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GET REAL

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How to get Real Results for your business

How to get Real Results for your business
with online marketing; a presentation for The Business of Weddings Conference

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GET REAL GET REAL Presentation Transcript

  • GET REAL! How to get Real Results for your business  with online marketing O'Mahony Donnelly                Your Success is Our Goal
  • Why are you here?
  • Why are you here? Are you here for the right reasons?
  • Why are you here? Are you here for the right reasons? Determine Your Goals
  • "Award Winning"?
  • "Award Winning"? "in business for over XX years"?
  • "Award Winning"? "#1"? "in business for over XX years"?
  • "Award Winning"? "#1"? "in business for over XX years"? "Leading"?
  • "Award Winning"? "#1"? "in business for over XX years"? "Top 10"? "Leading"?
  • "Award Winning"? "#1"? "in business for over XX years"? 10,000 Followers? "Top 10"? "Leading"?
  • "Award Winning"? "#1"? "in business for over XX years"? 10,000 Followers? 100,000 Likes? "Top 10"? "Leading"?
  • "Award Winning"? "#1"? "in business for over XX years"? 10,000 Followers? 100,000 Likes? "Top 10"? "Leading"? 1,000,000 Hits?
  • WELL DONE!
  • Does it matter to the people  who REALLY matter?!
  • Your  Target  Market
  • Your  Target  Market
  • Your  Target  Market
  • Your  Target  Market
  • Your  Target  Market Segments
  • Your  Target  Market Segments Niches
  • Your  Target  Market Segments Niches Don't forget:  Media Industry Groups Any relevant others?
  • Content Strategy
  • What THEY need/want Content Strategy
  • What THEY need/want Content Strategy What YOU provide/ know
  • What THEY need/want Content Strategy What YOU provide/ know Winning Content
  • Content
  • Content Your Website Well Designed & Branded, Optimised & Interactive, Easy to Update (CMS)
  • Content Your Website Well Designed & Branded, Optimised & Interactive, Easy to Update (CMS) Social Media What channels are relevant to your target market?
  • Content Your Website Well Designed & Branded, Optimised & Interactive, Easy to Update (CMS) Social Media What channels are relevant to your target market? E-Mail Marketing Sometimes forgotten, but highly effective!
  • Content Your Website Well Designed & Branded, Optimised & Interactive, Easy to Update (CMS) Social Media What channels are relevant to your target market? E-Mail Marketing Sometimes forgotten, but highly effective! Blogging and maybe more important Guest Blogging
  • Content Your Website Well Designed & Branded, Optimised & Interactive, Easy to Update (CMS) Social Media What channels are relevant to your target market? E-Mail Marketing Sometimes forgotten, but highly effective! Blogging and maybe more important Guest Blogging Media Channels YouTube, etc. AudioBoo others?
  • Content Your Website Well Designed & Branded, Optimised & Interactive, Easy to Update (CMS) Social Media What channels are relevant to your target market? E-Mail Marketing Sometimes forgotten, but highly effective! Blogging and maybe more important Guest Blogging Media Channels YouTube, etc. AudioBoo others? Advertising PPC Directories* others?
  • Content Your Website Well Designed & Branded, Optimised & Interactive, Easy to Update (CMS) Social Media What channels are relevant to your target market? E-Mail Marketing Sometimes forgotten, but highly effective! Blogging and maybe more important Guest Blogging Media Channels YouTube, etc. AudioBoo others? Advertising PPC Directories* others? Do not forget  the mobile web!
  • Content Your Website Well Designed & Branded, Optimised & Interactive, Easy to Update (CMS) Social Media What channels are relevant to your target market? E-Mail Marketing Sometimes forgotten, but highly effective! Blogging and maybe more important Guest Blogging Media Channels YouTube, etc. AudioBoo others? Advertising PPC Directories* others? Do not forget  the mobile web! Review Sites Forums
  • Yeah, but WHEN & HOW am I gonna do all that?
  • Yeah, but WHEN & HOW am I gonna do all that?   - schedule - prioritise - delegate - outsource
  • Yeah, but WHEN & HOW am I gonna do all that?   - schedule - prioritise - delegate - outsource Find apps, tricks, shortcuts that suit you!
  • Don't Forget Us!
  • Don't Forget Us! When are we online? - Surfing - Socialising - Checking Emails
  • ...and don't forget to  MAKE THE SALE!
  • ...and don't forget to  MAKE THE SALE! Too Laid Back vs Too Aggressive
  • ...and don't forget to  MAKE THE SALE! Too Laid Back vs Too Aggressive "Connections" vs "Contacts"
  • ...and don't forget to  MAKE THE SALE! Too Laid Back vs Too Aggressive "Connections" vs "Contacts" Pick Up the Telephone!
  • GET REAL!
  • GET REAL! Your Online Marketing Plan:
  • GET REAL! Your Online Marketing Plan: - Define Your Goals
  • GET REAL! Your Online Marketing Plan: - Define Your Goals - Identify Your Target Market
  • GET REAL! Your Online Marketing Plan: - Define Your Goals - Identify Your Target Market - Determine Your Content Strategy * What you are going to say. * How & Where you are going to say it.
  • GET REAL! Your Online Marketing Plan: - Define Your Goals - Identify Your Target Market - Determine Your Content Strategy * What you are going to say. * How & Where you are going to say it. - Schedule: Daily, Weekly, Annual
  • GET REAL! Your Online Marketing Plan: - Define Your Goals - Identify Your Target Market - Determine Your Content Strategy * What you are going to say. * How & Where you are going to say it. - Schedule: Daily, Weekly, Annual - Assign Tasks & Responsibilities: *Managers *Authors *Editors *Sales *Customer Service *Web Dev/Other Tech
  • GET REAL! Your Online Marketing Plan: - Define Your Goals - Identify Your Target Market - Determine Your Content Strategy * What you are going to say. * How & Where you are going to say it. - Schedule: Daily, Weekly, Annual - Assign Tasks & Responsibilities: *Managers *Authors *Editors *Sales *Customer Service *Web Dev/Other Tech *In-house or Outsource?
  • GET REAL! Your Online Marketing Plan: - Define Your Goals - Identify Your Target Market - Determine Your Content Strategy * What you are going to say. * How & Where you are going to say it. - Schedule: Daily, Weekly, Annual - Assign Tasks & Responsibilities: *Managers *Authors *Editors *Sales *Customer Service *Web Dev/Other Tech *In-house or Outsource? - Analyse Results & Review Your Plan
  • @ann_donnelly www.omahonydonnelly.ie www.e-business.ie Also:  LinkedIn   Facebook   Google+ O'Mahony Donnelly                Your Success is Our Goal