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SM - Stats
Facebook has 45 million active users.
Ranks #2 on total number of users on LinkedIn.
Ranks #2 in the number of Google+ users.
Twitter over 12 million active users.
social media has become an
omnipresent part of online presence
of any brand in India.
Social networks enables companies
build two-way conversations with
consumers like never before. But
problem arises when no one wants
to follow them on Twitter or be its
friend on Facebook.
It’s essential that brands
understand how their fans and
customers interact with them on
social networking sites
Need of the situation is to
innovate, learn promptly and adapt.
Now everything is about ‘I, Me and
Myself’ – my experience, my
feeling, my space, my opinion
Follow Your Target Audience
Define your target audience
and follow them wherever
they are found online in
abundance. Initially, don’t try
to create a whole new
community around your
product on your own. Rather
go for existing communities.
Determine the Brand Value &
Clearly define what your brand stands
for! People should know the brand’s
core values and character, while
allowing it to be multidimensional and
dynamic. If possible, try to connect your
brand to current social causes and
phenomena that reflect your brand’s
Offer Utility Value
Create clear and concise content that delivers the
utility value or a solution to a problem. Feed your
fans and online users with useful information that
helps them make the right buying decision. If you
are helping the users, you will be noticed for your
knowledge expertise on the matter and pose you as
a leader. Avoid selling your product directly. Focus
more on educating the customers. Don’t forget that
it’s just the start to a long term relationship. So
when building relationships with people; do just
that and sales will follow automatically.
Let Them Talk About You
Social media branding is all about people and
conversations. Let people take centre stage.
Focus on people over brand or offerings. Let
them talk about you. Doesn’t matter they talk
positive or negative as long as they are
talking about you, you will do good. Never
leave them indifferent. This way your brand
will acquire the meanings beyond money.
Negative views can be converted into
positives by engaging into emphatic and
It may be a virtual world but relationships are no
different in virtual world than the real world. In
fact, on social media channels, relationship with
your fans and customers must be managed with
more care. Be a good listener, respond to
queries, and accept both good and bad reviews.
Share your success with your fans and work on
your failures silently but aggressively.
Integrate social media with experiential
marketing communication and walk the
talk and fulfil the promise that your
Today consumers are flooded with
ever more choices and information.
Marketers and Branders need to focus
on the art of providing branding
experience first-hand and tone down
the emphasis on sales messaging.
Consumers are listening to the
voice of their fellow consumers
more than that of the marketer.
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