FACEBOOK ANALYTICS
CREATING A BUSINESS
ACCOUNT ON FACEBOOK
What if I use an already registered
number?
Go to your Gmail
and click on
confirmation mail
Scroll down to
get Indian
Rupee (INR)
Cancel it and
Click on “Skip”
Explore all
options
Min. 100 likes required to
create an offer
Complete your profile
Spent some time here
to understand how
Facebook can be used
for your business
purpose
CREATING ADS ON
FACEBOOK
Decide your
objective?
Explore
each
objective
You can
select any
image
“AND”
Relationships
“OR”
Relationships
Spent some
time on all
information
and options
Scroll
down
Click “Cancel”
Your Ad is „ready‟ but not „Live‟ on
Facebook.
Alternate way
to create your
ad / campaign
Repeat
Process
MEASURING AD
EFFECTIVENESS
Min. 30 likes
required
What if you already have
facebook account and a
company website that has
facebook social plugin?
www.facebook.com/insight
s
FACEBOOK DEVELOPER
Read this
carefully
Explore options.
Tag Similar to Google
AdWords
Like this you can get tag / code for all
plugins.
AD - MANAGER
Explore all options.
Right hand of this page displays
the estimated number of people
in targeted group
27,000 – 29,000
38,000 – 42,000
After targeting all relevant
groups, click “Upload”
FACEBOOK OPENGRAPH
Scroll Down to “Guide”
Story Impressions and
Clicks
Story likes and comments
Timeline unit activity
Demographics
FACEBOOK APIs
Scroll down page
You will get tags / codes.
QUESTIONS?
Facebook analytics
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Facebook analytics

  1. 1. FACEBOOK ANALYTICS
  2. 2. CREATING A BUSINESS ACCOUNT ON FACEBOOK
  3. 3. What if I use an already registered number?
  4. 4. Go to your Gmail and click on confirmation mail
  5. 5. Scroll down to get Indian Rupee (INR)
  6. 6. Cancel it and Click on “Skip”
  7. 7. Explore all options
  8. 8. Min. 100 likes required to create an offer
  9. 9. Complete your profile
  10. 10. Spent some time here to understand how Facebook can be used for your business purpose
  11. 11. CREATING ADS ON FACEBOOK
  12. 12. Decide your objective? Explore each objective
  13. 13. You can select any image
  14. 14. “AND” Relationships “OR” Relationships
  15. 15. Spent some time on all information and options
  16. 16. Scroll down
  17. 17. Click “Cancel” Your Ad is „ready‟ but not „Live‟ on Facebook.
  18. 18. Alternate way to create your ad / campaign
  19. 19. Repeat Process
  20. 20. MEASURING AD EFFECTIVENESS
  21. 21. Min. 30 likes required
  22. 22. What if you already have facebook account and a company website that has facebook social plugin?
  23. 23. www.facebook.com/insight s
  24. 24. FACEBOOK DEVELOPER
  25. 25. Read this carefully
  26. 26. Explore options.
  27. 27. Tag Similar to Google AdWords Like this you can get tag / code for all plugins.
  28. 28. AD - MANAGER
  29. 29. Explore all options.
  30. 30. Right hand of this page displays the estimated number of people in targeted group
  31. 31. 27,000 – 29,000
  32. 32. 38,000 – 42,000
  33. 33. After targeting all relevant groups, click “Upload”
  34. 34. FACEBOOK OPENGRAPH
  35. 35. Scroll Down to “Guide”
  36. 36. Story Impressions and Clicks
  37. 37. Story likes and comments
  38. 38. Timeline unit activity
  39. 39. Demographics
  40. 40. FACEBOOK APIs
  41. 41. Scroll down page
  42. 42. You will get tags / codes.
  43. 43. QUESTIONS?

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