Conversion TrackingTatvic InteractiveRavi Pathak | ravi@tatvic.com | 988-656-2617

$200 for death !

Need for Conversion Tracking“I know that half of my advertising budget is completely wasted, I’m just not sure which half.”Lord Leverhulme, Founder of Unilever“If you build a website, you must have a solid reason for doing so . . . It is crucial to understand how well it works—failure to do so is a waste of time and money.”Hurol Inan, Author of Measuring the Success of your Website“It has long been said you cannot manage what you cannot measure. Nowhere is this more true than on the web where examining what works and what doesn’t directly influences the bottom line.” Gartner Group

AgendaProcess of TrackingGoal Tracking & Segmentation Case StudyInternal Site Search Case StudyRadio Campaigns Case Study

Process of Conversion Tracking

AgendaProcess of TrackingGoal Tracking & Segmentation Case StudyInternal Site Search Case StudyRadio Campaigns Case Study

Goal Tracking and SegmentationObjective/ProblemWe have changed our website content to engage visitors from metro areas. Are these visitors providing me more leads?KPI/MetricsLead Conversion Funnel by Metro vs. Non metroLead Conversion Funnel by Engaged Visitors

Lead Conversion Funnel by Metro vs. Non metro

Lead Conversion Funnel by Engaged Visitors

Successful Goal TrackingReturn + MetroOld Site Traffic>5 mins+ Metro

Goal Tracking & SegmentationInferencesReturn visits from metro convert at 11% vs. Old website’s conversion rate of 7% Visits that spend 5 mins or more are 3 times more likely to convert.ActionsIncrease Adword-spend in metro regionsFind what is most popular content for visits taking more than 5 mins and expand that

Return visits from metro convert at 11% vs. Old website’s conversion rate of 7%

Visits that spend 5 mins or more are 3 times more likely to convert.

Increase Adword-spend in metro regions

Find what is most popular content for visits taking more than 5 mins and expand that

AgendaProcess of TrackingGoal Tracking & Segmentation Case StudyInternal Site Search Case StudyRadio Campaigns Case Study

Internal Site SearchObjective/ProblemIs my Internal Site Search working well ? Do I need to switch to a better Custom Site Search Tool ?KPI/MetricsPer Visit Value($$ Revenue / Visits)Exit Rate after Internal Site SearchTime Spent after Internal Site Search

Is my Internal Site Search working well ?

Do I need to switch to a better Custom Site Search Tool ?

Per Visit Value($$ Revenue / Visits)

Exit Rate after Internal Site Search

Time Spent after Internal Site Search

Internal Site Search(contd..)Inferences23% of internal Site search exits immediately after searching on siteUsers spend 5.5 mins after searching for a keyword

23% of internal Site search exits immediately after searching on site

Users spend 5.5 mins after searching for a keyword

Internal Site SearchThe visits that use site search produces 10 times more Per visit value (revenue/visit) as compared to those visits that don't use ISS

The visits that use site search produces 10 times more Per visit value (revenue/visit) as compared to those visits that don't use ISS

Analysis/ActionsEvery 4th visit that uses Internal Site Search end up exiting the site, the value of which is $31Opportunity cost of not improving efficiency of site search is huge.Use internal site search engine that provides relevant results for the users.

Every 4th visit that uses Internal Site Search end up exiting the site, the value of which is $31

Opportunity cost of not improving efficiency of site search is huge.

Use internal site search engine that provides relevant results for the users.

AgendaProcess of TrackingGoal Tracking & Segmentation Case StudyInternal Site Search Case StudyRadio Campaigns Case Study

Radio Campaign TrackingObjective/Problem“We are advertising on Radio Channels, how can we track the Return On Investment (ROI) for 2 different Radio Channels?”KPI/MetricsNo. of Leads by Radio channelGoal Value Per Lead by Radio channelCost of Advertising for Radio Channel

No. of Leads by Radio channel

Goal Value Per Lead by Radio channel

Cost of Advertising for Radio Channel

Tracking SchemaURL : samplesite.com/radioabcURL : samplesite.com/radioabcRe-Directed URL : samplesite.com/?utm_campaign=radiostationname&utm_source=city&utm_content=Adtype&utm_medium=date

Radio Campaign AnalysisInferencesConversion rate for Radio ABC is significantly better than XYZAlthough Radio XYZ send little less than twice as much traffic to web property , ROI was low at 132% vs. 217% for Radio ABC

Conversion rate for Radio ABC is significantly better than XYZ

Although Radio XYZ send little less than twice as much traffic to web property , ROI was low at 132% vs. 217% for Radio ABC

Radio Campaign Analysis /ActionsActionsIncreased Ad Spent on Radio ABC due to higher ROI.Further Analyze the Ad copy for the same radio channel to increase the copy effectiveness.Further Analyze traffic pattern to select days on which to Advertize

Increased Ad Spent on Radio ABC due to higher ROI.

Further Analyze the Ad copy for the same radio channel to increase the copy effectiveness.

Further Analyze traffic pattern to select days on which to Advertize

About TatvicServicesGoogle Analytics CustomizationsGoogle Analytics Enterprise Level ImplementationLanding Page Optimization (Increase Conversion Rate)Data Modeling, Behavioral Analytics, Customer Life Cycle AnalysisContact Email : analytics@tatvic.comTwitter : @tatvic

Email : analytics@tatvic.com

Twitter : @tatvic