View stunning SlideShares in full-screen with the new iOS app!Introducing SlideShare for AndroidExplore all your favorite topics in the SlideShare appGet the SlideShare app to Save for Later — even offline
View stunning SlideShares in full-screen with the new Android app!View stunning SlideShares in full-screen with the new iOS app!
Need for Conversion Tracking “I know that half of my advertising budget is completely wasted, I’m just not sure which half.” Lord Leverhulme, Founder of Unilever “If you build a website, you must have a solid reason for doing so . . . It is crucial to understand how well it works—failure to do so is a waste of time and money.” Hurol Inan, Author of Measuring the Success of your Website “It has long been said you cannot manage what you cannot measure. Nowhere is this more true than on the web where examining what works and what doesn’t directly influences the bottom line.” Gartner Group
Agenda Process of Tracking Goal Tracking & Segmentation Case Study Internal Site Search Case Study Radio Campaigns Case Study