Seo Presentation


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Let me first introduce my self, I am Ankit Nayak SEO and eMarketing Expert, I have more than 3 years of rich experience in Search Engine Optimization, Google Analytics, Internet Marketing, SEM and Social Media Marketing.

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Seo Presentation

  1. 1. What is SEO? SEO means Search Engine Optimization. SEO is process of increase website visibility in search engine. The process of modifying a website to increase its ranking in organic listings of search engines. Examples popular Search Engines
  2. 2. Types of SEO On Page SEO Off Page SEO 1.On Page seo:- On page Seo is the process of optimizing the connect of your website. This include images and links on your website. Anything uploaded to your site‟s domain considered on page. Onpage optimization the websites pages in terms of tags, heading, etc to get more traffic.
  3. 3. Types of SEO On Page Work 1) Google Analytics 2) Webmaster Tool 3) Meta Tag/Title Creation 4) Google Adword 5) Keyword Tool 6) Pay Per Click(PPC) 2. Off Page seo:- Off page optimization is thing to increase a website ranking in search engine. Off page SEO or search engine optimisation is doing things off site to improve your sites search engine rankings. The only thing you can do off site to incraese your rankings is build up more links. Offpage optimization is creating backlinks from other websites to drive traffic to your website.
  4. 4. Types Of seo Off page work 1) Directory Submission 2) Social Bookmarking 3) Classified Submission 4) Article submission 5) Forum Posting 6) Blog Comment 7) Blog Creation 8) Micro Blogging 9) Link Wheel 10) Squidoo Lense What is Page Rank? 1) Page Rank show out the site popularity on Search Engine. 2) Page Rank is decided Out of 10. 3) More the Page Rank automatically increase popularity that blog/website
  5. 5. What is Alexa Rank? Alexa Rank show out the site popularity on Search Engine. Alexa Rank is decided Out of carore. Less the Alexa Rank automatically increase popularity that blog/website What is Dofolllow? Dofollow Link is a hyperlink that is able to tell all search engines to pass along it‟s page rank influence to an outbound link.If you will use or get do follow links then search engines will count your link in the eyes of google, yahoo, bing etc as backlink for your site and you can get some positive value for your site ranking. What is Nofolllow? Nofollow Link is exactly the opposite. It is a hyperlink that removes the ability to pass on it‟s page rank status to other sites. Nofollow are for not crawling a link by search engine that influence the ranking of a particular website or blog in search engines.
  6. 6. What is Inbound link? Inbound links are links from out site our blog that leads people to visit our blog All inboundlinks are not a Back link. What Outbound ink? Outbound links are link from our blog that leads people to visit other blog. What is Backlink? A back link is a link from external page to page of your website. Backlinks are incoming links to a website or web page. All Backlinks are a Inboundlinks.
  7. 7. What is Google Panda & Google Pengvin? Google Panda:- Google Panda is a new algorithm that works against the website quality articles & blogs Google Panda only works a Onpage SEO, It is used as a block the spamming. It is launched in 2011. Google Pengvin:- Google Pengvin works like as a Google Panda. But that works Onpage SEO & Offpage SEO. It is also use a block the spamming. It is launched in 2012.
  8. 8. On Page SEO 1. Google analytics Google Analytics shows you how people found your site, how they explored it, and how you can enhance their visitor experience. With this information, you can improve your website return on investment, increase conversions, and make more money on the web. How They Work : Google Analytics uses a first-party cookie and JavaScript code to collect information about visitors and to track your advertising campaign data. Google Analytics anonymously tracks how visitors interact with a website, including where they came from, what they did on a site, and whether they completed any of the site's conversion goals. Analytics also keeps track of your e-commerce data, and combines this with campaign and conversion information to provide insight into the performance of your advertising campaigns.
  9. 9. Google Analytics provides powerful tracking for anyone with a web presence, whether it be a small hobby website or a giant online enterprise. Google Analytics Installation Guide Step 1: Visit
  10. 10. Step 2: Enter your Google Account email and password and click Sign In. If you don't have a Google Account, click Sign up now to create one. Step 3: Click Sign Up
  11. 11. Step 4: Enter your Website's URL, making sure to select either http:// or https:// from the drop-down list. Enter a nickname for this account in the Account Name field, then click Continue.
  12. 12. Step 5: Enter your contact information and click Continue.
  13. 13. Step 6: Read the Google Analytics Terms of Service. If you agree to these terms, select the Yes checkbox and click Create New Account to continue.
  14. 14. Step 7: The Tracking Instructions page that appears contains the tracking code that you'll need to paste into each page of your site. We recommend completing some additional steps before pasting this code, however, to ensure that the data you collect is relevant. Step 8: Standard Tracking: If you want to track analytics for a single domain or one domain with multiple sub domains or multiple top level domains so, standard tracking is best option for you. You just need to click on available radio button with suitable option. If you want to track your Google adwords campaign so, you have to click on I want to track Adwords campaigns.
  15. 15. Step 9: Advance Tracking: If you want to track online ad campaign from other providers like Yahoo or Bing so, you have to use advance tracking code to get it done. Check I want to track AdWords campaigns, I want to track online ad campaigns from other providers and My online campaigns from other providers use different tags than those used by Google Analytics. Then click on Set to Default option
  16. 16. Step 10: Custom Tracking: If you want to add custom tracking code & make change in Java script code so, you can add custom tracking code.
  17. 17. Step 11: Copy and place the code snippet: Once you find the code snippet, copy and paste it into your web page, just before the closing </head> tag*. If your website uses templates to generate pages, enter it just before the closing </head> tag in the file that contains the <head> section. (Most websites re-use one file for common content, so it's likely that you won't have to place the code snippet on every single page of your website.)
  18. 18. 2. Webmaster tool Google Webmaster Tools provides you with detailed reports about your pages' visibility on Google. Step 1: Sign in to Google webmaster tools by visiting following URL.
  19. 19. Step 2: If you have not account with Google webmaster tools so, you can create new account. Just click on Create an account now an fill up following form.
  20. 20. Step 3: After create new account over Google webmaster tools, you are able to login to Google webmaster tools. After login, you will find out following dashboard.
  21. 21. Step 4: Click on Add a site button and enter your website URL.
  22. 22. Step 5: Now, you need to verify ownership. You can verify ownership with 4 methods as follow. Add a DNS record to your domain's configuration: You can use this option if you can sign in to your domain registrar or hosting provider and add a new DNS record. Add a Meta tag to your site's home page: You can choose this option if you can edit your site's HTML.
  23. 23. You can find out your Google webmaster tools verification code by check source code. You can find out as follow. Upload an HTML file to your server: You can choose this option if you can upload new files to your site.
  24. 24. Link to your Google Analytics account: You can use this option if your site already has a Google Analytics tracking code that uses the asynchronous snippet. You must be an administrator on the Analytics account. Step 6: You can select any option from above one, after it, you just need to click on Verify button and find out active dashboard. 3. Google Adword Keyword Research:- Step 1: When starting your keyword research, you'll need to pick the single phrase or root keywords to base your keyword research on. These will be the keywords that you, your customers and your competitors chiefly use when speaking of your service or product. The valid keywords would be synonyms, different in one aspect or another - view them as the directions your website SEO will go. Naturally, you'll need to use quite a variety of sources for your keywords
  25. 25. Step 2: If we will go forward with variety of resources so, It will give us great bunch of keywords & ideas. We can use following keyword research tools to get it done. Google Adwords: Keyword Tool: Google Adwords: Keyword Tool can give you keywords, related to your website (if you select the appropriate tab) and offers you a wide selection of phrases real people have typed in.
  26. 26. 4. Pay Per Click(PPC) PPC or Pay per click program by search engines is a method to target niche visibility on the search engines for user oriented queries. Pay per click is basically paid marketing or a sponsored program of search engines wherein one has to pay the search engines per click by a user. Various search engines have different sponsored programs of which most popular is the Google-Adwords followed by Yahoo Search Marketing & MSN Ad-Center. PPC Processes: Keyword Selection Keyword section is the most important part of the entire process since these keywords decide the kind of visibility a website will receive from the paid marketing. Various search engines provide this facility to find & select the best possible keywords for the campaign.
  27. 27. •Bidding Process Once the keywords have been selected, the next stage is to bid for the keywords. These are bids per click by the users and the process allows users to determine their budgets for the campaign. Also, one can always choose the highest per click cost to ensure a first position visibility of the website on SERPs. •Campaign Management Once the ads are live, it is indispensable to track the user movement for the campaign. Knowing the precise user activity, the advertiser may require adding more keywords, deleting non-performing keywords, introducing negative keywords if the campaign is run on a broad search, target country-wise visibility and a lot more. All these activities of campaign management ensure the effectiveness of it.
  28. 28. •Bid Management Bid management is a very specialized exercise for any PPC campaign. It is like a regulator switch in the hands of the webmaster to work around the bids as per the traffic trends. Bid management is not only for the entire campaign on the whole, but for each keyword individually as well. For example keyword A is performing better than keyword B which is attracting lower click throughs', then a constant bid management would ensure money is not wasted on the non performing keyword B but is allocated to keyword A for more clicks. The objective of a PPC campaign differs from organization to organization. For a relatively emerging business PPC provides an incentive for short term visibility & lead generation. As for an existing business major PPC is simply a way to be more popular that the competitors.
  29. 29. 5. Meta tag creation: Meta tags provide information about your Web page to search engine robots so that the search engine can better understand what your site is about. Meta tags provide this information in a format that the web crawlers/spiders that visit your site can understand. Meta tag code is inserted into your html code at the head of the document between the head tags. Meta tags are used by many search engines, and those that choose to ignore certain portions of the meta tags field, may at any time change their algorithms to include it. How To Add Meta Tags In Blogger ? Step 1:- First log in to your Blogger Account.
  30. 30. Step 2:- Go to template.
  31. 31. Step 3- Click on Edit Html.
  32. 32. Step 4:- Using CTRL+F key to find this code . Now just after it place the following code <meta content=„DESCRIPTION HERE‟ name='description'/> <meta content=„KEYWORDS HERE‟ name='description'/> <meta content=„AUTHOR NAME HERE‟ name='description'/>
  33. 33. Off Page SEO 1. Directory Submission Manual Directory Submission Process Directory submission is the process of submitting site URL to web site directory. The process is not merely filling the form at directory submission page.
  34. 34. following are the steps involved in manual submission of websites. Step 1:- Search in Google (vmoption.)
  35. 35. Step 2:- Click on VMOptions Web Directory.
  36. 36. After Click on VMOptions Web Directory This Page will open.
  37. 37. Step 3:- Click on Free Directory List in Directory Resources. After Clicking that page open and select any directory from this list.
  38. 38. Step 4:- Click on Submit Link.
  39. 39. Step 5:- After clicking submit link that form will open and then Fill up Directory form and select Regular Links. After that click on submit.
  40. 40. After submit this output will be generated and massage will display after submit a link.
  41. 41. Advantages: - It save time and energy you spend in filling add form, search for directories and there categories. It provides one way inbound links to your website from theme based category. It drives relevant traffic to your site which converts into sale. It helps in fast indexing of your site in search engines. It helps in improving you search engine ranking.
  42. 42. 2. Social Bookmarking  Social bookmarking is a targeted part of the Social media optimization allowing users to mark, store and manage web pages through an online bookmarking process on the internet. In other words, social bookmarking allows users to store links to various web-pages they have surfed within private groups & shared within networks. As refined the storage, social bookmarking facilities also allow users to view their saved links chronologically & categorically.  Social bookmarking in itself is a viral process where links/tags are also promoted through web feeds to users who can have access to newer bookmarks. The basic principal of the exercise is to allow a user to maintain & share his personal database of web-pages online for continued references. As additional facilities with the social bookmarking website, the users are allowed to comment, tag, share, import & export their bookmarks from the internet.
  43. 43. Benefits of Social Bookmarking :- Increased Traffic - As more and more people read your bookmarked blog post/ web article and vote for it, the more popular it becomes & the traffic to your site increases. Increased Visibility & Branding - Submitting to Social Bookmarking Sites puts your blog/website out there in front of millions of people, increasing your visibility ten notches and getting you more branding. Get more Links - Each of these Popular Social Bookmarking Sites see tremendous volumes of traffic on a daily basis, if your blog/website has good content on it, chances are that several of these users will link to your content, thus getting you relevant links which will ultimately lead to an increase in your Rankings in the Search Engines.
  44. 44. following are the steps involved in manual submission of websites. Step 1:- Search in Google (vmoption.)
  45. 45. Step 2:- Click on Social Bookmarking List.
  46. 46. Step 3:- Select any Social Bookmarking from this list.
  47. 47. Step 4:- Click on Register. Step 5:- After click on register. Register form will be open and the fill the information and click on Create a user.
  48. 48. Step 6:- After click on create user that page will open. And click on “Submit a new story” .
  49. 49. Step 7:- Fill all the information from this page and click on save changes and submit.
  50. 50. Step 8:- After clicking on save changes and submit that output you will show. just only click Read More. 3. Classified Submission  Classified Submissions are very useful to promote the website. The moment you post ad it will generate sales query in couple of hours.  if you are looking for local customers or local business then classifieds is the best way to reach to the customers.  Classified submissions is good for traffic but it is not effected for SEO.
  51. 51. Step 1:- Select country.
  52. 52. Step 2:- Select a category and click on post free ad.
  53. 53. Step 3:- Fill all the information in this page and click on post my ad.
  54. 54. Step 4:- Click on post free ad after that output will be display. 4. Article submission  Article Submission is the process of taking informational articles and publishing them to article directories. Informational articles are not self-promotional based, but give people actual valuable information regarding your industry. Article submission means submitting your article to some article directories which increases your website traffic very fast.  Article Submission is the way to promote your website and link that produces real results almost immediately.
  55. 55. 5. Blog Creations A blog is a website, usually maintained by an individual with regular entries of commentary, descriptions of events, or other material such as graphics or video where entries are commonly displayed in reverse-chronological order. Blog which is basically a Social media optimization tools can be used to share opinions, insights, experiences, and perspectives with each other. Further, as a marketing strategy, it also enables one to use mediums as diverse as texts, images, audios and videos to put a message across to an audience. Types: 1. Personal Blogs 2. Corporate Blogs 3. Question Blogging
  56. 56. There are two types of Format use in blog creation and here I mention 2 types blog creation  Blogger WordPress How to Create a Blog in Blogger Format Step 1: - You must have a gmail email account to create a blog using If you don't have one, simply go to and create one. Consider creating a new, separate email address just for your blog, so that if you get a lot of feedback from your posts it will not clog your personal inbox.
  57. 57. Step 2: - Once you have a gmail account set up, go to the website. You will notice a welcome page that asks you to sign up for a new account. Click on the "Create Your Blog Now" arrow. Enter your email address and create a password. Then click on the "Continue" arrow.
  58. 58. Step 3: - Create a blog title. You should choose a name that describes your blog's content, and gives it individuality. You can also use this name in the url address. For example if you name the blog, "Testblog" the url address will be All blogger account blog pages have web addresses that end in You can upgrade to advanced options that include hosting your blog elsewhere.
  59. 59. Step 4:- Create a template for your blog. This is the style and look of your web page. Blogger already has some preset designs that you can use. If you want to create your own template using your own HTML coding, you can do that as well.
  60. 60. Step 5: - Access your blog's dashboard. This is where you can create blog posts. Under your blog title there is a highlighted blue button that says "New Post." Once you click on this button you will open a "Create Post" page, this is where you will write your content.
  61. 61. Step 6: -Use your "Create Post" page to create hyperlinks and changing font styles and colors. At the top of the post box there are icons for all of these things. To change the font, click on drop- down box that says font, and choose from the list. To change the font color, click on the icon that has the letter "T" with a color palette behind it, and pick your color. To create a hyperlink, highlight the text you want to link, click the icon with a globe and chain around it, and a small box will pop up. Simply enter the url address into the box and click OK. Step 7: - To add a photo image there is an icon with a picture of a mountain and the sky on it. Click on this and an "Upload Photos" window pops up. Within this window, you can add up to five images at a time, and choose the layout of your photos. You decide whether they are placed on the left, right or center of your post. You can upload photos from your computer, or by pasting the photo's url in the "Add Image" box.
  62. 62. Step 8: - Gadgets are additional things you can put in your blog besides the posts. When you select (Add Gadgets) a new screen will appear with several different gadgets to choose from to personalize your blog.
  63. 63. •How to Create a Blog in Blogger Format Step 2:- Account creating •Create new account. It‟s very easy!
  64. 64. Blog domain: Your blog address. Blog Title: Your blog titleWhen you done just push signup button. After this fill user name and email field. Verify your account via email and you done! Congratulations you have your own account! Step 2:- New blog •Now, login to your admin panel, Go to your blog address what you have to do first? Customize your blog design.
  65. 65. You can choose from clean and nice templates. Find theme which fits your requirements. When you set up design you should manage your plugin list. Now we will set Meta elements. Meta elements are used to provide structured metadata about a Web page.
  66. 66. Step 3:- Fill your blog content! Blog content is posts. Post is short entry which should contain pictures and text. It‟s very simple! You upload picture, describe it and publish. Don‟t forget that you should update your blog regularly. How to create post?
  67. 67. This is main post form; all posting process is very native and simple. You just enter your post title, upload pictures (use Upload/Insert buttons), describe them and publish. Don‟t forget that you can enter tags and categorize your posts which image I mentioned.
  68. 68. Step 4:- Sidebar We almost did! We just have configured your sidebars. Go to Appearance Widgets. Whit widgets you can fill your sidebar. If you want put banner or links use Text Widget. Enable Widgetize Any HTML plugin if you want use banners whit iframe tags. Also you can use Java Script but only through this plugin.
  69. 69. Advantages of Blog Creation Nowadays, blog is getting more and more popular. A new blog is created nearly every second. Blog can be used to provide information about your products or services, post personal feelings on a particular happening, or other issues. Blogs can even greatly assist you in brand creation, but how, here is the answer. •Change consumer's perspective on marketing More and more customers are shifting massively their entertainment and information consumption away from traditional media to the new web space. Blog is such a good platform. •Blogs is an effective tool in the hands of marketing professionals Blogs can get you precious clues about your customers and ensure the visibility of your name in the virtual world.
  70. 70. •Blogs provide company and products information Google has a strong preference for blogs. Using blog to post your company and product information so as to get the support from Google. •Blogs can create a positive image about your company Blogs can also used to reflect your company to push your brand in the market. Ensure your blog is not only used to show your products but provide a platform to your interns to write about their work experiences. •Cooperate blogs ensure the coexistence of the generic name and the brand name You can target both brand terms and non- brand terms that are used by net users through your blog. •Company blogs help getting a good understanding of your customers It is essential for you to quickly gauge your customers' reaction. Blogs can be used to do that. Find out what is the popular reaction and do some improvements to your website according to the data collected.
  71. 71. 6. Blog Comment
  72. 72. 7. Link wheel The Link Wheel is a very powerful link building strategy because it tries to imitate natural internet patterns and google and other search engines always love natural link building. Instead of getting links from unrelated websites and irrelevant sources, a link wheel gets it‟s links from related niches on the internet. Furthermore, link wheels have the ability to multiply your link count over a given period of time. Before the invention of the linkwheel, network websites were created in the effort to boost the ranking of particular websites, but the problem with these websites is that they easily raise suspicion because it look artificial as they didn‟t follow any link wheel pattern, but all of them just pointed to one website, the one they targeted. Link building through link wheel (also known as Link Pyramid or Link Prism) is an upgraded version of network websites. It‟s proven to be the best and most efficient link building strategy.
  73. 73. 8. Squidoo lens Squidoo itself has a PR of 8 in Google so it stands to reason that you want to learn how to make Squidoo lenses as part of your marketing strategy. Luckily, they are pretty easy to make! First off, you need to create an account over at – you can have many lenses in one account so don‟t worry about making your account name match with a keyword phrase you would like to target (you can worry about this when you create the lens) When you login at Squidoo, you will see all kinds of stats and interesting information for your Squidoo lenses. If you‟ve never created one before, or if you want to create a new one, there will be a big blue button that says “Create a Lens” – click it and follow the screens to create your lens. First off, you want to be sure to use your keyword phrase in the Lens title and the URL. Sometimes your exact phrase might not be available and you might have to get creative and add “tips” or “guide” or something to the end or beginning of the phrases in the title. For the URL, you might try adding dashes if the url you are after is taken.
  74. 74. Fitrstly open a
  75. 75. Today we will focus on Squidoo and learn the basic steps in building Squidoo lenses. Here are the basic steps in building a Squidoo lens: 1. Sign up For an Account The first thing you will do just like other websites is to create your Squidoo account. The process is very simple. You only need to follow simple instructions and supply the basic info about yourself. Then just click the button continue. Congratulations! You already have completed the first step and it was pretty simple. 2. Create a lens After the registration process, the next thing you will do is to create a lens. Just click on create a lens button.Now you can be called a “lensmaster.” In creating a lens, there are a lot of things to do. We will take the process step by step. 3. Lens subject You must think of a subject which is related to your products or its up to you to decide for a better subject. You can also use the brand of the product or you product keyword.
  76. 76. Just supply the information and proceed to the next step.
  77. 77. 4. Lens Title and URL Think of a better an interesting title and pick your URL, the link where your lens can be located.Then pick a category for your lens and choose for the choices of the contents of your lens .
  78. 78. 5. Lens Keyword Pick for the best keyword for your lens to help people find your lens. You can add 3 more keywords for your lens and then you will be ask to type captcha code and click done button.
  79. 79. Now you already have created your lens. 6. Organize your lens This will be the most interesting step in creating your lens. This is where you will custom your own page on how it will appear publicly.
  80. 80. You can organize you modules and add it to your lens
  81. 81. Create and set up your module by simply supplying the needed information. Click save and you can also edit it if you want to change it
  82. 82. Your module has been saved already. You can add images, videos, news,RSS, comment box and other ads from Amazon and Google. 7. Publish your lens If you have done organizing and designing your lens, you can view the preview of your lens. If you think it looks good, then you can publish it. Congratulations! You just have completed your Squidoo lens. 9. Micro Blogging: Microblogging refers to the posting of very short updates about oneself. It is in contrast to long-form blogging, where there are usually at least a few hundred words. Microblog posts usually involve a few hundred characters or less. Instead of posting a message on their regular blog, people who microblog use Web services designed to make microblogging very easy.
  83. 83. Twitter - Originally built so you can post and receive updates (or "tweets") via SMS text message. Because it was designed to be used on mobile devies, the distinguishing feature of Twitter is its 140 character limit on each message. Facebook- By posting about what they're feeling, what they're doing, where they are, etc, Facebook users are broadcasting their "lifestream" in small increments. That's exactly what microblogging is all about. Tumblr- Tumblr is blogging software designed specifically to make it easy to post small bits of the Web (or your life). When you go to create a new post, instead of a blank canvas (like you would get with Wordpress or Blogger), Tumblr offers templates for posting quotes, bits of chat conversations, music, video, photos, and links. Many bloggers who already have a regular blog will use Tumblr as their "link blog". That is, they post essay length original thoughts on their regular blog, but point to the random interesting Web stuff they find on their tumblelog.
  84. 84. 10. Forum Posting Forum posting is the best to make good internet marketing sevices. It provide well backlinks which make easy and prefect to keyword and website page rank in the search engine. It is an open source for discussion and sharing knowledge which make it more attractive. It is free of cost. It is best way to use the deep link.  It is also increase traffic in your site.  It is also good for the increase backlink to your site.  It is also good for the building the community. every day, on every forum I learn something. That is biggest value that forum can offer you, and that is what forums are. Your links from forums are still good links, but knowledge you gain and help you can provide to someone is much more valuable than that link
  85. 85. Forum posting is necessary and effective for the business, here are some of the advantages of forum posting are : Allows you to access to education information website Allows you to increase traffic through repeat customers Allows you to capture e-mail address and details of the poster So you get more credibility Allows you to build relationships with tourists The Web is undergoing changes at an unprecedented pace and so are markets and businesses. Organizations in the past were satisfied with their pretty looking and content rich websites and web pages. However, it was soon understood by companies worldwide that a website was not enough. It needed to be promoted! Websites that were not well promoted eventually turned into just electronic brochures and cost centers delivering no real value. Soon the quest for targeted traffic began and slowly companies started looking for Internet marketing tools and media.
  86. 86. Obviously there is no better medium in the world than promotions on search engines like Google, Yahoo!, MSN and AltaVista. The traffic that these search engines generate in a month is probably equal to a whole country‟s population! The business potential of search engine promotions is unimaginable. However, is being registered with leading search engines enough? What if your rank on important keywords gets you on the 700 th page on search results? Needless to say, being present on the first 2-3 pages on critical keywords for your business is essential to harness the true power of the World Wide Web. Here you step into the realm of Search Engine Optimization (SEO) and Search Engine Rankings.