Personal Information
Organization / Workplace
Glasgow, United Kingdom United Kingdom
Occupation
Head of Communications at Loch Lomond & The Trossachs National Park Authority
Industry
Advertising / Marketing / PR
About
Back in 1998, I gained an Honours Degree in Marketing from Strathclyde Business School. I have spent the years since gaining invaluable marketing experience in both agency and client-side roles across both the private and public sector.
I am fascinated by:
- all forms of communications and what makes people tick,
- how trends start and take off,
- how social marketing can help influence behaviour change in society,
- how to encourage people to do more for the greater good,
- how we can all play our part in saving this precious world we all live in,
- how what we do at work can positively influence the rest of our lives.
I have a particular interest in Social Marketing and beha
Tags
liberia
rtpi
loch lomond & the trossachs national park
#saqp2015
community engagement
planning
live park
town planning
#sypc2016
behaviour change
comms for good
breastfeeding
cause-related marketing
marketing communications
social marketing
marketing for good
societal marketing
See more
Presentations
(2)Documents
(2)Likes
(30)The actual problems to be solved
Kate Tarling
•
7 years ago
Design for Systemic Change: Towards a Design Society - Christian Bason, Danish Design Center
Service Design Network
•
8 years ago
Planner Gone Rogue: APG Singapore Talk
Heather LeFevre
•
11 years ago
Planners describe their day
Heather LeFevre
•
12 years ago
5 Provocations for Boston University's Aspiring Planning Types, November 2013
Ian Fitzpatrick
•
10 years ago
The Power Of Archetypes In Brand Creation
Bianca Cawthorne
•
14 years ago
The Planner Survey 2009
Heather LeFevre
•
14 years ago
Branding 2.0 for NGOs
Torsten Henning Hensel
•
14 years ago
Our Scottish Research Seminar talks
nfpSynergy
•
13 years ago
The 9 Criteria for Brand Essence (TM)
Kirk Phillips
•
14 years ago
Brand Planning for Clients
Griffin Farley
•
14 years ago
Metro 2.0
mobileexperience
•
16 years ago
a brand is a business person's best friend
Richard Huntington
•
17 years ago
The Quotes of 2007
Edward Cotton
•
16 years ago
Unicef presentation
planningforgood
•
16 years ago
Conversation 2.0
Tim Leberecht
•
16 years ago
Engagement Planning
sidek1ck
•
16 years ago
Fallon Brainfood: Virtuality
Aki Spicer
•
16 years ago
Account Planner Survey 2007
Aki Spicer
•
16 years ago
AAAABloggingtheAgency.pdf
Aki Spicer
•
16 years ago
Change The World Or Go Home Psfk
guest548aa2
•
16 years ago
BBC2.0: The BBC’s 15 Web Principles
hvs
•
16 years ago
Polygamous Weddings Conference
Zeus Jones
•
16 years ago
Seven Deadly Sins
Gareth Kay
•
16 years ago
Six Thinking Hats
ericw01
•
17 years ago
The Brand Gap
coolstuff
•
17 years ago
Polygamous Marriage
Gareth Kay
•
16 years ago
Battle of Big Thinking
Richard Huntington
•
16 years ago
Big Brands & Facebook: Demographics, Case Studies & Best Practices
Charlene Li
•
16 years ago
Planning For Good- Ideas for the Idea Village-New Orleans
Edward Cotton
•
16 years ago
Personal Information
Organization / Workplace
Glasgow, United Kingdom United Kingdom
Occupation
Head of Communications at Loch Lomond & The Trossachs National Park Authority
Industry
Advertising / Marketing / PR
About
Back in 1998, I gained an Honours Degree in Marketing from Strathclyde Business School. I have spent the years since gaining invaluable marketing experience in both agency and client-side roles across both the private and public sector.
I am fascinated by:
- all forms of communications and what makes people tick,
- how trends start and take off,
- how social marketing can help influence behaviour change in society,
- how to encourage people to do more for the greater good,
- how we can all play our part in saving this precious world we all live in,
- how what we do at work can positively influence the rest of our lives.
I have a particular interest in Social Marketing and beha
Tags
liberia
rtpi
loch lomond & the trossachs national park
#saqp2015
community engagement
planning
live park
town planning
#sypc2016
behaviour change
comms for good
breastfeeding
cause-related marketing
marketing communications
social marketing
marketing for good
societal marketing
See more