Brains Behind Indian Brands

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Brains Behind Indian Brands

  1. 1. Brains that built Brands in 2008
  2. 2. Introduction <ul><li>Faces behind the success of brands. </li></ul><ul><li>Countering Economic turmoil with </li></ul><ul><li> INNOVATIVE STRATEGIES </li></ul><ul><li>Branding Masterminds => creating history in 2008. </li></ul><ul><li>Made brands part of our lives & daily vocabulary. </li></ul>
  3. 3. BARACK OBAMA <ul><li>First Afro American President of </li></ul><ul><li>THE UNITED STATES OF AMERICA </li></ul><ul><li>Overcoming challenges : </li></ul><ul><ul><ul><li>Afro American </li></ul></ul></ul><ul><ul><ul><li>Half Muslim </li></ul></ul></ul><ul><ul><ul><li>Stringent Poll Budget </li></ul></ul></ul><ul><ul><ul><li>Extremely tough competition. </li></ul></ul></ul>If there is anyone out there who still doubts that America is a place where all things are possible……... Tonight’s your answer.
  4. 4. The Man Behind this MIRACLE
  5. 5. Strategies Adopted By David Axelrod <ul><li>First Campaign : Video on You Tube. </li></ul><ul><li>Advertisement with Paul Simon’s Daughter. </li></ul><ul><li>Online Donations </li></ul><ul><ul><ul><li>$ 30 million by Jan 2008 </li></ul></ul></ul><ul><ul><ul><li>$ 280,011,968 by Oct 2008 </li></ul></ul></ul><ul><li>Youth Interaction : Youtube, Facebook, My Space……… </li></ul>
  6. 6. BIG ENTERTAINMENT <ul><li>Multi Billion Dollar Hollywood deals. </li></ul><ul><li>Single monolithic consumer entertainment brand – BIG . </li></ul><ul><li>Innovative Business models in the internet - Zapak & BigAdda. </li></ul><ul><li>Introduction of 20 new channels by 2009-10. </li></ul><ul><li>Expansion of BIG FM to countries like Singapore , South Africa , US & UK . </li></ul>Rajesh Sawhney CEO, BIG Entertainment
  7. 7. Beijing Olympics 2008 <ul><li>A state-of-the-art Olympic Village. (over 66 hectare). </li></ul><ul><li>4.7 billion spectators. </li></ul><ul><li>Participation : </li></ul><ul><ul><ul><li>11,000 Athletes. </li></ul></ul></ul><ul><ul><ul><li>204 countries. </li></ul></ul></ul><ul><li>Tackled protests in Tibet. </li></ul><ul><li>Took the Olympics to a new level…… </li></ul>Liu Qi, President, BOCOG* * BOCOG = Beijing Organizing Committee of the Olympic Games
  8. 8. Strategies Implemented <ul><li>Phase I : </li></ul><ul><ul><ul><li>Roping Sponsors – Volkswagen, Bank of China etc </li></ul></ul></ul><ul><li>Phase II : </li></ul><ul><ul><ul><li>Construction of Olympic Projects </li></ul></ul></ul><ul><ul><ul><ul><ul><li>11 stadiums and gymnasiums. </li></ul></ul></ul></ul></ul><ul><ul><ul><li>Planning security, traffic and logistics. </li></ul></ul></ul><ul><li>Phase III : </li></ul><ul><ul><ul><li>Testing and fine tuning. </li></ul></ul></ul><ul><ul><ul><ul><ul><li>37 pre-Olympic competitions. </li></ul></ul></ul></ul></ul>
  9. 9. Thus a splendid result………
  10. 10. VIRGIN MOBILE INDIA <ul><li>Launched in March 10,2008. </li></ul><ul><li>Backed by the support of it CMO Prasad Narsimhan. </li></ul><ul><li>Whacky schemes to survive competition. </li></ul><ul><li>Brand for the youth. </li></ul><ul><li>TVCs targeting Generation Y. </li></ul>Prasad Narsimhan CMO,Virgin Mobile India
  11. 11. Indian Premier League Lalit Modi , Chairman , IPL <ul><li>India’s first ever Cricket marketer. </li></ul><ul><li>Roped in Vijay Mallya, Mukesh Ambani, </li></ul><ul><li>Shahrukh Khan etc. as team owners. </li></ul><ul><li>Right blend of cricket and entertainment. </li></ul><ul><li>TRP’s shot up and viewership more </li></ul><ul><li>80 millions. </li></ul>
  12. 13. GUJARAT <ul><li>Unbeaten at Gujarat’s 2008 Assembly Elections. </li></ul><ul><li>Brought investment proposals worth Rs. 62,442 crores upto March 2008. </li></ul><ul><li>Adopted entrepreneurial skills to rebuild Gujarat. </li></ul><ul><li>Aim of making Gujarat the industrial hub. </li></ul><ul><li>24-hour hotline number. </li></ul>I want my Gujarat to be the best.. - Narendra Modi.
  13. 14. AKSHAY KUMAR <ul><li>Re-written the rules of the Indian movie business. </li></ul><ul><li>USP : Great looks, originality and modesty. </li></ul><ul><li>Top Bollywood grosser since past 2 years. </li></ul><ul><li>Brands : Thumps Up, Levi’s, Xbox 360, Grasim etc. </li></ul>
  14. 15. The AKSHAY Magic…….
  15. 16. CNBC  Awaaz Consumer Awards 2008 Akshay Kumar winning the Brand Ambassador of the year.
  16. 17. What could be a solution????
  17. 18. And here comes his solution…………………
  18. 19. TATA MOTORS <ul><li>Display of Tata Nano at Auto Expo 2008. </li></ul><ul><li>Acquisition of European marquee brands JLR. </li></ul><ul><li>Presence in all automotive segments. </li></ul><ul><li>Fought against all controversies. </li></ul>
  19. 20. U.T.V. <ul><li>Transformed UTV into a 360 o entertainment company. </li></ul><ul><li>Launched Differentiated channels : </li></ul><ul><ul><ul><li>UTV Motion Pictures </li></ul></ul></ul><ul><ul><ul><li>UTV Spotboy </li></ul></ul></ul><ul><ul><ul><li>UTV World Movies </li></ul></ul></ul><ul><ul><ul><li>UTV Movies </li></ul></ul></ul><ul><ul><ul><li>UTVi </li></ul></ul></ul><ul><ul><ul><li>Bindass </li></ul></ul></ul><ul><ul><ul><li>Bindass Movies </li></ul></ul></ul>Ronnie Screwvala CEO, UTV Group
  20. 21. UTV Motion Pictures and UTV Spotboy
  21. 22. HINDUSTAN UNILEVER LTD. <ul><li>Robust growth in 2008 under its CEO Nitin Pranjpe. </li></ul><ul><li>Net Sales Increase 20% and 34% increase in profit. </li></ul><ul><li>Continuous Product Line Rationalism. </li></ul><ul><li>Targeted more market penetration. </li></ul>Nitin Pranjpe, CEO, HUL
  22. 24. THANK YOU

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