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GENIE PUBLIC RELATIONS
About Us
Genie PR is recognized today as a leading
PR & Events solution provider with distinct
advantage in the use of modern
aesthetics interlaced with traditional Indian
philosophies. With a core value of putting
clients’ needs and satisfaction as the
primary focus, Genie PR have made a
name for themselves in the corporate
world.
Our PR campaigns bear a distinct
signature of technology and amazing
creativity fulfilling clients’ objectives and
leaving a long lasting impression on the
audience.
Genie PR has a team of seasoned
professionals who have been working in
the industry for years with a lot of success.
ABOUT US
Public Relations
Brands live in the minds of
consumers. Our PR machinery
is adept in Brand Building,
giving your company the
image you desire, the image
that is easy to recall.
Having strong relations with
media, Genie PR works
relentlessly to out across your
brand to the various media
platforms in style.
PUBLIC RELATIONS
Core Competence
Strong Work Ethics
Highly Experienced Team
Competitive Pricing
Dedicated to our clients’ success
Passionate about our work
Innovative and creative
Genie Strength
GENIE STRENGTH
Social
Media
Public
Relations
Conferences &
Seminars
Brand Building &
Promotion
Events
Content Writing &
Creatives
GENIE Services
GENIE SERVICES
Research
Action Plan / Objectives /
Program Planning
Communication Tactics /
Implementing Plan
Evaluation
Public Affairs
Brand Building
Image Development
Internal Communications
External Communications
Promotions
Corporate Position
Crisis Management* (*When required)
Pr PROCESS
PR PROCESS
PR Activities
Strategic Counsel
Press Conferences
Press Release
Media kits
Media Briefing
One-on-One Interviews
Corporate Stories
Workshop and Seminar
Lobbying
Social Media
Corporate Blogs
Newsletters
Press Tours
Reports
Media Monitoring
Media Dossiers
PR ACTIVITIES
GENIE STRATEGY FLOW
STRATEGY FLOW
GENIE STRATEGY FLOW
STRATEGY FLOW
PICTURE GALLERY
PICTURE GALLERY
Z
PICTURE GALLERY
PICTURE GALLERY
Corporate
Sector
Interiors
Sector
NGO
Sector
Business
Sector
Hospital
Sector
Lifestyle
Sector
Financial
Sector
Governme
nt
Sector
Education
Sector
Banking
Sector
Real
Estate
Sector
Media
Sector
Health
Sector
Health
Sector
Defense
Sector
Infrastructur
e Sector
Entertainm
ent
Sector
IT
Sector
Hospitality
Sector
Automotive
Sector
Consumer
Sector
Food and
drink
Sector
Telecom
Sector
Security
Sector
FMCG/
Product
Sector
GENIE Specialized sectors
GENIE SECTORS
What is Social Media?
Social Media refers to the means of interactions among people
in which they create, share, and exchange information and
ideas in virtual communities and networks.
Social media differentiates from traditional/industrial media in
many aspects such as
quality, reach, frequency, usability, immediacy and
permanence.
“Social Media is people
having conversation
online”
Genie PR will immerse you in the
conversations..
Social Media Optimization:
 It is a set of methods for generating publicity through social media, online
communities and community website.
 Methods of SMO includes adding RSS feed, social news
buttons, blogging, and incorporating third-party community
functionalities like- images and videos.
 Social Media Optimization is related to search engine marketing, but
differs in several ways.
 It primarily focuses on driving traffic from sources other than search
engines.
 Improved search ranking is a benefit of successful SMO too.
Genie Public Relations Agency Delhi
 Increase Internet Authority
 Branding and Brand Recall
 Increase BrandVisibility
 Direct Communication with prospect user / buyer / seller
 Reach to niche audience
 Latest way of marketing and promotions
 Stand out of the crowd
 Drive more traffic
Various Popular Social Media Website:
 Stumbleupon.com (Photo Sharing)
 Twitter.com (Micro Blogging)
 Facebook.com (FB Fans, FB Friends, Photo Sharing,Video Sharing etc.)
 De.licio.us (Social Bookmarking)
 Flickr.com (Photo Sharing)
 Youtube.com (Video Sharing)
 Tumblr.com (Photo Sharing)
 Myspace.com (Video Sharing)
 Photobucket.com (Photo Sharing)
Genie will power your brand’s conversation through…
 Social Networking (Facebook, Linkedin etc.)
 Blogging (Blogger,Wordpress etc.)
 Micro Blogging (Twitter)
 Video Promotions (Youtube, Myspace)
 Photo Sharing (Flickr, Photobucket)
 Creating Fresh Content
 Participating SocialCommunities
 Third party apps (twitter, blog links), Paid Ads
 Group Participation, answer and comment posting (YahooAnswers)(…Just to name a few)
Paid Ads: (PPC – Pay per Click)
Pay per Click is another very effective method for online marketing of our
websites and products.
 Publishing ads on local search engine (e.g. - google.co.in).
 Tracking conversion rate to keep a check on the effectiveness of our
advertisement campaign.
 We can do PPC in different search engines like – Google,Yahoo, Bing, MSN.
 Choosing proper keywords: Avoid very short and broad keywords
 Make quality Ads, which are interactive and informative.
 Landing page must be attractive and user friendly.
Paid Ads:
Paid Ads Platforms:
1. Google
2. Facebook
Client Investment:
1. Daily / Monthly budget is set as much the client says.
2. Investment basis on the number of clicks made by users on the Ad.
3. Money would be deducted only when user clicks on the Ad.
4. Before starting any campaign, client budget must be known.
Text Ads
Image Ad
Genie Public Relations Agency Delhi
Clients currently Genie is working with:
Social Media Optimization and Blogging:
Blogging:- It is called as “web log”. Read, write, or edit a shared online
article. Blogging plays a key role in Social Media Optimization.
Ex. Blogger, Wordpress
We can share blog posts through social media websites.
Micro Blogging:- Micro blogging is another type of blogging that allows up
to 140 characters long posts.
Ex. Twitter
Micro blogging is very much popular now a days.
What is SEO?
 SEO is a technique, which helps in improving the visibility of any website or
webpage in a search engine’s search results.
 It is a process of raising number of visitors to a website
by achieving a high ranking placement.
 SEO helps to ensure that a website is accessible to a
search engine and improves the chances of finding the
site by a search engine.
 To optimize a website you may have to edit its content
and HTML and associated coding to raise its relevance
to specific keywords and to remove barriers in indexing
the websites by search engines.
Types of SEO:
1. On Page SEO: It includes –
 Keyword Research (Key phrases relating to business)
 TitleTag (what the page is about)
 Meta DescriptionTag (Describing the Page)
 Meta KeywordTag (Other relating keywords)
 ALTTags (Image Optimization)
 Heading Tags
 Page Content
2. Off Page SEO
 Blog Posting
 Social Bookmarking
 Article Submission
 Press Release Submission
Genie Public Relations Agency Delhi
TEAM GENIE
PRADEEP JOSEPH
CEO
Pradeep is a seasoned marketing communication professional with expertise in reputation
management and strategic advocacy. He hold expertise in developing and managing
effective public and media relations campaigns, improving media exposure, event
management and all facets of corporate communications, Pradeep brings with him rich
experience cumulated over 10 years in the marketing and communications industries. In
past, Pradeep has had opportunity to work with MSL India, Lexicon PR and Corporate
Consultant , Optimal Media Solutions, Ogilvy PR worldwide , Perfect Relations and NDTV.
Some of the client handled by him are Bharti Airtel Ltd, Diageo India Ltd (All
brands), DaimlerChrysler - Mercedes Benz, Fiat Motors, Godrej (All brands), Marico (All
brands), Emami (All Brands), Bombay Dyeing (Only bed and bath collections), Pidilite (Only
Construction and Chemical divison), Epson Computers, Fortis Healthcare Ltd, Himalaya
DrugsCompany, clickjobs.com, Femina, Sony BMG, HindustanTimes Luxury
Summit, HindustanTimes Leadership Summit, Catridge World,Arvind Mills, Lattice
Bridge, Regus Group, Bhushan Steel, QVC Realty and other project clients.
At MSL India (formerly Hanmer MSL) , Pradeep has worked as Senior Manager – Media, where
he devised, developed and implemented media relations strategies including the
identification of key media, development of materials and messaging, in order to
significantly raise the public profile of MSL India’s client.
He holds a Masters in BusinessAdministration with Specialization in Marketing from
Symbiosis, Pune.
KASTURI NATH
ASSISTANT MANAGER
A result oriented professional with over 3 years of experience in
Client, Relationship Management and Media Management. Before Genie
PR, Kasturi was worked with two of the most leading PR agencies,Vaishnavi
Corporate Communications & Integral PR and serviced brands likeDelhi Duty
Free, Barista Lavazza, Pearson Educations Services, Cotton Council International
Bill & Melinda Gates Foundation etc.
At Genie PR she’s responsible for formulation strategic media plans for her
respective clients. she’s a thorough professional with a proactive attitude
towards generating coverage, sustaining the client.
UPASHA GOSWAMI
SENIOR ACCOUNT EXECUTIVE
Upasha is a PR professional with exposure across brands with extensive
experience in the industry. Adept in developing and implementing
communication plans, she has a good background in writing, media
relations, community events planning& execution and crisis
communications.
Before Genie PR Upasha worked with Brands2Life PR as a PRAccount
Executive handling lifestyle brand like Skeyndor .Prior to that she worked
with CorporateVoiceWeber Shandwick as a ManagementTrainee in the
Digitel PRTeam where she handled the accounts like Aircel ,Remy Martin
and FDCI.
Upasha completed her PostGraduate Diploma in Advertising and PR from Sri
Aurobindo Centre for Arts and Communications (SACAC).
ANKUR PORWAL
SOCIAL MEDIA SPECIALIST
A social media strategist, Ankur has been involved in PR campaigns that are squarely
developed for execution within the social media space.
Designing and working on communications campaigns across new media
platforms, he works closely with the PR team to devise Social Media Campaigns
for clients at Genie PR. His key areas of expertise lies in Mapping client PR
objectives onto new media platforms, advisory to clients on new media best
practice & target audience insight, Developing social media programs for brands
or event lead campaigns and end-to-end management & accountability, Lead
client interface and measuring metrics analysis and translation into campaign
performance.
Prior to Genie PR , Ankur was working with Ace GenesisTechnologies. He holds
masters in Computer Applications from Gautam Budh technical
University, Lucknow.
Own Office
New Delhi
15, Lower Ground Floor,
National Park,
Lajpat Nagar 4,
New Delhi – 110024
Network affiliates
Maharashtra
Punjab &
Haryana
Orissa
Goa
Madhya Pradesh
Rajasthan
Gujarat
Chattisgarh
Uttar Pradesh
Bihar
Jharkhand
Tamil Nadu
Kerala
Andhra Pradesh
Jammu &
Kashmir
Uttarakhand
 Punjab & Haryana
Chandigarh, Jalandhar, Lud
hiana
 Rajasthan
Jaipur, Udaipur
 Gujarat
Vadodara, Surat
 Maharashtra
Nashik, Dhule, Nandurbar,
Jalgaon, Kolhapur, Satara
Sangli, Akola, Amarawati
 Orissa
Bhubaneshwar
 Chhatisgarh
Raipur
 Madhya Pradesh
Bhopal, Gwalior, Indore
 Bihar
Patna
 Uttar Pradesh
Lucknow, Agra, Varanasi
• Uttarakhand
Dehradun
 Goa
Panaji
 Kerala
Cochin, Trivandrum
 Tamil Nadu
Coimbatore
 Andhra Pradesh
Vijaywada, Visakhapatnam
 Project Based
 Bilaspur
 Ranchi
 Meerut
 Samastipura
 Patna
 Guwahati
 Jammu
 Srinagar
Secondary / ‘Reach’ Network
Delhi Office :
Pradeep Joseph
Chief Executive Officer
Address-15, Lower Ground Floor
National Park, Lajpat Nagar-4,
New Delhi- 110024.
Mobile No. : +91-9650009829
FCT- Landline Number-
+919999794943
Telefax- +91-11-40666522
E mail id- pradeepjoseph@geniepr.com
Contact Us
CONTACT US

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Genie Public Relations Agency Delhi

  • 2. About Us Genie PR is recognized today as a leading PR & Events solution provider with distinct advantage in the use of modern aesthetics interlaced with traditional Indian philosophies. With a core value of putting clients’ needs and satisfaction as the primary focus, Genie PR have made a name for themselves in the corporate world. Our PR campaigns bear a distinct signature of technology and amazing creativity fulfilling clients’ objectives and leaving a long lasting impression on the audience. Genie PR has a team of seasoned professionals who have been working in the industry for years with a lot of success. ABOUT US
  • 3. Public Relations Brands live in the minds of consumers. Our PR machinery is adept in Brand Building, giving your company the image you desire, the image that is easy to recall. Having strong relations with media, Genie PR works relentlessly to out across your brand to the various media platforms in style. PUBLIC RELATIONS
  • 4. Core Competence Strong Work Ethics Highly Experienced Team Competitive Pricing Dedicated to our clients’ success Passionate about our work Innovative and creative Genie Strength GENIE STRENGTH
  • 5. Social Media Public Relations Conferences & Seminars Brand Building & Promotion Events Content Writing & Creatives GENIE Services GENIE SERVICES
  • 6. Research Action Plan / Objectives / Program Planning Communication Tactics / Implementing Plan Evaluation Public Affairs Brand Building Image Development Internal Communications External Communications Promotions Corporate Position Crisis Management* (*When required) Pr PROCESS PR PROCESS
  • 7. PR Activities Strategic Counsel Press Conferences Press Release Media kits Media Briefing One-on-One Interviews Corporate Stories Workshop and Seminar Lobbying Social Media Corporate Blogs Newsletters Press Tours Reports Media Monitoring Media Dossiers PR ACTIVITIES
  • 15. What is Social Media? Social Media refers to the means of interactions among people in which they create, share, and exchange information and ideas in virtual communities and networks. Social media differentiates from traditional/industrial media in many aspects such as quality, reach, frequency, usability, immediacy and permanence. “Social Media is people having conversation online”
  • 16. Genie PR will immerse you in the conversations..
  • 17. Social Media Optimization:  It is a set of methods for generating publicity through social media, online communities and community website.  Methods of SMO includes adding RSS feed, social news buttons, blogging, and incorporating third-party community functionalities like- images and videos.  Social Media Optimization is related to search engine marketing, but differs in several ways.  It primarily focuses on driving traffic from sources other than search engines.  Improved search ranking is a benefit of successful SMO too.
  • 19.  Increase Internet Authority  Branding and Brand Recall  Increase BrandVisibility  Direct Communication with prospect user / buyer / seller  Reach to niche audience  Latest way of marketing and promotions  Stand out of the crowd  Drive more traffic
  • 20. Various Popular Social Media Website:  Stumbleupon.com (Photo Sharing)  Twitter.com (Micro Blogging)  Facebook.com (FB Fans, FB Friends, Photo Sharing,Video Sharing etc.)  De.licio.us (Social Bookmarking)  Flickr.com (Photo Sharing)  Youtube.com (Video Sharing)  Tumblr.com (Photo Sharing)  Myspace.com (Video Sharing)  Photobucket.com (Photo Sharing)
  • 21. Genie will power your brand’s conversation through…  Social Networking (Facebook, Linkedin etc.)  Blogging (Blogger,Wordpress etc.)  Micro Blogging (Twitter)  Video Promotions (Youtube, Myspace)  Photo Sharing (Flickr, Photobucket)  Creating Fresh Content  Participating SocialCommunities  Third party apps (twitter, blog links), Paid Ads  Group Participation, answer and comment posting (YahooAnswers)(…Just to name a few)
  • 22. Paid Ads: (PPC – Pay per Click) Pay per Click is another very effective method for online marketing of our websites and products.  Publishing ads on local search engine (e.g. - google.co.in).  Tracking conversion rate to keep a check on the effectiveness of our advertisement campaign.  We can do PPC in different search engines like – Google,Yahoo, Bing, MSN.  Choosing proper keywords: Avoid very short and broad keywords  Make quality Ads, which are interactive and informative.  Landing page must be attractive and user friendly.
  • 23. Paid Ads: Paid Ads Platforms: 1. Google 2. Facebook Client Investment: 1. Daily / Monthly budget is set as much the client says. 2. Investment basis on the number of clicks made by users on the Ad. 3. Money would be deducted only when user clicks on the Ad. 4. Before starting any campaign, client budget must be known. Text Ads Image Ad
  • 25. Clients currently Genie is working with:
  • 26. Social Media Optimization and Blogging: Blogging:- It is called as “web log”. Read, write, or edit a shared online article. Blogging plays a key role in Social Media Optimization. Ex. Blogger, Wordpress We can share blog posts through social media websites.
  • 27. Micro Blogging:- Micro blogging is another type of blogging that allows up to 140 characters long posts. Ex. Twitter Micro blogging is very much popular now a days.
  • 28. What is SEO?  SEO is a technique, which helps in improving the visibility of any website or webpage in a search engine’s search results.  It is a process of raising number of visitors to a website by achieving a high ranking placement.  SEO helps to ensure that a website is accessible to a search engine and improves the chances of finding the site by a search engine.  To optimize a website you may have to edit its content and HTML and associated coding to raise its relevance to specific keywords and to remove barriers in indexing the websites by search engines.
  • 29. Types of SEO: 1. On Page SEO: It includes –  Keyword Research (Key phrases relating to business)  TitleTag (what the page is about)  Meta DescriptionTag (Describing the Page)  Meta KeywordTag (Other relating keywords)  ALTTags (Image Optimization)  Heading Tags  Page Content 2. Off Page SEO  Blog Posting  Social Bookmarking  Article Submission  Press Release Submission
  • 32. PRADEEP JOSEPH CEO Pradeep is a seasoned marketing communication professional with expertise in reputation management and strategic advocacy. He hold expertise in developing and managing effective public and media relations campaigns, improving media exposure, event management and all facets of corporate communications, Pradeep brings with him rich experience cumulated over 10 years in the marketing and communications industries. In past, Pradeep has had opportunity to work with MSL India, Lexicon PR and Corporate Consultant , Optimal Media Solutions, Ogilvy PR worldwide , Perfect Relations and NDTV. Some of the client handled by him are Bharti Airtel Ltd, Diageo India Ltd (All brands), DaimlerChrysler - Mercedes Benz, Fiat Motors, Godrej (All brands), Marico (All brands), Emami (All Brands), Bombay Dyeing (Only bed and bath collections), Pidilite (Only Construction and Chemical divison), Epson Computers, Fortis Healthcare Ltd, Himalaya DrugsCompany, clickjobs.com, Femina, Sony BMG, HindustanTimes Luxury Summit, HindustanTimes Leadership Summit, Catridge World,Arvind Mills, Lattice Bridge, Regus Group, Bhushan Steel, QVC Realty and other project clients. At MSL India (formerly Hanmer MSL) , Pradeep has worked as Senior Manager – Media, where he devised, developed and implemented media relations strategies including the identification of key media, development of materials and messaging, in order to significantly raise the public profile of MSL India’s client. He holds a Masters in BusinessAdministration with Specialization in Marketing from Symbiosis, Pune.
  • 33. KASTURI NATH ASSISTANT MANAGER A result oriented professional with over 3 years of experience in Client, Relationship Management and Media Management. Before Genie PR, Kasturi was worked with two of the most leading PR agencies,Vaishnavi Corporate Communications & Integral PR and serviced brands likeDelhi Duty Free, Barista Lavazza, Pearson Educations Services, Cotton Council International Bill & Melinda Gates Foundation etc. At Genie PR she’s responsible for formulation strategic media plans for her respective clients. she’s a thorough professional with a proactive attitude towards generating coverage, sustaining the client.
  • 34. UPASHA GOSWAMI SENIOR ACCOUNT EXECUTIVE Upasha is a PR professional with exposure across brands with extensive experience in the industry. Adept in developing and implementing communication plans, she has a good background in writing, media relations, community events planning& execution and crisis communications. Before Genie PR Upasha worked with Brands2Life PR as a PRAccount Executive handling lifestyle brand like Skeyndor .Prior to that she worked with CorporateVoiceWeber Shandwick as a ManagementTrainee in the Digitel PRTeam where she handled the accounts like Aircel ,Remy Martin and FDCI. Upasha completed her PostGraduate Diploma in Advertising and PR from Sri Aurobindo Centre for Arts and Communications (SACAC).
  • 35. ANKUR PORWAL SOCIAL MEDIA SPECIALIST A social media strategist, Ankur has been involved in PR campaigns that are squarely developed for execution within the social media space. Designing and working on communications campaigns across new media platforms, he works closely with the PR team to devise Social Media Campaigns for clients at Genie PR. His key areas of expertise lies in Mapping client PR objectives onto new media platforms, advisory to clients on new media best practice & target audience insight, Developing social media programs for brands or event lead campaigns and end-to-end management & accountability, Lead client interface and measuring metrics analysis and translation into campaign performance. Prior to Genie PR , Ankur was working with Ace GenesisTechnologies. He holds masters in Computer Applications from Gautam Budh technical University, Lucknow.
  • 36. Own Office New Delhi 15, Lower Ground Floor, National Park, Lajpat Nagar 4, New Delhi – 110024
  • 37. Network affiliates Maharashtra Punjab & Haryana Orissa Goa Madhya Pradesh Rajasthan Gujarat Chattisgarh Uttar Pradesh Bihar Jharkhand Tamil Nadu Kerala Andhra Pradesh Jammu & Kashmir Uttarakhand  Punjab & Haryana Chandigarh, Jalandhar, Lud hiana  Rajasthan Jaipur, Udaipur  Gujarat Vadodara, Surat  Maharashtra Nashik, Dhule, Nandurbar, Jalgaon, Kolhapur, Satara Sangli, Akola, Amarawati  Orissa Bhubaneshwar  Chhatisgarh Raipur  Madhya Pradesh Bhopal, Gwalior, Indore  Bihar Patna  Uttar Pradesh Lucknow, Agra, Varanasi • Uttarakhand Dehradun  Goa Panaji  Kerala Cochin, Trivandrum  Tamil Nadu Coimbatore  Andhra Pradesh Vijaywada, Visakhapatnam  Project Based  Bilaspur  Ranchi  Meerut  Samastipura  Patna  Guwahati  Jammu  Srinagar Secondary / ‘Reach’ Network
  • 38. Delhi Office : Pradeep Joseph Chief Executive Officer Address-15, Lower Ground Floor National Park, Lajpat Nagar-4, New Delhi- 110024. Mobile No. : +91-9650009829 FCT- Landline Number- +919999794943 Telefax- +91-11-40666522 E mail id- pradeepjoseph@geniepr.com Contact Us CONTACT US