Online Reputation management
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Online Reputation management

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    Online Reputation management Online Reputation management Presentation Transcript

    • ORM Presentation Planet Web Solution Pvt. Ltd.
    • "It takes years to build areputation and minutes to ruin it."- Warren Buffett
    • Content What is ORM Why ORM is important How Does it work Tools for ORM Difference b/w SEO and ORM
    • Why ORM is important Online reputation management have the abilityto choose how your target people sees your business. Online Reputation management is a great source tofind out the success of marketing campaign which isrelated to brand & product identification. ORM push already highly ranked negative posts offthe result pages so that few people can see that.
    • How Does it workORM basically follows 3 steps1) Analysis-What, when and where negative posting about a company have been made. Are the posting associated with competitor.2) Strategic planning-Develop an action plan that is perfectly fitted to the analysis3) Action- Execute planed strategy
    • Tools for ORMBlog monitoring tools1. BackType Blog Comments Monitoring2. Technorati3. Google Blog SearchTweeter Monitoring tools1. Monitter2. Tweet Beep3. Tweet Search
    • Blog Monitoring toolBackType Blog Comments Monitoring: This tool is mainly used for indexing the conversation from blogs, social networks and other social media.Technorati: It is the leading blog search engine indexing millions of blog posts in real time. It also lead the authority, power and popularity of blogs.Google Blog Search: This is a Google important search engine for blogs.
    • Twitter Monitoring toolMonitter: A real-time Twitter monitor for up to three keywords at a time.TweetBeep: This tool provides the Twitter alerts on hourly basis .You can define keywords, people and links to track.Twitter Search: This tool searches all Twitter action for keywords, links or user action in real time.
    • Difference b/w SEO & ORM SEO fixes the problem while ORM prevents it.SEO techniques use for improve ranking but onlinereputation management hide those pages thatcontain the negative comments by pushing themdown in the SERPs. Goal of SEO is to impress Search Engine while ofORM focuses on Business or person.