Coca cola

By Jordan Jaworski, Estifanos Mehari, and Anish Patel Section 3 4/23/10

The Beginning
Created by John Pemberton in 1886
Sold for five cents in his pharmacy
Frank Robinson, Pemberton’s bookkeeper, named it
Sold about nine glasses a day
Pemberton died in 1888
Asa Griggs Chandler bought Coca-Cola for $2,300
http://www.flickr.com/photos/scottkindred/316163853/

Branching Out
Chandler began advertising the product
Built plants in Chicago, Dallas, and Los Angeles
1894 Coca-Cola put in bottles
1916 contour bottle shape created
1920 over 1,000 plants existed
http://copelandcommunications.files.wordpress.com/2009/10/coca-cola-logo2.jpg

Success Continues
1923 bought by Robert Woodruff
spread Coca-Cola world wide
1928entered the Olympic games
Soldiers paid 5 cents for Coke
Fanta, Sprite, Tab created in 70’s
1978 Coke was soda sold in China
http://www.inminds.co.uk/boycott-coca-cola.html http://www.flickr.com/photos/91543757@N00/182666682/

Keep Looking Ahead
In 1981 Roberto Goizueta became CEO
Introduced Diet Coke
Coca-Cola Polar Bear introduced in 1993
Added sports drinks and juices
Over 400 brands today
http://www.usageorge.com/Wallpapers/Commercial/wallpaper/Coke-Polar-Bear.jpg

How Coca-Cola is Made
Ingredients
Carbonated water
Sugar (sucrose or high-fructose corn syrup)
Caffeine
Phosphoric acid or Caramel
Natural flavorings
http://www.flickr.com/photos/honghacoke1/3172741113/

Other Products
Other Drinks made by Coca-Cola
Sprite
DASANI
Fanta
PowerAde
Minute Maid Drinks
http://www.flickr.com/photos/teacherafael/436391248/ http://www.flickr.com/photos/23475878@N07/2301216130/ http://www.flickr.com/photos/37415513@N06/3446647718/ http://www.flickr.com/photos/mediafrenzy/3359704675/

Coca-Cola is a Global Brand

Coca-Cola from Around the World Ethiopia China Saudi Arabia http://www.flickr.com/photos/i vantortuga2742820431/ http://www.flickr.com/photos/grumpywolf/153215405/ http://www.flickr.com/photos/rabunwarna/3080016087/ http://www.flickr.com/photos/464528 18@N05/4426265639/ United States

Cola Wars Picture citations :http://www.flickr.com/photos/32141383@N00/360438528/ http://www.flickr.com/photos/louro/220138348 http://www.flickr.com/photos/-skipper-/3963944692/

The Cola Wars
The Cola Wars were between Coca-Cola, and PepsiCo
It was a large rivalry between the two companies
They took place from 1975 to present
http://www.flickr.com/photos/tonyjcase/2411318874/ http://www.flickr.com/photos/tonyjcase/2472318375/

Advertising
Pepsi had a reward program, Pepsi Stuff
Coca-Cola had its own My Coke Rewards
Both sides used celebrities

New Coke
Coca-Cola introduced Coke II
A small, but vocal minority were against it
However, a very staunch protester couldn’t tell the difference
He headed an organization for the return of regular coke

Pepsi Stuff
A man attempted to acquire a Harrier Jet
He lost the case
Pepsi changed the ad to say 700,000,000

Coca cola

by anish1413 on Jun 17, 2010

Accessibility

Categories

Upload Details

Usage Rights

Statistics

Coca cola Presentation Transcript