Coca cola

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Coca cola

  1. 1. By Jordan Jaworski, Estifanos Mehari, and Anish Patel Section 3 4/23/10
  2. 2. The Beginning <ul><li>Created by John Pemberton in 1886 </li></ul><ul><li>Sold for five cents in his pharmacy </li></ul><ul><li>Frank Robinson, Pemberton’s bookkeeper, named it </li></ul><ul><li>Sold about nine glasses a day </li></ul><ul><li>Pemberton died in 1888 </li></ul><ul><li>Asa Griggs Chandler bought Coca-Cola for $2,300 </li></ul>http://www.flickr.com/photos/scottkindred/316163853/
  3. 3. Branching Out <ul><li>Chandler began advertising the product </li></ul><ul><li>Built plants in Chicago, Dallas, and Los Angeles </li></ul><ul><li>1894 Coca-Cola put in bottles </li></ul><ul><li>1916 contour bottle shape created </li></ul><ul><li>1920 over 1,000 plants existed </li></ul>http://copelandcommunications.files.wordpress.com/2009/10/coca-cola-logo2.jpg
  4. 4. Success Continues <ul><li>1923 bought by Robert Woodruff </li></ul><ul><li>spread Coca-Cola world wide </li></ul><ul><li>1928entered the Olympic games </li></ul><ul><li>Soldiers paid 5 cents for Coke </li></ul><ul><li>Fanta, Sprite, Tab created in 70’s </li></ul><ul><li>1978 Coke was soda sold in China </li></ul>http://www.inminds.co.uk/boycott-coca-cola.html http://www.flickr.com/photos/91543757@N00/182666682/
  5. 5. Keep Looking Ahead <ul><li>In 1981 Roberto Goizueta became CEO </li></ul><ul><li>Introduced Diet Coke </li></ul><ul><li>Coca-Cola Polar Bear introduced in 1993 </li></ul><ul><li>Added sports drinks and juices </li></ul><ul><li>Over 400 brands today </li></ul>http://www.usageorge.com/Wallpapers/Commercial/wallpaper/Coke-Polar-Bear.jpg
  6. 6. How Coca-Cola is Made <ul><li>Ingredients </li></ul><ul><ul><li>Carbonated water </li></ul></ul><ul><ul><li>Sugar (sucrose or high-fructose corn syrup) </li></ul></ul><ul><ul><li>Caffeine </li></ul></ul><ul><ul><li>Phosphoric acid or Caramel </li></ul></ul><ul><ul><li>Natural flavorings </li></ul></ul>http://www.flickr.com/photos/honghacoke1/3172741113/
  7. 7. Other Products <ul><li>Other Drinks made by Coca-Cola </li></ul><ul><ul><li>Sprite </li></ul></ul><ul><ul><li>DASANI </li></ul></ul><ul><ul><li>Fanta </li></ul></ul><ul><ul><li>PowerAde </li></ul></ul><ul><ul><li>Minute Maid Drinks </li></ul></ul>http://www.flickr.com/photos/teacherafael/436391248/ http://www.flickr.com/photos/23475878@N07/2301216130/ http://www.flickr.com/photos/37415513@N06/3446647718/ http://www.flickr.com/photos/mediafrenzy/3359704675/
  8. 8. Coca-Cola is a Global Brand
  9. 9. Coca-Cola from Around the World Ethiopia China Saudi Arabia http://www.flickr.com/photos/i vantortuga2742820431/ http://www.flickr.com/photos/grumpywolf/153215405/ http://www.flickr.com/photos/rabunwarna/3080016087/ http://www.flickr.com/photos/464528 18@N05/4426265639/ United States
  10. 10. Cola Wars Picture citations :http://www.flickr.com/photos/32141383@N00/360438528/ http://www.flickr.com/photos/louro/220138348 http://www.flickr.com/photos/-skipper-/3963944692/
  11. 11. The Cola Wars <ul><li>The Cola Wars were between Coca-Cola, and PepsiCo </li></ul><ul><li>It was a large rivalry between the two companies </li></ul><ul><li>They took place from 1975 to present </li></ul>http://www.flickr.com/photos/tonyjcase/2411318874/ http://www.flickr.com/photos/tonyjcase/2472318375/
  12. 12. Advertising <ul><li>Pepsi had a reward program, Pepsi Stuff </li></ul><ul><li>Coca-Cola had its own My Coke Rewards </li></ul><ul><li>Both sides used celebrities </li></ul>
  13. 13. New Coke <ul><li>Coca-Cola introduced Coke II </li></ul><ul><li>A small, but vocal minority were against it </li></ul><ul><li>However, a very staunch protester couldn’t tell the difference </li></ul><ul><li>He headed an organization for the return of regular coke </li></ul>
  14. 14. Pepsi Stuff <ul><li>A man attempted to acquire a Harrier Jet </li></ul><ul><li>He lost the case </li></ul><ul><li>Pepsi changed the ad to say 700,000,000 </li></ul>

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