Why should donors
support your cause?
Creating your organizations case statement
Anisha Robinson Keeys
President, Best Practice Fundraising
888.900.9726
www.bestpracticefundraising.com

A good case statement must be one
that grabs a prospective donor's
attention, and then offers a solid reason
for investing in your organization

Your case statement
must be
Authentic. Passionate.Enthusiastic

Ask Yourself
What Makes Our Organization Great?

Elements of a good Case
Statement
 Identifies and the need (what’s going on, why are you asking?)
 Documents the need (do you have a track record?)
 Explains who will benefit
 Identifies the resources required to fund the programs
 Explains why the prospect should donate
 Tells the prospective donor how to give

For Example…..
With the United States steep in a recession, the health care industry
stands out as one of only a few growth industries in the country
Sample Organization designs and implements college preparatory,
career exploration, and workforce development programs targeting
students from under-represented minority groups in an effort to
increase awareness, interest and diversity in the health professions.
In the last XX years, Sample Organizations programs have provided
health career exploration opportunities for over XXX mostly minority
students, including middle and high school students, college
undergraduates, and health professional students. Our programs
serve XXX students annually.

Need Help Developing
Your Case Statement?
Need Help Developing your Case?
Sign Up for one of our complimentary 30
minute consultations
Please email:
anisha@bestpracticefundraising.com
www.bestpracticefundraising.com
888.900.9726