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How to Market Research
How to Market Research
How to Market Research
How to Market Research
How to Market Research
How to Market Research
How to Market Research
How to Market Research
How to Market Research
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How to Market Research

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People often talk about Market Research and i bet half of them don't know about how to do it effectively. This presentation, If you are a salesman/marketing person, will help you understand in depth …

People often talk about Market Research and i bet half of them don't know about how to do it effectively. This presentation, If you are a salesman/marketing person, will help you understand in depth about market research.

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Transcript

  • 1. The Market Research Process 1.Data Collection 2.Data Processing 3.Data Analysis 4.Information Evaluation 5.Client Presentation
  • 2. Market research is a process of gathering, analyzing and interpreting raw data about target market, product or service, competitor and about past, present and potential consumers to derive usable business information.
  • 3. What Questions Can Be Answered Through Market Research  Who are my target audience?  What do they need?  What are their wants?  Which geographies have sales potentials?  What can be the distribution channel?  Why they will need/want my product and service?  Who will be our competitors?  How's the market environment?
  • 4. What Questions Can Be Answered Through Market Research? Continued.....  What can I do to make my product and service more attractive?  What are Government rules and regulations in my target market?  What is the best entry strategy for my target Market?
  • 5. Cases Where Market Research Can Be Used. Case 1: We( foreign manufacturer) want to know if there is a market in India for electronic products which operates on alternative energy systems. can you tell us? Research Solution: In case an opportunity assessment study will be conducted to find out if there is a market in India for targeted products i.e. products which operate on alternative energy systems.
  • 6. Cases Where Market Research Can Be Used. Case 2 : I have a product which is superior to the products currently available in the market. Can you test and tell me if consumers also think so? Research Solution: In this case a product testing study will be conducted to find out how the targeted product fares in the market against its competitors
  • 7. Cases Where Market Research Can Be Used. Case 3 : I can launch this product only if it can manage 'X' volumes. Can you do a research and tell me it would generate 'X‘ volumes? Research Solution: In this case a market research study will be conducted to find out if that market will be able to meet expectations in terms of demand for target product.
  • 8. CONNECT WITH US Pinterest Facebook Twitter LinkedIn YouTube Bangalore office #576, 30th Main Road, Banashankari 3rd Stage, Bangalore-560070 ……………………………. Navi Mumbai Gangasagar, Plot no.E-47, Near MSEB, Sector-12, Kharghar, Navi Mumbai-410210

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