Ups and Downs !Why did Coke Fumble in Indian Market !!
PROBLEMS:1. The failure to understand the local market2.Lack of confidence and patience in between HQ and staff3. Everyone was blaming one another for contribution4.There was no flexibility in salary and attitude5.Cost effectiveness6.Short and slow approach towards problems (frequent changes in theHR )7.Pesticide and underground sewage removal Scam.8.Not Responding to Changing environment
SOLUTIONS:1.Must have multiple channels of dialogues and engagementwith community2.Improved Quality3.Building staff confidence and gaining some freedom to workfrom HQ4.Competency and training of Employees (COCA COLARETAIL UNIVERSITY)5.Innovative ways to tackle problems like rise of Diet Coke6.Solving Employee turnover
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