Marketing management red b_ull

1,007 views
858 views

Published on

Published in: Business, News & Politics
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
1,007
On SlideShare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
21
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Marketing management red b_ull

  1. 1. Marketing Management Red Bull: Strategies to Increase Revenue
  2. 2. Red Bull is… O A caffeinated and carbonated energy drink, that revitalizes body and mind. O Founded by Dietrich Mateschitz and launched in 1987, in Austria.
  3. 3. Look & Feel O Comes in a silver and blue Cans. O Logo, representing two bulls colliding head-on in front of a sun. O ‘Gives you wiiings’.
  4. 4. Existing Marketing Strategy O Word of mouth or buzz marketing O Street marketing O Best way to convince customer is to hire them
  5. 5. Existing Branding & Promotion O Red Bull presents at every moment of student calendar. O Visibility by perfect serve O Use of cartoon for commercials
  6. 6. RedBull Events: India
  7. 7. SWOT Strength Weaknesses Market Leadership Above average prices Market efforts Taste Brand Identity Marketing Expense
  8. 8. Opportunities Threats Category extension Public Health concerns Hardcore advertisement and promotion Organic energy drinks Sponsorship events in college level Negative Publicity after the split with Rahul Narang Group
  9. 9. Demographics Target Consumer Psychographics Usage Behavior Consumption collection Content Spending Power Age: 15- 60 Image Conscious 25% of Indians Influenced Youth trends Eat Out
  10. 10. Customer Insights O Young people are specially open to determine exhaustion and insufficient energy O More specifically male teenagers & people in their 20s, are also most likely to believe in the authenticity of the energy drinks’. O As a result, the majority of energy drinks are developed for and advertised to this younger generation. O Appeal to very specialized groups, such as gamers, extreme sports enthusiasts, and the hip-hop crowd.
  11. 11. Competitors
  12. 12. New Strategies O Sponsor Tv shows Related to youth O Social media promotion O Brand Ambassador O Use recorded events for making Advertisements O Energy drinks for audience in different sports events O Bundling with different drinks in Pubs and Clubs
  13. 13. Economies of Scale O Decrement of marketing expenses lead to O O O O O O economies of scale due to which production cost of per unit decreases by which sale will increase. Sale of 2013=$3,433millions Total market share of energy drink in India 500 cr. Red bull share 200 cr. Per year growth 50% Future estimated sales for 3year 3,433*50*3/100= $5149.5millions

×