Social Network


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Social Network & Youth

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Social Network

  1. 1. 1 TECHed UP TECHed UP Social Networking and Youth Social Networking and Youth 1
  2. 2. 2 How Many of you use Social Networking Sites? So, what is social network? Wikipedia says : A social network is a social structure made of individuals (or organizations) called "nodes," which are tied (connected) by one or more specific types of interdependency, such as friendship, kinship, financial exchange, dislike or relationships of beliefs, knowledge or prestige 2
  3. 3. 3 INTERNET AND YOUTH • Today’s teens use technology more than ever. “iGeneration” • Teens use the internet to: – Send instant messages to their friends – Create blogs and online videos – Keep personal profiles on social networking websites – Share photos • Technology, especially the Internet, allows all of us immediate access to information • The world WE live in is different than what ANY generation has grown up in. Think about all the ACCESS you have to information and compare it to what your parents grew up with.
  4. 4. 4 • 85% of teens ages 12-17 engage in some form of electronic personal communication DAILY – text messaging – email – instant messages – on social networking sites. • 73% of teens use “Social Networking Sites” (facebook, Orkut etc) Stats 4
  5. 5. 5 SOCIAL NETWORKING • A social network service focuses on building online communities of people who share interests and/or activities, or who are interested in exploring the interests and activities of others. • Social networking has encouraged new ways to communicate and share information. 5
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  7. 7. 7 SOCIAL NETWORKING: What we know: TEENS 51% of teens visit social networking websites daily or more often 91% of all social networking teens say they use the sites to stay in touch with friends they see frequently, while 82% use the sites to stay in touch with friends they rarely see in person. 7
  8. 8. 8 What we know: Teens say social networking sites help them manage their friendships • 72% of all social networking teens use the sites to make plans with friends; 49% use the sites to make new friends. • 66% of teens who have created a profile say that their profile is not visible to all unknown users. They limit access to their profiles. 8
  9. 9. 9 Popular social networking sites • Personal sites - Facebook • Professional/work related - LinkedIn • Romantic relationship initiation- Friendster • Microblogging-Twitter • Music - • Videos - YouTube • Photos/pictures - Instagram 9
  10. 10. 10 Social Networking Activities 10
  11. 11. 11 Some Statistics According to a study, 89 per cent of 15-20 year olds in India access a social networking site everyday and 60% of them spend at least half an hour on them The world now spends around 22 percent of all time online on social networks and blog sites The average visitor spends 66% more time on these sites than a year ago CNN's international readership found that 43% of online news sharing occurs via social media networks and tools The number of users registered for virtual world sites broke the 1 billion mark during 2010 11
  12. 12. 12 • 1 billion+ users, 500 mil + likes p/day • 50% of users sign in once a day (700 billion minutes/month) • Average of 130 friends • Largest age group of active users – 18-25 • More than 70 languages available 12
  13. 13. 13 Founded: 2006 No. of users: 500 million + 250 million tweets per day Users spend an avg of 170 minutes per month on Twitter China has the most Twitter users
  14. 14. 14 Life Cycle Growth Curve
  15. 15. 1515 Social Networking – Pro’s & Con’s The Good :) • Speed of publications - Quick and easy way of sharing news, views and any other information. • Specific audience reach - People who follow the account are genuinely interested in what you have to say and the content involved. • Good for PR - Keeps everyone in the loop of what is going on • Keeping up-to-speed with the latest news in higher education and monitor any activityThe Bad :( • Vandalism – people who intentionally go out of their way to hurt the credibility of the company. • In the Spotlight – Updates & Tweets need to be well thought out before sent, as people pick up on mistakes or anything that may favour bias. 15
  16. 16. 16 1. Psychological effects of social networking As social networking sites have risen in popularity over the past years, people have been spending an excessive amount of time on the Internet in general and social networking sites in specific. This has led researchers to debate the establishment of Internet addiction as an actual clinical disorder. 2. Breaking up Sites such as Facebook are becoming increasingly popular tools for methods of ending relationships, proving that although new media is being used as a tool for connecting with individuals, it is now creating new problems associated with disconnecting from others. 16
  17. 17. 17 3. Cyber bullying Online bullying, also called cyber-bullying, is a relatively common occurrence and it can often result in emotional trauma for the victim. Depending on the networking outlet, up to 39% of users admit to being “cyber-bullied The destruction of these online attacks can leave deep psychological scars. 4. Privacy Privacy concerns with social networking services have raised growing concerns amongst users on the dangers of giving out too much personal information. Users of these services also need to be aware of data theft or viruses.
  18. 18. 18 Protecting Your Profile 1. Check PRIVACY settings 2. Only allow “friends” to view pictures and “personal” information 3. Only allow people YOU KNOW to be “friends” 4. Protect Your Password - Don't give away the keys to your castle 5. Change your password frequently 6. Only share “public” information on your profile 7. Know when to take things offline. 8. Guard your reputation. 18
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