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Christ university bbm sm Document Transcript

  • 1. Christ University Bangalore – 29 Department of Management Studies Bachelor of Business Management (BBM) 2013-2014 Semester :5 th Subject: STRATEGIC MANAGEMENT Subject code: BBM533 COURSE DESCRIPTION: An Organization consists of different departments and processes. Managers at all level must understand how a company’s departments and processes “fit” together to achieve its goal. It focuses on all the functional areas of business and presents a cohesive strategic management model from a strategic perspectitive. It provides and insight on the strategy adopted by the companies in response to environmental change. The course provides a comprehensive and integrated presentation of current strategic management thinking in a clear and succinct format. Learning Outcomes:  To explain the strategy adopted by the companies in response to environmental changes  To understand the manner in which strategic and competitive advantage is developed.  To study various methods and techniques for internal analysis.  To observe how positioning of the firm in the industry help to determine the competitive advantage.  To explore the tools and technique for strategic analysis o understand different business strategies  To study the interrelationship of formulation and implementation.  To examine how strategic management contributes to effective corporate governance of an organization  To study the importance of values and ethics in Business Level of Knowledge: This subject fundamentally focuses on providing knowledge in the area of the different strategies that an organization that can be adopted in a given situation and its strategic implications. It provides insight on
  • 2. different theories like resource based view, value chain analysis, 5 Force Analysis etc. which can be applied to a real life business situation. Name of the Teacher Section Ms Jimmy Sam A Mr. Joggy Mathew B Mr Sri Ram & Ms Shivkami C Ms Shivkami D Essential Reading: Rao, V. S. P., & Krishna, V. H. (2009). Strategic management:text and cases. (5th ed.). India: Excel Books. Prescribed Text for further reading: Hill W.L., C., & Jones R., G. (2010). Strategic management: An integrated approach. (9th ed.). South- Western: Cenage Learning. Jay ,B.Barney & William S. Hesterly.(2011).Strategic Management & Competitive Advantage: Concepts & Cases(4th ed.).Prentice Hall Dess G., G., & Eisner B., A. (2012). Strategic management: Creating competitive advantages. (6th ed.). McGraw-Hill. Pearce A., J., & , (2009). Strategic management. (10th ed.). McGraw-Hill. Hunger , J. D., & L.Thomas, W. (2000). Strategic management. (7th ed.). Prentice Hall. Hitt , M. A., Ireland, R. D., & Hoskisson, R. E. (2007).Strategic management:competitiveness & globalization(concepts & cases). (7th ed.). Cenage Learning. Thompson. (2007). Crafting & executing strategy: The quest for competitive advantage. (7th ed.). McGraw-Hill. Note: The subject is a 75 hour paper comprising of 5-hour classes a week. Unit Topic Date of execution No. of hours required Lecture flow Remark s
  • 3. 1.STRATEGIC MANAGEMENT Defining strategy, levels at which strategy operates 6/6&7/6 2 Ice breaker: Business situations +Lecture Approaches to strategic decision making 10/6&11/6 2 Exercise: Application of different approaches to different situations The strategic management process 12/6 & 13/6 2 Lecture+ Flow chart presentation Strategic intent: Vision, mission and objectives 17/6&18/6 2 Team Exercise: Different groups will play a role of business groups and each groups will be asked to identify a vision and mission statements for their business entities 2. ENVIORNMENT AL ANALYSIS The organizations environment External and internal environment, components of external and internal environment 19/6 & 20/6 2 Case Analysis: Forces that affects the Industry Environment scanning 21/6&24/6 2 Team Exercise: Teams will be asked to identify a particular industry of their own choice and has to analyze various forces posing threats and opportunities Organizations responses to the 25/6 2 Lecture + Examples
  • 4. environment 3. INDUSTRYAND RESOURCE ANALYSIS A framework for industry analysis, Michael porter’s analysis, usefulness of Industry analysis 26/6,27/6&28/6 3 Situation analysis+lecture Competitive analysis: Forces shaping competition in an industry, interpreting the five force model 1/7& 2/7 2 Same as above Strategic group, and competitor analysis 3/7&4/7 2 Exercise: Students would be given 4 different business situations and will be asked to do competitor analysis Internal analysis: Resource based strategy, the resource based view, Resources, capabilities and competencies 5/7&8/7 2 Activity + lecture approaches to internal analysis, carrying out SWOT 9/7&10/7 2 Activity + lecture 4. STRATEGY FORMULATION AND CHOICE Corporate level strategy: Introduction 11/7 & 12/7 2 Lecture + Examples Grand strategies, Growth/Expansi on, strategy, Diversification Strategy 16/7,17/7&18/7 3 Case study
  • 5. Stability strategy Retrenchment strategy, combination strategy, The balanced score card CIA –II SUBMISSION ----------- ---------------------- 5. CORPORATE RESTRUCUTRIN G The concept of corporate restructuring 19/7 & 22/7 2 Caselet+Lecture The process of restructuring, mergers and acquisition 23/7 & 24/7 2 Lecture Takeovers, co operative strategies 25/7,26/7 & 29/7 3 Simulation: Using cooperative strategies/takeovers the participants have to turnaround the situation of loss making to profit making Reasons for strategic alliances Risks and costs of strategic alliances 30/7 & 31/7 2 Situational analysis + Lecture Mid-sem exam 2/8 to 10/8 6. GLOBAL STRATEGIES Globalization, risks, global expansion strategies 13/8&14/8 2 Lecture + examples The MNC mission 15/8 1 Same as above
  • 6. statement, deciding which market to enter Market entry strategy International strategy 16/8 1 Same as above Competitive advantage Business level strategy ,19/820/8&21/8 3 Situational Analysis 7.STRATEGY IMPLEMENTATI ON AND FUNCTIONAL STATEGIES Strategic analysis and choice Issues in strategy implementation, 22/8&23/8 26/8 &27/8 2 2 Same as above Lecture Activating strategy resource allocation, 28/8 & 29/8 2 Game + lecture(with limited resources the participants have to achieve the targets given to them) Strategy- structure relationship, 29/8 1 Lecture + examples The functional structure& Divisionalisatio n, 30/8 & 2/9 2 Same as above 8. STRATEGIC BUSINESS UNITS (SBU) Behavioural issues in strategy implementation 3/9 & 4/9 2 Case study
  • 7. Operational strategy, financial strategy, Marketing strategy and Human resource strategy 5/9&6/9 2 Group Activity: Each group have to prepare financial, marketing ,human resource and operational strategy for the product line given to them) 9 STRATEGIC LEADERSHIP AND CONTROL . Strategic leadership and competitive advantage 9/9 & 10/9 2 Game + Lecture CIA-III SUBMISSION -------- -------------------- Strategic evaluation and control: Importance, barriers, Evaluation criteria, strategic control 11/9,12/9&13/9 3 Situational analysis + Lecture Evaluation techniques for operational control 16/9&17/9 2 Lecture + examples The control process, characteristics of an effective control system 18/9 1 Same as above 10 STRATEGY AND TECHNOLOGY MANAGEMENT . Designing a technology strategy 19/9 & 20/9 2 Video presentation on how companies have grown through technological innovation as a strategy Technology forecasting and R & D Strategies 23/9 & 24/9 2 Lecture + examples Strategies for 25/9 & 26/9 2 Situational analysis
  • 8. acquisition and absorption of technology Emerging issues: Social audit 27/9 1 Lecture + examples Learning Activities: Lecture led discussions, Case studies, Movie Reviews, self-assessments exercises, role plays, group discussions, team based activities, games and research papers based review. Assessment: Grading in the course will be dependent on CIA’s (30%), Mid Term (25%), End Term (40%) and attendance (5%). CIA’s are opportunities to engage in the course and learn continuously as the course progresses, and will have multiple components. CIA components: 1. Multiple Choice Quizzes (10Marks) This component tests familiarity and understanding the content of the course. Students who regularly attend classes and read the text and other relevant materials will be able to do well in the Quiz. Parameters for the assessment: Correct answer for the question (1mark each) Methodology: Moodle test 2. Article Review (15 Marks) The purpose of Article Review is to develop their critical skills and analytical skills and to enable them to contemplate on various topics. Parameters for the assessment: Critical analysis (5marks) Content (5marks) Sources used (5 marks) Methodology: Written Assignment 3. Team based activities (20Marks)
  • 9. The purpose of this component is to help the students to build on their interpersonal skills, communication skills, decision making skills, time management, and resource management and to enable them on how to develop strategies. Parameters: Team contribution (5marks) Execution (5marks) Clarity (5marks) Time management (5marks) Methodology:  Group of 6 will be formed  Elements that students can use for the presentation on a topic are Movie Reviews, Games, Simulation, Panel discussion and Role play  Each team would be given 5 to 7 mins to present on their topic  Topics for the presentation would be given to the students in advance 4. Situational Analysis (10 Marks) The purpose is to surface on the ongoing issues encountered by the organizations related to low growth and sales, customer dissatisfaction, labor turnover, low profit, loss making situation, opportunities and how these situations can be dealt with, by adopting suitable turnaround strategies, growth and diversification strategies. This component focuses on developing students analytical and decision making ability. Parameters: Conceptual clarity (5 marks) Analysis (5 marks) Methodology:  5 different topics would be uploaded on Moodle  Students have select any one topic for the purpose of analysis  Based on the content posted the students’ performance would be evaluated 5. Class participation(5marks)
  • 10. As a part of continuous internal assessment students would be evaluated on regular basis based on their level of participation. Students would be marked based on the contributions given by them during the class hours.