Boulder chamber presentation_final


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Boulder Chamber SEO presentation

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Boulder chamber presentation_final

  1. 1. Lora Baker- Parallel PathAnke Corbin- Zenzi Integrated Marketing/PR
  2. 2. Introduction To Being Found Online Website SEO Local Listings Local SEO Social SEO
  3. 3.   Know what displays on Google and other search engines when people search for your business  Control your message
  4. 4. 1.  Start with the basics (goals, target audience)2.  Optimize your website Measure: SEO- content, tags, in-bound links, search results Blog- fans/readers, in-bound links, sharing Social media- fans/friends, engagement, sharing content
  5. 5. 1. 25%-50% of SEO is your website-Page Title-Keywords: Copy, Title Tags, Header Tags (h1, h2, h3)-Alt-text on images-Frequency of updates-Age of domain
  6. 6. 1.  50%-75% of SEO is offsite-Links back to your website from trusted sources using anchor text-Search/Directory listings-Blogging generates links which power SEO-Social Media-Video sharing site links-Photo sharing site links-Reviews-Naming strategy (Facebook Page URL, Twitter etc.)-Traffic to site
  7. 7.   What are Local Listings?
  Why are Local Listings Important?
  Local Listing Tips
  What is Local SEO?
  Local SEO Tips
  8. 8.   Modern replacement for the Yellow Pages  Local business searchers are farther along in the purchase cycle  74% of Internet users do local searches (Kelsey Group)  86% take action on the results 67% of searchers 20-45 years old reported when they searched online, they believe the top list of companies on Google are the “highest recommended” or “most authoritative” businesses to contact. (SearchOnomics)
  9. 9.   Google has the largest share, so: ◦  Make sure your business is presented well ◦  Performance (placement) on Google is most important  But 60% of your market is looking elsewhere, so: ◦  Make sure your data is broadly distributed and accurate
  10. 10. ( & David Mihm)
  11. 11. ( & David Mihm)
  12. 12.   What comes up on Google Maps when a potential customer searches for goods or services you provide?
  13. 13.   Claim your business on Google Places – FREE  Add Photos, Videos, Hours and Additional Details to your Google Places Page
  14. 14.   Reviews are an important part of Local Listing success  Encourage regular customers to leave reviews for your business on various sites (Google, Yahoo, Citysearch, Yelp, etc)  Know what is being said about you on the Web  Respond to reviews  Offer offline incentives for customers to leave online reviews for your business
  15. 15.   Distribute your business information on several different data distributors ◦  Axciom ◦  InfoUSA ◦  Localeze  Claim your business listing (or add it if it is not there) on Yahoo, Bing, Citysearch, Insiderpages and Yelp
  16. 16.   Local Listing Paid Ads ◦  Aha!Local University Presentation on Local Listing Ads next Tuesday March 15 here in Boulder!
  Google Boost
  Google Tags
  17. 17.   Local SEO ties closely in to website SEO in that it involves the design of your website  With Google’s new Places Results (rolled out in October 2010), your website is now tied to your local listing  Your Google placement is now determined by both your local listing information and your website
  18. 18. 1.  Title Tags – Important For Local SEO ◦  Title Tags – mention location + keyword (ex: Auto Repair & Service in Boulder, CO) ◦  Each Web Page within your website should have a unique Title Tag ◦  Each Title Tag should have 70 characters or less2.  Address on Footer of each Web Page in Text3.  Incorporate keywords within text on page4.  Find out if your vendors have a “Where To Buy” link on their website and make sure you are there
  19. 19. 1.  Create engaging content (copy, photos, videos, podcasts, curate other good content to highlight & feature)2.  Publish & promote your content -Twitter, Facebook, LinkedIn -Digg, Delicious, Stumble Upon, Reddit, Mixx -YouTube, Revver, Vimeo -Flikr, PicassaWeb -Geo-location-FourSquare, Gowalla, Facebook, Google
  20. 20. 1.  Social media- similar to a cocktail party without the constraints of time or location2.  What do people expect? -Relationship Friendly conversation -ask questions, get advice -Helpfulness Answer questions, provide tips, meet needs -Entertainment Humor, interesting
  21. 21. 1.  Social media is not there to push out your agenda, it’s not about you2.  Become a real member of the community3.  Add value4.  Can be much more effective than a cocktail party
  22. 22. 1. Monitor-Conversations-Traffic-Sharing-Search results-Online reputation-Review sites