Marketing outreach programs: Tradeshow and seminar attendees, website visitors, Information seekers
Except for a notable few, they have one thing in common:
THEY ARE A WASTE OF TIME, FOR THE SALES TEAM TO FOLLOW UP
A “sales lead” is often just a contact informationA “sales lead” has often no idea that it has any reason to expect a call from you
How many such “leads” can your team handle?
Or, have they developed the habit of throwing out the rare “good lead” with “all the trash”?
Imagine, if Sales leads came with profile information and interaction history of all the related contacts
Imagine, if You knew the products the leads pertained to and indicated the opportunity size
Imagine, if You knew all this before your competition did