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A Small Research on the reasons of the failure of chinese mobiles..

A Small Research on the reasons of the failure of chinese mobiles..

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    Business Research Business Research Presentation Transcript

    • To collect the data to find out the awareness of Chinese mobile in Indian market.
    • CURRENT SCENARIO OF MOBILE Falling Tariffs and Rising Incomes MARKET IN INDIA Explosive Growth 500 Million by 2010
    • TELEPHONIC INTERVIEW Q U DATA COLLECTION E S T I O N N A I R E ONLINE SURVEY
    • NOKIA MOTOROLA OTHERS, 16.82 NOKIA, 19.65 SAMSUNG SONY ERRICSON LG TATA, 4.34 RELIANCE TATA RELIANCE, 4.12 OTHERS MOTOROLA, 17.54 LG, 6.45 SONY ERRICSON, 18.32 SAMSUNG, 12.76
    • < 13 YRS 1% > 40 YRS 14-18 YRS < 13 YRS 8% 12% 14-18 YRS 19-24 YRS 30 - 39 YRS 25-29 YRS 16% 30 - 39 YRS > 40 YRS 19-24 YRS 36% 25-29 YRS 27%
    • 45% CUSTOMER ANALYSIS 40% 35% 30% 25% 20% 15% 10% 5% 0% MORE FEATURES LESS FEATURES AT MORE FEATURES LESS FEATURES AT AT LOW PRICE LOW PRICE AT HIGH PRICE HIGHER PRICE
    • 34% CUSTOMER ANALYSIS 35% 31% 30% 23% 25% 20% 12% 15% 10% 5% 0% QUALITY PRICE WARRANTY TECHNOLGY
    • CUSTOMERS FEEDBACK ABOUT CHINESE MOBILE
    • QUALITY CUSTOMER FEEDBACK POOR 21.00% FAIR 30.00% SATISFARTORY 20.00% EXCELLENT 29.00% 0.00% 5.00% 10.00% 15.00% 20.00% 25.00% 30.00% 35.00%
    • CUSTOMERS FEEDBACK 35.00% 25.00% 30.00% 10.00% ATTRACTIVE AFFORDABLE AVERAGE HIGH
    • WARRANTY 58% 35% 0% 7% LIFETIME YERALY QUATERLY NO WARRANTY
    • 70% 65% 60% 50% 40% 30% 30% 20% 10% 5% 0% 0% EXCELLENT GOOD LIMITED NO SERVICE CUSTOMERS FEEDBACK
    • 40% 40% 35% 35% 30% 25% 25% 20% 15% 10% 5% 0% 0% EXCELLENT GOOD FAIR BAD
    • FARCASTING SALES IN LAKHS FARCASTING SALES IN LAKHS 4.5 4.75 4.85 5.23 6.32 7.01 8.54 10.65 2001 2002 2003 2004 2005 2006 2007 2008
    • Collaborate with small players to gain a Provide Service Centers brand name …Ex. FLY, SPICE etc Build trust for the product among the Create awareness through Advertisements consumers and promotions Install a manufacturing unit in India Exclusive Showroom
    • PRESENTED BY ANKUR ARORA 9953065066