SlideShare a Scribd company logo
1 of 31
Download to read offline
E branding
What is E-Branding ?


“E-branding” refers to the sum total of a company`s
values, attitudes, vision, mission, personality and
appearance that is projected to the audience online.
-electronicbranding.blogspot.in.

By PAAS Group
E- Branding


 E-Branding is the next wave of development online.
 Brand is how you market yourself to others.

 E-Brand is a digital representation of yourself online.
 Brand is who you are and what you stand for.

By PAAS Group
Purpose of e-Branding


 Direct
relationship
between
Customer and Brand owners.

By PAAS Group
Continue…..


 Helps in better sales & Brand
loyalty.

By PAAS Group
Continue….




To strengthen

By PAAS Group
Continue…..
 To deliver.



By PAAS Group


By PAAS Group
Benefits of E-Branding


 Easy to survive among competitors.
 Helps to build familiarity and loyalty from consumers.

 Convenient to gain reputation amongst customers.
 Becomes the digital asset for a company.

By PAAS Group
Continue…


 Easy to expand customer relationship.
 Helps to be a part of the grand global internet community
of the 21st century.
 Result in higher sales of not only one product, but other
products associated with brand.

By PAAS Group
How to Promote E-Brand



By PAAS Group
YouTube



By PAAS Group
Social Media
-If used skillfully, social media is the best medium through which we
can interact with our customers.
-People use social media for our business.



By PAAS Group
http://networkingstar.com/wp-content/uploads/2011/03/social-media.jpg
Facebook



By PAAS Group
YAHOO!



By PAAS Group
Movies



By PAAS Group
EXAMPLES Of Pure online Sites



By PAAS Group
Difference


 Brand means Trademark, Logo or Trade name under
which a product or service is sold in market.
 Company means business organization/company which
manufactures or provides service to customers.
 Eg. Nokia India Pvt. Ltd. is the name of the company and
its Brand name is NOKIA under which it sells its
Products.
By PAAS Group
Brand

“Name, term, design, symbol, or any other feature that
identifies one seller's product distinct from those of
other sellers." –Wikipedia.
In accounting, a brand defined as an intangible asset is
often the most valuable asset on a corporation's balance
sheet.

By PAAS Group
Derived


Word "brand" derives from the word "brandr" meaning
"to burn“.

By PAAS Group
How Brand Found


Adopted to differentiate one person's cattle from another's.
-symbols burned into the animal's skin with a hot iron stamp
-subsequently used in business, marketing, and advertising.

By PAAS Group
Brand elements
Brand consists of:











Name
Logo
Tagline
Shapes
Colors
Sounds
Movements Etc…
By PAAS Group


By PAAS Group
Few things to consider


 How quickly website loads.
 How easy it is to navigate and understand website.

 How easily they contact you.
 How effective are e-letters.

 Where else they found website links, etc.
By PAAS Group
Types of Brands



 Initialism: Name made of initials.
Eg: UPS or IBM
 Alliteration: Names fun to say.
Eg: Reese's Pieces or Dunkin' Donuts
 Evocative: Names evoke a relevant vivid image.
Eg: Amazon or Crest
By PAAS Group
Continue..



 Neologisms: Completely made-up words.
Eg: Wii or Kodak
 Foreign word: Adoption word from another language.
Eg: Volvo or Samsung
 Founders' names: Using the names of Founder.
Eg: Hewlett-Packard, Dell or Disney
 Geography: Brands named for regions and landmarks.
Eg: Cisco and Fuji Film
By PAAS Group
How Brand becomes BIG


 Make your customers feel important.
 Listen with respect.
 Create products and services in collaboration with them.

By PAAS Group
Advantages to Consumers


 Consumes less time in Shopping.
 The quality of product is better.
 Prices are fixed by the company and there are no changes.

 Products own the responsibility.
By PAAS Group
Advantages to Producers


 Name helps in advertising in an easier way.
 Name establishes the permanent identity of the product.
 Name promotes repurchasing.

 Competition becomes easier with the help of brand loyalty.
By PAAS Group
References
 SlideShare.net



 http://www.brandchannel.com/brand_speak.asp?bs_id=196
 http://www.eprofitbooster.com/e-branding/
 http://www.yourarticlelibrary.com/business/what-are-theadvantages-of-branding-to-producers-and-consumers/1083/
 http://en.wikipedia.org/wiki/Brand
 http://www.brandchannel.com/brand_speak.asp?bs_id=196
By PAAS Group


By PAAS Group

More Related Content

What's hot

Electronic Payment Systems in E Commerce
Electronic Payment Systems in E CommerceElectronic Payment Systems in E Commerce
Electronic Payment Systems in E CommerceVinay Chaithanya
 
Rural vs. urban marketing
Rural vs. urban marketingRural vs. urban marketing
Rural vs. urban marketingVijyata Singh
 
Role of it in business
Role of it in businessRole of it in business
Role of it in businessRohit Parkar
 
Security issues in e commerce
Security issues in e commerceSecurity issues in e commerce
Security issues in e commercesadaf tst
 
Customer Relationship Management
Customer Relationship ManagementCustomer Relationship Management
Customer Relationship ManagementPriyaRamalingam5493
 
e payment system ppt
e payment system ppte payment system ppt
e payment system pptminisharma35
 
Traditional Marketing vs Digital Marketing
Traditional Marketing vs Digital MarketingTraditional Marketing vs Digital Marketing
Traditional Marketing vs Digital MarketingMouttou C Viramouttou
 
New Product Development
New Product DevelopmentNew Product Development
New Product Developments junaid
 
DESIGNING AND IMPLEMENTING BRANDING STRATEGIES
DESIGNING AND IMPLEMENTING BRANDING STRATEGIESDESIGNING AND IMPLEMENTING BRANDING STRATEGIES
DESIGNING AND IMPLEMENTING BRANDING STRATEGIESAvinash Singh
 
Communication mix
Communication mixCommunication mix
Communication mixasimo21
 

What's hot (20)

Brand Equity Ppt
Brand Equity PptBrand Equity Ppt
Brand Equity Ppt
 
Electronic Payment Systems in E Commerce
Electronic Payment Systems in E CommerceElectronic Payment Systems in E Commerce
Electronic Payment Systems in E Commerce
 
E retailing
E retailingE retailing
E retailing
 
Rural vs. urban marketing
Rural vs. urban marketingRural vs. urban marketing
Rural vs. urban marketing
 
Role of it in business
Role of it in businessRole of it in business
Role of it in business
 
Security issues in e commerce
Security issues in e commerceSecurity issues in e commerce
Security issues in e commerce
 
Sales promotion ppt
Sales promotion pptSales promotion ppt
Sales promotion ppt
 
Customer Relationship Management
Customer Relationship ManagementCustomer Relationship Management
Customer Relationship Management
 
Brand Repositioning
Brand RepositioningBrand Repositioning
Brand Repositioning
 
E - Marketing
E - Marketing E - Marketing
E - Marketing
 
e payment system ppt
e payment system ppte payment system ppt
e payment system ppt
 
E-CRM
E-CRME-CRM
E-CRM
 
Promotion mix
Promotion mixPromotion mix
Promotion mix
 
Traditional Marketing vs Digital Marketing
Traditional Marketing vs Digital MarketingTraditional Marketing vs Digital Marketing
Traditional Marketing vs Digital Marketing
 
E retailing
E retailingE retailing
E retailing
 
Advertising appeal
Advertising appealAdvertising appeal
Advertising appeal
 
E-Commerce Security
E-Commerce SecurityE-Commerce Security
E-Commerce Security
 
New Product Development
New Product DevelopmentNew Product Development
New Product Development
 
DESIGNING AND IMPLEMENTING BRANDING STRATEGIES
DESIGNING AND IMPLEMENTING BRANDING STRATEGIESDESIGNING AND IMPLEMENTING BRANDING STRATEGIES
DESIGNING AND IMPLEMENTING BRANDING STRATEGIES
 
Communication mix
Communication mixCommunication mix
Communication mix
 

Similar to E branding

Fundamental of Branding By Khawaja Muhammad Nasir
Fundamental of Branding By Khawaja Muhammad NasirFundamental of Branding By Khawaja Muhammad Nasir
Fundamental of Branding By Khawaja Muhammad NasirMuhammad Nasir
 
Myths of Brand Management.
Myths of Brand Management.Myths of Brand Management.
Myths of Brand Management.RAVINDRA PUJARI
 
Fundamentals of brand building
Fundamentals of brand building Fundamentals of brand building
Fundamentals of brand building Enitan Odetayo
 
How to brand your business
How to brand your businessHow to brand your business
How to brand your businessRama Krishnan
 
Brands By Design
Brands By DesignBrands By Design
Brands By DesignShanti1130
 
Brand Equity Presentation
Brand Equity PresentationBrand Equity Presentation
Brand Equity Presentationvijaydh
 
Building a corporate brand
Building a corporate brand Building a corporate brand
Building a corporate brand Geeta Sundaram
 
Chapter 6 Designing and Managing Tourism and Hospitality Products(Tourism and...
Chapter 6 Designing and Managing Tourism and Hospitality Products(Tourism and...Chapter 6 Designing and Managing Tourism and Hospitality Products(Tourism and...
Chapter 6 Designing and Managing Tourism and Hospitality Products(Tourism and...Md Shaifullar Rabbi
 
Brandingppt 130116015735-phpapp02
Brandingppt 130116015735-phpapp02Brandingppt 130116015735-phpapp02
Brandingppt 130116015735-phpapp02Guille Cornella
 
Brand Management-1.pptx
Brand Management-1.pptxBrand Management-1.pptx
Brand Management-1.pptxRajaS230270
 
Brand Management - Importance, Difference, Logic, Model , Reasons, Challenges
Brand Management - Importance, Difference, Logic, Model , Reasons, ChallengesBrand Management - Importance, Difference, Logic, Model , Reasons, Challenges
Brand Management - Importance, Difference, Logic, Model , Reasons, ChallengesDarshan Shamsundar
 

Similar to E branding (20)

Fundamental of Branding By Khawaja Muhammad Nasir
Fundamental of Branding By Khawaja Muhammad NasirFundamental of Branding By Khawaja Muhammad Nasir
Fundamental of Branding By Khawaja Muhammad Nasir
 
Myths of Brand Management.
Myths of Brand Management.Myths of Brand Management.
Myths of Brand Management.
 
Fundamentals of brand building
Fundamentals of brand building Fundamentals of brand building
Fundamentals of brand building
 
Brand
BrandBrand
Brand
 
Brands ppt
Brands pptBrands ppt
Brands ppt
 
Branding ppt
Branding pptBranding ppt
Branding ppt
 
Brand and product management
Brand and product managementBrand and product management
Brand and product management
 
4.3 branding
4.3 branding4.3 branding
4.3 branding
 
brands management
brands managementbrands management
brands management
 
How to brand your business
How to brand your businessHow to brand your business
How to brand your business
 
Brands By Design
Brands By DesignBrands By Design
Brands By Design
 
Brand ppt
Brand ppt Brand ppt
Brand ppt
 
Brand Equity Presentation
Brand Equity PresentationBrand Equity Presentation
Brand Equity Presentation
 
Building a corporate brand
Building a corporate brand Building a corporate brand
Building a corporate brand
 
Chapter 6 Designing and Managing Tourism and Hospitality Products(Tourism and...
Chapter 6 Designing and Managing Tourism and Hospitality Products(Tourism and...Chapter 6 Designing and Managing Tourism and Hospitality Products(Tourism and...
Chapter 6 Designing and Managing Tourism and Hospitality Products(Tourism and...
 
brandingppt-130116015735-phpapp02 (1)
brandingppt-130116015735-phpapp02 (1)brandingppt-130116015735-phpapp02 (1)
brandingppt-130116015735-phpapp02 (1)
 
Brandingppt 130116015735-phpapp02
Brandingppt 130116015735-phpapp02Brandingppt 130116015735-phpapp02
Brandingppt 130116015735-phpapp02
 
Brand Management-1.pptx
Brand Management-1.pptxBrand Management-1.pptx
Brand Management-1.pptx
 
REPORT ON BRANDING.pdf
REPORT ON BRANDING.pdfREPORT ON BRANDING.pdf
REPORT ON BRANDING.pdf
 
Brand Management - Importance, Difference, Logic, Model , Reasons, Challenges
Brand Management - Importance, Difference, Logic, Model , Reasons, ChallengesBrand Management - Importance, Difference, Logic, Model , Reasons, Challenges
Brand Management - Importance, Difference, Logic, Model , Reasons, Challenges
 

More from ankur bhalla (20)

Load balancing
Load balancingLoad balancing
Load balancing
 
Data preprocessing
Data preprocessingData preprocessing
Data preprocessing
 
Languages
LanguagesLanguages
Languages
 
Crt
CrtCrt
Crt
 
Johari window
Johari windowJohari window
Johari window
 
Generation of computer
Generation of computerGeneration of computer
Generation of computer
 
Dont mix religion and politics
Dont mix religion and politicsDont mix religion and politics
Dont mix religion and politics
 
Windows 7
Windows 7Windows 7
Windows 7
 
Effective leadership
Effective leadershipEffective leadership
Effective leadership
 
Random and raster scan
Random and raster scanRandom and raster scan
Random and raster scan
 
Flat panel
Flat panelFlat panel
Flat panel
 
Softwares
SoftwaresSoftwares
Softwares
 
Animation in bollywood
Animation in bollywoodAnimation in bollywood
Animation in bollywood
 
Cad
CadCad
Cad
 
5d cinemas
5d cinemas5d cinemas
5d cinemas
 
Animation
AnimationAnimation
Animation
 
Walt disney
Walt disneyWalt disney
Walt disney
 
Olympics
OlympicsOlympics
Olympics
 
Apple.paas2010
Apple.paas2010Apple.paas2010
Apple.paas2010
 
Certifications in IT fields
Certifications in IT fieldsCertifications in IT fields
Certifications in IT fields
 

Recently uploaded

KubeConEU24-Monitoring Kubernetes and Cloud Spend with OpenCost
KubeConEU24-Monitoring Kubernetes and Cloud Spend with OpenCostKubeConEU24-Monitoring Kubernetes and Cloud Spend with OpenCost
KubeConEU24-Monitoring Kubernetes and Cloud Spend with OpenCostMatt Ray
 
UiPath Studio Web workshop series - Day 8
UiPath Studio Web workshop series - Day 8UiPath Studio Web workshop series - Day 8
UiPath Studio Web workshop series - Day 8DianaGray10
 
Connector Corner: Extending LLM automation use cases with UiPath GenAI connec...
Connector Corner: Extending LLM automation use cases with UiPath GenAI connec...Connector Corner: Extending LLM automation use cases with UiPath GenAI connec...
Connector Corner: Extending LLM automation use cases with UiPath GenAI connec...DianaGray10
 
COMPUTER 10: Lesson 7 - File Storage and Online Collaboration
COMPUTER 10: Lesson 7 - File Storage and Online CollaborationCOMPUTER 10: Lesson 7 - File Storage and Online Collaboration
COMPUTER 10: Lesson 7 - File Storage and Online Collaborationbruanjhuli
 
Videogame localization & technology_ how to enhance the power of translation.pdf
Videogame localization & technology_ how to enhance the power of translation.pdfVideogame localization & technology_ how to enhance the power of translation.pdf
Videogame localization & technology_ how to enhance the power of translation.pdfinfogdgmi
 
UiPath Platform: The Backend Engine Powering Your Automation - Session 1
UiPath Platform: The Backend Engine Powering Your Automation - Session 1UiPath Platform: The Backend Engine Powering Your Automation - Session 1
UiPath Platform: The Backend Engine Powering Your Automation - Session 1DianaGray10
 
Empowering Africa's Next Generation: The AI Leadership Blueprint
Empowering Africa's Next Generation: The AI Leadership BlueprintEmpowering Africa's Next Generation: The AI Leadership Blueprint
Empowering Africa's Next Generation: The AI Leadership BlueprintMahmoud Rabie
 
UWB Technology for Enhanced Indoor and Outdoor Positioning in Physiological M...
UWB Technology for Enhanced Indoor and Outdoor Positioning in Physiological M...UWB Technology for Enhanced Indoor and Outdoor Positioning in Physiological M...
UWB Technology for Enhanced Indoor and Outdoor Positioning in Physiological M...UbiTrack UK
 
Machine Learning Model Validation (Aijun Zhang 2024).pdf
Machine Learning Model Validation (Aijun Zhang 2024).pdfMachine Learning Model Validation (Aijun Zhang 2024).pdf
Machine Learning Model Validation (Aijun Zhang 2024).pdfAijun Zhang
 
OpenShift Commons Paris - Choose Your Own Observability Adventure
OpenShift Commons Paris - Choose Your Own Observability AdventureOpenShift Commons Paris - Choose Your Own Observability Adventure
OpenShift Commons Paris - Choose Your Own Observability AdventureEric D. Schabell
 
UiPath Studio Web workshop series - Day 6
UiPath Studio Web workshop series - Day 6UiPath Studio Web workshop series - Day 6
UiPath Studio Web workshop series - Day 6DianaGray10
 
VoIP Service and Marketing using Odoo and Asterisk PBX
VoIP Service and Marketing using Odoo and Asterisk PBXVoIP Service and Marketing using Odoo and Asterisk PBX
VoIP Service and Marketing using Odoo and Asterisk PBXTarek Kalaji
 
Crea il tuo assistente AI con lo Stregatto (open source python framework)
Crea il tuo assistente AI con lo Stregatto (open source python framework)Crea il tuo assistente AI con lo Stregatto (open source python framework)
Crea il tuo assistente AI con lo Stregatto (open source python framework)Commit University
 
Introduction to Matsuo Laboratory (ENG).pptx
Introduction to Matsuo Laboratory (ENG).pptxIntroduction to Matsuo Laboratory (ENG).pptx
Introduction to Matsuo Laboratory (ENG).pptxMatsuo Lab
 
Bird eye's view on Camunda open source ecosystem
Bird eye's view on Camunda open source ecosystemBird eye's view on Camunda open source ecosystem
Bird eye's view on Camunda open source ecosystemAsko Soukka
 
Salesforce Miami User Group Event - 1st Quarter 2024
Salesforce Miami User Group Event - 1st Quarter 2024Salesforce Miami User Group Event - 1st Quarter 2024
Salesforce Miami User Group Event - 1st Quarter 2024SkyPlanner
 
Linked Data in Production: Moving Beyond Ontologies
Linked Data in Production: Moving Beyond OntologiesLinked Data in Production: Moving Beyond Ontologies
Linked Data in Production: Moving Beyond OntologiesDavid Newbury
 
Building AI-Driven Apps Using Semantic Kernel.pptx
Building AI-Driven Apps Using Semantic Kernel.pptxBuilding AI-Driven Apps Using Semantic Kernel.pptx
Building AI-Driven Apps Using Semantic Kernel.pptxUdaiappa Ramachandran
 
Comparing Sidecar-less Service Mesh from Cilium and Istio
Comparing Sidecar-less Service Mesh from Cilium and IstioComparing Sidecar-less Service Mesh from Cilium and Istio
Comparing Sidecar-less Service Mesh from Cilium and IstioChristian Posta
 

Recently uploaded (20)

KubeConEU24-Monitoring Kubernetes and Cloud Spend with OpenCost
KubeConEU24-Monitoring Kubernetes and Cloud Spend with OpenCostKubeConEU24-Monitoring Kubernetes and Cloud Spend with OpenCost
KubeConEU24-Monitoring Kubernetes and Cloud Spend with OpenCost
 
UiPath Studio Web workshop series - Day 8
UiPath Studio Web workshop series - Day 8UiPath Studio Web workshop series - Day 8
UiPath Studio Web workshop series - Day 8
 
Connector Corner: Extending LLM automation use cases with UiPath GenAI connec...
Connector Corner: Extending LLM automation use cases with UiPath GenAI connec...Connector Corner: Extending LLM automation use cases with UiPath GenAI connec...
Connector Corner: Extending LLM automation use cases with UiPath GenAI connec...
 
COMPUTER 10: Lesson 7 - File Storage and Online Collaboration
COMPUTER 10: Lesson 7 - File Storage and Online CollaborationCOMPUTER 10: Lesson 7 - File Storage and Online Collaboration
COMPUTER 10: Lesson 7 - File Storage and Online Collaboration
 
Videogame localization & technology_ how to enhance the power of translation.pdf
Videogame localization & technology_ how to enhance the power of translation.pdfVideogame localization & technology_ how to enhance the power of translation.pdf
Videogame localization & technology_ how to enhance the power of translation.pdf
 
UiPath Platform: The Backend Engine Powering Your Automation - Session 1
UiPath Platform: The Backend Engine Powering Your Automation - Session 1UiPath Platform: The Backend Engine Powering Your Automation - Session 1
UiPath Platform: The Backend Engine Powering Your Automation - Session 1
 
20230104 - machine vision
20230104 - machine vision20230104 - machine vision
20230104 - machine vision
 
Empowering Africa's Next Generation: The AI Leadership Blueprint
Empowering Africa's Next Generation: The AI Leadership BlueprintEmpowering Africa's Next Generation: The AI Leadership Blueprint
Empowering Africa's Next Generation: The AI Leadership Blueprint
 
UWB Technology for Enhanced Indoor and Outdoor Positioning in Physiological M...
UWB Technology for Enhanced Indoor and Outdoor Positioning in Physiological M...UWB Technology for Enhanced Indoor and Outdoor Positioning in Physiological M...
UWB Technology for Enhanced Indoor and Outdoor Positioning in Physiological M...
 
Machine Learning Model Validation (Aijun Zhang 2024).pdf
Machine Learning Model Validation (Aijun Zhang 2024).pdfMachine Learning Model Validation (Aijun Zhang 2024).pdf
Machine Learning Model Validation (Aijun Zhang 2024).pdf
 
OpenShift Commons Paris - Choose Your Own Observability Adventure
OpenShift Commons Paris - Choose Your Own Observability AdventureOpenShift Commons Paris - Choose Your Own Observability Adventure
OpenShift Commons Paris - Choose Your Own Observability Adventure
 
UiPath Studio Web workshop series - Day 6
UiPath Studio Web workshop series - Day 6UiPath Studio Web workshop series - Day 6
UiPath Studio Web workshop series - Day 6
 
VoIP Service and Marketing using Odoo and Asterisk PBX
VoIP Service and Marketing using Odoo and Asterisk PBXVoIP Service and Marketing using Odoo and Asterisk PBX
VoIP Service and Marketing using Odoo and Asterisk PBX
 
Crea il tuo assistente AI con lo Stregatto (open source python framework)
Crea il tuo assistente AI con lo Stregatto (open source python framework)Crea il tuo assistente AI con lo Stregatto (open source python framework)
Crea il tuo assistente AI con lo Stregatto (open source python framework)
 
Introduction to Matsuo Laboratory (ENG).pptx
Introduction to Matsuo Laboratory (ENG).pptxIntroduction to Matsuo Laboratory (ENG).pptx
Introduction to Matsuo Laboratory (ENG).pptx
 
Bird eye's view on Camunda open source ecosystem
Bird eye's view on Camunda open source ecosystemBird eye's view on Camunda open source ecosystem
Bird eye's view on Camunda open source ecosystem
 
Salesforce Miami User Group Event - 1st Quarter 2024
Salesforce Miami User Group Event - 1st Quarter 2024Salesforce Miami User Group Event - 1st Quarter 2024
Salesforce Miami User Group Event - 1st Quarter 2024
 
Linked Data in Production: Moving Beyond Ontologies
Linked Data in Production: Moving Beyond OntologiesLinked Data in Production: Moving Beyond Ontologies
Linked Data in Production: Moving Beyond Ontologies
 
Building AI-Driven Apps Using Semantic Kernel.pptx
Building AI-Driven Apps Using Semantic Kernel.pptxBuilding AI-Driven Apps Using Semantic Kernel.pptx
Building AI-Driven Apps Using Semantic Kernel.pptx
 
Comparing Sidecar-less Service Mesh from Cilium and Istio
Comparing Sidecar-less Service Mesh from Cilium and IstioComparing Sidecar-less Service Mesh from Cilium and Istio
Comparing Sidecar-less Service Mesh from Cilium and Istio
 

E branding

  • 2. What is E-Branding ?  “E-branding” refers to the sum total of a company`s values, attitudes, vision, mission, personality and appearance that is projected to the audience online. -electronicbranding.blogspot.in. By PAAS Group
  • 3. E- Branding   E-Branding is the next wave of development online.  Brand is how you market yourself to others.  E-Brand is a digital representation of yourself online.  Brand is who you are and what you stand for. By PAAS Group
  • 4. Purpose of e-Branding   Direct relationship between Customer and Brand owners. By PAAS Group
  • 5. Continue…..   Helps in better sales & Brand loyalty. By PAAS Group
  • 9. Benefits of E-Branding   Easy to survive among competitors.  Helps to build familiarity and loyalty from consumers.  Convenient to gain reputation amongst customers.  Becomes the digital asset for a company. By PAAS Group
  • 10. Continue…   Easy to expand customer relationship.  Helps to be a part of the grand global internet community of the 21st century.  Result in higher sales of not only one product, but other products associated with brand. By PAAS Group
  • 11. How to Promote E-Brand  By PAAS Group
  • 13. Social Media -If used skillfully, social media is the best medium through which we can interact with our customers. -People use social media for our business.  By PAAS Group http://networkingstar.com/wp-content/uploads/2011/03/social-media.jpg
  • 17. EXAMPLES Of Pure online Sites  By PAAS Group
  • 18. Difference   Brand means Trademark, Logo or Trade name under which a product or service is sold in market.  Company means business organization/company which manufactures or provides service to customers.  Eg. Nokia India Pvt. Ltd. is the name of the company and its Brand name is NOKIA under which it sells its Products. By PAAS Group
  • 19. Brand  “Name, term, design, symbol, or any other feature that identifies one seller's product distinct from those of other sellers." –Wikipedia. In accounting, a brand defined as an intangible asset is often the most valuable asset on a corporation's balance sheet. By PAAS Group
  • 20. Derived  Word "brand" derives from the word "brandr" meaning "to burn“. By PAAS Group
  • 21. How Brand Found  Adopted to differentiate one person's cattle from another's. -symbols burned into the animal's skin with a hot iron stamp -subsequently used in business, marketing, and advertising. By PAAS Group
  • 22. Brand elements Brand consists of:         Name Logo Tagline Shapes Colors Sounds Movements Etc… By PAAS Group
  • 24. Few things to consider   How quickly website loads.  How easy it is to navigate and understand website.  How easily they contact you.  How effective are e-letters.  Where else they found website links, etc. By PAAS Group
  • 25. Types of Brands   Initialism: Name made of initials. Eg: UPS or IBM  Alliteration: Names fun to say. Eg: Reese's Pieces or Dunkin' Donuts  Evocative: Names evoke a relevant vivid image. Eg: Amazon or Crest By PAAS Group
  • 26. Continue..   Neologisms: Completely made-up words. Eg: Wii or Kodak  Foreign word: Adoption word from another language. Eg: Volvo or Samsung  Founders' names: Using the names of Founder. Eg: Hewlett-Packard, Dell or Disney  Geography: Brands named for regions and landmarks. Eg: Cisco and Fuji Film By PAAS Group
  • 27. How Brand becomes BIG   Make your customers feel important.  Listen with respect.  Create products and services in collaboration with them. By PAAS Group
  • 28. Advantages to Consumers   Consumes less time in Shopping.  The quality of product is better.  Prices are fixed by the company and there are no changes.  Products own the responsibility. By PAAS Group
  • 29. Advantages to Producers   Name helps in advertising in an easier way.  Name establishes the permanent identity of the product.  Name promotes repurchasing.  Competition becomes easier with the help of brand loyalty. By PAAS Group
  • 30. References  SlideShare.net   http://www.brandchannel.com/brand_speak.asp?bs_id=196  http://www.eprofitbooster.com/e-branding/  http://www.yourarticlelibrary.com/business/what-are-theadvantages-of-branding-to-producers-and-consumers/1083/  http://en.wikipedia.org/wiki/Brand  http://www.brandchannel.com/brand_speak.asp?bs_id=196 By PAAS Group

Editor's Notes

  1. - recalling the practice of producers burning their mark (or brand) onto their products.