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ankur handicrafts ankur handicrafts Presentation Transcript

  • HANDICRA FT
  • OVERVIEW OF INDIAN HANDICRAFT SECTOR (A) INDIA IS COUNTRY OF ART. THE PEOPLE OF INDIA RESPECTS ARTISTS, ARTIST MEAN THAT PERSON WHO ARE INVOLVE IN HANDICRAFT SECTOR. HANDICRAFT CAN BE SAID AS THE BACKBONE OF INDIAN ECONOMY, IT ATRACTS TOURISTS. THE 6 MILLION CRAFT PERSON WHO ARE THE BACKBONE OF INDIAN HANDICRAFT INDUSTRY ARE PROVIDED WITH INHERENT SKILL, TECHNIQUE,TRADITIONAL CRAFTMANSHIP BUT THAT IS QUITE HOWEVER, IN CHANGING WORLD MARKET, THESE CRAFT PERSON NEED AN INSTITUTIO NAL SUPPORT. ANKUR SHARMA An introduction:-
  • (B) IMPOTANCE • HELP TO SOLVE SOCIAL & ECONOMIC PROBLEM. • GENERATES EMPLOYMENTS TO ATLEAST 60 LAKH ARTISTS ACROSS INDIA INCLUDING MALE & FEMALE OF WEAKER SECTION OF SOCIETY. • FOR HIGH POTENTIAL EXPORT & FOREIGN EXCHANGE EARNING OF THE COUNTRY. • HIGH LABOUR INSENTIVES. • MAINTAIN CULTUREAL VALUES. ANKUR SHARMA
  • • Wooden artwares :- Saharangpur, Nagina, Jaipur, Jodhpur, Hoshiarpur, Srinagar, Amritsar, Bangalore, Mysore, Channai, Kerala, Rajkot. • Handprint textiles :- Jodhpur, Jaipur, Farrukhabad, Amroha, & Ujjain (bherugarh). • Embroidered goods :- Barmer, Jodhpur, Jaipur, Jaisalme Kutch(Gujrat), Ahemdabad,Luckno Agra, Amritsar, Kullu, & Srinagar. • Marble & Soft stone crafts :- Agra, Channai, Baster, jodhpur. P.T.O. ANKUR SHARMA
  • • Papier mache crafts :- Kashmir, & Jodhpur. • Terracotta:- Rajasthan, Channai, Baster. • Zari & Zari goods :- Surat, Bareilly, Varanasi, Amritsar, Agra, Jaipur, & Barmer. • Imitation/Fashion Jewellery :- Delhi, Moradabad, Jaipur, Kohima(Nagaland). • Artistic leather goods:- Indore, Kolhapur, Barmer, Shanti Niketan(WB). ANKUR SHARMA
  • (A) DACORATIVE ITEMS (B) ARTICLES OF EVERYDAY Stone craft, Wooden craft, Paintings, Glass and ceramic, Leather item etc. Matka(water container), Hand made F Clay & ceramic, Woolen garments, Garments, Leather etc. ANKUR SHARMA
  • NEW DELHI: India’s handicrafts sector, which enjoys the potential to display one’s mind, soul, traditions and modern outlook, has emerged as one of the most important sectors for the Indian economy. The basic nature of the Indian handicrafts industry is not just labour intensive but also decentralised since it is spread across both rural and urban areas. It is also considered as a key employment-generating industries since many artisans are involved in craft work on part-time basis. Currently, the industry provides employment to more than 6 million artisans, comprising large number of women and people from the economically backward parts. Reports suggest that the present day Indian handicraft sector displays the example of strong linkage between the traditional designs and modern techniques. As the demand for Indian handicrafts have risen considerably in the past few years, PRESENT POSITION OF INDIAN HANDICRAFT ANKUR SHARMA
  • Art Metalwares : U.S.A., Germany, U.K. & Italy Wood Wares : U.S.A., U.K., Germany & France Hand Printed & Textiles & Scarves : U.S.A., U.K. , Germany & Canada Embroidered & Crochetted Goods : U.S.A., Saudi Arabia, U.K., Germany Shawls as Artwares : Saudi Arabia, U.S.A. Japan & U.K Zari & Zari goods : U.K. U.S.A., Japan & Saudi Arabia Imitation Jewellery : U.S.A., U.K., Saudi Arabia & Germany Miscellaneou s Handicrafts : U.S.A., Germany, U.K. & France : THE MAJOR BYER FOR HANDICRAFT(OTHER THANCARPET) ARE AS UNDER:- ANKUR SHARMA
  • • CHINA • PAKISTAN • NEPAL • TURKEY • SRI LANKA • BANGLADESH • GERMANY ANKUR SHARMA
  • Government intervention to step up growth Despite the adaption of the liberalisation of policies, the handicrafts sector witnesses intervention from government to strengthen productivity. In the Indian constitution, handicraft has been defined as state subject and it is stated that the responsibility of development and promotion of crafts lies with state governments. The central government via developmental schemes plays the role of supplementing their efforts. To strengthen holistic growth of the sector, quite a few generic schemes have been implemented. a) Marketing Support and Service Scheme: Aims to create awareness about the Indian craft products among the people via marketing events, providing services in the form of entrepreneurship and providing financial assistance to state handicrafts corporations for setting up new shops. b) Baba Saheb Ambedkar Hastshilp Vikas Yojana: Government hopes to develop the handicrafts sector via the participation of craftspersons. It is implemented through social, marketing and financial interventions. . c) Design and Technology Upgradation Scheme: It hopes to supply modern tools, upgrade the skills of artisans, revival of rare crafts by offering training along with outsourcing d) Research and Development Scheme: It aims to get feedback on economic, social, aesthetic and promotional aspects of various craft goods ANKUR SHARMA
  • d) Export Promotion Scheme: It works for the promotion of export of handicrafts with special emphasis on hand- knotted carpets and floor covering. The main components of this scheme are product development, marketing and also welfare measures. f) Bima Yojana for Handicrafts Artisans: The Yojana provides life insurance protection to the artisans, either male or female who are in the age group of 18-60 years. It is being implemented in association with the Life Insurance Corporation of India ltd (LIC). e) Training and Extension Scheme: It works in the direction of capacity building g) Special Handicrafts Training Projects: Under this programme, steps are taken to upgrade the skills of existing and also new craftpersons, enhance employment opportunities in the handicrafts sector.
  • SWOT Analysis of the Indian handicrafts industry Strengths •Abundant and cheap labour hence can compete on price •Low capital investment and high ratio of value addition •Aesthetic and functional qualities •Wrapped in mist of antiquity •Hand made and hence has few competitors •Variety of products which are unique •Exporters willing to handle small orders •Increasing emphasis on product development and design upgradation ANKUR SHAMA
  • SWOT Analysis of the Indian handicrafts industry Weaknesses •Inconsistent quality •Inadequate market study and marketing strategy •Lack of adequate infrastructure and communication facilities •Capacity to handle limited orders •Untimely delivery schedule •Unawareness of international standards by many players in the market ANKUR SHARMA
  • SWOT Analysis of the Indian handicrafts industry Opportunities •Rising appreciation for handicrafts by consumers in the developed countries •Widespread novelty seeking •Large discretionary income at disposal of consumer from developed countries •Growth in search made by retail chains in major importing countries for suitable products and reliable suppliers. Opportune for agencies to promote marketing activities •Use of e-commerce in direct marketing ANKUR SHARMA
  • SWOT Analysis of the Indian handicrafts industry Threats Decline in India’s share due to: •Better quality products produced by competitors from Europe, South Africa, South Asia, etc. •Better terms of trade by competing countries •Consistent quality and increasing focus on R&D by competing countries •Better packaging •Stricter international standardsAnkur sharma
  • CONCLUSION The future course of action for Indian handicraft sector depends various reasons such as economic crisis, labour crunch, lack of government policies. The handicrafts sector wants Centre to comprise the sector under the Mahatma Gandhi National Rural Employment Guarantee Scheme (NREGS). As India has seen 10% jump in handicraft exports to touch 497 million in August this year, market insiders are of the opinion that exports will pick up pace in India. ANKUR SHARMA
  • SUBMITED TO : PROF. ALKA RANJAN SUBMITED BY : ANKUR SHARMA 1ST SEM. MBA (FT)