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  • 1. A PROJECT REPORT ON COMPARATIVE STUDY OF DIFFERENT BROKING HOUSES.A project Report submitted in partial fulfillment of the requirements for the award of the degree ofUNDER THE GUIDANCE OFMR.MANISH KUMAR SINHABY ANKIT VERMA(MARKETING)
  • 2. ACKNOWLEDGEMENTI would like to express my appreciation and gratitude to various people who have sharedtheir valuable time and made this project,through their direct and indirect co-operation.I also pay my whole hearted thanks to my respected faculties, friend, colleagues,& mymentor Mr. Manish Kumar Sinha who help me in every possible ways, support andencouraged me to explore new dimensions.ANKIT VERMAORGANISATION CERTIFICATE
  • 3. INDEX
  • 4. 1) Certificate……………………………………………….2) Declaration………………………………………………3) Preface……………………………………………………4) Company profile……………………………………….5) Company History………………………………………6) Executive summary…………………………………….7) Reliance ADA group…………………………………..8) Reliance securities…………………………………………9) Chairman profile……………………………………….10) Top management profile……………………………11) Vision………………………………………………….12) Reliance securitiesproduct offering………………….13) Advertisement of reliance securities………………….14) Introduction of share market………………………15) What is trading……………………………………….16) Process of demat account opening…………………17) Reliance demat account……………………………..18) Scheme and features………………………………….19) Document required…………………………………...20) Operations……………………………………………..21) Reliance demat Account opening process…………
  • 5. 22) Point to be remember…………………………… 23) Comparative study with……………………………… I. ICICI direct………………………………………… II. Sharekhan…………………………………………..III. Indiabulls……………………………………………IV.………………………………………….. V. Motilaloswal………………………………………..VI. HDFC securities……………………………………. 24) Research methodology………………………………. I. Type of research………………………………………. II. Method of data collection…………………………….III. Tool of analysis………………………………………..IV. Research design……………………………………….. V. Data analysis and interpretation……………………. 25) Observations……………………………………………. PREFACE
  • 6. The successful completion of this project was a unique experience for me because byvisiting many place and interacting various people, I achieved a better knowledge aboutsales. The experience which I gained by doing this project was essential at this turningpoint of my carrier this project is being submitted which content detailed analysis of theresearch under taken by me.The research provides an opportunity to the student to devote his/her skills knowledge andcompetencies required during the technical session.The research is on the topic “Demat Account & Investing habits”Reliance securitiesis a group company of Reliance capital-one of theIndia‟s leadinggrowing private sector financial services companies, ranked among the top 3 privatesector financial and banking companies in terms of net worth. Reliance Capital is a part of
  • 7. Reliance-Anil DhirubhaiAmbani Group. Reliance Securities limited is a Reliance CapitalCompany and part of Reliance Anil Dhirubhai Group . Reliance Securities is a permitteduser of the brand “Reliance securities” for promoting its various product and services.Reliance Securities endeavors to change the way investors transact in equities marketsand avails services. It provides customers with access to Equity, Derivatives, PortfolioManagement Services, Investment Banking, and Mutual Funds & IPOs. It also offerssecured online share trading platform and investment activities in secure, cost effectiveand conveniences of trading offline through variety of means, including call&trade,branch dealing desk and its network of affiliates.Reliance Securities through its pan India presence with 6233 outlets, has more than 35million customers.Reliance Capital is one of India‟s leading and fastest growing private sector financialservices companies, and rank among the top 3 private sector financial services andbanking groups, in terms of net worth Reliance Capital ranks among the top 3 private sector financial services andbanking companies, in terms of net worth. Reliance Capital has interests in assetmanagement and mutual funds, life and general insurance, private equity and proprietaryinvestments, stock broking, depository services, distribution of financial products,consumer finance and other activities in financial services.Reliance Capital, a constituent of S&P CNX Nifty and MSCI India, is a part of theReliance Anil DhirubhaiAmbani Group ( and is one of Indiasleading and fastest growing privates sector financial services companies.Reliance Capital has interests in asset management and mutual funds; life and generalinsurance; private equity and proprietary investments; stock broking; depository services;distribution of financial products; consumer finance; and other activities in financialservices.
  • 8. Reliance Mutual Fund is Indias biggest Mutual Fund. Reliance Life Insurance is one ofIndias fastest growing life insurance company and among the top four private sectorinsurers. Reliance General Insurance is one of Indias fastest growing general insurancecompany and among the top 3 private sector insurers. Reliance Securities is one of theleading retail brokerage houses and distributors of financial products in India with over 3million customers. Reliance Consumer finance has a loan book size of Rs. 8,511 crore(US$ 1.8 billion) as on June 30, 2011. Reliance Capital has a net worth of Rs. 7,500 crore(US$ 1.6 billion) and total assets of Rs. 25,074 crore (US$ 5.2 billion) as on June 30,2011.Reliance Securities is a group company of Reliance Capital, one of Indias leading andfastest growing private sector financial services companies, ranking among the top 3private sector financial services and banking companies, in terms of net worth. RelianceCapital is a part of the Reliance Anil DhirubhaiAmbaniGroup. RelianceSecurities is acomprehensive electronic transaction platform offering a wide range of asset classes. Itsendeavor is to change the way India transacts in financial markets and avails financialservices.Reliance Securities is a single window, enabling you to access, amongst others inEquities, Equity & Commodities Derivatives, Mutual Funds, IPOs, and Life& GeneralInsurance products, Offshore Investments, Securities Transfer,and Securities Changing.The Reliance Anil DhirubhaiAmbani Group is one of Indias top 3 business houses, andhas a market capitalization of over Rs.2,90,000 crore (US$ 75 billion),net worth in excessof Rs.40,000 crore (US$ 10 billion), cash flows of Rs. 9,000 crore (US$ 2.2 billion), netprofit of Rs. 5,000 crore (US$ 1.3 billion) and zero net debt.Reliance Securities, A Reliance Capital Limited Company, is the financial servicesdivision of Reliance Anil DhirubhaiAmbani (ADA) Group. Reliance ADA group is
  • 9. among top 3 business houses in India with wide range of presence across various sectors.Group‟s major interests ranges from communications (Reliance Communications) andfinancial services (Reliance Capital Ltd), to gen1eration, transmission and distribution ofpower (Reliance Energy), infrastructure and entertainment. Reliance Securities has over 22 lakhs customers and more than 10000 branches inaround 5000 cities in India. Company is among the largest broking and distribution houseof financial products and having share of more than 3% of total stock market volume atBSE & NSE.RelianceSecurities.comis the web based investment portal (with Online Stock Trading)from Reliance Securities. This website enables its customer to invest & manage most ofthe services provided by Reliance Securities including Equity (Stock) Trading,Commodity Trading, Derivatives, Mutual Fund Investment, IPO Investment, LifeInsurances, General insurances, Securities Transfer, Forex exchange, Gold Coins.Company recently entered in to Wealth Management with tools like investment in equity-linked portfolio management services, structured products, insurance and mutual funds.The Reliance Securities stock trading websites uses special security featuresSecurityToken, which makes your online trading experience more secure without complexity.Stock Trading through is available for BSE and NSE stockexchanges. Offline trading is also available through Reliance Securities partners in morethan 5000 city across India.Reliance Securities Technical Analysis (A paid service)Reliance Securities offers a simplified, automated, sophisticated technical analysis toIndian retail broking consumers with the help of Recognias Technical Analysis tools.Recognia, a Canada based company, has proprietary pattern recognition technology
  • 10. capable of recognizing patterns in the price charts of any publicly traded financialinstrument including stocks, bonds, funds, commodities, currencies and indexes.The technical services are available for introductory free 7-day trial period to RelianceSecurities users. Post the trail period, this service is available to users at a nominalsubscription of Rs. 99 for 3 months/ Rs. 179 for 6 months/ Rs. 299 for a year, i.e., lessthan Re 1 a day.
  • 11. COMPANY HISTORY Reliance Capital Limited was incorporated in year 1986 at Ahmedabad in Gujarat as Reliance Capital & Finance Trust Limited. The name RCL came into effect from January 5, 1995. In 2002, RCL shifted its registered office to Jamnagar in Gujarat before it finally moved to Mumbai in Maharashtra, in 2006. In 2006, Reliance Capital Ventures Limited merged with RCL and with this merger the shareholder base of RCL rose from 0.15 million shareholders to 1.3 million. RCL entered the Capital Market with a maiden public issue in 1990 and in subsequent years further tapped the capital market through rights issue and public issues. The equity shares were initially listed on the Ahmedabad Stock Exchange and The Stock Exchange Mumbai. Presently the shares are listed on The Stock Exchange Mumbai and the National Stock Exchange of India. RCL in the initial years engaged itself in steady annuity yielding businesses such as leasing, bill discounting, and inter-corporate deposits. Later, in 1993 diversified its business in the areas of portfolio investment, lending against securities, custodial services, securities market operations, project finance advisory services, and investment banking. RCL was accredited a Category 1 Merchant banker by the Securities Exchange Board of India (SEBI). It had lead managed/co-managed 15 issues of an aggregate value of Rs. 400 crore and had underwritten 33 issues for an aggregate value of Rs. 550 crore. All these companies were listed on various exchanges.
  • 12. RCL obtained its registration as a Non-banking Finance Company (NBFC) inDecember 1998. In view of the regulatory requirements RCL surrendered itsMerchant Banking License.RCL has since diversified its activities in the areas ofasset management and mutual funds, life and general insurance, private equityand proprietary investments, stock broking, depository services, distribution offinancial products, consumer finance and other activities in financial services.Reliance Group Holdings has grown from a small office data-processingequipment firm in 1961 into a major insurance and financial-services group inone generation under one chief. The holding company is best known for itsinsurance group, which includes separate subsidiaries for property and casualtyinsurance, life insurance, and title and mortgage insurance. Reliances insuranceoperations constitute the nations 27th-largest property and casualty operation.The parent company also includes a development subsidiary in commercial realestate. Reliances international consulting group contains several subsidiaries inenergy, environment, and natural resources consulting. A financial arm invests inother businesses, primarily television stations.By the time he received a bachelor of science degree in economics from theUniversity of Pennsylvanias Wharton School of Finance in 1959, Saul Steinbergwas already in the business of leasing computers, then a new concept. In 1961, atage 22, Steinberg founded the Leasco Data Processing Equipment Corporation.The company grew rapidly, expanded its capabilities, and in 1965 went public.By 1968, Leasco sought to diversify its fields of business. Among its majorpurchases in the last two years of the 1960s was Reliance Insurance Companiesof Philadelphia, which included Reliance Insurance Company and its
  • 13. subsidiaries. Leasco bought 91% of Reliance in September 1968, and the balancein winter 1981. Reliance insurance had been writing insurance since 1817,officially incorporating in 1820, and became the companys largest subsidiary.Reliance Insurance started as the Fire Association of Philadelphia in 1817,organized by 5 hose and 11 engine fire companies. It became the nations firstassociation of volunteer fire departments. Its office was the front room of CalebCarmalt, one of the founders. The association first met in his house on September17, 1817. Michael Fox, president of Diligent Engine Company, was electedchairman. The new group took the place of several previous associations that hadnever succeeded because of internal squabbles among members.The association started with no securities, and trustees pledged their property assecurity. The founders agreed not to pay dividends until the companyaccumulated $15,000 in capital. The original 13 trustees agreed that dividendsshould go to the unpaid firemen. As a benefit, members received a 5% discounton their own property fire insurance. In addition to underwriting fire insurance,the association served as mediator between its member engine and hosecompanies; as rivals to get to a fire first to collect the commission, fire companiesoften damaged each others equipment and assaulted each other.The association adopted a fire mark with a fireplug attached to a hose and theinitials F.A. on both sides for homeowners to place on their facades to letfirefighters--and potential arsonists--know the houses were insured. SamuelBleight, a storeowner with a weaving business in his basement, bought the firstpolicy for his three-story building. The company took ten risks its first year.The first time the association applied to the state legislature for a charter, it failedafter the representative from Philadelphia stated that "the petitioners were men
  • 14. unworthy of public confidence and destitute alike of public spirit and mentalworth." Association members immediately launched a successful campaign todefeat the representative in his next bid for reelection. Existing insurancecompanies also fought the charter. They "may have feared the Fire Associationsinfluence on their own business, though they gave as their real cause ofopposition . . . the fact that the new organization was without cash capital,"according to The Fire Association of Philadelphia, a corporate history publishedin 1917 to celebrate its first century. On March 27, 1820, the governor ofPennsylvania signed a charter for The Trustees of the Fire Association ofPhiladelphia.The company wrote 29 risks the first year of its charter. Business grew steadily,and by 1832, it wrote 583 policies. Although the first companies joined theassociation without charge, it subsequently imposed an entrance fee. ByNovember 1829, 44 companies were members. By 1850, the association amasseda surplus of $100,000.That year, the Great Fire of Philadelphia started at a store and spread to awarehouse where it caused an explosion and created panic. The fire spread so fastthat it could be seen across the Delaware River in Trenton, New Jersey, andtremors were felt in Wilmington, Delaware. The largest fire in Philadelphiahistory up to that time, it destroyed 367 buildings, killed between 17 and 33people, some drowning after jumping into the river. More than 100 people werereported injured, and losses were valued at $1.5 million, of which the associationowed about $100,000, enough to wipe out the surplus it had accumulated. Thetrustees, however, promptly secured a loan based on their own personal liability,and paid all claims. This step created so much goodwill that its businessexpanded rapidly in the next few years.
  • 15. During the Civil War, association members operated ambulances to transport thewounded to hospitals when they arrived in Philadelphia. In 1871, the city ofPhiladelphia organized its own fire department. The trustees voted to continue theassociation as a stock company under an amended charter. The state legislatureapproved the new charter on May 5, 1871. Four of the previous trustees and nineother stockholders were elected to the board of directors. At that time, theassociation became solely an insurance company and started writing policiesoutside Philadelphia. Its assets at the time totaled $1.71 million.Business got a boost as a result of the Great Chicago Fire of 1871. Theassociation soon developed a field of agents to write policies across the country.For the first two years, shareholders received dividends twice a year of $5 ashare, which increased gradually to $10 in 1876.As the company history reported, the association was able to pay large claimspromptly when they came due. These included $309,000 after the great BaltimoreFire in 1904 and $1.84 million following the 1906 San Francisco Earthquake andFire. By 1917, the association reported business of $4 million a year. It hadexpanded its coverage to include marine, tourist baggage, registered mail,explosion, sprinkler leakage, tornado, earthquake, and automobile insurance.In 1919, the association started a subsidiary, Victory Fire Insurance Company,which had the same officers as the parent company. In the 1920s, it foundedanother subsidiary, Reliance Insurance Company and added riot and civilcommotion insurance to its offerings. The year of the 1929 stock market crash,the association made $93,605 in underwriting profit, but this sum was more thanoffset by its $410,000 losses in investments.World War II took its toll on the insurance business, including the association,
  • 16. which lost securities between 1942 and 1946. By 1947, it broke even, and 1949"was by far the banner year in the companys long history," Bests InsuranceReports, 1950-1951 editions, stated. In 1950, the association merged itssubsidiaries into the parent company. The Fire Association of Philadelphiachanged its name to Reliance Insurance Company in 1958.From then on, the insurance company grew both through acquisition andestablishment of subsidiaries. In the property and casualty field, it bought GeneralCasualty Company of Wisconsin in 1956--sold in 1990 to Winterthur SwissInsurance Company for $630 million--and United Pacific Insurance Company in1967.Reliance also started Eureka Insurance Company in Wisconsin in 1959, whichchanged its name to Planet Insurance Company in 1963. Since 1973, Planet haswritten Reliances commercial mass-marketing business. In 1976, Planet tookover Reliances standard business in Texas. Another subsidiary, Regent InsuranceCompany, also started in 1963 in Wisconsin, writes auto, fire, inland marine,workers compensation, and other insurance. Reliance started General CasualtyCompany of Illinois, sold in 1990, and Reliance Insurance Company of Illinois.The property and casualty operations evolved so that Reliance InsuranceCompany handled most eastern operations; General Casualty was responsible formost Midwestern business until its sale; and United Pacific took care of the West.The companys strategy was expansion in selected specialty lines. In 1971, theparent company formed Reliance Financial Services Corporation, an intermediateholding company for its insurance branches. The insurance operations aregoverned by a complicated structure, in which Reliance Group Holdings owns
  • 17. Reliance Group, Inc., which in turn owns Reliance Financial ServicesCorporation, which in turn owns Reliance Insurance Company and itssubsidiaries.In 1972, the Reliance insurance group divided its pool so that Reliance InsuranceCompany and its subsidiaries handled most standard lines, while United PacificInsurance Company handled the nonstandard and other operations. Otherproperty and casualty subsidiaries included Reliance Insurance Company of NewYork, founded in 1978, and Reliance Lloyds, founded in 1980.In December 1973 Leasco Corporation changed its name to Reliance Group, Inc.The move represented corporate strategy to move away from computer-relatedservices and into financial ones in the early 1970s, and recognition that insuranceconstituted the biggest part of the group. Three years later, Reliance Groupfounded Commonwealth Land Title Insurance Company, which would becomethe lead company in the group for mortgage and title insurance.In 1981, Steinberg, still chairman of the board and chief executive officer decidedto make the company private. He founded Reliance Group Holdings, Inc., aholding company for his and his familys stock that acquired all outstandingshares of Reliance Group, Inc., through cash purchase, debentures, or preferredshares of Reliance Group Holdings. In 1982, Reliance insurance group expandedits life insurance business, as United Pacific Life Insurance Company marketedannuities for savings and retirements. The same year, the company incorporatedReliance Life Insurance Company of Rhode Island. The next year, it foundedUnited Pacific Reliance Life Insurance Company of New York.In 1986 the company went public again. Reliance Group Holdings, Inc. soldslightly more than 20% of its stock with a 15 million-share offering. Steinberg,
  • 18. his family and their trust retained the rest.To find specialty markets suitable for Reliances selective growth strategy, thegroup founded Reliance National Insurance Company late in 1987. It enteredinsurance markets of professional liability, construction, transit, health, technicalproperty, and risk management. The value of Reliances investments took a nosedive with the stock market crash of 1987. The companys net income per sharedecreased from $1.68 in 1987 to 32¢s; in 1988 and to 29¢s; in 1989. Like theinsurance market in general, Reliances underwriting market worsened in the late1980s, as a result of disaster payments from hurricanes and the 1989 SanFrancisco earthquake.In 1989, the insurance group included these divisions: property and casualty, life,and title and mortgage. Property and casualty wrote $1.79 million in premiums in1989, using more than 3,000 independent agents. Reliance Insurance Companyremained the biggest part of the group, which also included specialized risk andsurety companies such as Reliance National Insurance Company, bought by thecompany in 1988 to write specialty lines. It was originally known as HansecoReinsurance Company, and then John Hancock Reinsurance Company untilReliance changed the name in 1989 to make it sound like part of the family. Alsowriting specialty property and casualty coverage were Reliance ReinsuranceCorporation and Cananwill, a premium finance company. Reliance aimed to be asole source for its agents by giving them all of the lines they needed through onesubsidiary or another.Expansion continued in 1989. The life insurance group founded United PacificFinancial Services, which offered securities and insurance to financial institutions
  • 19. through its broker-dealer, Reliance Life Distributors, and its insurance agency,Reliance Marketing Management. That year the life insurance groups assetstotaled $5.77 billion.In 1989 the California Department of Insurance (CDI) accused United PacificLife Insurance of earning an annual rate of return about $10 million in excess ofwhat it determined to be "fair and reasonable." However, CDI deferred the casewhile it reexamined its method of determining fair rates of return. The title andmortgage-insurance branch grew with the purchase of Transamerica TitleInsurance Company from Transamerica Corporation in 1990. The move boostedthe size of the operation by almost 50%. In previous years the business of thissegment had contracted; pretax income fell from $27.5 million in 1987 to $25.3million in 1988 to $20.5 million in 1989. Reliances 1989 annual report attributedthe decline to "a decrease in commercial and residential real estate activity andincreased price competition in commercial title insurance." Additionally in themid-1980s Commonwealth Mortgage Assurance Company, the mortgageinsurance arm had experienced losses because of declines in the real estatemarket.At the same time that the insurance business was growing, Reliance GroupHoldings and its predecessors were developing other areas of business. Thecompany bought Container Transport International in the 1960s, and turned itinto the worlds largest container transport company before selling it in 1979.Leasco purchased several specialized management consulting firms, whichbecame the Reliance Consulting Group. The group provided three types ofconsulting: energy, environment, and natural resources; professional personnelservices; and commercial productivity. The branches included RCG International,Inc., which, like Reliance Insurance, grew through acquisition of selectspecialized companies. Two more divisions, Herbert W. Davis & Company and
  • 20. Werner International, provided quality and cost-control consulting tomanufacturers. The consulting group grew steadily, netting $67 million inrevenues and $3 million in pretax profits in 1989.In 1977, the company moved into real estate, forming Continental CitiesCorporation, which became Reliance Development Group, Inc. This divisionhandled all real estate operations of the parent company and other subsidiaries.The subsidiary additionally designed, developed, and managed commercialbuildings. Projects the firm was developing in 1989 included office complexes inTucson, Arizona, and Fort Worth, Texas. The group was working on residentialand retail facilities, including ten shopping centers in the United States.Additional projects included the Oriental Warehouse in San Franciscos financialdistrict, involving renovation of a historic brick structure combined with newconstruction of 420 apartments and commercial space, and mixed-usedevelopment for a tract of more than 500 acres in the Dulles International Airportcorridor near Washington, D.C.Reliance Capital Group, L.P. constituted the investment branch of the Relianceconglomerate. Its major holding consisted of Telemundo Group, Inc., a 36-stationSpanish television network headquartered in New York, including the largesttelevision station in Puerto Rico. In December 1989, Reliance Capital sold itsinvestment, Days Corporation, parent company of Days Inn of America, theworlds third-largest hotel chain; it had been purchased in 1984. The companynearly tripled the value of its investment in the sale, netting a $20 million pretaxprofit.The company planned to continue its long-time strategy of growth throughselective acquisitions and expansion. Under this strategy, it developed from a
  • 21. young mans computer leasing company into a major conglomerate.Principal Subsidiaries: Reliance Insurance Company; Reliance NationalInsurance Company; General Casualty Companies; Reliance Surety Company;Reliance Reinsurance Corporation; Cananwill; United Pacific Life InsuranceCompany; United Pacific Reliance Life Insurance Company of New York;United Pacific Financial Services; Commonwealth Land Title InsuranceCompany; Transamerica Title Insurance Company; Commonwealth MortgageAssurance Company; Commonwealth Relocation Services, Inc.; RelianceDevelopment Group, Inc.; RCG International, Inc.; RCG/HaglerBailly;RCG/Moody-Tottrup; RCG/Personnel Sciences; RCG/Vectron; Herbert W. Davis& Company; Werner International, Inc.; Telemundo Group, Inc.
  • 22. RELIANCE SECURITIES PRODUCT OFFERING 1. Trading Portal (with almost negligible brokerage ) Equity Broking Commodity Broking Derivatives ( Futures & Options ) Offshore Investments (Contract For Differences) Demat Account. 2. Financial Products Mutual Funds Life Insurance o ULIP plan o Term Plan o Traditional insurance plan Securities Back Plan General Insurance o Vehicle/Motor Insurance o Health Insurance o House insurance IPO‟s NFOs 3. Value-Added Services Retirement Planning
  • 23. Financial Planning Tax Saving Children Future Planning4. Gold coins retailingINTRODUCTION OF SHARE MARKETShare Market…. Overview:Share Market Overview would give an overall idea about the share market, itsParticipants, types; etc. Share market is the market for securities where organizedissuanceAnd trading of shares takes place. It plays an important role in canalizing capitalfrom theInvestors to the business houses which consequently leads to the availability offunds forReliance Securities Reliance Commodities Reliance Financial Services Providinginvestors the Facility of anytime anywhere online Trading in all major asset classesCommodity related trading, Distribution, warehouse receipt Financing will beprovided Registered NBFC under Reliance Securities which will be in theDistribution and funding Business. Division of Reliance Securities businessexpansion. Shares are certificates which represent ownership rights of the holder ina company.Basically, Share Market can be divided into two parts:-1. Primary Market: It is the market where new issues of securities are offered tothe
  • 24. Investors. Example :-IPO of any company2. Secondary Market: An investor of a secondary market buys a security fromanotherParticipant of the same and not from any issuing corporation (as in case of PrimaryMarket).Example:- shares available in the market which was in the position of differentpersonGenerally, stocks are of two types:-a) Common Stock: It gives an ownership right to the holders of the stock. Theholders are entitled to receive dividends whenever the company announces.b) Preferred Stock: These stocks also give ownership right to its holders. Itsholders enjoy the privilege of receiving dividends from the company in preferenceto any other common shareholders.TRADINGShare market is the market for securities where organized issuance and trading ofsharesTakes place. Shares are certificates which represent ownership rights of the holderin aCompany. It plays an important role in channelizing capital from the investors totheBusiness houses which consequently lead to the availability of funds for businessExpansion.Shares in the Share Market are traded through:-(a) Stock Exchange: These are organized market places where stocks, bonds areother
  • 25. equivalents are traded between the buyers and sellers where exchange acts ascounterpartyTo both the participants in case of any default.(b) Over-the -Counter (OTC): These are not centralized exchanges and the tradetakesPlace through a network of dealers.There are mainly two types of trading:-1. Intraday trading: In this type of trading an investor buy and sell stocks duringtheSame day. Intraday Traders are of two types :- Scalp Traders: Investors who perform many trades per day for scalping outsmall profits out of the bid-ask spread, from each trade are known as scalptraders. Momentum Traders: Investors who pounce on those stocks which movesignificantly in one direction and book desired profit are called momentumtraders. They do this within a day.2. Delivery trading: In this type of trading an investor buys the share for holdingPurposes. Delivery Traders are:-i. Technical Traders: They believe that buying/selling signals are present withinthe graphs and charts of the stock.ii. Fundamental Traders: They perform trade on the basis of study of fact-sheetsof the company like historical profit graph, balance sheet, anticipated earningsreports, stock splits, mergers and acquisitions, etc.iii. Swing Traders: They are basically fundamental traders who take delivery oftrades for a span of short period generally more than one day.
  • 26. Share Broking Company offers two types of share trading facilities:-(a) Offline Share Trading: In this form of trading the customer has to place orderto the dealer of the stock broking firm either in person or over phone. Offlinetrading is the main form of investing the securities in securities. Offline tradingoffers many benefits as well.1. The one benefit that an investor appreciates the most is that they are not alonewhen making investment decisions.2. There are experienced and professional brokerage companies that handle theirinvestments for them.3. Investors are not faced with the challenge of making these vital investmentdecisions; especially, if they do not have the experience necessary to make theappropriate investments.4. Also, there is someone there to answer any questions that may cause concerns.(b) Online Share Trading: The client could place his order on his own from anyplace he wants, provided he has a computer with an Internet connection. OnlineTrading has made it easy for private investors to gain straight access to a range ofdifferent security markets that were, at one point, only reserved by the use ofinvestment professionals.Online trading has dramatically changed over the last decade. It continues to beRedefined. Services have expanded to include integrated management ofadditionalFinancial accounts. It has subsequently expanded in conjunction with ground-breakingImprovements to the traditional trading interface, such as telephone interface
  • 27. systems.There are several wonderful reasons to invest online rather than offlinetrading.1. Instant online access: - You can gain instant access to your account, the valueof your portfolio updates immediately before your eyes.2. Enter online trades at anytime during Market hours: - You can enter onlinetrades at anytime and from anywhere. This is very convenient if you live in adifferent time zone than the country you are trading in. It especially fits forinvestors with busy schedules.3. With online trading you are in charge: - You are in control of yourinvestments. No sales pitches and no hassle. You decide where to invest yoursecurities.4.Transfer the funds from the account:-you can transfer the fund from your beBank account and can do trading. Reliance has a tie up with six banks namelyAXIS Bank,HDFC Bank,ICICI Bank,IDBI Bank,SBI,CITI Bank and many morein the process to join them.Thus, online stock trading is the easy way to buy and sell shares from the comfortof your home. Finding a company that provides us with a secure trading accountcan be difficult. There are many companies that offers us excellent services fortrading, but we need to find which will meet our needs and requirements .Insteadof going with a company based on their reputation we should see what they canoffer us because our needs as a trader will be radically different from someonetraders who have different levels of experience and who have different proclivitiestoward risk and security. It‟s not that we always want to look towards the mosteconomical rate of trading but rather work with a reputed organization like
  • 28. “RELIANCE SECURITIES”.PROCESS OF DEMAT ACCOUNT OPENINGTo utilize the services offered by a depository, any person having investment inany security or intending to invest in securities needs to have a demat account witha CDSLDP. This holder of such demat account is called as "Beneficial Owner(BO)". A BO can maintain a demat account with zero balance in such account. ABO can open more than one account with the same or multiple DPs, in the samename/s and order, if he/she desires so. The investor can approach any DP/s ofhis/her choice to open a demat account.DematerializationDematerialization is a process by which physical certificates (of shares /debentures / other securities) are converted into electronic balances. A BO has tosubmit the request for dematerialization by submitting the demat request form(DRF) duly completed along with the concerned physical certificates, to his/herDP.Processing Delivery & Receipt InstructionsTo settle trades done on a stock exchange (on-market trades) and trades, which aredirectly settled between two BOs (off-market trades), BOs submit duly completeddelivery instructions in the prescribed form to DP. For receipt of securities intohis/her account, a BO can give one time "standing instruction" to DP. Once such astanding instruction is given to the DP, there is no need to submit separateinstructions for receipt every time the investor buys securities.
  • 29. Account Statement Generally a DP sends to the BO, a statement of his account, monthly, if there is any transaction in the account or every quarter if the account is not operated during that period. Dematerialization Dematerialization is the process by which the electronic balances held in the demat account can be converted back into physical certificates. Pledging If the BO decides to pledge any securities in his BO account, he can avail of the same by submitting the pledge creation form duly completed, to his DP.Nomination BO accounts also have a facility for nomination in favor of any person. Transmission of securities CDSL offers a facility for transmission of balances held in BO account/s (to other BO Account/s) if so required due to death, lunacy, bankruptcy, insolvency or required due to operation of any law. Change in Address A BO who wishes to register his change in address submits his/her request in writing to his/her DP. The changes entered by the DP in the CDSL system will be automatically downloaded to all the companies in which the BO is holding securities. This facility offered by CDSL saves securities, time and effort for the BO.
  • 30. Bank Account Details SEBI has made it mandatory for companies to print details of bank account of the BO on dividend/interest warrants etc. to prevent possibilities of misuse of the warrants. All BOs should submit a request in writing to the DP if they wish to record / change their bank account details. Every investor who wants to hold shares in Demat form must open account with a DP of his/her choice. The DP provides all the services relating to transmission of shares and for this service DP levy some charges which is to be paid by the account holder, and charges for annual maintenance which is to be paid by account holder, in turn the DP provide clients with passbook and delivery instruction slips to operate from his Demat a/c . Dematerialization or demat is a process to convert the securities held in physical form into an electronic form or to directly allot securities in electronic record form. These electronic records of securities are shown as “electronic balances” in the demat account through a depository participant (DP). DP provides a link between the account holder (beneficiary owner or BO) and the company on one hand and National Securities Depository Limited (NSDL) or Central Depository Services Limited (CDSL) on the other hand.DEMAT Account Opening A demat account are opened on the same lines as that of a Bank Account. Prescribed Account opening forms are available with the DP, needs to be filled in. Standard Agreements are to be signed by the Client and the DP, which details the rights and obligations of both parties. Along with the form the client, requires to attach Photographs of Account holder, attested copies of proof of residence and
  • 31. proof of identity needs to be submitted along with the account opening form.In case of corporate clients, additional attachments required are - true copy of theresolution for Demat a/c opening along with signatories to operate the account andtrue copy of the Memorandum and Articles of Association is to be attachedReliance Securities is a Participant of Central Depository Services Limited(CDSL). CDSL was promoted by Bombay Stock Exchange Limited (BSE) jointlywith leading banks such as State Bank of India, Bank of India, Bank of Baroda,HDFC Bank, Standard Chartered Bank, and Union Bank of India and CenturionBank. CDSL was set up with the objective of providing convenient, dependableand secure depository services at affordable cost to all market participants. Demataccount opening process of RelianceSecurities is as follows….Demat A/C Provided By Reliance SecuritiesReliance Securities provide its customers with the Demat A/C, through which theycan invest their securities in any Financial Instrument like Equity, Derivatives,IPOs, Life Insurance , General Insurance etc. Reliance Securities handles all thekey financial transactions through this Single Window. Demat A/C is an account inwhich securities are kept in Electronic form.Scheme1. Cost of Having Demat A/C : Opening Charges: With reliance securities the A/C opening charges areRs.750. These charges are for life time. Annual Maintenance Charges: With Reliance Securities the A.M.C. is justRs.200 that is lowest in The Share Broking Industry. No brokerage and Service Charge: Reliance Securities is the first and
  • 32. foremost company that charges Brokerage and Service charge 0.01 paisa on theSale and Purchase of Security, otherwise the Industry wide Brokerage rate liesbetween 0.10 to 0.75 paisa on Delivery based Trading and 0.01 to 0.50 paisa onIntraday Trading.2. 3 -Tier Service : Reliance Securities provides its customers with a three tier service i.e. interlinkedDemat A/C, Trading A/C and Savings Bank A/C. This makes the customer free to tradeonline and makes the trading more hassle free. Reliance Securities has its tie up with three banks i.e. HDFC, IDBI, ICICI BANK,CITI BANK, AXIS BANK, and customer need to have his Savings Bank Account withany of these Banks for enjoying this three tier service.3. Convenient :Customer can access the services of Reliance Securities through: The Internet-mail at The Transaction Kiosk The Phone (Call & Transact)-call on 3988 6000 or SMS „Securities‟ to 6636. The All India Network of Associates on an assisted trade (through the Call Centre orthe network of associates) a charge of Rs.12 per executed trade will be applicable.4. Safe: For Security Purpose, Reliance Securities provides:
  • 33. User ID Password Security Token Key that has a unique, six digit no. This no. changes every 29 seconds and works as a dynamic password for keeping the account extra safe.5. Single Window access: Through Reliance Securities‟s associates customer can transact in : Equity Equity and Commodity Derivatives Mutual Funds IPO‟s Life Insurance General Insurance Securities Transfer Securities Changing 6. Free Tips: Customer gets free tips, current market information and reports on their: Mobiles E-Mail IDs 7. Value Added Services: Customers can get some value added services on Reliable Research, including views of external experts with an enviable track record. Live News Updates from Reuters and Dow Jones. CEOs/Expert views on the Economy and Financial Market.
  • 34. Tools that help customers to plan their investments, tax, retirement etc. in the personal finance section. Risk Analyzer for analysis of Risk Profile. Asset Allocations to build an appropriate investment portfolio. 8.Regular stock Purchase plan (RSP Plan): Regular stock purchase plan is a disciple way to invest in the equity market which helps in accumulating the wealth by making small or regular investments. RSP Plan allows us to invest in the equity market with pre determined amount of quantity of shares at defined intervals in script of your choice for a fixed period of time.DOCUMENT REQUIRED For opening a Demat A/C with Reliance Securities, following documents are needed: Photocopy of PAN Card (both-front and back side) An address proof: (any one of them)  Passport  Voter ID Card  Driving License  Bank Statement
  • 35.  Rent Agreement Telephone Bill (MTNL or BSNL) 3 Coloured Passport size photographs of the First Holder of Account, 1 Photographof Second Holder (if any) and 1 photograph of Third Holder (if any). A Cheque (S/B) worth Rs.750.OPREATIONThe various operations provided by Reliance securitiesis as follows……1) Internet trading2) Client Account Opening3) Clearing And Settlement4) Capital gain on securities transaction5) Levies on securities transaction6) Trading policy for employeesINTERNET TRADING Client order is routed to exchange through broker‟s trading system. Client has real time market information. Client can monitor his position and can see profit and loss on line. Client has to have internet access to trade through our internet trading platform. Client can maintain secrecy of his transactions and portfolio. Client can access the trading system and put trade anywhere and anytime. Funds and securities are transferred online from client account to broker accountand vice versa hence avoid manual work of cheque and DP slip.
  • 36. CLIENT ACCOUNT OPENING Prospective client has to have three account  Trading account  DP account and  Bank account with payment gateway bank DP account has to be with Reliance Capital Reliance Securities has tie up with 5 banks….. HDFC, IDBI,CITI,ICICI,AXIS Separate KYC(know your customer) for Equity,Fx and commodities Receipt of KYC by branch from DSA/Sales Executives Checking of KYC Cheque deposit in our designed bank Dispatch of KYC to CBO on daily basis through DTDC courier only CBO process the client information, generate customer ID, trading account, DP account and password.Who can open a trading account? Individual HUF NRI Corporate Proprietorship-Only Trading Account Clearing and Settlement Clearing: A process to find out how much and who has brought or sold securities through our broking platform How much securities is to be paid or is to be received to/from clients and
  • 37. Exchange How much securities is to be delivered or to be received to/from clients and exchange Settlement is pay of funds and securities from the clients and then to the exchange Pay out of funds and securities from the exchange and to clients. Levies on securities transaction Service tax: 12% of brokerage Education cess:2% of service tax STT : 125% of delivery value 0.025% of trading one side (sale) 0.017% of trade for F& O (sale) Stamp duty : 0.01% on delivery transaction 0.002% on trading F & OEmployees Trade Policy Objective: Inside information , diversion Applicability: Employee and dependent. Exempted transaction: IPO, MF, Bonds, and PF. Approval: HOD, Compliance officer. Securities holding period: 3 days and 30 days. Restricted transaction: Group Company. Disclosure: Joining time and every year 31st march.
  • 38. RELIANCE ACCOUNT OPENING PROCESSThe account opening process followed at Reliance Securities is as follows…… Accept application forms Process- Document checking Verification Rectification of errors Processing completed Sent to the processing house located at Mumbai Account opening at CBO(Central Back Office) After the forms being sent to Mumbai the following process is adopted…..Application inwardThere are two persons who collect these forms and then forward these forms for theirEntries.EntryThere are persons who maintain an excel sheet for the entries of the forms in the formatwhich includes the various details as- application number, branches ,region ,zone, clientname ,cheque number,etc which is then forwarded to all branches .ScrutinyAfter doing entries in the excel sheet the forms are being sent for scrutiny. There is ateam of 10 -15 people who are responsible for scrutinization.
  • 39. The scrutinization includes Whether the forms are properly filled or not. Is there any signature missing. Whether there is a cross signature or not in the corrections etc. The documentation is completed Then the franking and stamping is done by fixing the different stamps of the DP.Once the team finds the process completed then the form is sent for scanning otherwisethe forms are sent back to the branches for rectification.ScanningIn this process the first three pages of the summary sheet viz (Form no 1) are scanned forpresenting the pages in DMS.DMSAfter the form is scanned then they are presented in DMS (document managementsystem) which is a software used to maintain the record of the client which includes theaddress, phone number, name of client which is used for further processing..Checker: (process for checking the details)There are 3 to 4 persons who again check the entries done in DMS and if any rejection isfound then again it is send back to the DMS and if no rejections found then it is send forfurther processing that is pan validation.PAN ValidationIn this step there are two persons who check the PAN card of clients from the Income
  • 40. Tax site for its validation. This is the step where the form can again be rejected and sentback to branches.AuthorizationIn this process, there are 3 to 4 person who send request to CDSL for authorization inwhich a report is generated in every 45 minutes from CDSL that the form is approvedand account is opened. And in this report CDSL gives the client code for every client. Once the code is generated the details are sent for preparation of Client masterreport Which is issued to every client? This client master contains all detail of client including his bank details, nomineedetail, BO Id, client ID etc. Then the client master report is sent to the department where the security key aremapped .This is a special feature of reliance Securities DP account which providesecurity to the client and the password are prepared for cases. This key is given with the kit known as welcome kit to client who includes clientmaster, DRF (Demat request form); DIS (delivery instruction slips). Once the kit is fully equipped then it is dispatched to the client through courier. The password of the client is dispatched on the other day of dispatch of kit. With the dispatch of kit the account opening process is completed.
  • 41. COMPARITIVE STUDY Currently the main Players in Retail Brokerage Business are ICICI Direct, Share khan,, HDFC Securities, India Bulls, and MotilalOswal. Here is the Brief studyand Comparative analysis of these companies with Reliance Securities. ICICI Direct Brokerage and fees :  Account opening fees : Rs 750/ (One time non-refundable) -  Brokerage: Brokerage of ICICIDirect varies on volume of trade and inclusive of demats transaction charges, service taxes and courier charges for contract notes. It ranges from 0.1% to 0.15% for margin trades and 0.4% to 0.85% on delivery based trades. Advantages of ICICI Direct3-in-1 account integrates your banking, broking and demats accounts. All accounts are from ICICI and very well integrated.  Investment online in IPOs, Mutual Funds, GOI Bonds, and Postal Savings Schemes all from one website. General Insurance is also available from ICICI Lombard.  Trading is available in both BSE and NSE.Disadvantages of ICICI Direct
  • 42.  Getting access to ICICI website during market session can be frustrating.  ICICI Direct brokerage is high and not negotiable. Not all stocks are available under Margin Plus.Share khan Share khan is online stock trading company of SSKI Group, provider of India-based investment banking and corporate finance service. Share Khan is one of the largest stock broking houses in the country. Share khan‟s equity related services include trade execution on BSE, NSE, Derivatives, commodities, depository services, online trading and investment advice. Trading is available in BSE and NSE. Along with website, Share Khan has around 250 offices around the country. Allow investor to buy and sell stocks online along with the following features like: multiple watch lists, Integrated Banking, demat and digital contracts, Real-time portfolio tracking with price alerts and Instant credit & transfer. Online trading account for investing in Equities and Derivatives Free trading through Phone (Dial-n-Trade) Two dedicated numbers for placing your orders with your cell phone or landline. Automatic funds transfer with phone banking (for Citibank and HDFC bank customers) authentication Get the trusted, professional advice of our telebrokers Integration of: Online trading + Bank + Demat account
  • 43. Instant cash transfer facility against purchase & sale of shares IPO investments Instant order and trade confirmations by e-mail Single screen interface for cash and derivativesIndia bulls India bulls are India‟s leading Financial Services and Real Estate Company having presence over 414 locations in more than 124 cities. India bulls Financial Services Ltd is listed on the National Stock Exchange, Bombay Stock Exchange, Luxembourg Stock Exchange and London Stock Exchange. Document Required to open Equity Trading Account with India bulls: One passport size photograph. Proof of bank account Copy of PAN card. Identity proof - copy of passport or PAN card or voter ID or driving license or ration card. Address proof - copy of driving license or passport or ration card or voter card or telephone bill or electricity bill or bank statement. Brokerage and fees : Account opening fees : Rs 1200/- (One time non-refundable) as below:
  • 44. 250/- Equity Trading Account opening charge 200/- Demat Account opening charge 750/- Software chargesAdvantages of Indiabulls Equity Trading Account : Brokerage is less compare to other online trading companies. Provide trading terminal „powerbulls‟, a java based software. It‟s very fast in terms of speed and execution. Power India bulls trading terminal is the most advanced new generation trading platform with great speed. Power India bulls is extremely reach in features including Live Streaming Quotes Fast Order Entry and execution Tic by Tic Live Charts Technical Analysis Live News and Alerts, Extensive Reports for Real-time Accounting. Disadvantages of India bulls Equity Trading Account Need a HDFC account for instant transfer. Cannot Apply IPO.5 info line)
  • 45. 5paisa is Online Stock Trading Company of India Info line Securities Private Ltd., Owner of popular business portal Besides high quality investment advice from an experienced research team, the site offers real time stock quotes, market news and multiple tools for technical analysis. Trading is available in BSE and NSE. Trading Terminals Available · Investor Terminal (IT) Investor Terminal is 5Paisa‟s equity trading terminal for low volume trader. This is web based terminal and could access from anywhere. This product provides limited features in comparison of Trader Terminal, which is another product provided by 5Paisa. · Trader Terminal (TT) Trader Terminal is for high volume equity traders. Trader Terminal provides high volume trading with powerful interface and fast order execution. Advantages of 5paisa Trading Terminals Very fast execution speed. Disadvantages of 5paisa Trading Terminals No intra-day tick by tick charts in Investor Terminal (IT). Learning 5paisa Trading Terminal is little hard.Motilaloswal
  • 46. MotilalOswal Securities Ltd. (MOST) is one of the best broking houses in India. Founded in 1987, MOST has in 200 cities through 400 outlets. MOST provide advice-based broking (equities and derivatives), portfolio management services (PMS), e-Broking, depository services, commodities trading, IPO and mutual fund investment advisory services. MOST E-Broking is complete online stock trading solution for Indian stock market. Features: Following are the features of Most E-Broking account: Easy single screen trader with instant trade confirmation similar to exchange based trading terminals. Access to various online reports like margin report, Demat A/c details, and trades executed, turnover report, net position report with mark to market profit/loss and realized profit. Online transfer funds through HDFC Bank.HDFC Securities HDFC Securities (HDFCsec) is Equity Trading Company of HDFC Bank. HDFC
  • 47. Securities provide both online trading and trading on phone. The HDFC Securities trading account has a unique 3-in-1 feature that integrates your HDFC Securities trading account with your existing HDFC bank savings account and existing Demat account. Funds / shares are seamlessly moved from the linked Demat/Bank account to execute the transactions. HDFCsec provides Cash-n-Carry on NSE and BSE, Day trading on both NSE and BSE; Trade on Futures & Options on the NSE and Online IPO Investment. Features: Seamless Transactions - By integrating your accounts, we ensure minimal waste of time during movement of your funds and shares. Speed - Orders are placed electronically, so proceeds are available instantly. No manipulation - To prevent any mismanagement, we will send you an email confirmation, the minute your order is executed. Safety and Security - HDFC Securities offer the highest level of security such as 128-bit encryption technology. Dedicated and Separate contact numbers - for trading over the phone as well as for customer care. Brokerage and fees : Rs. 799/- (Including trading account, bank account and DP account with HDFC) Note: HDFC Bank savings account required a quarterly minimum balance of Rs. 2,500/-. If you already have Saving account or DP accounted with HDFC, you could link them with trading account.RESEARCH METHODOLOGY Research Methodology refers to search of knowledge .one can also define research
  • 48. methodology as a scientific and systematic search for required information on aspecific topic. The word research methodology comes from the word “advance learner „s dictionary meaning of research as a careful investigation or inquiry especially through research for new facts in my branch of knowledge for example some author have define research methodology as systematized effort to gain new knowledge. TYPES OF RESEARCH ANALYTICAL RESEARCH: It has to used facts or information already available and analyzes these to make a critical evaluation of material. SAMPLE SIZE: Considering the constraints it was decided to conduct the study based on sample size of 100 people in specific age groups.METHODS OF DATA COLLECTION In the project work Primary data and secondary data (both) sources of data has been used: PRIMARY SOURCE: I have gathered information about our project from the interaction with the customers of our company i.e. Reliance Securities. The sampling method used was basically convenience sampling and most of the calls made were cold
  • 49. calls made on the generated database of recipients of other companies. SECONDARY DATA: The secondary data, I have collected from the various websites of reliance securities, various journals, magazines etc. TOOL OF ANALYSIS In the project work quantitativetechnique &percentage method has been used.RESEARCH DESIGN For the proper analysis of data simple quantitative technique such as percentage were used. It help in marketing more accurate generalization From the data available .The data which was collected from a sample of population was assumed to be representing entire population was interested .Demographic factor like age, income and educational background was used for the classification purpose .DATA ANALYSIS AND INTERPRETATION Questionnaire Name :
  • 50. Email id: Mobile no: Address:Question1 In which age category group you belong to? a)less than 21 b)21year-29year c)30year-39 year d)40year-49year e)50and plus Less than 21 21 year-29 year 30year-39 year 40 year-49year 50 and plus 14 42 26 12 8 People 45 40 35 30 25 20 people 15 10 5 0 less than 21year 21year-29year 30year-39year 40year-49year 50year and plus Explanation:- people who are in the age of 21 year-29 year are mostly working in the organization and contributing allot Question2 Salary of the people over the year has increased?
  • 51. a)yes b)no c)can‟t say Yes no Can‟t say 90 6 4 cant say, 4 no, 6 yes no cant say yes , 90 Explanation:-people are agreeing with the fact that salaries of the people over the year hasincreased Question3 But still people are not satisfied with it? a)yes b)no Yes No 88 12 no, 12 yes, 88
  • 52. Explanation:- people are also aware of the fact that people are not satisfied because 88 out 100 has responded yes to the question while only 12 said No to it Question4 What is your disposable income? a)less than 15000 b)between 15000-40000 c)between 40000-60000 d)more than 60000 Less than15000 Between 15000-40000 Between 40000-60000 More than 60000 56 24 12 8 more than 40000- more than 60000, 8 60000, 12 less than 15000 more than 15000-40000 more than 15000- less than 15000, 56 40000, 24 more than 40000-60000 more than 60000 Explanation :-56 out of 100 has the disposal income of Rs 15000, 24 has more than Rs15000- Rs40000, only 12 people has between Rs40,000 to Rs60,000 and 8 out of 100 has disposable income of above Rs 60000Question5 Age of the retirement has gone down to 50-55 years? a)yes b)no c)can‟t say Yes No Can‟t say 91 5 4
  • 53. No, 5 cant say, 4 yes No yes, 91 cant say Explanation:- maximum people are aware about the retirement age i.e.(91 out 100)Question6 life expectancy has increased to around 70-80 years? a)yes b)no Yes No 88 12 No, 12 yes No yes, 88 Explanation;- people are also aware of the life expectancy has increased i.e.(88 out 100) but still 12 out 100 doesn‟t know about itQuestion7 How much corpus you have to save for the future to maintain the same life Style? a)less than 20 lakhs b)between 20lakhs to 50lakhs
  • 54. c)between 50lakhs to 1crores d) more than 1 crores Less than Between Between More than 20 lakhs 20-50lakhs 50lacks -1cr 1 crores 20 25 30 25 35 30 30 25 25 25 20 20 15 Series1 10 5 0 less than 20 lakh less than 20 lakh less than 20 lakh less than 20 lakh Explanation :- after the retirement the amount of securities people requires is 20 people need less than 20 lakh , 25 people needs 25 -50 lakhs,30 people needs between 50 lakh-1 crore, 25 responded need more than 1 croreQuestion8 Any investment you have made for the future? a)fixed deposit b)public provident fund c)mutal funds d)recurring deposits e)life insurance/Ulips f)any other Fixed Public Mutual funds Recurring Life Any deposits provided fund deposits insurance/ulips others 45 25 8 15 5 2
  • 55. 50 45 40 35 30 25 45 20 15 25 10 15 5 8 5 0 2 Series1Explanation:- 45 people invest in fixed deposit because they are safe, 25 people invested inppfbecause they give higher return than FD, 8 people invest mutual funds reason being they want tohave higher returns as well as take some sort of risk, 15 people have invested in recurring depositbecause it gives compounded interest, 5 people invested in ulips/insurance because they provide lifecover as well as gives them a good returns, 2 people gave the response of other that includesland,gold,silver,etc Question9 What made you invest in Mutual funds other than Fixed deposit? a)Higher returns b)Shorter term c)Faster services d)Guaranteed returns e)any other Higher returns Shorter term Faster services Guaranteed Any others returns 56 20 15 4 5
  • 56. guaranteed others, 5 returns, 4 faster services, 15 higher returns shorter term higher faster services shorter returns, 56 guaranteed returns term, 20 others Explanation :-56 people says they select fixed deposit over mutual funds because of higher returns, Short term, faster services, guaranteed return, any other ,response is given by 20,15,4,5Question10 Do you know about the Reliance Mutual funds? a)yes b)no yes No 82 18 no, 18 yes no yes , 82 Explanation:- 82% people know about the reliance mutual funds whereas there are people who don‟t Know that reliance is having mutual funds as well.
  • 57. Question11 Are you aware of the returns in Reliance Mutual funds? a)yes b) no Yes No 56 44 no, 44 yes, 56 yes no Explanation :- Around 56 people are aware of returns offered by the reliance Mutual fund Question12 Investment you have made is enough for the after retirement? a)yes b)no Yes No 61 39 no, 39 yes yes, 61 no Explanation: - people are also aware of the investment they have made up till now it‟s enough for their retirement (61%)
  • 58. Question14Which company provides you a large number of product and services? a) Reliance b) ICICI c) HDFC d) Other Reliance ICICI HDFC Other 42 30 24 04 OTHERS, 4 RELIANCE HDFC BANK, 24 RELIANCE, 42 ICICI BANK ICICI BANK, 30 HDFC BANK OTHERSExplanation:- 42% are aware of the product which Reliance introduce, same way30%,24%,04% knows about ICICI, HDFC ,other includes Kotak Mahindra bank, Birlasun life, India info line ,etc Question15 If not what will you do for it? a)I will be investing b)I have no plans right now c)I have no savings for the investment
  • 59. d)I will be investing on those financial product who will be giving me assured returns I will be investing I have no plans right I have no saving for I will be investing on now the investment those financial product who will be giving me assured return 44 12 10 34 I will be investing on those fiancial product who give me assured return, 34 I will be investing I will be investing, 44 I have no plans right now I have no savings for the investments I will be investing on those I have no savings fiancial product who give me for the I have no plans assured return investments, 10 right now, 12 Explanation:-44% of people will be investing their securities in near future, 12% has not eventhough off, some of them postpone all this by saying that they don‟t have saving these are 10 people,34% people are those people who are very cautious and don‟t want to take risk with theirsecurities theywill be investing in those schemes with give them assured returns OBSERVATIONTo study how much people are aware of the financial products and their returnsthe Customer Acquisition Process by analyzing the consumer behavior, response
  • 60. and mindset towards the product and services the company offers. SUGGESTION The Brand image of Reliance Securities is good in market but according to customer satisfaction the company has to provide the better service. And also change the Market strategy time to time and company has to provide more awareness about their products in the marketsLIMITATION The time constrain was the one of the major problem I have faced during this project. The study is limited to the different schemes available under the Demat account selected. The lack of information sources for the analysis part.
  • 61. CONCLUSIONReliance Securities has good return of investment. A good brand is always welcomed bycustomers.people are aware of quality so they are ready to spend bucks of securities.At last all can be concluded by saying that Reliance Securities is still growing industry in IndiaReliance Demat account have less brokerage rate. It provides a security with the use of specialtype of key.
  • 62. BIBLIOGRAPHYWebsites www.rediff.comReferred books1. Financial institutions and markets-L.M.Bhale2. Investment management-V.K.Bhalla3. Research methodology-Mohitgupta, NavdeepAggarwal, kothari