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GET REAL
 

GET REAL

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How to get Real Results for your business

How to get Real Results for your business
with online marketing; a presentation for The Business of Weddings Conference

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    GET REAL GET REAL Presentation Transcript

    • GET REAL! How to get Real Results for your business  with online marketing O'Mahony Donnelly                Your Success is Our Goal
    • Why are you here?
    • Why are you here? Are you here for the right reasons?
    • Why are you here? Are you here for the right reasons? Determine Your Goals
    • "Award Winning"?
    • "Award Winning"? "in business for over XX years"?
    • "Award Winning"? "#1"? "in business for over XX years"?
    • "Award Winning"? "#1"? "in business for over XX years"? "Leading"?
    • "Award Winning"? "#1"? "in business for over XX years"? "Top 10"? "Leading"?
    • "Award Winning"? "#1"? "in business for over XX years"? 10,000 Followers? "Top 10"? "Leading"?
    • "Award Winning"? "#1"? "in business for over XX years"? 10,000 Followers? 100,000 Likes? "Top 10"? "Leading"?
    • "Award Winning"? "#1"? "in business for over XX years"? 10,000 Followers? 100,000 Likes? "Top 10"? "Leading"? 1,000,000 Hits?
    • WELL DONE!
    • Does it matter to the people  who REALLY matter?!
    • Your  Target  Market
    • Your  Target  Market
    • Your  Target  Market
    • Your  Target  Market
    • Your  Target  Market Segments
    • Your  Target  Market Segments Niches
    • Your  Target  Market Segments Niches Don't forget:  Media Industry Groups Any relevant others?
    • Content Strategy
    • What THEY need/want Content Strategy
    • What THEY need/want Content Strategy What YOU provide/ know
    • What THEY need/want Content Strategy What YOU provide/ know Winning Content
    • Content
    • Content Your Website Well Designed & Branded, Optimised & Interactive, Easy to Update (CMS)
    • Content Your Website Well Designed & Branded, Optimised & Interactive, Easy to Update (CMS) Social Media What channels are relevant to your target market?
    • Content Your Website Well Designed & Branded, Optimised & Interactive, Easy to Update (CMS) Social Media What channels are relevant to your target market? E-Mail Marketing Sometimes forgotten, but highly effective!
    • Content Your Website Well Designed & Branded, Optimised & Interactive, Easy to Update (CMS) Social Media What channels are relevant to your target market? E-Mail Marketing Sometimes forgotten, but highly effective! Blogging and maybe more important Guest Blogging
    • Content Your Website Well Designed & Branded, Optimised & Interactive, Easy to Update (CMS) Social Media What channels are relevant to your target market? E-Mail Marketing Sometimes forgotten, but highly effective! Blogging and maybe more important Guest Blogging Media Channels YouTube, etc. AudioBoo others?
    • Content Your Website Well Designed & Branded, Optimised & Interactive, Easy to Update (CMS) Social Media What channels are relevant to your target market? E-Mail Marketing Sometimes forgotten, but highly effective! Blogging and maybe more important Guest Blogging Media Channels YouTube, etc. AudioBoo others? Advertising PPC Directories* others?
    • Content Your Website Well Designed & Branded, Optimised & Interactive, Easy to Update (CMS) Social Media What channels are relevant to your target market? E-Mail Marketing Sometimes forgotten, but highly effective! Blogging and maybe more important Guest Blogging Media Channels YouTube, etc. AudioBoo others? Advertising PPC Directories* others? Do not forget  the mobile web!
    • Content Your Website Well Designed & Branded, Optimised & Interactive, Easy to Update (CMS) Social Media What channels are relevant to your target market? E-Mail Marketing Sometimes forgotten, but highly effective! Blogging and maybe more important Guest Blogging Media Channels YouTube, etc. AudioBoo others? Advertising PPC Directories* others? Do not forget  the mobile web! Review Sites Forums
    • Yeah, but WHEN & HOW am I gonna do all that?
    • Yeah, but WHEN & HOW am I gonna do all that?   - schedule - prioritise - delegate - outsource
    • Yeah, but WHEN & HOW am I gonna do all that?   - schedule - prioritise - delegate - outsource Find apps, tricks, shortcuts that suit you!
    • Don't Forget Us!
    • Don't Forget Us! When are we online? - Surfing - Socialising - Checking Emails
    • ...and don't forget to  MAKE THE SALE!
    • ...and don't forget to  MAKE THE SALE! Too Laid Back vs Too Aggressive
    • ...and don't forget to  MAKE THE SALE! Too Laid Back vs Too Aggressive "Connections" vs "Contacts"
    • ...and don't forget to  MAKE THE SALE! Too Laid Back vs Too Aggressive "Connections" vs "Contacts" Pick Up the Telephone!
    • GET REAL!
    • GET REAL! Your Online Marketing Plan:
    • GET REAL! Your Online Marketing Plan: - Define Your Goals
    • GET REAL! Your Online Marketing Plan: - Define Your Goals - Identify Your Target Market
    • GET REAL! Your Online Marketing Plan: - Define Your Goals - Identify Your Target Market - Determine Your Content Strategy * What you are going to say. * How & Where you are going to say it.
    • GET REAL! Your Online Marketing Plan: - Define Your Goals - Identify Your Target Market - Determine Your Content Strategy * What you are going to say. * How & Where you are going to say it. - Schedule: Daily, Weekly, Annual
    • GET REAL! Your Online Marketing Plan: - Define Your Goals - Identify Your Target Market - Determine Your Content Strategy * What you are going to say. * How & Where you are going to say it. - Schedule: Daily, Weekly, Annual - Assign Tasks & Responsibilities: *Managers *Authors *Editors *Sales *Customer Service *Web Dev/Other Tech
    • GET REAL! Your Online Marketing Plan: - Define Your Goals - Identify Your Target Market - Determine Your Content Strategy * What you are going to say. * How & Where you are going to say it. - Schedule: Daily, Weekly, Annual - Assign Tasks & Responsibilities: *Managers *Authors *Editors *Sales *Customer Service *Web Dev/Other Tech *In-house or Outsource?
    • GET REAL! Your Online Marketing Plan: - Define Your Goals - Identify Your Target Market - Determine Your Content Strategy * What you are going to say. * How & Where you are going to say it. - Schedule: Daily, Weekly, Annual - Assign Tasks & Responsibilities: *Managers *Authors *Editors *Sales *Customer Service *Web Dev/Other Tech *In-house or Outsource? - Analyse Results & Review Your Plan
    • @ann_donnelly www.omahonydonnelly.ie www.e-business.ie Also:  LinkedIn   Facebook   Google+ O'Mahony Donnelly                Your Success is Our Goal