Comparing Sidecar-less Service Mesh from Cilium and Istio
E branding
2. What is E-Branding ?
“E-branding” refers to the sum total of a company`s
values, attitudes, vision, mission, personality and
appearance that is projected to the audience online.
-electronicbranding.blogspot.in.
By PAAS Group
3. E- Branding
E-Branding is the next wave of development online.
Brand is how you market yourself to others.
E-Brand is a digital representation of yourself online.
Brand is who you are and what you stand for.
By PAAS Group
9. Benefits of E-Branding
Easy to survive among competitors.
Helps to build familiarity and loyalty from consumers.
Convenient to gain reputation amongst customers.
Becomes the digital asset for a company.
By PAAS Group
10. Continue…
Easy to expand customer relationship.
Helps to be a part of the grand global internet community
of the 21st century.
Result in higher sales of not only one product, but other
products associated with brand.
By PAAS Group
13. Social Media
-If used skillfully, social media is the best medium through which we
can interact with our customers.
-People use social media for our business.
By PAAS Group
http://networkingstar.com/wp-content/uploads/2011/03/social-media.jpg
18. Difference
Brand means Trademark, Logo or Trade name under
which a product or service is sold in market.
Company means business organization/company which
manufactures or provides service to customers.
Eg. Nokia India Pvt. Ltd. is the name of the company and
its Brand name is NOKIA under which it sells its
Products.
By PAAS Group
19. Brand
“Name, term, design, symbol, or any other feature that
identifies one seller's product distinct from those of
other sellers." –Wikipedia.
In accounting, a brand defined as an intangible asset is
often the most valuable asset on a corporation's balance
sheet.
By PAAS Group
21. How Brand Found
Adopted to differentiate one person's cattle from another's.
-symbols burned into the animal's skin with a hot iron stamp
-subsequently used in business, marketing, and advertising.
By PAAS Group
22. Brand elements
Brand consists of:
Name
Logo
Tagline
Shapes
Colors
Sounds
Movements Etc…
By PAAS Group
24. Few things to consider
How quickly website loads.
How easy it is to navigate and understand website.
How easily they contact you.
How effective are e-letters.
Where else they found website links, etc.
By PAAS Group
25. Types of Brands
Initialism: Name made of initials.
Eg: UPS or IBM
Alliteration: Names fun to say.
Eg: Reese's Pieces or Dunkin' Donuts
Evocative: Names evoke a relevant vivid image.
Eg: Amazon or Crest
By PAAS Group
26. Continue..
Neologisms: Completely made-up words.
Eg: Wii or Kodak
Foreign word: Adoption word from another language.
Eg: Volvo or Samsung
Founders' names: Using the names of Founder.
Eg: Hewlett-Packard, Dell or Disney
Geography: Brands named for regions and landmarks.
Eg: Cisco and Fuji Film
By PAAS Group
27. How Brand becomes BIG
Make your customers feel important.
Listen with respect.
Create products and services in collaboration with them.
By PAAS Group
28. Advantages to Consumers
Consumes less time in Shopping.
The quality of product is better.
Prices are fixed by the company and there are no changes.
Products own the responsibility.
By PAAS Group
29. Advantages to Producers
Name helps in advertising in an easier way.
Name establishes the permanent identity of the product.
Name promotes repurchasing.
Competition becomes easier with the help of brand loyalty.
By PAAS Group
30. References
SlideShare.net
http://www.brandchannel.com/brand_speak.asp?bs_id=196
http://www.eprofitbooster.com/e-branding/
http://www.yourarticlelibrary.com/business/what-are-theadvantages-of-branding-to-producers-and-consumers/1083/
http://en.wikipedia.org/wiki/Brand
http://www.brandchannel.com/brand_speak.asp?bs_id=196
By PAAS Group