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Social network

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The presentation is about social networking sites basically and various other things too.

The presentation is about social networking sites basically and various other things too.

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  • The 3T’s framework:1) Orkut didn’t personalize (failure on the Targeting front. FB lets users even pick the kind of ‘real-time’ information they want to see. Eg. ‘I want to see more photo updates from friends. I want to less of relationship updates from friends, etc.’MySpace didn’t innovate fast enoughActive users are the audience based on which a site can be monetized. Facebook concentrates on building this.
  • Transcript

    • 1. social NETWORKING
    • 2. What is social network?  Wikipedia definition-A social network is a social structure made of individuals (or organizations) called "nodes," which are tied (connected) by one or more specific types of interdependency, such as friendship, kinship, financial exchange, dislike or relationships of beliefs, knowledge or prestige  Social networking is the grouping of individuals into specific groups, like small rural communities or a neighborhood subdivision, if you will.
    • 3. Origin of social sites  Social network sites (SNSs) such as such as Friendster, CyWorld, and MySpace allow individuals to present themselves, articulate their social networks, and establish or maintain connections with others.  These sites can be oriented towards work-related contexts (e.g., LinkedIn.com), romantic relationship initiation (the original goal of Friendster.com), connecting those with shared interests such as music or politics (e.g., MySpace.com), or the college student population (the original incarnation of Facebook.com).
    • 4. Popular social networking sites  Personal sites-Myspace,orkut,Cyworld  Professional/work related-LinkedIn  Romantic relationship initiation-friendster  Microblogging-Twitter  Music-last.fm  Movies-flickster  Photos/pictures-flickr
    • 5. Why internet is popular mean for social networking  The Internet is powerful because it bridges distance at a low cost  When people first meet online they tend to “like” each other more  Less stressful than face-to-face meeting  Superficialities aside people focus on communicating their “selves”
    • 6.  TABLE SEGMENT
    • 7. Some Statistics  According to a study by Nielson Company, 89 per cent of 15-20 year olds in India access a social networking site everyday and 60 per cent of them spend at least half an hour on social networking each day  The world now spends around 22 percent of all time online on social networks and blog sites  The average visitor spends 66% more time on these sites than a year ago  9 out of every 10 U.S. Internet user now visiting a social network in a month  CNN's international readership found that 43% of online news sharing occurs via social media networks and tools  The number of users registered for virtual world sites broke the 1 billion mark during 2010
    • 8.  Black Planet users spent 3.6 minutes more on the site than the average Facebook visitor  My Yearbook and Tagged users spent around 3 minutes more than the average My Space visitor  Facebook witnesses more than 65 billion page views par month  More than 14 million photos* are uploaded on Facebook and 8 million photos on my space daily . Some Statistics
    • 9. Key Players Facebook Founded: 2004 No. of users: 600 million Revenue: US$800 million Alexa Rank: 2 Revenue from: Banner ads, referral marketing, partnerships, branding elements, virtual currency
    • 10. Twitter Founded: 2006 No. of users: 190 million Revenue: US $150 million (projected 2010) Alexa Rank: 9 Revenue from: verified accounts, advertisements (promoted trends) Key Players
    • 11. Myspace Founded: 2003 No. of users: 100+ million Revenue: US$385 million (2009 est.) Alexa Rank: 68 Revenue from: advertisements, Google AdSense Key Players
    • 12. LinkedIn Founded: 2002 No. of users: 100+ million Revenue: US$161.4 million (Jan. – Sep. 2010) Alexa Rank: 18 Revenue from: premium accounts, hiring services, advertisements, partnerships, Google AdSense Key Players
    • 13. Orkut Founded: 2004 No. of users: 120 million Alexa Rank: 106 Revenue from: advertisements Key Players
    • 14. Social Networking sites for India • founded by a South African company but is specially for Indians, more than 90% it receives from India • used for sending free SMS to any mobile within India, social networking features, supports third party applications
    • 15. • owned by Reliance Entertainment. • „addas‟, each adda has its own theme. • supports blogs, apps, videos, photos and music • music streaming: hindi, marathi and punjabi songs • bollywood photos and videos, and trailers of movies Social Networking sites for India
    • 16. •dating cum social networking site •quizzes, music, celebrities, music, videos, photos, groups •aimed at Indian students •upload documents, post classifieds, forums Social Networking sites for India
    • 17. • Mergers and Acquisitions • Competing Platforms • Abuse and Exploitation • Risk of losing image • Integration • Convert users • Expose blogs and campaigns to community users • Oversold • High overlap • Disorderly • Privacy Issues • Collaborative • Engaging • Sense of Community • Knowledge Management • Ease of Use • Integration • Low Cost Strenghts Weaknesses ThreatsOpportunities
    • 18. POLITICAL - Pressure to crack down on child predators - Increased emphasis on privacy ECONOMIC - Greater affluence, leading to more number of users online SOCIAL - “Everyone‟s on it” & there is a pressure to Belong TECHNOLOGY - Increases in broadband speed and penetration - Decrease in bandwidth and data center costs PEST External Environment Analysis
    • 19. SOCIAL MEDIA-Analyzing the competitiveness Transactio ns Do the transactions on your site, make a difference to the users life? Are they repeated? Repeat transactions Targeting Can the site distinguish between the preferences, likes/dislikes of two users? Targeted Advertiseme nts and Content Time Do your users spend time on your site? Are you an industry leader in user enagements? User Engagement & Content
    • 20. Long Term Objectives To become part of daily life by becoming a complete communications tool Bring people and businesses on the same page to deliver services Create an enjoyable and useful online experience so that user engagement grows
    • 21. Recommendations • Focus on monetization to improve valuations • Use the „Status Updates‟ to deliver targeted advertisements • Deliver “Local advertising” based on user locations. Monetization • The display of updates from applications annoys users. • Privacy concerns from Apps to be addressed • Clutter forces users to miss out on news about the people they are interested in Applications (rules & controls) • Improvement in storage, archival and search in the email and chat functions • Solve the problem of how businesses can contact customer looking for services in a manner that does not infringe privacy Communications
    • 22. Presented by : ANKIT ANKAN BANERJEE ANKIT GHOSH ANINDITA PAL ANIMESH SEN