Call To Action In SEO, Content Marketing In SEO
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Call To Action In SEO, Content Marketing In SEO

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Content marketing is any marketing format that involves the creation and sharing of media and publishing content in order to acquire customers. Content Marketing’s basic premise is to ...

Content marketing is any marketing format that involves the creation and sharing of media and publishing content in order to acquire customers. Content Marketing’s basic premise is to “provide some valuable information or entertainment – “content” – that stops short of a direct sales pitch or call to action, but which seeks to positively influence a customer in some way.

Having an effective call to action is an essential part of any website. A call to action is not just limited to ecommerce sites. Every website should have an objective it wants users to complete whether it is filling in a contact form, signup for a newsletter or volunteering their time.

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Call To Action In SEO, Content Marketing In SEO Call To Action In SEO, Content Marketing In SEO Presentation Transcript

  • Some tips on BACK LINKS and their IMPORTANCE
  •  Backlinks are the easiest ways to build site rankings. You save effort and time because the work is quite simple and targeted, as long as you know exactly what to do.  They save time, money and effort compared to other techniques in SEO.  They are very simple and also saves money as you pay much lower compared to those you do with text ads, video ads, link purchases, affiliate programs and some other marketing campaigns.  The benefits of these links are the following: increase page rank, increase traffic, increase website’s popularity, long term sustainability, and enhanced search engine optimization.
  •  The increase of a page rank means the possibility of improving your website’s visibility in any of your main keyword search engine’s results.  Your websites traffic will then increase from how many visitors who have visited your website by searching for your major keywords on every major search engine.  Once your websites gained some immense popularity, it will always be visible on the results of first or second page for a search query related to your websites niche.
  •  One of the most popular techniques to build backlinks is to put the links directing to their site in a forum or blog with information related to your niche.  Backlinks should be always related to a certain website.  It is not just important to have great numbers of backlinks, but those backlinks built also need to be high quality backlinks so they have more importance in directing people to your site.  Other SEO services of SEO companies are offering written unique content for a website such as articles, blog posts, etc. A website cannot increase traffic if an article is not originally written.
  • Here are a few things you can do to get good quality backlinks: o Produce lots of quality content o Promote and market your existing content o Publish articles and blog posts on other content-intensive websites o o o o o o o o o o and blogs. Question answering sites Blog Commenting Forum Posting and Participation Social Bookmarking Social Networking Sites Video Marketing Article Marketing & Document Sharing Guest blog posting Press Releases Contacting the blogger, vlogger, or site owner with an offer they can't refuse
  • CALL TO ACTION
  • A call to action provides…  Focus to your site  A way to measure your sites success  Direction to your users Having an effective call to action is an essential part of any website. A call to action is not just limited to ecommerce sites. Every website should have an objective it wants users to complete whether it is filling in a contact form, signup for a newsletter or volunteering their time.
  •  Before a user is willing to complete a call to action they          have to recognise the need. First identify a problem and present a product that solves that problem. Offer a little extra Have a small number of distinct actions Use active urgent language Get the position right Use white space Use an alternative colour Make it big Have a call to action on every page Carry the call through
  • Conclusions An effective call to action is the linchpin of a successful site and involves drawing together best practice in usability, creative visual design and powerful copy writing. However, if it is done right it can generate real measurable return on investment and in the current economic climate that is what we all want.
  • What is CONTENT MARKETING????
  • Content marketing is any marketing format that involves the creation and sharing of media and publishing content in order to acquire customers. Content Marketing’s basic premise is to “provide some valuable information or entertainment – “content” – that stops short of a direct sales pitch or call to action, but which seeks to positively influence a customer in some way. This information can be presented in a variety of media, including news, video, white papers, ebooks, infographics, case studies, howto's, Q&A’s, photos, etc.
  •  Content is referred to as “original” by its publisher if the publisher created it or paid for its creation.  A related trend is Curation, in which content is selected from one place, and put onto another. The downstream publisher may or may not have explicit rights to use the curated content.  There are various means to publish the content:  Social Platforms: Facebook, Twitter, and MySpace  Search Engines: Google, Bing, Yahoo and AOL  Content Sharing Tools: Pinterest, Yelp, and Pixable  Content Discovery Platforms: Outbrain  Media  Syndication(same content on multiple sites, destinations or platforms. PR Newswire)
  • How does the Google search engine work? With software programs called “Googlebots,” Google is unceasingly navigating the web in real time before end-users even enter their queries in the search box. Once the crawler visited a page, copied the content and followed the links from the page to the pages linked to it, the Google processes these and generate an index. The index is distributed into manageable units and kept through a huge network of computers throughout the world. Words entered in the Google search box will be sent to Google machines and compared with all the documents stockpiled in their index to classify the most relevant matches.
  • Here are the ways you can strengthen your site and increase your online visibility:  Strong Hosting  Optimize Your Website  Take Advantage of Social Media Optimization  Get Your Visitors Involved  Emphasize Usability in Your Design