This is a form I created to track interviews for a web/internet marketer. Ignore the first question because it was very specific to the last person I interviewed for the position.

1. Date of Interview:
Name:
Contact #: Contact Email:
How has technology and the internet changed marketing and advertising since
you graduated from Tech in 2005?
You went from a BBA at Texas Tech straight to a Master of Arts in advertising at
UT. Why?
Position:
Website:
What's the difference between marketing and advertising?

2. What web marketing campaigns have inspired you?
Who are your internet marketing heroes?
What would you say are your core skills?
How do you measure the success of your web marketing campaigns?
Do you have a formal process that all of your projects go through?
What SEO techniques to you use?

3. How do you balance investment in SEO vs PPC?
Can you guarantee a high ranking in search engines?
Do you have experience using online video for marketing?
What's the best way to get links to our content?
How do you maximize conversion rates?
Additional
Notes: