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Brands Of Hul
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  • 1. Market research of Hindustan uniliver.LTD
    Group members:-
    Brindavan=A-13
    Deepti=A-14
    Dolly=A-16
    Garima=A-17
    Himansh=-A-18
  • 2. PRESENT STATUSE
    Hindustan uniliver limited(HUL) is India’s largest fast moving consumer goods company, touching the lives of two out of three indians with over 20 distinct catagories in home and personal care products and foods and beverages. They endow the company with a scaled of combine volumes of about 4 million tonnes and sales of nearly Rs.13718crores.
  • 3. Things to know about HUL
    • HUL is country’s largest exporter,recognized as a GOLDEN SUPER STAR TRADING HOUSE by the government of India.
    • 4. Mission that inspires HUL is “ADD VITALITY TO LIFE”.
    • 5. HUL brands are manufactured over 40 factories across India.
    • 6. The operation involve over 2000 suppliers & associates, 4000 redistribution stockist covering 6.3 million retail outlets reaching the entire urban population and about 250 million rural consumers.
  • Continued…….
    It has its research centre i.e HURC in mumbai and bangolore which has 200 highly qualified scientists and technologist.
    HUL is focusing on health & hygiene, education, women empowerment, &water management.
    HUL also contributes in case of national calamities such as earthquake in Gujarat and tsunami in south India through welfare measures.
  • 7. in 2001 the company started a program called SHAKTI in which they provide opportunities to rural women to improve their livelihood & standard of living.
    HUL is also running a Rural Health Program-LIFEBUOY SWATHYA CHETANA which induce adoption of hygienic practices among rural Indians, so as to avoid diseases.
  • 8. BRANDS OF HUL
  • HOME AND PERSONAL CARE
    PERSONAL WASH LAUNDRY ORAL CARE SKIN CARE
    LUX SURF EXCEL PEPSODENT FAIR & LOVELY
    LIFEBOY RIN CLOSE UP PONDS
    LIRIL WHEEL VASELINE
    HUMAM SUN LIGHT AVIANCE
    BREEZE
    DOVE
    PEARS
    REXONA
    HAIR CARE DEODRANT COLOUR COSMETICS
    SUNSILK NATURAL AXE LAKME
    CLINIC REXONA
  • 13. FOODS
    TEA COFFEE FOODS ICE-CREAM
    BROOK BOND BROOK BOND BRU KISSAN KWALITY - WALLS
    LIPTON ANNAPURNA
    KNORR
    WATER
    WATER PURIFIER
    PUREIT
  • 14. STRENGTH
    WEAKNESS
    THREATS
    OPPORTUNITIES
    SWOT ANALYSIS
  • 15. STRENGTHS
    Largest market share
    Largest exporter of country
    Efficient man power having 15000 employees over 1300 managers
    Strong distribution network
    HURC since from 1958 which has 200 highly qualified scientists and technologists
    Reaching out 135000 villages and directly reaching to 150 million to rural consumers through there shakti program.
    Every brand of HUL has its own high brand value
  • 16. weaknesses
    HUL is steadily losing its market share in segments including shops, hair, oral and skin care as economic growth slows and competition increases.
  • 17. opportunities
    It can switch to new brands in segments like confectionary ,medicines etc.
    diversification
  • 18. threats
    HUL is facing increased competition with the entry of cigarette maker and hotel company ITC ltd.
    Also facing competition from P&G
  • 19. CONCLUSION
  • 20. THANK YOU