Aims2 This presentation focuses on following areas: what is design; components of design; what makes a good design; key topic for discussion – Supply Network Design; conclusions; questions & answers.
What is design?3 design is everywhere; design revolves around process, products and services in operations management; design could be viewed as an activity which translates ideas into blueprints to bring out something useful.
What makes a good design?4 the product, service or idea that satisfies customer needs profitably, effectively and efficiently; concept generation to prototyping and final design time should be minimal; feasible, acceptable, and have low vulnerability.
Components of design5 process design; the design of products & services; layout & flow; process technology; job design and work organisation; supply network design.
Supply Network Design6 The supply network perspective (Source: Slack, N, Chambers, S & Johnston, R. 2004, Operations Management)
Supply Network Design Cont..7 dell: no operating model lasts forever; configuring the supply network: automotive system suppliers; the vertical integration decision: behind the brand names; in house or outsource; Location: the importance of location: Disney Land Paris; reasons for location decisions: Tata Nano. (Source: Slack, N, Chambers, S & Johnston, R. 2004, Operations Management)
In house or Outsource8 Does Is significant No No Is company’s No No Is activity of company operations Explore operations strategic have performance outsourcing performance importance? specialised improvement this activity superior? knowledge? likely? Yes Yes Yes Yes Explore keeping this activity in-house (Source: Slack, N, Chambers, S & Johnston, R. 2004. Operations Management)
Conclusions9 the supply chain has to be efficient and effective to achieve its objectives; in a nutshell the design and design processes should meet the customers expectations and needs profitably;