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Strategic perspective of present and future opportunities and challenges of indian tractor industry’
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Strategic perspective of present and future opportunities and challenges of indian tractor industry’ Strategic perspective of present and future opportunities and challenges of indian tractor industry’ Presentation Transcript

  • Strategic Perspective Of Present And Future Opportunities And Challenges Of Indian Tractor Industry
    Presented By -: AnmolVerma
    Roll. No.-: PG9009
  • AGENDA
    INTRODUCTION TO THE PROJECT
    INDUSTRY PROFILE
    DRIVERS FOR THE INDUSTRY
    GROWTH OF TRACTOR INDUSTRY
    FUTURE OF TRACTOR INDUSTRY
    CONCLUSION & RECOMMENDATIONS
    BIBLIOGRAPHY
    Anmolverma24@gmail.com
  • Anmolverma24@gmail.com
    Mothersonsumi system is auto component company
    business enterprises required vital information to keep alive it’s day to day business activities.
  • Automobile Industry
    Light Pass Vehicle
    Commercial Vehicle
    Tractor
    Two Wheelers
    Three Wheelers
    PCs/MUVs/SUVs
    LCVs/M&HCVS/BUSES
    Farm/Earthmoving & Construction Equipments
    Motorcycles/Scooters/Mopeds
    Passenger Carriers / Goods Carriers
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  • Tractor
    Agriculture
    Construction equipment
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  • 23.11
    13.80
    6.72
    6.60
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  • World leading tractor manufacture
    Anmolverma24@gmail.com
  • Anmolverma24@gmail.com
  • Deere & Company
    • Deere & Company, Usually Known By Its Brand Name John Deere Is An American Corporation Based In Moline, Illinois,
    And The Leading Manufacturer Of Agricultural Machinery In The World.
    • Listed As 107 Place In The Fortune 500 Ranking In 2010.
    • A US$23.11 billion company.
    Anmolverma24@gmail.com
  • CNH
    A fiat group company.
    CNH manufactures its products in 38 facilities throughout the world and distributes its products in approximately 170 countries through approximately 11,600 full line dealers and distributors.
    Anmolverma24@gmail.com
  • Mahindra
    Farm Equipment Sector are spread across six continents and in around 25 countries.
    International Operations-
    • Mahindra USA (MUSA),Mahindra Australia,Africa
    • (Srilanka, Bangladesh, Nepal), Middle East (Iran, Syria etc) and East Europe (Serbia and Macedonia; FES has entered the Turkey market .
    Mahindra have 5th largest tractor company of china Mahindra YuedaYancheng Tractor Company (MYYTCL)
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  • AGCO
    • AGCO Corporation Is An Agricultural Equipment Manufacturer Based In Duluth, Georgia, USA. As A Leading Global Manufacturer Of Agricultural Equipment.
    • More Than 2,700 Independent Dealers And Distributors In More Than 140 Countries Worldwide.
    • Listed As 337 Place In The Fortune 500 Ranking In 2010.
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  • Indian Tractor Industry
    Anmolverma24@gmail.com
  • Current manufacture of tractor in India…..
    Mahindra & Mahindra.
    TAFE.
    L&T - John Deere.
    Eicher.
    Mahindra Gujarat Tractor Limited.
    New Holland.
    Escorts (Escort, Powertrac and Farmtrac).
    Sonalika (International Tractors Ltd.)
    Punjab Tractors Ltd (Swaraj Tractors).
    Same Deutz-Fahr Ltd.
    HMT Tractors.
    Balwan Tractors, force motors ltd.
    VST Tillers.
    Captain Tractors Pvt. Ltd.
    Crossword Agro Industries.
    Indo Farm.
    MARS Farm Equipments Ltd.
    Preet Tractors.
    Standard.
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  • Market Share Of Company In India
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  • Leading Company In Tractor Market Of India 2010
    Mahindra
    Tafe
    Escort
    Sonalika
    Fiat New Holland
    Johan Deere
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  • Mahindra
    Mahindra Tractors Is Number One In Sales In India - The Largest Tractor Market In The World. And It Has Been The Market Leader Since 1983.
    Its Sales Are Predominantly In The States Of Gujarat, Haryana, Punjab, Maharashtra And The Southern States.
    Its Sales In Gujarat Are Under The Label Mahindra Gujarat And Its Sales In Punjab Are Under The Label Swaraj. In 1999, Mahindra Purchased 60% Of Gujarat Tractor From The Government Of Gujarat.
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  • +46% growth in 2010
    No.Of Tractor
    *Includes PTL/Swaraj Division Sales From Aug 08 Onwards.
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  • Total Sale Of Tractor On Domestic Market
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  • TAFE
    TAFE is a US $750 million tractor major incorporated in 1960 at Chennai in India, in collaboration with Massey Ferguson (now owned by AGCO Corporation, USA) TAFE acquired the Eicher tractors business,
    TAFE exports to 80 countries with major markets being Bangladesh, USA, Afghanistan, Yugoslavia and Sri Lanka.
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  • TAFE+EICHER TRACTOR- SALES FY05 TO FY10
    CAGR +11.79
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  • Escorts
    Commenced manufacturing operations in 1964 and today has 4 manufacturing plants in India.
    Capacity: 98000 Tractors per annum.
    Have 3 recognized and well-accepted tractor brands
    Since inception, have manufactured over 1.1 million tractors. Current market share in the tractor segment is 13%.
    • Escorts 3 Brands
    • Escorts Sales State Wise
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  • ESCORTS SALES FY05 TO FY10
    CAGR 12.96
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  • ITL- Sonalika
    Sonalika group was established in 1969 and started with manufacturing of farm implements. Subsequently, ITL was incorporated on October 17, 1995 for the manufacture of Tractors. ITL mainly manufactures various Tractors of Sonalika brand between 30 H.P to 90 H.P
    The company remains strong in the Northern market; however the presence remain weak in South
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  • ITL (SONALIKA) SALES FY05 TO FY10
    CAGR 8.37
    FY15 Is 50,000 Tractor
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  • New Holland
    New Holland Fiat India is a 100% subsidiary of USD 14bn. CNH Global,
    Not just India, tractors made by New Holland India have made their mark in the rest of the world.
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  • NEW HOLLAND SALES FY05 TO FY10
    CAGR +14.59
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  • John Deere
    John Deere established a green field project in 1999 under a 50:50 joint venture with Larsen & Toubro Limited (L&T).
    The company started its operations in India by setting up a green field project for manufacturing modern agricultural tractors at Sanaswadi near Pune.
    John Deere Says About Indian Market
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  • JOHN DEERE SALES FY05 TO FY10
    CAGR +30.29
    Maximum in the industry
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  • Manufacturing unit location in India
  • +37% Growth In F10
    No. Of Tractor
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  • DRIVERS FOR THE INDUSTRY
    Some Long-Term Demand Drivers For The Industry
    Agriculture In India
    Agriculture Development In India
    Indian Agriculture Industry Overview (SWOT Analysis)
    Anmolverma24@gmail.com
  • Anmolverma24@gmail.com
  • Agriculture In India
    India ranks second worldwide in farm output.
    • Agriculture is one of the strongholds of the Indian economy and accounts for 14.6 per cent of the country's gross domestic product (GDP) in 2009-10
    Anmolverma24@gmail.com
  • Need For Agriculture Mechanisation
    Reduction In Work Force
    AGRCULTURE MECHANISATION
    Achieving Sustained Growth Rate Of 4-5%
    Increasing Productivity
    Agriculture Based Energy Policy
    Anmolverma24@gmail.com
  • GROWTH OF TRACTOR INDUSTRY
    Future Of Tractor Industry
    SWOT Analysis Of Tractor Industry
    Challenges For Tractor Industry
    Rate Of CAGR Of Domestic Market
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  • Anmolverma24@gmail.com
    India Having Defer Penetration From The World And Other Country
  • Industry Sale Across The Region
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  • SWOT Analysis of tractor industry
    s
    w
    • Government support for the agricultural sector.
    • high rate of Indian GDP.
    • Government want 4% agriculture growth in 2015 .
    • Easy availability of Finance
    • sale depend on monsoon.
    • Indian farmer are low income .
    • Farmer have little land for farming .
    O
    T
    • Low penetration of tractors in Indian agriculture.
    • Export of tractors worldwide.
    • using for other work like. Airplane careering, commercial use like contraction ,land filling ,etc
    • Government focusing only on growth and agriculture having minimum growth in comparing to other sector.
    • Some part of India is ratio on maximum penetration of tractor.
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  • Rate Of CAGR Domestic Market In India
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  • TOTAL TRACTOR SALES FY05 TO FY10
    CAGR +12.1
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  •  CHALLENGES FOR TRACTOR INDUSTRY
    Buying Capacity
    New Product Development
    New Regulations
    New Regulations
    Alternate Energy
    Export Potential
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  • CONCLUSION & RECOMMENDATIONS
    LIMITATIONS
    CONCLUSION & RECOMMENDATIONS
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  • Anmolverma24@gmail.com
    Thank you