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  • 1. Punjab College Of Technical Education Presentation On Apple Inc.
  • 2. Contents Introduction Date Established Steve Jobs Headquarter Current Products LOGO’S Slogan SWOT Analysis Why People likes and Dislikes? Current News Website
  • 3. Introduction Apple Inc. is an American multinational corporation. Founded on April 1st 1976. Founded by Steve Jobs, Ronald Wayne & Steve Wozniak. Founded at Cupertino, California. Company name was decided by Steve Jobs.
  • 4. Continued… It deals in Hardware and Software. It has 364 retail stores in 13 countries, and an online store. As in 2011, the company had 60,400 permanent employees & 2,900 temporary employees worldwide. Annual revenue in 2011 totalled $108 billion worldwide. Current CEO is Tim Cook.
  • 5. Date Established Established on April 1, 1976 but….. Incorporated on January 3, 1977. In 1983, Steve Jobs convinced John Sculley away from Pepsi-Cola to serve as Apple's CEO.
  • 6. Steve Jobs Born on February 24, 1955 in America. He was an Businessman and technology visionary. Co-founder of Pixar Animation Studios(walt Disney). In 1970, Jobs & Wozniak engineered one of the first commercially personal computers. In 1985, he left Apple and founded a computer platform development company. In 1996 Jobs returned to Apple as an advisor, and become interim CEO. In 2003, Jobs was diagnosed with a cancer. Died on October 5, 2011 due to cancer.
  • 7. Headquarters Apple Inc.'s world corporate headquarters are located in the middle of Silicon Valley, at 1 Infinite Loop, Cupertino, California. . It has six buildings that total 8,50,000 square feet and was built in 1993 by Sobrato Development Cos. In 2006, build a second campus on 50 acres assembled from various contiguous plots. The new campus, also in Cupertino, will be about one mile east of the current campus.
  • 8. Products  Hardware line: Macintosh line of personal computers iPod portable media players iPhone ipad  Software products:  Mac OS X operating system  iTunes media browser  Safari Web Browser  Quicktime Player
  • 9. Early Apple Inventions APPLE 1 (1 JULY 1976) APPLE 2 (16 APRIL,1977) APPLE 3 (MAY 1980)
  • 11. Current (Software) Products QuickTime Player:- Extensive proprietary multimedia framework player developed by apple. Capable of handling various formats of audio, video, images etc. Available as a free download for both windows and apple os platform.
  • 12. Safari Web Browser • Graphical web browser developed by Apple and included as part of the Mac OS X operating system. • Available for both windows and apple os platforms. • Pop up ad blocking. • Incognito browsing. • Browsing eight times faster than internet explorer.
  • 13. iTunes • Interface to manage music and videos between a personal computer and iPod, iPhone and iPad. • Introduced by Apple Inc. on January 9, 2001 and available as a free download. • Features:- video support, ebook- pdf support, audio books.
  • 14. Operating Systems Mac OS is a series of graphical user interface-based operating systems developed by Apple Inc. for their Macintosh line of computer systems. Mac OS is credited with popularizing the graphical user interface. Different OS are:- Classic" Mac OS (1984–2001) OS X
  • 15. Mac OS X Version Information Version Codename Date Announced Release Date Most Recent Version Rhapsody Developer Release Grail1Z4 / Titan1U August 31, 1997 DR2 (May 14, 1998) Mac OS X Server 1.0 Hera March 16, 1999 1.2v3 (October 27, 2000) Mac OS X Developer Preview March 16, 1999 DP4 (April 5, 2000) Public Beta Kodiak September 13, 2000 Mac OS X 10.0 Cheetah March 24, 2001 10.0.4 (June 22, 2001) Mac OS X 10.1 Puma July 18, 2001 September 25, 2001 10.1.5 (June 6, 2002) Mac OS X 10.2 Jaguar May 6, 2002 August 24, 2002 10.2.8 (October 3, 2003) Mac OS X 10.3 Panther June 23, 2003 October 24, 2003 10.3.9 (April 15, 2005) Mac OS X 10.4 Tiger May 4, 2004 April 29, 2005 10.4.11 (November 14, 2007) Mac OS X 10.5 Leopard June 26, 2006 October 26, 2007 10.5.8 (August 5, 2009) Mac OS X 10.6 Snow Leopard June 9, 2008 August 28, 2009 10.6.8 v1.1 (July 25, 2011) Mac OS X 10.7 Lion October 20, 2010 July 20, 2011 10.7.4 (May 9, 2012) OS X 10.8 Mountain Lion February 16, 2012 July 25, 2012 10.8.1 (August 23, 2012)
  • 16. Current (Hardware) Products iPod Family
  • 17. iPod Shuffle Digital audio player first introduced in 2005, currently available in 2 GB models. Voice over feature. External controls. Up to 15 hours of audio playback. 3.5-mm stereo headphone jack for audio and for USB charging.
  • 18. iPod Classic 2.5-inch color LCD. Available in 160 GB model only. Holds up to 40,000 songs, 25,000 iPod- viewable photos and up to 200 hours of video. Up to 36 hours Music playback. Up to 6 hours Video playback. Click wheel.
  • 19. iPod Touch Available in 8, 32, 64 GB models. Up to 40 hours music playback and 7 hours video playback. HD Video recording with audio, still photos with back camera. VGA-quality photos and video with the front camera. 3.5-inch widescreen Touch display. Accelerometer, light ambience sensor. Wi-Fi connectivity.
  • 20. iPad 9.7-inch LED widescreen Multi-Touch display. Wi-Fi , GSM, Bluetooth connectivity. Accelerometer, Ambient light sensor. Up to 10 hours of surfing the web on Wi-Fi, watching video, or listening to music, Up to 9 hours of surfing the web using 3G data network Available in 16, 32, 64 GB model.
  • 21. iPhone Available in 16 and 32 GB models. 5-megapixel still camera with HD Video recording with audio VGA-quality photos and video with the front camera, LED flash. Wi-Fi, Bluetooth, GSM connectivity. Retina display. Three-axis gyro, Accelerometer, Proximity sensor and Ambient light sensor. Talk time Up to 7 hours on 3G and Up to 14 hours on 2G Standby time: Up to 300 hours
  • 22. iPhone models iPhone iPhone 3G iPhone 3GS iPhone 4 iPhone 4S
  • 23. Apple Tv HD movie and TV show rentals. YouTube streaming. iTunes music and photos from your computer. 802.11n Wi-Fi. Apple Remote.
  • 24. iMac Mac mini, consumer sub-desktop computer introduced in January 2005. iMac, consumer all-in-one desktop computer that was first introduced by Apple in 1998. Its popularity helped revive the company's fortunes. Available in 21.5 and 27 inch models. Contain Intel i series processor and 4GB of DDR3 ram. Wi-Fi, Bluetooth and Ethernet connectivity.
  • 25. Mac Book Mac Book, consumer notebook introduced in 2006, available in white, it was previously known as the iBook. Mac Book Air, ultra-thin, ultra- portable notebook, introduced in January 2008. Mac Book Pro, professional portable computer alternative to the Mac Book, available in 13, 15, and 17 inch variants, introduced in January 2006.
  • 26. Slogan Byte into an Apple", was coined in the late 1970s. 1997–2002, Apple used the slogan Think Different in advertising campaigns. Apple also has slogans for specific product lines — for example, "iThink, therefore iMac", was used in 1998 to promote the iMac. "Say hello to iPhone" has been used in iPhone advertisements. "Hello" was also used to introduce the original Macintosh, iMac, and iPod.
  • 27. LoGo First logo, designed by Jobs and Wayne, depicts Sir Isaac Newton sitting under an apple tree. It was established in 1976.
  • 28. 1977-1998 Replaced with the rainbow bitten apple. This Logo was made by Rob Janoff’s .
  • 29. 1998-2006 The logo which replaced the rainbow apple is a black same bitten apple.
  • 30. 2006-Present While Jobs liked the logo, he insisted it be in color, as a way to humanize the company.
  • 31. Competitors analysis Apple's top three hardware competitors are Dell, Hewlett- Packard, and IBM. In addition, Apple competes with Microsoft in many areas of the personal computer software industry.
  • 32. SWOT Analysis STRENGTHS One of the oldest hardware manufacturers. Control over the product. High quality product. Easy to carry products Huge consumer base loyal to apple Product diversification WEAKNESSES Focusing on internal engg. more than marketing High price Consumer faced problems with faulty batteries Had difficulties on some of its products’ quality control Not issued dividends
  • 33. SWOT Analysis OPPORTUNITIES Less expensive new product lines with quality. Product line is functional and attractive. Flexibility to its users. iPods are able to communicate. New car models with iPod connectivity. THREATS Pressure from competitors. Substitution effect Technology changes at a rapid rate. Forced to develop new products.
  • 34. Why People Like Apple?  Trendy  User Friendly  Stylish  Good Appearance  Cool Applications
  • 35. Why People Don’t like Apple?  Connectivity with other Devices Expensive Size Software problem
  • 36. Latest News Apple Inc scored a sweeping legal victory over Samsung on Friday(24aug2012) as a U.S. jury found the Korean company had copied critical features of the hugely popular iPhone and iPad and awarded the U.S. company $1.05 billion in damages.
  • 37. Website WWW.apple.com
  • 38. Thank you for Listening Any Queries?????