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The BRAND.i Quiz 2012 Prelims

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The Prelims of the BRAND.i Quiz by MARCOM - The Marketing Society of MIB,DSE.

The Prelims of the BRAND.i Quiz by MARCOM - The Marketing Society of MIB,DSE.

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  • 1. The Marketing Society of MIB presents The Quiz 21st March 2012 2 PMDepartment of Commerce, Delhi School of Economics
  • 2. www.hachetteindia.com RULES• 30 questions• No negatives• Use of unfair means (googling, peeping into others’ sheets) will lead to disqualification• Part Points at QM’s discretion• Any dispute will be taken care of after the quiz
  • 3. www.hachetteindia.com 1.• X attended boarding schools in Himachal Pradesh, before graduating in commerce from St. Xaviers College, Calcutta. He then took a loan of Rs.20,000 and completed his MBA from The University of Texas at Austin. He also trained to be a pilot, a result of his childhood dream of flying for the Indian Air Force. He is a trained sitar player and enjoys classical music. He also applied to train as an actor at the Film Institute, Pune, but didnt follow it up as he then believed it not to be a serious job, as reported by Rediff.com. He was also drawn towards a picture of Swami Vivekanand in an advertisement by the Ramkrishna Mission, and decided to be a monk, but did not do so due to strong advice by his family and a Swami in Chicago.• After his MBA in 1974, he worked in Chicago for two years for the Detex Company, before returning to India, where he worked for a logistics provider Lee and Muirhead] In 1984, he quit the job to start his own air freight company based in Kolkata. He also started a consumer protection centre• Who? (Recently in news)
  • 4. www.hachetteindia.com 2. Connect and name them. They will be new members to a list in India.
  • 5. www.hachetteindia.com 3 A company from Europe sued this restaurant from Las Vegas for plagiarizing their logo. Name the company.
  • 6. www.hachetteindia.com 4Which company’s conference? and something ‘new’ ,i.e. a major change was announced in this conference.Name both.
  • 7. www.hachetteindia.com This is list called ‘40 under 40’ by Fortune. Name X and Y. 1 Sergey Brin 36 Google 1 Larry Page 36 Google 2 Mark Zuckerberg 25 Facebook 3 James Murdoch 36 News Corp. 4 X 33 Y 5 Biz Stone 35 Twitter 5 Evan Williams 37 Twitter 6 Tiger Woods 33 7 Jonathan Gray 39 Blackstone 8 Jason Kilar 38 Hulu 9 John Arnold 35 Centaurus Advisors 10 Marc Andreessen 38 Netscape, Opsware, Ning, Andreessen Horowitz
  • 8. www.hachetteindia.com 6• WPPED CREAM AWARDS ?• Eligibility and field?• 2 points
  • 9. www.hachetteindia.com 7• Made in America  Walmart• Made in Japan  Sony• Made in Korea  ??
  • 10. www.hachetteindia.com 8• Name them
  • 11. www.hachetteindia.com 9The Grumpy - @grumpyBBboyThe Cynic - @cynicBBboyThe Drama King - @dramaBBboyThe Whiner - @whinyBBboyThe Funny Guy - @funnyBBboyWhat are they collectively known as ?
  • 12. 10• www.stat.us will redirect you to which website?
  • 13. 11• Z was first set up in undivided India in 1920 by a Hindu Punjabi, Kundan Lal Gujral. Following the partition between India and Pakistan, Gujral found himself one among many Hindu refugees fleeing the rioting and upheaval by moving to India. He moved his restaurant to Delhi in a place called Daryaganj. Kundan Lal Gujral is famous for inventing tandoori chicken. He also invented other Indian dishes, such as butter chicken and modern dal makhani.• One of the favorites of Nehru this place was called as ‘pride of India’ by Nehru.• What?
  • 14. www.hachetteindia.com 12• Which company’s ticker symbol on the NYSE is ‘PZZA’ ?
  • 15. www.hachetteindia.com 13• X a great in his field was given a nickname Y by his school friends because X’s father used to work for the Z brand. X later also endorsed Z. The ads showed his mother calling him Y.• Give me X,Y,Z.• No part points.
  • 16. www.hachetteindia.com 14• Luxo Jr. (small) and senior(large) are playing with a small inflated rubber ball, chasing it and trying to balance on it, as Luxo (large) reacts to these antics. The ball eventually deflates due to Luxo Jr. jumping on it; Luxo Jr. is admonished by Luxo, who then finds Luxo Jr. playing with an even larger ball, as Luxo just wonders.• This is a scene from a short film from 1986.• Luxo Jr. is now the mascot of a company which is pioneer in its field.• ID the company.
  • 17. www.hachetteindia.com 15• Which brand’s new logo is called ‘the punch’ ?
  • 18. www.hachetteindia.com 16• began simply as a way to tell one persons cattle from another by means of a hot iron stamp.• What word?
  • 19. www.hachetteindia.com 17• Connect.
  • 20. www.hachetteindia.com 18• Connect
  • 21. www.hachetteindia.com 19• X was previously known as Foodiebay.com. The brand name was changed due to a possible move outside of the food vertical and also to avoid a future conflict with eBay, because the earlier brand name Foodiebay contained ‘ebay’ in it.• Foodiebay was started by Deepinder Goyal, a graduate from IIT Delhi. The journey to the present-day X started as a small exercise to help his colleagues negotiate huge stacks of menu cards with ease. It was in 2008 when he was working with Bain and Company, a management consulting firm, when he put all menu cards in his office on the internet• The founders say that the word X means a Y with a Zing.• Give X.
  • 22. www.hachetteindia.com 20 ID
  • 23. www.hachetteindia.com 21 Founder of the company? He was famous in some other field previously.
  • 24. www.hachetteindia.com 22• What was launched on 5th May (5/5) and was named after lucky no. of the founder and became the no1 seller afterwards?
  • 25. www.hachetteindia.com 23• Which company started as a playing card company in 1889 in Japan and literally means ‘Leave luck to Heaven’?
  • 26. www.hachetteindia.com 24• Intel after devising a number of microprocessors was facing the problem that numbers like 4086,8086 cannot be trademarked. Hence they came up with ‘something’. What?
  • 27. 25• In Britain they are called ‘french letters’.• It has also been speculated to be derived from the Italian word guantone, derived from guanto, meaning glove• In North America they are also commonly known as prophylactics• What am I talking about ??
  • 28. www.hachetteindia.com 26• Google Play is the new name of ? (2 words)
  • 29. www.hachetteindia.com 29• The term Internet Xis used to describe a concept that spreads via the Internet. The term is a reference to the concept of Xs, although the latter concept refers to a much broader category of cultural information. The earliest known usage of the word X is in the book The Selfish Gene by Richard Dawkins published in 1976.
  • 30. www.hachetteindia.com FIN• Quiz prepared and conducted by Ankit Soni• Facebook.com/iamankitsoni