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Image credit: Thomas Hawk via Flickr, courtesy CCPUSHING THEBOUNDARIES
THINGS TO CONSIDER IN ANINCREASINGLY DIVERSELANDSCAPE
Image credit: Katie Dalton via Flickr, courtesy CCUNDERSTAND THEPLAYING FIELD
BEHAVE LIKE ACHALLENGERBRAND
APPLY LEAN                           STARTUP                           PRINCIPLES                           TO WHAT YOU   ...
“I think the reason MiOs don’t                                  happen very often in big                                  ...
Image credit: AJ Cann via Flickr, courtesy CCCOLLABORATE WITH PEOPLEWHO HAVE THE EXPERTISE YOU
Image credit: James Lee via Flickr, courtesy CCSOLVE PROBLEMS FOR YOURAUDIENCE
Image credit: Matt Biddulph via Flickr courtesy CCPLAY AT THE INTERSECTIONOF ANALOG AND DIGITAL
-   UNDERSTAND THE PLAYING FIELD-   BEHAVE LIKE A CHALLENGER    BRAND-   APPLY LEAN STARTUP PRINCIPLES-   COLLABORATE WITH...
Image credit: Pillowhead Designs via Flickr, courtesy CC
PHD marketing academy talk on innovation
PHD marketing academy talk on innovation
PHD marketing academy talk on innovation
PHD marketing academy talk on innovation
PHD marketing academy talk on innovation
PHD marketing academy talk on innovation
PHD marketing academy talk on innovation
PHD marketing academy talk on innovation
PHD marketing academy talk on innovation
PHD marketing academy talk on innovation
PHD marketing academy talk on innovation
PHD marketing academy talk on innovation
PHD marketing academy talk on innovation
PHD marketing academy talk on innovation
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PHD marketing academy talk on innovation

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Transcript of "PHD marketing academy talk on innovation"

  1. 1. Image credit: Thomas Hawk via Flickr, courtesy CCPUSHING THEBOUNDARIES
  2. 2. THINGS TO CONSIDER IN ANINCREASINGLY DIVERSELANDSCAPE
  3. 3. Image credit: Katie Dalton via Flickr, courtesy CCUNDERSTAND THEPLAYING FIELD
  4. 4. BEHAVE LIKE ACHALLENGERBRAND
  5. 5. APPLY LEAN STARTUP PRINCIPLES TO WHAT YOU DOEric RiesAuthor, The Lean Startup
  6. 6. “I imagine Lean Startup principles applied to government programs, to healthcare, and to solving the worlds great problems. Its ultimately an answer to the question How can we learn more quickly what works, and discard what doesnt?”Tim O’ReillyCEO, O’Reilly Media
  7. 7. “I think the reason MiOs don’t happen very often in big companies is that it’s hard to set up the right conditions. It’s not what big companies normally do and it’s just not natural. When everybody has 20 projects and lots of things on their plate, they’re not going to unlock the big idea.”Barry CalpinoVP of Innovation at Kraft Foods
  8. 8. Image credit: AJ Cann via Flickr, courtesy CCCOLLABORATE WITH PEOPLEWHO HAVE THE EXPERTISE YOU
  9. 9. Image credit: James Lee via Flickr, courtesy CCSOLVE PROBLEMS FOR YOURAUDIENCE
  10. 10. Image credit: Matt Biddulph via Flickr courtesy CCPLAY AT THE INTERSECTIONOF ANALOG AND DIGITAL
  11. 11. - UNDERSTAND THE PLAYING FIELD- BEHAVE LIKE A CHALLENGER BRAND- APPLY LEAN STARTUP PRINCIPLES- COLLABORATE WITH PEOPLE WHO HAVE THE EXPERTISE YOU DON’T- SOLVE PROBLEMS FOR YOUR AUDIENCE- PLAY AT THE INTERSECTION OF ANALOG AND DIGITAL
  12. 12. Image credit: Pillowhead Designs via Flickr, courtesy CC

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