© MirrorZen Software Introducing MirrorZen: A Semantic and Intuitive Search System April, 2006. Animesh Bansriyar , Director of Engineering [email_address] www.mirrorzen.com

<< An Introduction Provides a list of Questions / Answers eg. See demo An Interface to ask Natural Language Questions eg. Who is Abhas Abhinav? A Custom ranking mechanism MirrorRank based on content and not popularity of a web-page. First of its kind in the world But, could have an India specific Reach for the SEM Industry © 2005 MirrorZen Software

Provides a list of Questions / Answers

eg. See demo

An Interface to ask Natural Language Questions

eg. Who is Abhas Abhinav?

A Custom ranking mechanism MirrorRank based on content and not popularity of a web-page.

First of its kind in the world

But, could have an India specific Reach for the SEM Industry

<< Agenda Current Search Technology and Research MirrorZen System / Technology Overview The Financial Model MirrorZen as a Company Demonstrations / Screenshots Future Work © 2005 MirrorZen Software

Current Search Technology and Research

MirrorZen System / Technology Overview

The Financial Model

MirrorZen as a Company

Demonstrations / Screenshots

Future Work

<< Current Technologies Mature Information Retrieval Technology Mature Infrastructure to support Non-Existent Semantics Inability to understand Natural Language Negligible personalization and collaboration NLP is only being used with Question – Answer Engines and not Search Engines. © 2005 MirrorZen Software

Mature Information Retrieval Technology

Mature Infrastructure to support

Non-Existent Semantics

Inability to understand Natural Language

Negligible personalization and collaboration

NLP is only being used with Question – Answer Engines and not Search Engines.

<< Research Natural Language Question Answering & pitfalls Natural Language Question Generation and Answering Automatic Lexicon and Ontology Creation Understanding Clustering Imitating the Semantic Web Above in the context of Open-Domain Systems © 2005 MirrorZen Software

Natural Language Question Answering

& pitfalls

Natural Language Question Generation and Answering

Automatic Lexicon and Ontology Creation

Understanding Clustering

Imitating the Semantic Web

Above in the context of Open-Domain Systems

MirrorZen System / Technology Overview © 2005 MirrorZen Software

<< System Architecture © 2005 MirrorZen Software Web Crawler Pre-processing Page Fetch & Clustering Indexer Sorting & Merge - Purge Modules Statistical Parser Morphological Analyzer Link Parser Sentence Splitter POS & WSD Question Creation Answer Creation Term, Sentence, Document Index Name Entity Database Questions / Answers Core Alogorithms QA Generator MirrorRank AnswerRank Name Entity Recognition

<< Explaining the System Explaining the Core – Algorithms Explaining the Modules Tracing the Indexing Mechanism Tracing the Question Answer Generation Tracing the Entire Process © 2005 MirrorZen Software

Explaining the Core – Algorithms

Explaining the Modules

Tracing the Indexing Mechanism

Tracing the Question Answer Generation

Tracing the Entire Process

The Financial Model © 2005 MirrorZen Software

<< SEM Industry in India Understanding Search Engine Marketing Indian Search Engine Marketing Industry Untapped from its full potential Traditional Advertising growing in India Internet Advertising growing across the globe The biggest chunk going to SEM MirrorZen could be the Search Engine to fuel the growth of the SEM Industry in India © 2005 MirrorZen Software

Understanding Search Engine Marketing

Indian Search Engine Marketing Industry

Untapped from its full potential

Traditional Advertising growing in India

Internet Advertising growing across the globe

The biggest chunk going to SEM

MirrorZen could be the Search Engine to fuel the growth of the SEM Industry in India

<< Possibilities Traditional Search Engine Marketing – a discussion The Google Adsense/Adwords Model Barrier to SEM if any The edgeio model for classifieds From the MirrorZen Stable Lowering the barrier to entry for Adwords Bridging the gap between SEM/Classifieds A more feature rich Adsense Model. ... © 2005 MirrorZen Software

Traditional Search Engine Marketing – a discussion

The Google Adsense/Adwords Model

Barrier to SEM if any

The edgeio model for classifieds

From the MirrorZen Stable

Lowering the barrier to entry for Adwords

Bridging the gap between SEM/Classifieds

A more feature rich Adsense Model.

...

MirrorZen as a Company © 2005 MirrorZen Software

<< Till Now Why another Search Engine Company? Query formulation needs expertise and time Most of the queries are less than 2 word queries The Team: Founding Team Experience Revenue: Paid Listings / Paid Search Leasing the Technology © 2005 MirrorZen Software

Why another Search Engine Company?

Query formulation needs expertise and time

Most of the queries are less than 2 word queries

The Team:

Founding Team

Experience

Revenue:

Paid Listings / Paid Search

Leasing the Technology

Demonstrations / Screenshots © 2005 MirrorZen Software

<< Screenshots and a private Demo Screenshots at http://blog.mirrorzen.com/?page_id=12 Demonstrations at www.mirrorzen.com © 2005 MirrorZen Software

Screenshots at

http://blog.mirrorzen.com/?page_id=12

Demonstrations at www.mirrorzen.com

<< Future Work Scale, scale and scale up the systems Betterment of the current Question Answer Generation, upto about 60 percent of satisfactory question / answer pairs. Better filteration of content to be indexed Launch a public alpha soon with a much larger index. © 2005 MirrorZen Software

Scale, scale and scale up the systems

Betterment of the current Question Answer Generation, upto about 60 percent of satisfactory question / answer pairs.

Better filteration of content to be indexed

Launch a public alpha soon with a much larger index.

<< Info Any registered trademarks used are owned by respective companies. MirrorZen is a privately held company headquartered in Ranchi, India. MirrorZen is a trademark of MirrorZen Software (P) Ltd. Distribution, Copying and Modification of the document is forbidden as per applicable laws. Questions could be addressed to info@mirrorzen.com. © 2005 MirrorZen Software

Any registered trademarks used are owned by respective companies.

MirrorZen is a privately held company headquartered in Ranchi, India.

MirrorZen is a trademark of MirrorZen Software (P) Ltd.

Distribution, Copying and Modification of the document is forbidden as per applicable laws.

Questions could be addressed to info@mirrorzen.com.