Anna Dahlström                        ...
I’m Anna                                  IA & UX DESIGNER | SWEDISH BUT LONDON BASED                                     ...
AGENDA  1. DEVICE USAGE & PATTERNS  2. IMPLICATIONS FOR UX & DESIGN THINKING  3. BESPOKE MOBILE SITE vs. RESPONSIVE vs. AN...
1. FIRST UP...                                               DEVICE USAGE &                                               ...
DEVICE: a thing defined for a specific purpose or task & which can connect to the internethttp://desktopwallpaper-s.com/19-C...
THE FOUCS OF TODAY    SMARTPHONES | DESKTOP ( TABLETS) - iOS & ANDROIDhttp://desktopwallpaper-s.com/19-Computers/-/Future/
By the end of 2012, the number of mobile-connected devices will exceed the numberof people on earth, and by 2016 there wil...
The average person looks at their phone150 times a day.* * Source: www.textually.org/textually/archives/2012/02/030229.htm...
40% of people use their phone in thebathroom* * Source: http://www.lukew.com/ff/entry.asp?1500www.flickr.com/photos/exlibri...
MOBILE DEVICES ARE                                           USED ANYWHERE                                           & EVE...
USAGE PATTERNS                                                 ACROSS DEVICES                                             ...
POCKET’S STATS                                                                             - DESKTOP                      ...
POCKET’S STATS                                                                              - iPHONE                      ...
POCKET’S STATS                                                                                  - iPAD                    ...
PEAK TIMES•When we get up•On our way to/ just arrived at work•Commuting home•Post dinnerSource: http://readitlaterlist.com...
“MOBILE USERS ARE  RUSHED &  ON THE GO”  THIS IS A MYTHwww.flickr.com/photos/theirmind/5001267661/
A LARGE PROPORTION OF                           USAGE HAPPENS WHEN WE                                   HAVE TIME TO KILL ...
THE SAME TASKS ARE                                            CARRIED OUT ON                                            SM...
Three purchases are made through eBay’s mobile applications every second.* Source: www.juniperresearch.com/reports/mobile_...
2. THIS HAS...                                                   IMPLICATIONS                                             ...
LIMITED DEVICE CAPABILITIES USED TO MEAN LIMITED TASKS E.G. FOCUS ON SEARCH | OPENING HOURS | REVIEWS | MENUwww.flickr.com/...
RESULTED IN MOBILE  SPECIFIC WEBSITES  LESS CONTENT & LINKS BACK TO THE FULL DESKTOP VERSION                            DE...
PEOPLE ARE CLICKING THE  ‘FULL DESKTOP VERSION’ LINK  THERE IS A REASON FOR THATwww.flickr.com/photos/demandaj/7287174776
AN EQUAL &                                                       CONTINUOS                                                ...
3. A CLOSER LOOK AT...                                                       BESPOKE                                      ...
PRIMARY REASONS                                         FOR A BESPOKE                                         MOBILE SITE ...
BEST AVOIDED                                                         IF WE CAN                                            ...
BUT WHY?                                             ” Todays popular devices are                                         ...
THE ALTERNATIVE                                                    IS MESSY & COSTLY                                      ...
CORE CONTENT SHOULD REMAIN THE SAME BUT THE EXPERIENCE SHOULD BE OPTIMISED BOTH IN DISPLAY OF CONTENT & REGARDING USING DE...
MOBILE PRESENCE vs. APP? USE ANALYTICS FOR GUIDANCE MOSTLY DIRECT TRAFFIC POSSIBLE ARGUMENT FOR APP MOSTLY VIA SHARED LINK...
WHETHER TO DO AN APP   OR NOT COMES DOWN TO...   • THE OBJECTIVE (USER & BUSINESS)   • IF THERE ARE SPECIFIC DEVICE CAPABI...
DIFFERENTTYPES OF APPSTHE MAIN TWO TYPESNATIVE APPS (e.g. Instagram)• MOST OPTIMISED USER EXPERIENCE• ACCESS TO DEVICE CAP...
” Money spent developing a pretty but limitediPhone app only benefits...the few, but moneyspent on the website UI would hav...
4. THERE IS SOMETHING                                                      CALLED...                                      ...
“ Design & development should respond to the user’s behaviour & environment based on screen size, platform & orientation. ...
DEFINE  YOUR GRID  & BREAK  POINTS  • USE AS THE BASIS OF      YOUR PAGE LAYOUTS  • CHECKPOINT FOR      MODULE SIZES &    ...
DEFINE YOUR CONTENTSTACKING STRATEGYACROSS DEVICES & ORIENTATION                                                          ...
MOBILE VS. DESKTOP FIRST• START LARGE OR SMALL WHAT EVER WORKS BEST FOR YOU• ABOUT CONTENT, PRIORITISING & CONSIDERING HOW...
THE WEB IS FULL OF EXAMPLES LOOK FOR INSPIRATION & BEST PRACTICE e.g. as shown on the right http://mediaqueri.es/popular/ ...
CONSIDER YOUR NAVIGATION DIFFERENT WAYS OF OPTIMISING WITH DIFFERENT PROS & CONSwww.flickr.com/photos/tim_norris/2789759648
EXCELLENT READ‘RESPONSIVE NAVIGATION PATTERNS’by Brad Frost.*Source: http://bradfrostweb.com/blog/web/responsive-nav-patte...
www.flickr.com/photos/dopey/123646856
5. WHAT ABOUT...                                                                   DOING AN APP?http://www.flickr.com/photo...
APPS ARE                                          FOCUSED & PERSONAL                                          ” Small, dow...
EVERY PLATFORMIS ITS OWNLITTLEWORLDWITH THEIR OWN UIGUIDELINES THATUSERS ARE USED TOwww.flickr.com/photos/gadl/3570118243
NOT ASEASY AS JUSTANDROIDOR iOSFRAGMENTATION ACROSSDIFFERENT VERSIONS &BACKWARDSCOMPATIBILITY SHOULDBE CONSIDEREDwww.flickr...
RELATIVE NUMBER OF ACTIVEANDROID DEVICES RUNNINGA SPECIFIC VERSION                                     Source: http://deve...
EXAMPLE OF ADOPTIONOF NEW iOS VERSION                              Source: http://forums.macrumors.com/showthread.php?t=13...
KEY DIFFERENCES BETWEENDESIGNING FOR ANDROID & iOSANDROID                                                                 ...
iPHONERESOURCESHELP & INSPIRATIONWELL DOCUMENTED
ANDROIDRESOURCESHELP & INSPIRATION A LITTLELESS WELL DOCUMENTED FOREARLIER VERSIONS
iPhone          12:15 PM                                  More BASIC iOS                                                  ...
ANDROIDNAVIGATIONDIFFERENT BETWEENVERSIONS. IN ICE CREAMSANDWICH:NAVIGATION BARFor devices that dont have thehardware keys...
HOW TO TAME THE BEAST?                                YOU LEARN BY DOINGwww.flickr.com/photos/jojoneil/6359536591
6. TIME TO                                                        PRACTICEhttp://www.flickr.com/photos/kalexanderson/630266...
BESPOKE MOBILE                                           SITE vs RESPONSIVE                                           vs A...
MOBILE PRESENCE vs. APP? USE ANALYTICS FOR GUIDANCE MOSTLY DIRECT TRAFFIC POSSIBLE ARGUMENT FOR APP MOSTLY VIA SHARED LINK...
WHETHER TO DO AN APP   OR NOT COMES DOWN TO   • THE OBJECTIVE (USER & BUSINESS)   • IF THERE ARE SPECIFIC DEVICE CAPABILIT...
EXERCISE ONEBESPOKE MOBILESITE vs RESPONSIVE                         HOW WOULD MOST PEOPLE                                ...
BUILDING A                                           RESPONSIVE SITE                                           COMPANY A W...
DEFINE YOUR CONTENTSTACKING STRATEGYACROSS DEVICES & ORIENTATION                                                          ...
EXERCISE TWOBUILDING ARESPONSIVE SITE                                                                                     ...
BUILDING AN APP                                           BASED ON THE CONTENT FOR THE SITE &                             ...
iPhone          12:15 PM                                  More  BASIC iOS                                                 ...
ANDROIDNAVIGATIONDIFFERENT BETWEENVERSIONS. IN ICE CREAMSANDWICH:NAVIGATION BARFor devices that dont have thehardware keys...
EXERCISE THREEBUILDING AN APP                                                             iPhone          12:15 PM        ...
7. TO                                                         SUMMARISEhttp://www.flickr.com/photos/martinteschner/45694959...
DEVICE USAGE &                                            PATTERNS                                            FUTURE DEVIC...
IMPLICATIONS                                            FOR UX &                                            DESIGN        ...
WHEN                                            DO WHAT                                            BESPOKE MOBILE WEBSITE ...
FOR                                            RESPONSIVE                                            DEFINE YOUR GRID &   ...
FOR APPS                                            REMEMBER PLATFORM SPECIFIC                                            ...
8. BEFORE I GO...                                        REMEMBER THATBEFORE I GO REMEMBER THAT...• DESIGNING FOR MULTIPLE...
...IT’S NOT JUST ABOUT                                           THE SMALLER SCREENS                                      ...
IT’S ABOUT                                           THINKING AHEAD                                               PLAN 5 Y...
IT DOESN’T                                             HAVE TO BREAK                                                  THE ...
BE CREATIVE & CHALLENGE WHAT EXISTS TODAY THAT’S WHAT MOVES US FORWARDwww.flickr.com/photos/oter/5090592214
CLOSER & MORE REWARDING COLLABORATION BETWEEN DISCIPLINES & WITH CLIENTSwww.flickr.com/photos/stevendepolo/3378152784
BUT ABOVE ALL... “ We’re not just making pretty  interfaces. We’re actually in the process of  making an environment where...
9. FOR THE ROADSOME TAKEAWAYS                  www.flickr.com/photos/st3f4n/4387291247
PLATFORM   GUIDELINES   http://developer.apple.com/library/ios/   #DOCUMENTATION/UserExperience/   Conceptual/MobileHIG/  ...
PATTERN   LIBRARIES   http://pttrns.com/   http://mobile-patterns.com/   http://www.patternsofdesign.co.uk/   http://   ww...
RESPONSIVEDESIGNhttp://mediaqueri.es/popular/http://www.alistapart.com/articles/responsive-web-design/http://designmodo.co...
Thank you!                                              QUESTIONS?                                                 annadah...
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Designing for multiple devices - GA, New York 08 Oct 2012

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Slides from my class on October 8th 2012 at General Assembly in New York about designing for multiple devices.

ABSTRACT
The rise in mobiles and tablets have changed the way we consume and interact with content, but also the way we design and what we base our design approach on. This class will teach you about the shift in user expectations, behaviour- and consumption patterns and what that means for designing products that will be used on multiple devices. Coming out of it you'll be equipped with guiding principles and tools to tackle the multiple device jungle.

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Transcript of "Designing for multiple devices - GA, New York 08 Oct 2012"

  1. 1. DESIGNING FOR MULTIPLE DEVICESNew York October 8th 2012 Anna Dahlström co-founder byflock www.annadahlstrom.com annadahlstrom
  2. 2. I’m Anna IA & UX DESIGNER | SWEDISH BUT LONDON BASED FREELANCING + WORKING ON A STARTUP LOVES QUOTES & CHALLENGES This is Öresundsbron, the bridge between Sweden & Denmarkwww.flickr.com/photos/dahlstroms/4411448782/
  3. 3. AGENDA 1. DEVICE USAGE & PATTERNS 2. IMPLICATIONS FOR UX & DESIGN THINKING 3. BESPOKE MOBILE SITE vs. RESPONSIVE vs. AN APP 4. RESPONSIVE 5. APPS 6. PRACTICE 7. SUMMARY 8. Q & Awww.flickr.com/photos/flatworldsedge/5151764959/
  4. 4. 1. FIRST UP... DEVICE USAGE & PATTERNSwww.flickr.com/photos/publicenergy/1846375599
  5. 5. DEVICE: a thing defined for a specific purpose or task & which can connect to the internethttp://desktopwallpaper-s.com/19-Computers/-/Future/
  6. 6. THE FOUCS OF TODAY SMARTPHONES | DESKTOP ( TABLETS) - iOS & ANDROIDhttp://desktopwallpaper-s.com/19-Computers/-/Future/
  7. 7. By the end of 2012, the number of mobile-connected devices will exceed the numberof people on earth, and by 2016 there willbe 1.4 mobile devices per capita.* * Source: www.cisco.com/en/US/solutions/collateral/ns341/ns525/ns537/ns705/ns827/white_paper_c11-520862.htmlwww.flickr.com/photos/nasamarshall/6289116940
  8. 8. The average person looks at their phone150 times a day.* * Source: www.textually.org/textually/archives/2012/02/030229.htmwww.flickr.com/photos/jorgeq82/4732700819
  9. 9. 40% of people use their phone in thebathroom* * Source: http://www.lukew.com/ff/entry.asp?1500www.flickr.com/photos/exlibris/2552107635
  10. 10. MOBILE DEVICES ARE USED ANYWHERE & EVERYWHERE ” The best computer is the one you have with you when you want something done. “ - JACOB NIELSENwww.flickr.com/photos/yahnyahn/2996454839
  11. 11. USAGE PATTERNS ACROSS DEVICES “...as devices become more mobile, it’s not only changing where we read, but when. ” - POCKET (formerly Read it Later)www.flickr.com/photos/brandoncwarren/4236278556
  12. 12. POCKET’S STATS - DESKTOP Source: http://readitlaterlist.com/blog/2011/01/is-mobile-affecting-when-we-readwww.flickr.com/photos/brandoncwarren/4236278556
  13. 13. POCKET’S STATS - iPHONE Source: http://readitlaterlist.com/blog/2011/01/is-mobile-affecting-when-we-readwww.flickr.com/photos/brandoncwarren/4236278556
  14. 14. POCKET’S STATS - iPAD Source: http://readitlaterlist.com/blog/2011/01/is-mobile-affecting-when-we-readwww.flickr.com/photos/brandoncwarren/4236278556
  15. 15. PEAK TIMES•When we get up•On our way to/ just arrived at work•Commuting home•Post dinnerSource: http://readitlaterlist.com/blog/2011/01/is-mobile-affecting-when-we-read
  16. 16. “MOBILE USERS ARE RUSHED & ON THE GO” THIS IS A MYTHwww.flickr.com/photos/theirmind/5001267661/
  17. 17. A LARGE PROPORTION OF USAGE HAPPENS WHEN WE HAVE TIME TO KILL COMMUTING, WAITING BUT ALSO AT HOMEhttp://www.flickr.com/photos/hanhutton/320464105/
  18. 18. THE SAME TASKS ARE CARRIED OUT ON SMARTPHONES AS ON DESKTOPS AS DEVICES & EXPERIENCE BECOME MORE OPTIMISED USAGE & TASK EXECUTION IS INCREASINGwww.flickr.com/photos/edduddiee/4307943164
  19. 19. Three purchases are made through eBay’s mobile applications every second.* Source: www.juniperresearch.com/reports/mobile_payments_for_digital_&_physical_goodswww.flickr.com/photos/stuckincustoms/440157748
  20. 20. 2. THIS HAS... IMPLICATIONS FOR UX & DESIGNhttp://www.flickr.com/photos/eyesore9/3206408088/
  21. 21. LIMITED DEVICE CAPABILITIES USED TO MEAN LIMITED TASKS E.G. FOCUS ON SEARCH | OPENING HOURS | REVIEWS | MENUwww.flickr.com/photos/frantaylor/4296536332
  22. 22. RESULTED IN MOBILE SPECIFIC WEBSITES LESS CONTENT & LINKS BACK TO THE FULL DESKTOP VERSION DESKTOP FULL WEBSITE BESPOKE CUT DOWN WEBSITE BESPOKE CUT DOWN WEBSITEhttp://desktopwallpaper-s.com/19-Computers/-/Future/
  23. 23. PEOPLE ARE CLICKING THE ‘FULL DESKTOP VERSION’ LINK THERE IS A REASON FOR THATwww.flickr.com/photos/demandaj/7287174776
  24. 24. AN EQUAL & CONTINUOS EXPERIENCE ACROSS DEVICES THIS EXPECTATION WILL ONLY GROW STRONGERwww.flickr.com/photos/joachim_s_mueller/7110473339
  25. 25. 3. A CLOSER LOOK AT... BESPOKE MOBILE SITES vs. RESPONSIVE SITES vs. APPShttp://www.flickr.com/photos/young_einstein/74097753/
  26. 26. PRIMARY REASONS FOR A BESPOKE MOBILE SITE • REQUIRED FOR THE AUDIENCE • TECHNICAL LIMITATIONS TO CMSwww.flickr.com/photos/st3f4n/3476036180
  27. 27. BEST AVOIDED IF WE CAN IT CAN CAUSE ALL SORTS OF PROBLEMShttp://www.flickr.com/photos/edenandjosh/2892956576/
  28. 28. BUT WHY? ” Todays popular devices are not tomorrows so building something which works on any device is better than building something which works on todays devices “ - COMBINED WISE WORDS FROM @ONEXTRAPIXEL & @TRENTWALTONwww.flickr.com/photos/lastquest/1472794031
  29. 29. THE ALTERNATIVE IS MESSY & COSTLY MAINTAINING DIFFERENT VERSIONS USERS HAVING PROBLEMS FINDING WHAT THEY ARE AFTER (E.G. IN SEARCH)www.flickr.com/photos/ericconstantineau/5618576278
  30. 30. CORE CONTENT SHOULD REMAIN THE SAME BUT THE EXPERIENCE SHOULD BE OPTIMISED BOTH IN DISPLAY OF CONTENT & REGARDING USING DEVICE CAPABILITIESwww.flickr.com/photos/jmtimages/2883279193
  31. 31. MOBILE PRESENCE vs. APP? USE ANALYTICS FOR GUIDANCE MOSTLY DIRECT TRAFFIC POSSIBLE ARGUMENT FOR APP MOSTLY VIA SHARED LINKS MOBILE WEB PRESENCE NEEDED. AN APP ALONE WON’T CUT IT A BIT OF BOTH THEN CONSIDER....www.flickr.com/photos/andwhynot/2946734025
  32. 32. WHETHER TO DO AN APP OR NOT COMES DOWN TO... • THE OBJECTIVE (USER & BUSINESS) • IF THERE ARE SPECIFIC DEVICE CAPABILITIES YOU WANT TO UTILISE • IF OFFLINE READING/USAGE IS REQUIRED • & OF COURSE BUDGETwww.flickr.com/photos/31878512@N06/4704140020
  33. 33. DIFFERENTTYPES OF APPSTHE MAIN TWO TYPESNATIVE APPS (e.g. Instagram)• MOST OPTIMISED USER EXPERIENCE• ACCESS TO DEVICE CAPABILITIES & APIs• BUT REQUIRES PLATFORM SPECIFIC CODE BASEHYBRID (e.g. Facebook)• USE OF HTML5 & JAVASRIPT• WRAPPER TO PROVIDE NATIVE CAPABILITIES• FEWER “VERSIONS” TO MAINTAIN• BUT CAN BE TIME CONSUMING TO CREATE APP LIKE INTERACTIONS• CANT JUST BE WRAPPED. MUST HAVE APP LIKE FUNCTIONALITIES
  34. 34. ” Money spent developing a pretty but limitediPhone app only benefits...the few, but moneyspent on the website UI would have benefittedeveryone “- Gary Marshall on ‘The app trap’ in .net Magaizinewww.flickr.com/photos/cristiano_betta/2909483129
  35. 35. 4. THERE IS SOMETHING CALLED... RESPONSIVE DESIGNhttp://www.flickr.com/photos/paperpariah/4301471586/
  36. 36. “ Design & development should respond to the user’s behaviour & environment based on screen size, platform & orientation. [It’s]...a mix of flexible grids & layouts, images & an intelligent use of media queries. ” - SMASHING MAGAZINEwww.flickr.com/photos/adactio/5818096043
  37. 37. DEFINE YOUR GRID & BREAK POINTS • USE AS THE BASIS OF YOUR PAGE LAYOUTS • CHECKPOINT FOR MODULE SIZES & VARIANTS • FIXED OR FLUID COLUMNS • DEFINES HOW CONTENT WILL BEHAVE ACROSS DEVICEShttp://foundation.zurb.com/docs/layout.php
  38. 38. DEFINE YOUR CONTENTSTACKING STRATEGYACROSS DEVICES & ORIENTATION Mobile 1 2 Header“ Content needs to be Logo 3 Navchoreographed to Desktop & Tablet 4 Bath section intro 5 Adensure the intended 1 Logo 2 Headermessage is preserved 4 Bath section intro 5 Ad 6on any device and at Types of baths 3 Navany width ” 6 Types of baths 7 Related 7 products Related products- TRENT WALTON 8 Store locator 9 Tools 8 Store 9 Tools locator 10 10 Footer Footer
  39. 39. MOBILE VS. DESKTOP FIRST• START LARGE OR SMALL WHAT EVER WORKS BEST FOR YOU• ABOUT CONTENT, PRIORITISING & CONSIDERING HOW IT WILL WORK ACROSS DEVICESMOBILE VS. DESKTOP FIRST• START LARGE OR SMALL WHAT EVER WORKS BEST FOR YOU• ABOUT CONTENT, PRIORITISING & CONSIDERING HOW IT WILL WORK ACROSS DEVICES
  40. 40. THE WEB IS FULL OF EXAMPLES LOOK FOR INSPIRATION & BEST PRACTICE e.g. as shown on the right http://mediaqueri.es/popular/ BUT DON’T BE AFRAID TO CHALLENGE OR COME UP WITH SOMETHING... BETTER.http://mediaqueri.es/popular/
  41. 41. CONSIDER YOUR NAVIGATION DIFFERENT WAYS OF OPTIMISING WITH DIFFERENT PROS & CONSwww.flickr.com/photos/tim_norris/2789759648
  42. 42. EXCELLENT READ‘RESPONSIVE NAVIGATION PATTERNS’by Brad Frost.*Source: http://bradfrostweb.com/blog/web/responsive-nav-patterns
  43. 43. www.flickr.com/photos/dopey/123646856
  44. 44. 5. WHAT ABOUT... DOING AN APP?http://www.flickr.com/photos/tomitapio/4053123799/in/photostream/
  45. 45. APPS ARE FOCUSED & PERSONAL ” Small, downloadable chunks of software, they give people access to information in a neatly packaged format “ - Apps on tap, The Economist Oct 8th 2011www.flickr.com/photos/elwillo/5247084642
  46. 46. EVERY PLATFORMIS ITS OWNLITTLEWORLDWITH THEIR OWN UIGUIDELINES THATUSERS ARE USED TOwww.flickr.com/photos/gadl/3570118243
  47. 47. NOT ASEASY AS JUSTANDROIDOR iOSFRAGMENTATION ACROSSDIFFERENT VERSIONS &BACKWARDSCOMPATIBILITY SHOULDBE CONSIDEREDwww.flickr.com/photos/nrkbeta/3906687294/in/photostream
  48. 48. RELATIVE NUMBER OF ACTIVEANDROID DEVICES RUNNINGA SPECIFIC VERSION Source: http://developer.android.com/about/dashboards/index.htmlwww.flickr.com/photos/blakespot/4773693893
  49. 49. EXAMPLE OF ADOPTIONOF NEW iOS VERSION Source: http://forums.macrumors.com/showthread.php?t=1347559&forceMobile=1www.flickr.com/photos/blakespot/4773693893
  50. 50. KEY DIFFERENCES BETWEENDESIGNING FOR ANDROID & iOSANDROID iOSFRAGMENTATION Design CONSISTENCYDIFFERENT FOR DIFFERENT VERSIONS & UI elements & CONSISTENCY BETWEENHANDSETS principles VERSIONS & HANDSETSSLOWER IMPLEMENTATION & UPTAKE Version adoption QUICK ADOPTION OF NEWOF NEWER VERSIONS VERSIONSHANDLED WITH EITHER SYSTEM BACK Back navigation BACK BUTTONBUTTON (EARLIER VERSIONS) OR BACK& UP BUTTONS (LATEST VERSION)OPTIONS MENU USED TO HOUSE APP SETTINGS BUTTON OR MORE TO Settings etc. ACCESS APP WIDE SETTINGS &WIDE SETTINGS & INFORMATION INFORMATIONwww.flickr.com/photos/nrkbeta/3906687294/in/photostream
  51. 51. iPHONERESOURCESHELP & INSPIRATIONWELL DOCUMENTED
  52. 52. ANDROIDRESOURCESHELP & INSPIRATION A LITTLELESS WELL DOCUMENTED FOREARLIER VERSIONS
  53. 53. iPhone 12:15 PM More BASIC iOS Customise APP NAME IMG Item NAVIGATION IMG Item IMG Item IMG Item CONSISTENT ACROSS IMG Item VERSIONS Content area IMG Item IMG Item NAVIGATION BAR IMG Item Enables navigation through the app IMG hierarchy. Holds the back button, Home Item Item Item More controls for managing screen content & the title of the screen. Home Item Item Item More BACK BUTTON Should always take the user one step back from where they came from & be descriptive. TAB BAR Can often be customised. Holds the main sections of the app. ‘MORE’ TAB BAR ITEM Used to hold & provide access to all other sections of the app that don’t fit in the tab bar.Source: http://developer.android.com/design/patterns/new-4-0.html
  54. 54. ANDROIDNAVIGATIONDIFFERENT BETWEENVERSIONS. IN ICE CREAMSANDWICH:NAVIGATION BARFor devices that dont have thehardware keys. Holds Back, Homeand RecentsACTION BARHolds the most important action buttons foryour app (3 + overflow menu)UP VS. BACK BUTTONThe Up button is used to navigate up one levelbased on the hierarchical structure of the site.Back is used to navigate back one step fromwhere you came from & as such works inreverse chronological order.Source: http://developer.android.com/design/patterns/new-4-0.html
  55. 55. HOW TO TAME THE BEAST? YOU LEARN BY DOINGwww.flickr.com/photos/jojoneil/6359536591
  56. 56. 6. TIME TO PRACTICEhttp://www.flickr.com/photos/kalexanderson/6302660289/
  57. 57. BESPOKE MOBILE SITE vs RESPONSIVE vs AN APP CONSIDER THE FOLLOWING SITUATION OR USE A PROJECT OF YOUR OWN: In preparation for the Christmas season 2012 EXERCISE ONE Company A wants to create the ultimate Christmas guide to New York City. What do you recommend in terms of their presence, particularly mobile & why? 10 MINUTESwww.flickr.com/photos/jojoneil/6359536591
  58. 58. MOBILE PRESENCE vs. APP? USE ANALYTICS FOR GUIDANCE MOSTLY DIRECT TRAFFIC POSSIBLE ARGUMENT FOR APP MOSTLY VIA SHARED LINKS MOBILE WEB PRESENCE NEEDED. AN APP ALONE WON’T CUT IT A BIT OF BOTH THEN CONSIDER....www.flickr.com/photos/andwhynot/2946734025
  59. 59. WHETHER TO DO AN APP OR NOT COMES DOWN TO • THE OBJECTIVE (USER & BUSINESS) • IF THERE ARE SPECIFIC DEVICE CAPABILITIES YOU WANT TO UTILISE • IF OFFLINE READING/USAGE IS REQUIRED • & OF COURSE BUDGETwww.flickr.com/photos/31878512@N06/4704140020
  60. 60. EXERCISE ONEBESPOKE MOBILESITE vs RESPONSIVE HOW WOULD MOST PEOPLE ACCESS IT?vs AN APP • MOSTLY DIRECT TRAFFIC POSSIBLE ARGUMENT FOR APPCONSIDER THE FOLLOWING • MOSTLY VIA SHARED LINKS MOBILE WEB PRESENCE NEEDED.SITUATION OR USE A PROJECT OF AN APP ALONE WON’T CUT ITYOUR OWN:In preparation for the Christmas season CONSIDER...2012 Company A wants to create theultimate Christmas guide to New York City. • THE OBJECTIVE (USER & BUSINESS)What do you recommend in terms of • IF THERE ARE SPECIFIC DEVICEtheir presence, particularly mobile & why? CAPABILITIES YOU WANT TO UTILISE • IF OFFLINE READING/USAGE IS10 MINUTES REQUIRED • & OF COURSE BUDGETwww.flickr.com/photos/jojoneil/6359536591
  61. 61. BUILDING A RESPONSIVE SITE COMPANY A WANTS TO INCLUDE THE FOLLOWING ON THEIR SITE: • Event calendar • Christmas focused maps • Day planner & search • Basic travel search • Itineraries suggestions • Ad spaces & offers PART 1 EXERCISE TWO Pick either mobile or desktop & do a rough sketch of what the home page should contain & how the content should be prioritised. Where you see appropriate include a reference to where imagery should be used. PART 2 Using content stacking methodology define how the content should be prioritised on desktop and mobile.www.flickr.com/photos/jojoneil/6359536591 15 MINUTES
  62. 62. DEFINE YOUR CONTENTSTACKING STRATEGYACROSS DEVICES & ORIENTATION Mobile 1 2 Header“ Content needs to be Logo 3 Navchoreographed to Desktop & Tablet 4 Bath section intro 5 Adensure the intended 1 Logo 2 Headermessage is preserved 4 Bath section intro 5 Ad 6on any device and at Types of baths 3 Navany width ” 6 Types of baths 7 Related 7 products Related products- TRENT WALTON 8 Store locator 9 Tools 8 Store 9 Tools locator 10 10 Footer Footer
  63. 63. EXERCISE TWOBUILDING ARESPONSIVE SITE Mobile 1 2 HeaderCOMPANY A WANTS TO INCLUDE THE Logo 3FOLLOWING ON THEIR SITE: Nav 4• Event calendar • Christmas focused maps Desktop & Tablet Bath 5 section Ad • Basic travel search intro• Day planner & search• Itineraries suggestions • Ad spaces & offers 1 Logo 2 Header 4 5PART 1 6 Bath section intro Ad Types of baths 3Pick either mobile or desktop & do a rough sketch of Navwhat the home page should contain & how thecontent should be prioritised. Where you see 6 Types of baths 7 Related 7appropriate include a reference to where imagery 8 Store products Related products locatorshould be used. 9 Tools 8 Store 9 Tools locatorPART 2 10 Footer 10 FooterUsing content stacking methodology define how thecontent should be prioritised on desktop and mobile.15 MINUTESwww.flickr.com/photos/jojoneil/6359536591
  64. 64. BUILDING AN APP BASED ON THE CONTENT FOR THE SITE & WHAT YOU KNOW ABOUT CHRISTMAS IN NEW YORK CONSIDER WHAT WOULD BE SUITABLE FOR AN APP: • Event calendar • Christmas focused maps • Day planner & search • Basic travel search • Itineraries suggestions • Ad spaces & offers PART 1EXERCISE THREE Define the main sections your app would have. PART 2 Looking at the navigation how would you structure this if you were to do an iOS app & an Android app? Focus on the Tab bar items respectively Action bar items & what would go in the ‘More’ respectively ‘Overflow menu’.www.flickr.com/photos/jojoneil/6359536591 15 MINUTES
  65. 65. iPhone 12:15 PM More BASIC iOS Customise APP NAME IMG Item NAVIGATION IMG Item IMG Item IMG Item CONSISTENT ACROSS IMG Item VERSIONS Content area IMG Item IMG Item NAVIGATION BAR IMG Item Enables navigation through the app IMG hierarchy. Holds the back button, Home Item Item Item More controls for managing screen content & the title of the screen. Home Item Item Item More BACK BUTTON Should always take the user one step back from where they came from & be descriptive. TAB BAR Can often be customised. Holds the main sections of the app. ‘MORE’ TAB BAR ITEM Used to hold & provide access to all other sections of the app that don’t fit in the tab bar.Source: http://developer.android.com/design/patterns/new-4-0.html
  66. 66. ANDROIDNAVIGATIONDIFFERENT BETWEENVERSIONS. IN ICE CREAMSANDWICH:NAVIGATION BARFor devices that dont have thehardware keys. Holds Back, Homeand RecentsACTION BARHolds the most important action buttons foryour app (3 + overflow menu)UP VS. BACK BUTTONThe Up button is used to navigate up one levelbased on the hierarchical structure of the site.Back is used to navigate back one step fromwhere you came from & as such works inreverse chronological order.Source: http://developer.android.com/design/patterns/new-4-0.html
  67. 67. EXERCISE THREEBUILDING AN APP iPhone 12:15 PM More Customise APP NAME IMG Item IMG ItemBASED ON THE CONTENT FOR THE SITE & IMG ItemWHAT YOU KNOW ABOUT CHRISTMAS IN IMG ItemNEW YORK CONSIDER WHAT WOULD BE IMG ItemSUITABLE FOR AN APP: Content area IMG Item• Event calendar • Christmas focused maps IMG Item• Day planner & search • Basic travel search IMG Item• Itineraries suggestions • Ad spaces & offers IMG Home Item Item Item MorePART 1 Home Item Item Item MoreDefine the main sections your app would have.PART 2Looking at the navigation how would youstructure this if you were to do an iOS app & anAndroid app? Focus on the Tab bar itemsrespectively Action bar items & what would go inthe ‘More’ respectively ‘Overflow menu’.15 MINUTESwww.flickr.com/photos/jojoneil/6359536591
  68. 68. 7. TO SUMMARISEhttp://www.flickr.com/photos/martinteschner/4569495912/
  69. 69. DEVICE USAGE & PATTERNS FUTURE DEVICES The number of different devices will only grow & we don’t know what’s coming. USED EVERYWHERE & ANYWHERE And we’re not only using them on the go but increasingly when we have some downtime including the sofa. USE OF MOBILE DEVICES Our use of mobile devices iswww.flickr.com/photos/thecaucas/2597813380 increasingly replicating that of desktop.
  70. 70. IMPLICATIONS FOR UX & DESIGN THINKING AN EQUAL & CONTINUOUS EXPERIENCE ACROSS DEVICES As they & the services we use become more sophisticated & optimised we expect more from them. KEEP THE CORE BUT OPTIMISE Consider the limitations but also the opportunities with mobile devices.www.flickr.com/photos/thecaucas/2597813380
  71. 71. WHEN DO WHAT BESPOKE MOBILE WEBSITE Try to avoid it but do it if necessary RESPONSIVE & ADAPTIVE DESIGN The most device & future adaptive approach right now. Use if possible. But challenge content delivery. APP Use if you require offline reading/ functionality & access to device capabilities. Base which type on objectives & stats.www.flickr.com/photos/thecaucas/2597813380
  72. 72. FOR RESPONSIVE DEFINE YOUR GRID & BREAKPOINTS This is the backbone of responsive design & content choreography. DON’T FORGET THE NAVIGATION Consider the pros & cons of different methods. TEST & COLLABORATE This is new grounds & we’re all learning so work together & test aswww.flickr.com/photos/thecaucas/2597813380 you go.
  73. 73. FOR APPS REMEMBER PLATFORM SPECIFIC GUIDELINES Adhering to them will make your app easier to use. CONSIDER BACKWARDS COMPATIBILITY Not everyone will be on the latest version. Ensure you cater for the majority. CONSULT THE INTERNET There are a number of great resources for knowledge & inspiration. Use them.www.flickr.com/photos/thecaucas/2597813380
  74. 74. 8. BEFORE I GO... REMEMBER THATBEFORE I GO REMEMBER THAT...• DESIGNING FOR MULTIPLE DEVICES IS NOT JUST ABOUT THE SMALLER SCREENS • IT’S ALSO ABOUT THE LARGER ONES • & IT’S ABOUT THINKING AHEAD • & ABOUT BEING CLEVER IN WHAT WE DOwww.flickr.com/photos/publicenergy/1846375599
  75. 75. ...IT’S NOT JUST ABOUT THE SMALLER SCREENS BUT ALSO THE BIG ONESwww.flickr.com/photos/jolives/2889944573/
  76. 76. IT’S ABOUT THINKING AHEAD PLAN 5 YEARS AHEAD WITH “FUTURE PROOFING” IN MINDwww.flickr.com/photos/jolives/2889944573/
  77. 77. IT DOESN’T HAVE TO BREAK THE BANK BESIDES CONSIDER LOST CUSTOMERS & MAINTAINING MULTIPLE VERSIONShttp://www.flickr.com/photos/gi/5537770007/
  78. 78. BE CREATIVE & CHALLENGE WHAT EXISTS TODAY THAT’S WHAT MOVES US FORWARDwww.flickr.com/photos/oter/5090592214
  79. 79. CLOSER & MORE REWARDING COLLABORATION BETWEEN DISCIPLINES & WITH CLIENTSwww.flickr.com/photos/stevendepolo/3378152784
  80. 80. BUT ABOVE ALL... “ We’re not just making pretty interfaces. We’re actually in the process of making an environment where we’ll spend most of our time, for the rest of our lives. We’re the designers.We’re the builders. What do we want that environment to feel like? What do we want to feel like. ” - Wilson Minorhttp://www.flickr.com/photos/funch/4679422945/
  81. 81. 9. FOR THE ROADSOME TAKEAWAYS www.flickr.com/photos/st3f4n/4387291247
  82. 82. PLATFORM GUIDELINES http://developer.apple.com/library/ios/ #DOCUMENTATION/UserExperience/ Conceptual/MobileHIG/ UIElementGuidelines/ UIElementGuidelines.html http://mrgan.tumblr.com/post/ 10492926111/labeling-the-back-button http://developer.android.com/design/ index.htmlwww.flickr.com/photos/st3f4n/4387291247
  83. 83. PATTERN LIBRARIES http://pttrns.com/ http://mobile-patterns.com/ http://www.patternsofdesign.co.uk/ http:// www.mobiledesignpatterngallery.com/ mobile-patterns.php http://www.androidpatterns.com/ http://androidpttrns.com/www.flickr.com/photos/st3f4n/4387291247
  84. 84. RESPONSIVEDESIGNhttp://mediaqueri.es/popular/http://www.alistapart.com/articles/responsive-web-design/http://designmodo.com/responsive-design-examples/http://jamus.co.uk/demos/rwd-demonstrations/http://bradfrostweb.com/blog/web/responsive-nav-patterns/http://www.gridsetapp.com/http://grid.mindplay.dkhttp://goldengridsystem.com/http://foundation.zurb.com/docs/layout.php www.flickr.com/photos/st3f4n/4387291247
  85. 85. Thank you! QUESTIONS? annadahlstrom annadahlstrom www.annadahlstrom.comwww.flickr.com/photos/dahlstroms/4411448782/
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