5 Myths About GettingCorporate Sponsorship and the Truth about those Myths Anisha Robinson Keeys President, Best Practice Fundraising 888.900.9726 www.bestpracticefundraising.com
Myth #1:Corporations are not giving because ofthe economyTruth: 57% of corporations increased their giving this past year despite lower proﬁts Committee Encouraging Corporate Philanthropy
Myth #2:You need to hire a Graphic Designer tocreate your sponsorship proposalTruth: Your proposal does not have to be fancy to be viewed favorably Connections can get you priority consideration
Myth #3: You can provide value to a corporation by putting your logo on everythingTruth: Do you really think companies like Nike, Pepsi, and Walmart need logo recognition? You must add value beyond logo recognition
Myth #4: You will get sponsored simply because you are a good causeTruth: Corporate sponsorship is a business transaction You must add value through authentically aligning with corporations
Myth #5 :We created the perfect prospect list and if we sendproposals to all of them someone will sponsor usTruth: Corporate sponsorship is successful in part because of relationships Focus on corporations in which you have connections A Prospect Research session can help you discover connections
Still want to know Where Sponsorship Isand How Your Non- Proﬁt Can Get It?Some of the secrets youll learn include:• How sending blind proposals destroys your ability to gain respect with corporations !• Why "we need the money" and “we are good cause” are not the answers to getting sponsorship! (Ill tell you what is) !• A fast & easy trick for raising thousands of dollars through your board in one hour• The one major difference between spammership and sponsorship• Why you need to add value beyond your logo recognition• How to align with neighborhood retailers to secure sponsorship in the next few weeks• Know how to stand apart from the hundreds of proposals corporations receive every day and go from SPAM to SPONSORED Anisha Robinson Keeys President, Best Practice Fundraising 888.900.9726 www.bestpracticefundraising.com
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