View stunning SlideShares in full-screen with the new iOS app!Introducing SlideShare for AndroidExplore all your favorite topics in the SlideShare appGet the SlideShare app to Save for Later — even offline
View stunning SlideShares in full-screen with the new Android app!View stunning SlideShares in full-screen with the new iOS app!
-: Coca-Cola was created in 1886 by John Pemberton, a pharmacist in Atlanta, Georgia, who sold the syrup mixed with fountain water as a potion for mental and physical disorders. -:The formula changed hands three more times before D. Candler added carbonation and by 2003, Coca-Cola was the world’s largest manufacturer, marketer, and distributor of nonalcoholic beverage concentrates and syrups, with more than 400 widely recognized beverage brands in its portfolio. Coca-Cola was created in 1886 by John Pemberton, a pharmacist in Atlanta, Georgia, who sold the syrup mixed with fountain water as a potion for mental and,.
From the beginning, Coke understood the importance of branding and the creation of a distinct personality.
Its catchy, well-liked slogans (“It’s the real thing” (1942, 1969), “ Things go better with Coke” (1963), “ Coke is it” (1982 ), “ Can’t beat the Feeling” (1987) , and a 1992 return to “ Can’t beat the real thing) and the famous , Thanda matlab Coca Cola
It all linked that personality to the core values of each generation and established Coke as the authentic, relevant, and trusted refreshment of choice across the decades and around the globe.
-: Coca-Cola was the leading soft drink brand in India until 1977 when it left rather than reveal its formula to the government and reduce its equity stake as required under the Foreign Exchange Regulation Act (FERA) -: After a 16-year absence, Coca-Cola returned to India in 1993, cementing its presence with a deal that gave Coca-Cola ownership of the nation's top soft-drink brands and bottling network.
[i] “Brands of Coca-Cola in India,” Rai University, 11/04. Co [i] “Brands of Coca-Cola in India,” Rai University, 11/04. [i] “Brands of Coca-Cola in India,” Rai University, 11/04. Coke’s acquisition of local popular brands including Thumps Up(the most trusted Brand In India), Limca , Mazaa , Citra and Gold Spot provided not only physical manufacturing bottling & distribution assets but also strong Consumer preference This combination of local and Global brands helped Coke not only to exploit the benefits of global branding but also to tap into traditional domestic markets
- The company’s mission statement, called the Coca-Cola Promise, stated: “The Coca-Cola Company exists to benefit and refresh everyone who is touched by our business.” -.” The Company has made efforts towards good citizenship in the areas of community, by improving the quality of life in the communities in which they operate, and the environment, by addressing water, climate change and waste management initiatives. -: Coca-Cola’s footprint in India was significant as well. The Company employed 7000 citizens and believed that for every direct job, 30-40 more were created in the supply chain. -: . Their activities also included The Coca-Cola Africa Foundation created to combat the spread of HIV/AIDS through partnership with governments, UNAIDS, and other NGOs
Regulations on soft drinks were weak in India, even compared to bottled water.
The report called on the government to put in place legally enforceable water standards and chastised the multi-nationals for taking advantage of the situation at the expense of consumer health and well-being.
PRESS CONFRENCE-Though a united front for Coke and Pepsi was a successful tactic when the crisis first broke Launch a campaign (which they did: eKO) to educate the public, the government, and the media about environmental stewardship activities. NEW ADVERTISING STRATEGY- Included newspaper ads, "safety guaranteed" stickers, public tours of Coke plants and "a television advertising campaign by Aamir Khan.
“ For a person drinking at least one bottle a day, the report came as a rude shock. I haven’t picked up a bottle today and most definitely will not consume soft drinks in the future.” Coca-Cola had registered a 11 percent drop in sales after the pesticide allegations were made in 2003. In 2004, an Indian parliamentary committee backed up CSE's findings, and a government-appointed committee was tasked with developing the world's first pesticide standards for soft drinks. Coke opposes the move In 2006, the Indian state of Kerala banned the sale and production of Coca-Cola, along with other soft drinks, due to concerns of high levels of pesticide residue But the ban was lifted.
March 2004- local officials in Kerala shut down a $16 million Coke bottling plant Near the holy city of Varanasi in northeastern India, a local water official blames a Coke plant for polluting groundwater by releasing wastewater into surrounding land. A Coke official confirms Indian environmental activist Vandana Shiva lead a massive protest. Sivaganga District of Tamil Nadu state there were several protests and rallies opposing the proposed Coca Cola bottling plant Five other Indian states have announced partial bans on the drinks in schools, colleges and hospitals.