www.flickr.com/photos/jmsmith000/3169546564
!
!
Designing better
UX deliverables
by Anna Dahlström | @annadahlstrom

Cambr...
My name is Anna and today we’re
going to talk about:
!
•How to adapt and sell your UX deliverable to the
reader (from clie...
Happy clown via Shutterstock
Only joking.
That’s not what this 

presentation will look like
If it did, I wouldn’t blame you

if you looked like this
www.flickr.com/photos/dm-set/4200811849
What is 

so bad with this?
www.flickr.com/photos/dm-set/4200811849
First of all, it makes you

want to do this
It’s really 

hard to read
No
breathing
spacing
..and so much to read
Lack of text
indent &
alignment
It contains
unnecessary detail
It’s too
wordy
It’s most likely what
I’ll say anyway
It just

doesn’t sell it
“Seriously?!”
“Lazy!”“This
lady just
doesn’t
care”
“This will be 1 hour I’ll
never get back of my...
Today we’ll look at...
1. A bit of background
2. Adapting to the reader, project & situation
3. Good examples
4. Guiding p...
2007 
I started working agency side
www.flickr.com/photos/22032337@N02/7427822420
Much faster pace 

than what I was used to
www.flickr.com/photos/jorgeq82/4732700819
From one to many clients 

& projects, at the same time
From tax applications to 

campaigns & large website redesigns
www.flickr.com/photos/9731367@N02/6988157282 www.flickr.com...
Strategic 
thinking & communication 



Selling 
my work became very important
+
Creative 
approach to UX deliverables


Open 
with less set templates
+
Many 
talented people
www.flickr.com/photos/stickkim/7491816206
Creative, communicative, & visually pleasing
documents were a breeze for them
www.flickr.com/photos/31878512@N06/4941767047
They made 

clients & internal people smile
www.flickr.com/photos/snugglepup/4320372145
For me... 

it took time
www.flickr.com/photos/martinaphotography/7051511189
Advancing my 

wireframing skills was easy
www.flickr.com/photos/sshb/3831637764
Less so with the 

strategic experience design documents
www.flickr.com/photos/msittig/610572129
I had to find 

my own style
Weekly 
one to ones
www.flickr.com/photos/deathtogutenberg/6784150372
Critique, walk-throughs & tips 

was the best thing for my development
www.flickr.com/photos/17207222@N02/5601758478
That & experimenting

until I found my style
www.flickr.com/photos/31878512@N06/4945216951/in/photostream
Since then I’ve made clients & internal
stakeholders & team m...
www.flickr.com/photos/martinteschner/4569495912
Though that’s not what it’s about, 

it was & continues to be one importan...
www.flickr.com/photos/ittybittiesforyou/3879998804
Championing IA & UX internally as 

well as with clients was a big part...
It still is: the value of UX, 

collaboratively working & being involved from
start to finish is not a given everywhere
ww...
www.flickr.com/photos/jox1989/5143301136
Whoever our work is for, 

we always need to sell it
How much we need to put into it
How we need to sell it
To whom we need to sell it
!
this all varies
www.flickr.com/photos/suttonhoo22/2070700035
That’s what we’re 

going to be looking at today
2. Adapting to the
reader, project & situation
We all know that 

what we do adds value…
www.flickr.com/photos/31878512@N06/4623931527
We recommend 

an approach & what to do
Image via Shutterstock
Convincing others isn’t 

always that easy
www.flickr.com/photos/torbein/5121357362
Which can result

in these kind of situations
www.flickr.com/photos/ansik/205993142
Not enough budget Brought in too late
...
www.flickr.com/photos/jmsmith000/3169546564
“ You need to understand where your peers in
other disciplines are coming from...
Where we work
Who the deliverable is for
Why we do it
How it’s going to be used
!
impacts how to approach it
www.flickr.com/photos/helga/3952984450
I asked a few people

in different roles what they considered
key with good UX deli...
www.flickr.com/photos/jmsmith000/3169546564
“ You need to produce a deliverable that meets the
needs of the audience it's ...
www.flickr.com/photos/jmsmith000/3169546564
“ A good UX deliverable clearly communicates its
purpose and what it’s trying ...
www.flickr.com/photos/jmsmith000/3169546564
“ It’s not something created for the sake of it. One
of the reasons we don’t d...
www.flickr.com/photos/ivanclow/4260762246
One immediate 

conclusion can be made
Client side is different from having clients
www.flickr.com/photos/jmsmith000/3169546564
“ In the past I’d look for reams of documents going
into great detail, but as ...
www.flickr.com/photos/jmsmith000/3169546564
“ Instead we should be wireframing in code using a
responsive framework so tha...
www.flickr.com/photos/ivanclow/4260762246
Second conclusion: 

approaches & what’s needed differ 

between companies
www.flickr.com/photos/helga/3952984450
I asked Alex: 

“Would you agree though that the above works a lot
better if the te...
Yes 
totally agree
www.flickr.com/photos/ivanclow/4260762246
Third conclusion: 

what inhouse developers need is 

different from if the buil...
www.flickr.com/photos/jmsmith000/3169546564
“ Rule for my team: I don’t care what you create or
how you create it, but it ...
www.flickr.com/photos/jmsmith000/3169546564
“ UX is about delivery, not deliverables. So the
best design artefacts are the...
www.flickr.com/photos/jmsmith000/3169546564
“ That being said, there are VERY RARE occasions
when creating a nice looking ...
www.flickr.com/photos/ivanclow/4260762246
Forth conclusion: 

it’s not about pretty documents, 

but about adding value
www.flickr.com/photos/jmsmith000/3169546564
“ Make them f****** appropriate
Practitioners love to pretend that they only n...
www.flickr.com/photos/jmsmith000/3169546564
“ The truth is you need to communicate to lots of
different people at lots of ...
www.flickr.com/photos/martinteschner/4569495912
As we know, 

not every client is the same
www.flickr.com/photos/jdhancock/4354438814
From two dear ones, 

who have been both colleagues & clients
www.flickr.com/photos/jmsmith000/3169546564
“ The best UX works collaboratively and considers
the whole customer journey/e...
www.flickr.com/photos/jmsmith000/3169546564
“ Good UX should demonstrate enough for
stakeholders to understand the essenti...
www.flickr.com/photos/jmsmith000/3169546564
“ A good piece of UX has a narrative and clearly
tells a story, or at least pa...
www.flickr.com/photos/grimsanto/751075283/photos/carlosfpardo/6791950592
Last but not least, 

we wouldn’t have anything 
...
www.flickr.com/photos/jmsmith000/3169546564
“ The best deliverables for a writer evidence a really
close understanding of ...
3. Good examples
Personas & pen portraits 

www.flickr.com/photos/cannedtuna/4852756417
Persona 

http://ucgd.com.au/course/wp-content/uploads/2013/03/personas-4.jpg
http://rolandsmart.com/wp-content/uploads/2012/12/involver_personas5.jpg
Customer Experience Map 

www.flickr.com/photos/_dchris/8524084981
www.flickr.com/photos/brandonschauer/3363169836
http://adaptivepath.com/uploads/documents/RailEurope_AdaptivePath_CXMap_FINAL.pdf
http://www.ux-lady.com/wp-content/uploads/2013/03/time-line-exp-map-2.jpg
User flows & journeys

www.flickr.com/photos/hperticarati/6930388917
www.flickr.com/photos/kaioshin/8357538337
http://www.pinterest.com/pin/91197961177122538/
www.flickr.com/photos/kaioshin/8357538337
http://www.pinterest.com/pin/524739794052913003/
Flow diagram
www.flickr.com/photos/davidex/6447938785
www.flickr.com/photos/vfsdigitaldesign/5432269858
http://uirockstar.com/images/portfolio/flows/large/user-flow.jpg
www.flickr.com/photos/hperticarati/6930388917
Screen flow diagrams
http://wireframes.linowski.ca/tag/user-flow/
http://www.pinterest.com/pin/86553624061888278/
http://www.pinterest.com/pin/362328732491935123/
http://www.pinterest.com/pin/476889048012318506/
www.flickr.com/photos/inpivic/5205918163/
Sitemaps 

http://www.pinterest.com/pin/48202658483022262/
http://www.pinterest.com/pin/444449056947721271/
www.flickr.com/photos/laurajo/3893912478
www.flickr.com/photos/hirt/5553421982/
Wireframes 

http://www.pinterest.com/pin/340514421795911931/
http://www.pinterest.com/pin/129760032987662056/
www.flickr.com/photos/activeside/2192411612
http://uxmag.com/sites/default/files/uploads/evanswireframing/globalcruise5.png
http://dribbble.com/shots/967188-User-flow-iphone-app
4. Guiding principles
with DOs & DON’Ts
www.flickr.com/photos/withassociates/3795212591
First 
THE DOs
• make documents skimmable & easy to read
• remove fluff & get to the point
• pullout key points & actions
• add some deli...
www.flickr.com/photos/martinteschner/4569495912
Every reader has given you their time. 

Make the most of it & don’t waste...
www.flickr.com/photos/pinkpurse/5355919491
• always include page titles
• usevisualcues for what you reference in annotati...
www.flickr.com/photos/pinkpurse/5355919491
• aredthread is crucial & makes your work more engaging
• consistency in number...
www.flickr.com/photos/martinteschner/4569495912
Though it (mostly) should be, 

it won’t always be YOU presenting YOUR work
www.flickr.com/photos/jmsmith000/3169546564
“ Narrative is the key thing. A person needs to be
able to tell a good story a...
www.flickr.com/photos/pinkpurse/5355919491
• use stencils & avoid continuously creating from scratch
• keep assets organis...
www.flickr.com/photos/pinkpurse/5355919491
• setup&automate document info (logos, page numbers, titles, version, file loca...
www.flickr.com/photos/pinkpurse/5355919491
• appliesto verbal presentation & walkthrough
• aswell as visual presentation &...
www.flickr.com/photos/jmsmith000/3169546564
“ UX is a critical part of any project but you'll often
find that clients some...
www.flickr.com/photos/pinkpurse/5355919491
• helpsdraw the user’s eye & guide the reader to what matters
• useful for grou...
www.flickr.com/photos/withassociates/3795212591
And 
THE DON’Ts
www.flickr.com/photos/pinkpurse/5355919491
• check spelling
• ensure things are aligned
• include spacing
• always proof r...
www.flickr.com/photos/pinkpurse/5355919491
• images tend to come in certain ratios
• typography needs to be big enough to ...
www.flickr.com/photos/pinkpurse/5355919491
• workwith simple tools to improve your documents
• spendyourtime where it adds...
www.flickr.com/photos/suttonhoo22/2070700035
A quick 15 mins 

exercise before we finish
www.flickr.com/photos/pinkpurse/5355919491
For summer a client has asked you to design & build an app
around what’s happen...
www.flickr.com/photos/pinkpurse/5355919491
01 SKETCHING
As a first draft to the client, sketch a few of the sections
of th...
www.flickr.com/photos/saucef/7184615025
Tools for sketching 

www.flickr.com/photos/snogglemedia/6254591338
www.flickr.com/photos/lucamascaro/4941101192
www.flick...
www.flickr.com/photos/pinkpurse/5355919491
01 SKETCHING
As a first draft to the client, sketch a few of the sections
of th...
www.flickr.com/photos/martinteschner/4569495912
A few

final words...
www.flickr.com/photos/75905404@N00/7126146307
Approach, tools & fidelity depends 

on your project, budget and time frame
Detailed
IA & UX deliverablesHigh level

Brand

Source: Mark Bell, Dare
Info or task
Aim of experience
Less formal UX deli...
www.flickr.com/photos/jpott/6214176279
It also depends on 

the skills & experiences of your team
Detailed
IA & UX deliverablesHigh level

Limited
Experience in visual design teamExtensive

Less formal UX deliverables
bu...
www.flickr.com/photos/booleansplit/8393134563/
And if it’s being built 

externally or internally
Detailed
IA & UX deliverablesHigh level

Brand
 Info or task
Aim of experience
Limited
Experience in visual design teamExt...
www.flickr.com/photos/martinteschner/4569495912
If clients (or someone else) don’t get it,

there is generally something t...
No right way. No wrong way.
www.flickr.com/photos/stevendepolo/4582437563
As long as 

you add value
www.flickr.com/photos/sshb/3831637764
Remember, 

this is how I started out
www.flickr.com/photos/deathtogutenberg/6784150372
Learn from others 

& stick to the DOs & DON’Ts
Fonts & colours go a long way.
And have fun, 

it will come across
Happy clown via Shutterstock
www.flickr.com/photos/jdhancock/4354438814
One last, 

but important point
www.flickr.com/photos/jmsmith000/3169546564
I firmly believe that for one to be successful - all the
disciplines need to si...
Thank you. Questions?
@annadahlstrom @UXFika 

anna.dahlstrom@gmail.com
www.annadahlstrom.com
Designing Better UX Deliverables - Cambridge Usability Group, 12 May 2014
Designing Better UX Deliverables - Cambridge Usability Group, 12 May 2014
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Designing Better UX Deliverables - Cambridge Usability Group, 12 May 2014

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Slides from my talk at Cambridge Usability Group on the 12th of May 2014
http://www.eventbrite.co.uk/e/designing-better-ux-deliverables-tickets-11542298325

Needing to produce some kind of deliverables throughout a project is inevitable: it might be user research reports to inform senior stakeholder; usability test results to communicate to developers; sketches and wireframes to pass on to web designers.
Just as we make the products and services we design easy to use, the UX of UX is about communicating your thinking in a way that ensures that what you've defined is easy to understand for the reader. It's about adapting the work you do to the project in question and finding the right balance of making people want to look through your work whilst not spending unnecessary time on making it pretty.

Published in: Design, Technology, Sports

Designing Better UX Deliverables - Cambridge Usability Group, 12 May 2014

  1. 1. www.flickr.com/photos/jmsmith000/3169546564 ! ! Designing better UX deliverables by Anna Dahlström | @annadahlstrom
 Cambridge Usability Group, 12 May 2014
  2. 2. My name is Anna and today we’re going to talk about: ! •How to adapt and sell your UX deliverable to the reader (from clients, your team, in house and outsourced developers) •Guiding principles for creating good UX deliverables (both low and high fidelity) •Best practice for presentations, personas, user journeys, flows, sitemaps, wireframes and other documents •Simple, low effort but big impact tools for improving the visual presentation of your UX deliverables
  3. 3. Happy clown via Shutterstock Only joking. That’s not what this 
 presentation will look like
  4. 4. If it did, I wouldn’t blame you
 if you looked like this www.flickr.com/photos/dm-set/4200811849
  5. 5. What is 
 so bad with this?
  6. 6. www.flickr.com/photos/dm-set/4200811849 First of all, it makes you
 want to do this
  7. 7. It’s really 
 hard to read No breathing spacing ..and so much to read Lack of text indent & alignment
  8. 8. It contains unnecessary detail It’s too wordy It’s most likely what I’ll say anyway
  9. 9. It just
 doesn’t sell it “Seriously?!” “Lazy!”“This lady just doesn’t care” “This will be 1 hour I’ll never get back of my life” “I’m out of here” “Boring!”
  10. 10. Today we’ll look at... 1. A bit of background 2. Adapting to the reader, project & situation 3. Good examples 4. Guiding principles with DOs & DON’Ts 5. Practice 6. Q & A
  11. 11. 2007 
I started working agency side
  12. 12. www.flickr.com/photos/22032337@N02/7427822420 Much faster pace 
 than what I was used to
  13. 13. www.flickr.com/photos/jorgeq82/4732700819 From one to many clients 
 & projects, at the same time
  14. 14. From tax applications to 
 campaigns & large website redesigns www.flickr.com/photos/9731367@N02/6988157282 www.flickr.com/photos/jpott/6214176279
  15. 15. Strategic 
thinking & communication 
 
 Selling 
my work became very important +
  16. 16. Creative 
approach to UX deliverables 
 Open 
with less set templates +
  17. 17. Many 
talented people
  18. 18. www.flickr.com/photos/stickkim/7491816206 Creative, communicative, & visually pleasing documents were a breeze for them
  19. 19. www.flickr.com/photos/31878512@N06/4941767047 They made 
 clients & internal people smile
  20. 20. www.flickr.com/photos/snugglepup/4320372145 For me... 
 it took time
  21. 21. www.flickr.com/photos/martinaphotography/7051511189 Advancing my 
 wireframing skills was easy
  22. 22. www.flickr.com/photos/sshb/3831637764 Less so with the 
 strategic experience design documents
  23. 23. www.flickr.com/photos/msittig/610572129 I had to find 
 my own style
  24. 24. Weekly 
one to ones
  25. 25. www.flickr.com/photos/deathtogutenberg/6784150372 Critique, walk-throughs & tips 
 was the best thing for my development
  26. 26. www.flickr.com/photos/17207222@N02/5601758478 That & experimenting
 until I found my style
  27. 27. www.flickr.com/photos/31878512@N06/4945216951/in/photostream Since then I’ve made clients & internal stakeholders & team members smile
  28. 28. www.flickr.com/photos/martinteschner/4569495912 Though that’s not what it’s about, 
 it was & continues to be one important aspect
  29. 29. www.flickr.com/photos/ittybittiesforyou/3879998804 Championing IA & UX internally as 
 well as with clients was a big part of my job
  30. 30. It still is: the value of UX, 
 collaboratively working & being involved from start to finish is not a given everywhere www.flickr.com/photos/donsolo/2888908733
  31. 31. www.flickr.com/photos/jox1989/5143301136 Whoever our work is for, 
 we always need to sell it
  32. 32. How much we need to put into it How we need to sell it To whom we need to sell it ! this all varies
  33. 33. www.flickr.com/photos/suttonhoo22/2070700035 That’s what we’re 
 going to be looking at today
  34. 34. 2. Adapting to the reader, project & situation
  35. 35. We all know that 
 what we do adds value… www.flickr.com/photos/31878512@N06/4623931527
  36. 36. We recommend 
 an approach & what to do Image via Shutterstock
  37. 37. Convincing others isn’t 
 always that easy www.flickr.com/photos/torbein/5121357362
  38. 38. Which can result
 in these kind of situations www.flickr.com/photos/ansik/205993142 Not enough budget Brought in too late Not enough time allocated No budget allocated The client doesn’t prioritise it Not included in meetings The company doesn’t prioritise it Deliverables & timelines are promised without consulting us No direct contact with the client I just don’t know how to make it tangible
  39. 39. www.flickr.com/photos/jmsmith000/3169546564 “ You need to understand where your peers in other disciplines are coming from and communicate the message of UX to them in terms they can understand.” - Pabini Gabriel-Petit, UX Matters
  40. 40. Where we work Who the deliverable is for Why we do it How it’s going to be used ! impacts how to approach it
  41. 41. www.flickr.com/photos/helga/3952984450 I asked a few people
 in different roles what they considered key with good UX deliverables
  42. 42. www.flickr.com/photos/jmsmith000/3169546564 “ You need to produce a deliverable that meets the needs of the audience it's intended for: wireframes that communicate to designers, copy writers and technical architects... Experience strategy documents that matter to digital marketeers... ” - John Gibbard
 Associate Planning Director
 Dare

  43. 43. www.flickr.com/photos/jmsmith000/3169546564 “ A good UX deliverable clearly communicates its purpose and what it’s trying to achieve. It anticipates any questions / scenarios which may be posed. ” ! - Nick Haley
 Head of User Experience
 Guardian News and Media
  44. 44. www.flickr.com/photos/jmsmith000/3169546564 “ It’s not something created for the sake of it. One of the reasons we don’t do wireframes anymore is because of this. Instead my team creates html prototypes which live in a browser. I see developers refer to them all the time, without consulting the team. ” ! - Nick Haley
 Head of User Experience
 Guardian News and Media
  45. 45. www.flickr.com/photos/ivanclow/4260762246 One immediate 
 conclusion can be made
  46. 46. Client side is different from having clients
  47. 47. www.flickr.com/photos/jmsmith000/3169546564 “ In the past I’d look for reams of documents going into great detail, but as a result of the proliferation in devices creating documentation is becoming too cumbersome. There needs to be some initial though into journeys, personas and use cases for sure, but the need for wireframes I think is reduced to identify the priority of content/functionality. ” ! - Alex Matthews
 Head of Creative Technology
 BBH, London
  48. 48. www.flickr.com/photos/jmsmith000/3169546564 “ Instead we should be wireframing in code using a responsive framework so that we can immediately see how everything looks on all devices, and rapidly change how an element and its associated behaviours looks across all these devices. ” ! - Alex Matthews
 Head of Creative Technology
 BBH, London
  49. 49. www.flickr.com/photos/ivanclow/4260762246 Second conclusion: 
 approaches & what’s needed differ 
 between companies
  50. 50. www.flickr.com/photos/helga/3952984450 I asked Alex: 
 “Would you agree though that the above works a lot better if the teams are located together and work collaboratively, and that the need for actual wireframes with annotations increase, if the development happens elsewhere?”
  51. 51. Yes 
totally agree
  52. 52. www.flickr.com/photos/ivanclow/4260762246 Third conclusion: 
 what inhouse developers need is 
 different from if the build is outsourced
  53. 53. www.flickr.com/photos/jmsmith000/3169546564 “ Rule for my team: I don’t care what you create or how you create it, but it better be high quality. ! A deliverable which isn’t used to move the project forward is a waste of time. ” ! - Nick Haley
 Head of User Experience
 Guardian News and Media
  54. 54. www.flickr.com/photos/jmsmith000/3169546564 “ UX is about delivery, not deliverables. So the best design artefacts are the ones that take the least time to convey the most insight and meaning. Conversations are better than sketches, sketches are better than prototypes and prototypes are better than think specifications. So if you're focussing on making pretty deliverables, you’re focussing on the wrong thing. ” ! - Andy Budd
 Co-founder & CEO
 Clearleft
  55. 55. www.flickr.com/photos/jmsmith000/3169546564 “ That being said, there are VERY RARE occasions when creating a nice looking deliverable like a concept map—to explain a difficult concept around a large organisation—can pay dividends. But this is the exception rather than the rule. ” ! - Andy Budd
 Co-founder & CEO
 Clearleft
  56. 56. www.flickr.com/photos/ivanclow/4260762246 Forth conclusion: 
 it’s not about pretty documents, 
 but about adding value
  57. 57. www.flickr.com/photos/jmsmith000/3169546564 “ Make them f****** appropriate Practitioners love to pretend that they only need to fart/cough near a client and they understand what’s inferred, but that's nonsense. ” - Jonty Sharples
 Design Director
 Albion
  58. 58. www.flickr.com/photos/jmsmith000/3169546564 “ The truth is you need to communicate to lots of different people at lots of different levels. Make sure your deliverables (at whatever fidelity) are appropriate for your audience. ” - Jonty Sharples
 Design Director
 Albion
  59. 59. www.flickr.com/photos/martinteschner/4569495912 As we know, 
 not every client is the same
  60. 60. www.flickr.com/photos/jdhancock/4354438814 From two dear ones, 
 who have been both colleagues & clients
  61. 61. www.flickr.com/photos/jmsmith000/3169546564 “ The best UX works collaboratively and considers the whole customer journey/experience as well as satisfying the business requirements in the context of the overall digital strategy. ” - Stephanie Win-Hamer
 Proposition Manager
 Barclays
  62. 62. www.flickr.com/photos/jmsmith000/3169546564 “ Good UX should demonstrate enough for stakeholders to understand the essential details, for developers to be able to build with minimum questions, and for other UX designers to pick up the project. The deliverable should not be in the form of long winded manuals, which often remain unread, and become time-consuming to maintain. ” ! - Scott Byrne-Fraser
 Creative Director
 BBC User Experience & Design
 Sport & Live
  63. 63. www.flickr.com/photos/jmsmith000/3169546564 “ A good piece of UX has a narrative and clearly tells a story, or at least part of a story on a particular journey. As a designer everything I do and make is communicating something to someone.” - Steve Whittington
 Design Director 
 Dare

  64. 64. www.flickr.com/photos/grimsanto/751075283/photos/carlosfpardo/6791950592 Last but not least, 
 we wouldn’t have anything 
 without content
  65. 65. www.flickr.com/photos/jmsmith000/3169546564 “ The best deliverables for a writer evidence a really close understanding of our content so that there's flexibility in wireframes for example, to fit more or less words. Components can be useful in this respect. ” - Emma Lawson
 Freelance Senior Copywriter 
 & Former Head of Copy

  66. 66. 3. Good examples
  67. 67. Personas & pen portraits 
 www.flickr.com/photos/cannedtuna/4852756417
  68. 68. Persona 
 http://ucgd.com.au/course/wp-content/uploads/2013/03/personas-4.jpg
  69. 69. http://rolandsmart.com/wp-content/uploads/2012/12/involver_personas5.jpg
  70. 70. Customer Experience Map 
 www.flickr.com/photos/_dchris/8524084981
  71. 71. www.flickr.com/photos/brandonschauer/3363169836
  72. 72. http://adaptivepath.com/uploads/documents/RailEurope_AdaptivePath_CXMap_FINAL.pdf
  73. 73. http://www.ux-lady.com/wp-content/uploads/2013/03/time-line-exp-map-2.jpg
  74. 74. User flows & journeys
 www.flickr.com/photos/hperticarati/6930388917
  75. 75. www.flickr.com/photos/kaioshin/8357538337
  76. 76. http://www.pinterest.com/pin/91197961177122538/
  77. 77. www.flickr.com/photos/kaioshin/8357538337
  78. 78. http://www.pinterest.com/pin/524739794052913003/
  79. 79. Flow diagram www.flickr.com/photos/davidex/6447938785
  80. 80. www.flickr.com/photos/vfsdigitaldesign/5432269858
  81. 81. http://uirockstar.com/images/portfolio/flows/large/user-flow.jpg
  82. 82. www.flickr.com/photos/hperticarati/6930388917 Screen flow diagrams
  83. 83. http://wireframes.linowski.ca/tag/user-flow/
  84. 84. http://www.pinterest.com/pin/86553624061888278/
  85. 85. http://www.pinterest.com/pin/362328732491935123/
  86. 86. http://www.pinterest.com/pin/476889048012318506/
  87. 87. www.flickr.com/photos/inpivic/5205918163/ Sitemaps 

  88. 88. http://www.pinterest.com/pin/48202658483022262/
  89. 89. http://www.pinterest.com/pin/444449056947721271/
  90. 90. www.flickr.com/photos/laurajo/3893912478
  91. 91. www.flickr.com/photos/hirt/5553421982/ Wireframes 

  92. 92. http://www.pinterest.com/pin/340514421795911931/
  93. 93. http://www.pinterest.com/pin/129760032987662056/
  94. 94. www.flickr.com/photos/activeside/2192411612
  95. 95. http://uxmag.com/sites/default/files/uploads/evanswireframing/globalcruise5.png
  96. 96. http://dribbble.com/shots/967188-User-flow-iphone-app
  97. 97. 4. Guiding principles with DOs & DON’Ts
  98. 98. www.flickr.com/photos/withassociates/3795212591 First 
THE DOs
  99. 99. • make documents skimmable & easy to read • remove fluff & get to the point • pullout key points & actions • add some delight to keep the reader engaged 01 Create something 
 people want to read
  100. 100. www.flickr.com/photos/martinteschner/4569495912 Every reader has given you their time. 
 Make the most of it & don’t waste it
  101. 101. www.flickr.com/photos/pinkpurse/5355919491 • always include page titles • usevisualcues for what you reference in annotations • pulloutorhighlight what has changed from prior version 02Ensure the reader knows what they are looking at
  102. 102. www.flickr.com/photos/pinkpurse/5355919491 • aredthread is crucial & makes your work more engaging • consistency in numbering & titles matters • include page numbers, particularly if presenting over the phone 03Make it easy to follow & understand
  103. 103. www.flickr.com/photos/martinteschner/4569495912 Though it (mostly) should be, 
 it won’t always be YOU presenting YOUR work
  104. 104. www.flickr.com/photos/jmsmith000/3169546564 “ Narrative is the key thing. A person needs to be able to tell a good story about their deliverables and why they made decisions, who they worked with along the way and how they were produced (and for whom). It's only really when people tell stories that people feel engaged and connected with how a UX practitioner practices. The ones that don't have narrative come across as samey, lumpy and can make you assume the practitioner lacks passion. ” - Be Kaler
 Director
 Futureheads Recruitment 

  105. 105. www.flickr.com/photos/pinkpurse/5355919491 • use stencils & avoid continuously creating from scratch • keep assets organised (icons, visual elements, assets for devices, social media etc.) • spend some time setting up elements properly • helpsavoid having to go back & adjust every instance later • setup document templates that can be reused • alloftheabove saves time & ensures you spend yours wisely 04Make things reusable between projects
  106. 106. www.flickr.com/photos/pinkpurse/5355919491 • setup&automate document info (logos, page numbers, titles, version, file location, etc) • ifsoftwareallows, place them on a shared canvas/ layer • ensures they are on every page & no manual update is needed • uselayers/sharedcanvases for consistent elements • &for keeping your document organised (great if someone else needs to pick it up) 05Avoid unnecessary updates & maintenance
  107. 107. www.flickr.com/photos/pinkpurse/5355919491 • appliesto verbal presentation & walkthrough • aswell as visual presentation & polish • adjust your focus & detail - what’s most important to them 06Adapt to the reader, project & situation
  108. 108. www.flickr.com/photos/jmsmith000/3169546564 “ UX is a critical part of any project but you'll often find that clients sometimes don't understand what they are looking at and/or are just itching to get to the "pretty pictures" bit. From my point of view therefore, it is vital that the UX is super clear, with detailed annotations and notes written in laymen's terms - and if it can be visually engaging to keep their attention, all the better. Personally I am a big fan of sketches, particularly in the early stages. ” - Hannah Hilbery
 Board Account Director
 Leo Burnett

  109. 109. www.flickr.com/photos/pinkpurse/5355919491 • helpsdraw the user’s eye & guide the reader to what matters • useful for grouping information • addsdelight & makes your documents a pleasure to the eye • reallysimple & takes very little time 07Use a mixture of colours, white space, fonts & styling
  110. 110. www.flickr.com/photos/withassociates/3795212591 And 
THE DON’Ts
  111. 111. www.flickr.com/photos/pinkpurse/5355919491 • check spelling • ensure things are aligned • include spacing • always proof read 01 Don’t be lazy
  112. 112. www.flickr.com/photos/pinkpurse/5355919491 • images tend to come in certain ratios • typography needs to be big enough to read • betrue - making your wireframes bigger, or modules smaller won’t make the content fit in real life 02Don’t create unrealistic wireframes
  113. 113. www.flickr.com/photos/pinkpurse/5355919491 • workwith simple tools to improve your documents • spendyourtime where it adds the most value • practice&re-use to save time 03Don’t spend unnecessary time polishing
  114. 114. www.flickr.com/photos/suttonhoo22/2070700035 A quick 15 mins 
 exercise before we finish
  115. 115. www.flickr.com/photos/pinkpurse/5355919491 For summer a client has asked you to design & build an app around what’s happening in Cambridge. They’ve shared what they’d like to include: TheBRIEF • About the app • List of offers from stores • List of events • Map of Cambridge (with events etc) • Latest news • Login & registration • Ability to share
  116. 116. www.flickr.com/photos/pinkpurse/5355919491 01 SKETCHING As a first draft to the client, sketch a few of the sections of the app & include key points on interactions, flow between screens & main points around your thinking. • About the app • List of offers from stores • List of events • Map of Cambridge (with events etc) • Latest news • Login & registration • Ability to share
  117. 117. www.flickr.com/photos/saucef/7184615025
  118. 118. Tools for sketching 
 www.flickr.com/photos/snogglemedia/6254591338 www.flickr.com/photos/lucamascaro/4941101192 www.flickr.com/photos/lucamascaro/4941102534 www.flickr.com/photos/adactio/5441449605
  119. 119. www.flickr.com/photos/pinkpurse/5355919491 01 SKETCHING As a first draft to the client, sketch a few of the sections of the app & include key points on interactions, flow between screens & main points around your thinking. • About the app • List of offers from stores • List of events • Map of Cambridge (with events etc) • Latest news • Login & registration • Ability to share
  120. 120. www.flickr.com/photos/martinteschner/4569495912 A few
 final words...
  121. 121. www.flickr.com/photos/75905404@N00/7126146307 Approach, tools & fidelity depends 
 on your project, budget and time frame
  122. 122. Detailed
IA & UX deliverablesHigh level
 Brand
 Source: Mark Bell, Dare Info or task
Aim of experience Less formal UX deliverables but more creatively led UX led with more formal & extensive IA & UX deliverables
  123. 123. www.flickr.com/photos/jpott/6214176279 It also depends on 
 the skills & experiences of your team
  124. 124. Detailed
IA & UX deliverablesHigh level
 Limited
Experience in visual design teamExtensive
 Less formal UX deliverables but more creatively led UX led with more formal & extensive IA & UX deliverables Source: Mark Bell, Dare
  125. 125. www.flickr.com/photos/booleansplit/8393134563/ And if it’s being built 
 externally or internally
  126. 126. Detailed
IA & UX deliverablesHigh level
 Brand
 Info or task
Aim of experience Limited
Experience in visual design teamExtensive
 Less formal UX deliverables but more creatively led UX led with moreformal& extensiveIA&UXdeliverables Source: Mark Bell, Dare
  127. 127. www.flickr.com/photos/martinteschner/4569495912 If clients (or someone else) don’t get it,
 there is generally something to be improved in how we work with them & present our work
  128. 128. No right way. No wrong way.
  129. 129. www.flickr.com/photos/stevendepolo/4582437563 As long as 
 you add value
  130. 130. www.flickr.com/photos/sshb/3831637764 Remember, 
 this is how I started out
  131. 131. www.flickr.com/photos/deathtogutenberg/6784150372 Learn from others 
 & stick to the DOs & DON’Ts
  132. 132. Fonts & colours go a long way.
  133. 133. And have fun, 
 it will come across Happy clown via Shutterstock
  134. 134. www.flickr.com/photos/jdhancock/4354438814 One last, 
 but important point
  135. 135. www.flickr.com/photos/jmsmith000/3169546564 I firmly believe that for one to be successful - all the disciplines need to sing together. Hence, the single most important deliverable isn't a physical one, rather a common understanding - a pool of knowledge - developed when these key disciplines work together. ” - Steve Whittington
 Design Director 
 Dare

  136. 136. Thank you. Questions? @annadahlstrom @UXFika 
 anna.dahlstrom@gmail.com www.annadahlstrom.com
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