NIKE- JUST DO IT CHITKARA UNIVERSITY- BRAND MANAGEMENT
PROFILE Major publicly traded sportswear and equipment supplier, based in US Headquarter is in Beaverton, Oregon. World’s leading supplier of athletic shoes and manufacture of sports equipment. Founded on January 25,1964 as Blue Ribbon Sports.
Nike was inspired by ancient Greek goddess of victory. THE NAME HELPED NIKE TO BUILD STRONG ASSOCIATION AND IMAGE IN ITS ADVERTISING CAMPAIGNS. OPERATING ACROSS 160 COUNTRIES WITH 400 RETAIL STORES CALLED’ NIKETOWN’ SPONCERS HIGH PROFILE ATLETES AND SPORTS TEAMS.
HISTORY of nike 1962 - Philip Knight, a Standford University Business graduate and former member of the track team, arranges to import athlete shoes from Japan. Created BLUE RIBBON SHOE 1964 - Came with the product ”TIGER” a low cost high quality shoe. William bowerman becomes partner by matching knight’s investment $500
1965 - Hires a full time employee and annual sales reach $2000.1966 - Blue ribbon sports rents its first retail space
1969 - several stores and sales close at $300,000 1971 -Nike capitalizes the Greek goddess of victory. The first Nike product sold with new symbol is a soccer shoe(creation of Swoosh logo)1972- launched first Nike shoes ”MOON”- waffle outsole, lighter weight. More durable
1974 -Waffle trainer introduced best selling training shoe in the country.1977-Frabk Rudy and Nike create the first Air-sole units- durable bags filled with pressurized gas that compress under impact , then spring back. Results Nike air cushioning single greatest footwear innovation ever developed.1978-The company changes its name to NIKE.
1980- Nike goes public offering 2 million shares.1982- The first Nike basketball shoe was made.1988-Launched new brands Air Jordan, Cross trainer, Aqua sock. Breaks new ground acquisition with Cole Haan, luxury brand that makes men’s and women women’s accessory shoes
1990 - Introduced Tensile Air, a dress shoe. Started the concept of “NIKETOWN” a retail store format.1997 - Nike designs first running watch from different angle – THE NIKE TRIAX.1998- Stock tumbles to $3 per share2000 -Nike Air Presto known as “t-shirt for your feet” is launched.
2001- Nike remembers the victims and family touched by tragedy of September 11 and honors firefighters.2002- Speedskaters wearing Nike Swift Skin suits. Nike’s ad called “MOVE” is honored in Emmy Awards.NikeGo launches nationwide community program.2003- Indicating its evolution into a true global company. Completes acquisition of Converse Inc.
2004- Fund raising idea for Lance Armstrong Foundation. Designed Livestrong bracelets.2005- Launches footwear that emulates the leg strengthening benefits.2006- Mark Parker succeeds William Perez and CEO of Nike Inc.Nike and Apple team up to launch NIKE+2007- Sells brand to Iconix Brand Group, Inc.
2008- Release the AIR JORDAN XX3Acquires Umbro ltd UK based soccer brand.Release lightest footware in Olympics 2008.2009- Introduces Pro-Combatalso opened first Nike Inc. where action sports products are under one roof in Hurley.Invites consumers for Lace product in 2009.creates new program that offers elite football training with the launch of new CTR360.
2010- Help For Haiti" Nike+ Challenge.Nike has teamed up with the (RED) initiative to shine light on the devastating effects of HIV/AIDS in Africa.2011- released the new generation of high-performance basketball shoes, Nike Zoom Hyperfuse2011 and the Nike Zoom Hyperdunk 2011
LOGO The Nike swoosh logo represents the wing in the famous statue of the Greek Goddess of victory