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Foib hul

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Transcript

  • 1. INTRODUCTION
  • 2. HUL has the largest number of brands . Here some of thefood brands
  • 3. EVOLUTION OF HINDUSTAN UNILIVER LIMITED OVERTIME 1.LARGE RETAILERS PLACED DIRECT ORDERS 2. REGISTERED WHOLESELLERS 3.REDISTRIBUTION STOCKLIST 4. THE KEY STRENGTH
  • 4. MARKET PRESENCE OF HUL• HUL struggling now a days in market for sticking at new point.• Attracted by detergent segment by competitors• Huge spending on advertisement and promotions• Ignorance of retailer and distributors views and concern
  • 5. Products of HUL:-Personal wash:- Lux. Lifebuoy, Liril , Hamam, Breeze, Moti , Dove, Pears and RexonaLaundry:- Surf Excel, sun light, Rin ,Wheel & Ala bleechDishwasher :- VimDisinfectants:- Domex, cifBewerages:-Tea:- Brooke bond, Lipton, taj mahal Coffee:- Brooke bond bruBeauty Products:- Fair & Lovely, Lakme, Ponds, Vaseline and AvianceHair-Care:- Sunsilk naturals, Clinic , Dove and LifebouyOral-Care:- Pepsodent and Close-up
  • 6. POPULAR BRANDS
  • 7. EFFECT OF MARKETINGMIX IN FMCG INDUSTRY
  • 8. EFFECTS :- DISPOSAL INCOME ON A RISE INDUSTRIAL GROWTH MARKET SIZEHIGHER EMPLOYMENT GENERATION
  • 9. STRATEGY OF HULADVERTISMENT CONNECTS CONSUMERNEEDSTRAGET MARKETINGDEMAND OF CONSUMERSTRONG SUPPLY CHAIN
  • 10. CONCLUSIONSo, this is all about how tremendously FMCG industry and RETAILindustry influences the Indian economic environment by capturing highmarket share in the business world.Both the industry plays a vital role in overall development of the country. It also helps in optimum utilization of resources of the country along withthis it also creates employment opportunities for the youth of the region. If FMCG and RETAIL INDUSTRY of India applies proper marketingstrategy they can definitely able to outshine all its competitors.
  • 11. DON BOSCO INSTITUTE OFMANAGEMENT BUILDING DREAMS SHAPING LIVES