Interbrand japans best global brands 2010
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    Interbrand japans best global brands 2010 Interbrand japans best global brands 2010 Presentation Transcript

    • Japan's Best Global Brands 2010 Japan‘s Best Global Brands 2010 日本のグローバル ブランドTOP30 ・ www.interbrand.com/jp
    • Brands: Contents A Sustinable Business Asset Japan s Best Global Brands 2010 30 p1 Brands: A Sustinable Business Asset p2 Japan s Best Global Brands 2010 Analysis Sustainability Japan s Best Global Brands 2010 p5 What is a Global Brand p6 Global Creative Directors on Japanese Brands Sustaining Sustaining p8 Standards for Global Brand Management p9 Brand Management Insights from Royal Philips Electronics Philips CMO CEO p10 Japanese Brands Pursuit of Sustainability p12 Evaluating the Japan s Best Global Brands Japan s Best Global Brands p14 Japan s Best Global Brands2010 Japan s Best Global Brands 2010 TOP30 Best Global Brands p22 Future Global Brand Prospects from Japan p24 About Interbrand Japan s Best Global Brands 2010 p25 Contact Us CEO 2 I Interbrand Japan’s Best Global Brands 2010 Interbrand Japan’s Best Global Brands 2010 I 1
    • Japan’s Best Global Brands Japan’s Best Global Brands 2010 Top 30 Rank Brand Sector 2009 Change Rank Brand Sector 2009 Change Brand Value in Brand Brand Value in Brand 2010 Analysis (US million $) Value (US million $) Value 1 Automotive 30,529 -3% 16 Optical 1,201 -5% Japan's Best Global Brands 2010 2 Automotive 18,192 3% 17 Machinery 1,067 -1% Japan s Best Global Brands 2010 30 Consumer 3 Electronics 11,973 -4% 18 Diversified 1,065 -9% Computer 4 Hardware 10,469 0% 19 Automotive 1,044 -6% 2009 Honda F1 Consumer Japan s Best Global 5 Electronics 9,235 1% 20 Diversified 847 * -12% Brands 2010 80 24 Best Shimano Global Brands 2009 2009 9 30 28 53 16 2009 Consumer Computer Best Global Brands 2009 6 Electronics 4,229 -1% 21 Hardware 752 -5% 10 9 ASICS +11 22 Sporting 7 Automotive 3,118 -4% 22 Goods 664 11% Honda +3 2 ASICS TOP30 Computer 8 Automotive 2,776 -4% 23 Services 583 -5% 9 Diversified 2,252 -6% 24 Diversified 579 -12% Consumer 10 Electronics 2,208 -6% 25 Automotive 577 -6% Personal 11 Care 2,157 -2% 26 Automotive 572 -9% 12 Machinery 2,033 1% 27 Machinery 555 NEW Consumer 13 Optical 1 ,533 0% 28 Electronics 532 -10% Computer 14 Automotive 1 ,497 -4% 29 Hardware 531 -9% Computer 15 Hardware 1,267 -8% 30 Food 525 -2% 2009 9 2 I Interbrand Japan’s Best Global Brands 2010 Interbrand Japan’s Best Global Brands 2010 I 3
    • What is a “Global Brand” TOP10 % TOP10 % 150 Best Global Brand Top 100 5 4 I Interbrand Japan’s Best Global Brands 2010 Interbrand Japan’s Best Global Brands 2010 I 5
    • Global Creative Directors on Japanese Brands Best Global Brands QUESTION QUESTION : Konica Minolta Nikon Yamaha SEGA SEGA DNA Toyota Nissan http://interbrandjapan-seminar.info/knowledge/ QUESTION: QUESTION: Creative Director, Tokyo C h i e f C re a t i ve D i re c t o r, D e s i g n F o r u m Hello Kitty Muji Muji Creative Director, Moscow Creative Director, Sydney Creative Director, Shanghai Global Creative Director Sony QUESTION Chief Creative Director, Central and East Europe Executive Creative Director, North America Sony go create 6 I Interbrand Japan’s Best Global Brands 2010 Interbrand Japan’s Best Global Brands 2010 I 7
    • Standards for Brand Management Insights from Royal Philips Electronics Global Brand Management Philips Chief Marketing Officer CMO Philips Philips CEO CMO Sense and Simplicity Four Seasons Starbucks Microsoft CI 17 CI Best Global Brands Philips 2009 8,121 $m Philips 1 2008 8,325 $m 2007 7,741 $m 2006 6,730 $m 2005 5,901 $m 2004 4,378 $m Geert van Kuyck Chief Marketing Officer 2003 4,464 $m Royal Philips Electronics 8 I Interbrand Japan’s Best Global Brands 2010 Interbrand Japan’s Best Global Brands 2010 I 9
    • Japanese Brands Pursuit of Sustainability Toyota Prius 1990 Prius 10 I Interbrand Japan’s Best Global Brands 2010 Interbrand Japan’s Best Global Brands 2010 I 11
    • Financial Analysis Role of Brand Analysis Brand Strength Score Brand Value 20 IFIS IFIS 2009 11 16 Evaluating the Japan’s Best Global Brands Japan's Best Global Brands Best Global Brands – – $ – 1. 2. 2009 10 31 20 5,000 3. 30 2008 3 4. BtoB 10 12 I Interbrand Japan’s Best Global Brands 2010 Interbrand Japan’s Best Global Brands 2010 I 13
    • Japan’s Best 01 02 30,529 $m -3% 18,192 $m 3% Global Brands Toyota Honda 2010 2008 2009 Honda 2007 1,600 2009 1,000 2009 Toyota F1 380 2009 4 Insight TOP30 Toyota 52 Honda Prius 2009 8 200 Honda Prius 5 10 4.2 Toyota 2020 Honda Green Machine Toyota 03 11,973 $m -4% Sony Sony make.believe 2009 3D Reader Sony WALKMAN make.believe Sony 04 05 10,469 $m 0% 9,235 $m 1% Canon Nintendo 3 1.4 2.2 Wii Canon 2009 DS Nintendo Apple iPhone Nintendo HP DSiLL MPS DSi 2009 Canon 13 Most Trusted Brand Canon Nintendo Nintendo 14 I Interbrand Japan’s Best Global Brands 2010 Interbrand Japan’s Best Global Brands 2010 I 15
    • 06 07 10 11 4,229 $m -1% 3,118 $m -4% 2,208 $m -6% 2,157 $m -2% Panasonic Lexus Sharp Shiseido 2008 Panasonic Sharp 2009 3 2009 Japan s Best Global Brands 2009 2 Lexus 10 2009 Shiseido 2 Shiseido Panasonic Sharp 100 HS250h RX450h Shiseido 2018 No.1 Lexus 2009 JD 2010 4 No.1 LED Lexus Sharp Shiseido Panasonic 08 09 12 13 2,776 $m -4% 2,252 $m -6% 2,033 $m 1% 1,533 $m 0% Nissan Toshiba Komatsu Nikon Nissan Toshiba 2009 3 Komatsu 7 2010 3 Nissan 2010 Toshiba Komatsu 2009 Nikon 2010 Komatsu LEAF 2 Nikon 2008 2009 Nintendo Wii Renault CELL REGZA 39 10 LED Komatsu CO2 Nissan Toshiba 16 I Interbrand Japan’s Best Global Brands 2010 Interbrand Japan’s Best Global Brands 2010 I 17
    • 14 15 1,497 $m -4% 1,267 $m -8% Suzuki Ricoh Suzuki 2009 2 Richo 9 Richo MPS 2009 Suzuki General Motors MPS Volkswagen 50 Suzuki IKON 2050 /8 Suzuki 19 20 1,044 $m -6% 847 $m -12% 16 Bridgestone Yamaha Bridgestone Michelin Yamaha 1,201 $m -5% 2009 9 ECOPIA Olympus 2009 12 2008 Olympus Gyrus 1997 2008 AV IT Olympus F1 2015 3 2009 3 1.5 Bridgestone OLYMPUS PEN E-P1 2,500 3,000 Yamaha 7 2009 Olympus Bridgestone Yamaha 17 18 21 22 1,067 $m -1% 1,065 $m -9% 752 $m -5% 664 $m 11% Daikin Mitsubishi Electric Konica Minolta ASICS Daikin 2009 3 2008 Konica Minolta ASICS 6 2010 3 1 2010 3 2008 2009 1/3 1 Konica Minolta Daikin 2007 PGA 2009 2050 ASICS NFL EL LED Onitsuka Tiger 2009 100 Diamond Vision HDTV Daikin 2009 Mitsubishi 18 I Interbrand Japan’s Best Global Brands 2010 Interbrand Japan’s Best Global Brands 2010 I 19
    • 27 28 555 $m NEW 532 $m -10% Shimano Casio Shimano Casio 8 CPU 2008 Intel 2009 1960 6 , 000 Shimano 23 24 Shimano 1 Casio 583 $m -5% 579 $m -12% Fujitsu IT Fujitsu 2009 6 Hitachi 2009 3 29 30 531 $m -9% 525 $m -2% Fujitsu HDD Hitachi Fujitsu Epson Kikkoman 4 IBM HP 8 2008 Kikkoman Fujitsu IBM Hitachi 2009 12 174 2008 Fujitsu Kikkoman 2008 2020 2009 2012 3 40 Inspire the 3 IT Next 6 Kikkoman ASEAN 25 26 577 $m -6% 572 $m -9% Mazda Mitsubishi Motors Mazda 2009 3 8 2008 1983 37.5 12 Pajero Lancer Mazda Zoom-Zoom i-stop 2009 Toyota Mazda SUV 1966 i-MiEV 7 2 6 , 000 Roadster Mazda EV Mazda 20 I Interbrand Japan’s Best Global Brands 2010 Interbrand Japan’s Best Global Brands 2010 I I 21 Interbrand Best Global Brands 2009 21
    • UNIQLO Future Global Brand 10 UNIQLO Prospects from Japan Brands 2010 24 4 , 300 9 Top 10 Japan s Best Global Best Global Brands 2009 H M UNIQLO 6.3 Zara 2.8 Gap 1.6 UNIQLO Japan s Best Global Brands 2010 UNIQLO Japan s Best Global Brands 30 2008 Nomura UNIQLO Rakuten Best Global Brands 2009 2009 9 18 Nomura Rakuten 2008 9 1997 12 2,500 1 8 Rakuten 2008 3 2 6 2009 9 Nomura 2008 2009 11 3 , 100 Japan s Best Global 13 2,200 Japan s Best Brands 2010 17 Best Global Brands 2009 Global Brands 2010 15 Best Global Brands 2009 Google Goldman Sachs Rakuten 28 . 3 eBay 6.5 Yahoo 4 . 5 Nomura 7.0 Allianz 2.9 2009 7 12 No.1 2010 3 2 Nomura M&A Nomura Nomura 22 I Interbrand Japan’s Best Global Brands 2010 Interbrand Japan’s Best Global Brands 2010 I 23
    • Authors and Contributors CEO CEO 30 Marketing Society Chartered Institute of Marketing Market Research Society Design Business Association Institute of Directors CEO COO Omnicom DAS BBDO DDB 13 COO 2008 2010 1 rational and emotional Omnicom 2001 30 10 M&A 2001 30 2002 Special thanks for contributions from our creative directors from around the globe. Andy Payne, Andreas Rotzler, Scott Jeffrey, Dyfed Richards, Chris Maclean, Christoph Marti, Dhuan Jiang About Interbrand 1974 Contact Us 26 40 Additional information on brands: http://interbrand.com/jp Creating and managing brand value http://brandchannel.com 1984 info@interbrand.co.jp TEL: 03 3230 1075 5,000 FAX: 03 3230 8772 1999 Best Global Brands http://interbrand.com/jp 24 I Interbrand Japan’s Best Global Brands 2010 Interbrand Japan’s Best Global Brands 2010 I 25