Get the best out of your employee referral program
Top Tips to Get the best out of Employee Referral Program
Tip 1:DESCRIBE IT WELL. TRACK IT• Explain your Job requirements indetail. Leave no ambiguity. Mention Locations and Eligibility clearly Use Job posting filters to ensurerelevance• Monitor your Job Views High Job views but low applies meansjob may not be written properly
Tip 2:BRAND WELLTreat your employees as yourcustomers. Go all out to woo them. Include your company Logo and creativebanner Easily upload an attractive, eye catchingbanner created by your content team Ensure your Referral message content iscorrect and clear
Tip 3:GET ENTIRE ORGANIZATION ON-BOARD Make sure everyone is involved -including Senior Management. Send an introductory mail to employeesfor the launch Send the mail through senior leaders’inbox for effective resultsReach out to usfor an introductory email to employeesSuccess of Referral program is proportional to its visibility
Tip 4:INCREASE REFERRAL AWARENESS Employees are as much motivated by theability to influence who they work withas with referral incentive Keep referral policy unambiguous andshare it with your employeesClearly S-P-E-L-L Out the benefits/incentives to employees
Tip 5:ENABLE EASY PARTICIPATIONImplement a system that allows employeessingle click sharing to their networks.Take the work out of your Referral system.Recruiters adopt faster if the tool has• Easy Referral CV collation &• Advanced Referral analysis.Naukri Referral Tool provides advanced tracking on sharing activity by employees
Tip 6:REACH OUT TO EMPLOYEES’ NETWORKS• Enable tools that allow employees to getreferrals through their networks.• Target employees basis position and locationto get relevant & quality appliesDon’t just rely on employees submitting friends’ CVs.
Tip 7:OFFER GOOD REWARDS• Referrals bring down your hiring cost No Harm in paying to employees a fraction of whatyou pay to consultants/vendors Set higher rewards for Urgent/difficult to fillpositions.• Incentivize your employees well. Motivated employee will walk 5 extra steps toensure your job is well spread• Don’t just rely on cash rewards For positions that bring in lot of CVs, online giftvouchers/movie tickets work wellSet the right referral for your job.
Tip 8:ENGAGE BETTER. REWARD IN STAGES• Reward Quality Leads as well Unique, quality CVs work can be a good criteria toreward• Bring-in a sense of competition amongst employees. Have leadership board – it tracks employee effortsDo you pay Referral incentive 90 days after joining ? Think again !• Break incentives in to - Joining , Retention piece Pay a part of incentive upfront on joining and the restlater A good ratio is around 1:4
Tip 9:REQUEST. REMIND. REPEAT.• Make sure that Referral updates are on top in youremployees social networks Track employee shares under Naukri Track Referralmenu Re-send referral emails repeatedly if required.• Use Naukri’s Automated Reminder email service foremployeesEmails & Social Updates have short life span.More sharing by employees More visibility More applies
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