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Automobile Online Market Yahoo Imrb Survey Automobile Online Market Yahoo Imrb Survey Presentation Transcript

  • Understanding Understanding the influence of Internet on the purchase decision of Research commissioned by: Research conducted by:
  • Contents Introduction 1 Methodology 2 Industry Background 3 Auto Industry Structure 5 Demographic And Internet Usage Profiling 11 Looking For Information Online 19 Advertising On The Internet 27 Profiling By Car Segment 32 Auto Industry - Looking Ahead 38 Research commissioned by Yahoo! India and eTechnology Group@IMRB
  • Introduction • Internet is changing the way consumers The report further tries to explore and go about buying their products of understand the following: choice. It is giving rise to new channels & new models of business. - The automobile category structure. • As a result, there may emerge a gap - The role of Internet as a search and between consumer behavior & comparison tool. advertiser understanding on the usefulness of this new medium. - Perception of consumers about online auto advertising. • This report therefore tries to understand the role & influence of Internet on - Triggers & barriers related to the use purchase behavior of consumers of Internet for accessing information interacting with this category. on autos by non-users. Research commissioned by Yahoo! India and eTechnology Group@IMRB Introduction 1
  • Methodology • This project has been carried out in two The survey was conducted in 4 cities - phases, comprising of the qualitative Delhi, Mumbai, Pune & Ahmedabad. A total phase and the quantitative phase. of 685 active Internet users were interviewed. The sample of 685 included • The qualitative phase included in-depth three different profiles of people in terms analysis of ACMA (Automotive of their Internet usage. 154 respondents Component Manufacturers Association) were those who had searched for and SIAM (Society of Indian Automobile information on automobiles online. 253 Manufacturers) publications and other people had looked for information online articles published on the Internet. on products other than automobiles. Rest 278 people were the ones who had never • The quantitative phase comprised of ever looked for any product information face-to-face structured interviews with online. a sample of recent car buyers & intenders, classified on the basis of how they use Internet for looking for information on autos. Research commissioned by Yahoo! India and eTechnology Group@IMRB 2 Methodology
  • Automobile industry has evolved over the years Introduction Reformation Deregulation & Growth Export Orientation • 1942 & 1944: Hindustan • First phase of policy • Second phase of • 2000-01: Euro I & II Motors and Premier liberalisation liberalisation emission norms enforced Automobiles started • Entry of foreign • 1991: Abolition of • JVs with foreign firms • 1953-55: Government collaborations License Regime for exports decree to allow only firms manufacturing • 1983: Maruti Udyog • 1991-92: New mass • Tata Indica in UK locally, 7 approved started as JV with Suzuki emission norms • Bajaj & Hero Honda 2 • 1960s & 1970s: • A total of 5 automobile • 1993: Lower customs wheelers in Latin America Establishment & growth manufacturers in India duties on components of 2 wheelers • Maruti loses ground to • 1993-00: Industry grows foreign players at over 25% • Consumers upgrade • 1997: National Highway from 2 wheelers to 4 Policy wheelers and from economy to higher-end • Several JVs with foreign 4 wheelers firms • 2004: Car sales cross 1 mn 1928-1983 1983-1990 1991-1999 2000 onwards Source: CITGE Paper, Auto Junction - IndiaMart Research commissioned by Yahoo! India and eTechnology Group@IMRB Industry Background 3
  • Indian automobile sector in top gear • Leading the Pack like Tata Motors putting renewed focus The Indian automobile industry is one of behind CVs. The Indian automobile the largest automobile markets in the industry also boasts of component world. It is the largest three wheeler manufacturers of global level, like Bharat market in the world, apart from being the forge, Sona, etc. second largest two-wheeler market in the world. It also is the fourth largest • Largest market in the world by 2050 passenger-vehicle market in Asia. India overtook Italy in ’04 and is likely to overtake Germany by 2010 and Japan by • All aspects of Indian auto business is 2012. The Goldman Sachs (BRIC) Report thriving predicts sales of 1 million+ every year Car players are banking on huge growth through 2050. There is a huge potential, as with international majors ramping up the penetration of cars is one of the lowest production. The two-wheeler market is in India with just over 6 cars per 1000 seeing astronomical growth (Hero Honda population, as compared to 230 in Malaysia. and Bajaj: world’s largest). Commercial vehicles are also on the rise with companies Source: EIU Country Briefing, Asia Times, SIAM Research commissioned by Yahoo! India and eTechnology Group@IMRB 4
  • Market segmentation Mini Compact Mid Size Exec Premium Luxury Multi- Utility Purpose Vehicle Vehicle Vehicle <3400mm 3401-4000 4001-4500 4501-4700 4701-5000 >5001 Length Maruti Udyog Maruti 800, Zen, Esteem Baleno Gypsy, Vitara Alto, Omni Wagon R, Versa Alto, Swift Tata Motors Indica Indigo Sumo Sierra Safari Hyundai Motors Santro Accent Elantra Sonata Terracan Getz Tuscon Ford Fusion Ikon Mondeo Endeavor Honda City Accord CRV Toyota Corolla Camry Qualis Innova General Motors Corsa Sail, Corsa, Aveo Optra Vectra Tavera Forester Swing Skoda Octavia Superb Mahindra Armada, Scorpio Bolero Fiat Palio2 Sienna Mercedes C,S Class Source: Company Websites, Literature Review Research commissioned by Yahoo! India and eTechnology Group@IMRB Auto Industry Structure 5
  • B & C segments are becoming very cluttered and competitive Price Points New category Maruti–Vitara, Tata Safari, Ford Endeavour, MM Scorpio, GM- SUV Forester, Honda CRV, Hyundai –Teraccan, HM-Pajero Ford Mondeo, Chevrolet Optra, Toyota Corolla & 10l + Camry, HM-Lancer, Honda Seg D Accord, Hyundai Sonata Maruti–Baleno, Fiat Palio Adventure, Opel 6.5l - 10l Astra, Chevrolet Optra, Toyota Qualis, Seg C Corolla, HM-Lancer, Honda City, Hyundai Accent , Skoda Maruti-Alto, Wagon R, Zen, Gypsy, Esteem, Versa Tata-Indica, Indigo, Sumo Fiat Palio, Sienna Ford Ikon, Opel Corsa, Toyota Qualis, HM-Ambassador, 3.5l – 6.5l Contessa, Hyundai Santro & Accent Seg B Cluttered & Competitive mkt. Maruti-800, Alto, Omni, Wagon R, Zen, Tata Indica, Fiat Uno Hyundai-Santro Up to 3.5l HM-Ambassador, Trekker, Pushpak, Porter Seg A Car Models Research commissioned by Yahoo! India and eTechnology Group@IMRB 6
  • A peep into the future car launches – Segment wise Mini Compact Mid Size Exec Premium Luxury Vehicle <3400mm 3401-4000 4001-4500 4501-4700 4701-5000 >5001 Length Maruti Udyog Sub 1 lakh New look Nissan cars car Zen (Aug 2006) (end of 2006 Swift (Diesel) – through alliance) Tata Motors Indica revision Ford Focus Fiat Panda Palio (new ) Toyota Aygo Passo General Motors Chevrolet Spark Skoda Mahindra-Renault Logan(2007) Ingenio (MPV) Others Mitsubishi Nissan Carisma Altima, BMW3, Daimler Chrysler Actros Source: Company Websites, Literature Review Research commissioned by Yahoo! India and eTechnology Group@IMRB 7
  • Thus… • Mini segment has begun to slow. • Compact segment growing, becoming entry segment. • Mid-size segment is fastest growing, with upgrading consumers. More new product launches planned than any other segment. • 'Non-sedan' cars, have boosted sales of Utility and 'Crossover Vehicles' (that combine spaciousness, ruggedness with elegance). • Most manufacturers looking to enter/enhance position in compact segment: - Maruti, Tata & Hyundai already in segment, looking at new launches. - Toyota & General Motors looking to enter via Dahitsu and Daewoo ranges respectively. • Segment will see internal segmentation: - Manufacturers will further sub-segment this category: 1) Swift/Getz at higher end. 2) Wagon R/Alto/Matiz at lower end. Source: SIAM, domain-b.com, Literature Review, MuradBaigAssociates Research commissioned by Yahoo! India and eTechnology Group@IMRB 8
  • The automobile sector has a strong domestic demand driven by various factors like… Per capita income Economic growth (high degree of correlation) (high degree of correlation) Govt’s Auto Policy New models (impacting structure Car Demand & demand) Mature used car market Competitive Pricing Availability of cheap Finance Research commissioned by Yahoo! India and eTechnology Group@IMRB 9
  • Market scenario in the next 3 years Increased competition means aggressive marketing from players. - International powerhouses (Honda, Toyota, Ford, GM, Hyundai) will make a big push. 1) India will become a big market and sourcing base. No threat in short term from any major structural changes. - Steel prices and fuel prices should not be long term concerns (but cyclical fluctuations are likely). Market will become more difficult to crack. - Newer technology and greater choice in each segment. - Consumer knowledge is growing; will make marketing all the more challenging. - Segmenting of consumers on both demographics and psychographics will be key. New price points will emerge. - Rs. 1 lac car will upgrade 2 Wheeler buyers. Used car business will grow. - Indian automakers following suit of global manufacturers. - First player to do so was Ford with its used car business known as Ford Assured. - Hyundai Motors – ‘Hyundai Great Exchange Scheme’, MUL - ‘Maruti True Value’. Manufacturers will move downstream & develop alternative sources of revenue. Research commissioned by Yahoo! India and eTechnology Group@IMRB 10
  • SEC profile by type of interaction with the Internet Source: Yahoo! survey 685 154 253 278 BASE 100% 3% 1% 3% 5% 11% 12% 12% 10% SEC B-2 80% 46% 60% 52% 48% SEC B-1 57% 40% SEC A-2 20% 41% 38% 34% 27% SEC A-1 0% All Have looked for Have looked for Have not used Internet information on cars information on other for any product search on the Internet products but not cars The relevant audience that looks online for information on cars is more affluent than other audience that does not. Thus any brand communication is more likely to be exposed to a higher profile audience on the Internet. Research commissioned by Yahoo! India and eTechnology Group@IMRB Demographic And Internet Usage Profiling 11
  • Age profile by type of interaction with the Internet 685 154 253 278 BASE 32 31 33 32 MEAN 100% 6% 3% 4% 9% More than 50 years 14% 15% 17% 12% 80% 40-49 years 38% 60% 41% 74% 42% 41% 30-39 years 40% 26% 36% 24% 23% 25-29 years 20% 13% 13% 16% 8% Less than 25 Years 0% All Have looked for Have looked for Have not used Internet information on cars information on other for any product search on the Internet products but not cars Three fourth of the audience that searches online for cars is in the 25-39 years age bracket, which has the highest leverage in terms of disposable income. Research commissioned by Yahoo! India and eTechnology Group@IMRB 12
  • Maturity of internet usage by type of interaction with the Internet 685 154 253 278 BASE 100% More than 3 years back 80% 49% 49% 51% 46% More than 2 years but 60% below 3 years 17% 17% 14% 20% 40% More than 1 year but below 2 years 20% 16% 20% 20% 23% 14% 18% 15% 10% Less than 1 year 0% All Have looked for Have looked for Have not used Internet information on cars information on other for any product search on the Internet products but not cars Internet as a medium of looking for information for cars is proving to be a good draw even for new users, with almost one fifth users with less than a year's experience on the Internet. Research commissioned by Yahoo! India and eTechnology Group@IMRB 13
  • Frequency of Internet usage by type of interaction with the Internet 685 154 253 278 BASE 100% Less than once a week 15% 14% 12% 18% 7% 11% 80% 12% Once a week (4-7 times 15% 15% a months) 18% 18% 64% 60% 21% 26% 2-3 times a week (8-15 23% times/month) 24% 40% 23% 4-6 times a week (16-25 times/month) 20% 38% 37% 31% 23% Almost daily including holidays 0% All Have looked for Have looked for Have not used Internet information on cars information on other for any product search on the Internet products but not cars The audience that looks online for information on cars is also more regular in surfing than others who do not, thus they are more likely to come across any kind of advertising on the Internet. Research commissioned by Yahoo! India and eTechnology Group@IMRB 14
  • Average number of hours spent on the Internet on a weekday - By type of interaction with Internet 685 154 253 278 BASE 1.94 hrs 2.35 hrs 1.94 hrs 1.69 hrs MEAN 100% 5% 9% 8% More than 5 hours 15% 38% 16% 18% 18% 80% 3-5 hours 23% 60% 37% 38% 1-2 hours 41% 36% 40% More than 1/2 but less 24% than 1 hour 21% 20% 14% 22% 17% Less than 1/2 hour 13% 12% 10% 0% All Have looked for Have looked for Have not used Internet information on cars information on other for any product search on the Internet products but not cars This audience that looks online for information on cars also spends more time on the Internet as compared to others who do not, with one third spending more than 3 hours in a week on the Internet. Research commissioned by Yahoo! India and eTechnology Group@IMRB 15
  • Average number of hours spent on the Internet on a weekend - By type of interaction with Internet 685 154 253 278 BASE 1.13 hrs 1.43 hrs 1.09 hrs 0.99 hrs MEAN 2% 3% 2% 1% 100% 10% 8% 8% More than 5 hours 17% 80% 20% 21% 23% 3-5 hours 20% 60% 31% 30% 30% 1-2 hours 29% 40% More than 1/2 but less than 1 hour 20% 37% 37% 40% 31% Less than 1/2 hour 0% All Have looked for Have looked for Have not used Internet information on cars information on other for any product search on the Internet products but not cars The trend remains the same even during the weekends. Research commissioned by Yahoo! India and eTechnology Group@IMRB 16
  • Tracking Internet usage V/s Car ownership BASE 99 Small cars 22% 37% 41% Mid-size Economy 106 25% 40% 35% Top-end to mid-size premium 28% 38% 35% 480 0% 20% 40% 60% 80% 100% Look for automobile information Other Products Have not used Internet for any product information The owners of Top-end cars are more likely to look out for online information on cars. Research commissioned by Yahoo! India and eTechnology Group@IMRB 17
  • Internet users who look for online information on cars are more savvy than other Internet users who do not look for information on cars. • They spend more time on the Net & also visit it more often. • This audience is more affluent than those who do not look online for information on cars. • They belong to higher SEC & relatively younger age group. Research commissioned by Yahoo! India and eTechnology Group@IMRB 18
  • Mapping the base of users who look for information on cars on the Internet *Source: I Cube 2006 Base: 26 cities Number of active users* 13,225,951 (100%) Car owners Non-owners 2,339,903 (17.7%) 10,886,048 (82.3%) In the last 6 months In the last 6 months Look for information on cars Look for information on cars 338,627 (14.5% of 17.7%)) 1,076,481 (9.9% of 82.3%) 14,15,108 – 10.7% of active Internet users base Close to 1.5 million users (which is 10%) of active Internet users base have looked for information on autos on the Internet in the last 6 months. Research commissioned by Yahoo! India and eTechnology Group@IMRB Looking For Information Online 19
  • % time allocated to Internet V/s other media while looking for information Base: Those who have looked for information – By car segment on cars on the Internet 100% 80% 50% 48% 49% 51% 60% 40% 50% 52% 51% 49% 20% 0% All Top-end to Mid-size Mid-size Economy Small cars Premium Internet Other sources Internet plays a prominent role in information seeking, which is demonstrated by the fact that the time spent on looking for information on autos on the Internet is equal to the time spent on seeking information from all other sources put together. Research commissioned by Yahoo! India and eTechnology Group@IMRB 20
  • How does one look for information online - All Base: Those who have looked for information for cars on the Internet I type(d) what i wanted to know in the search engine 77% I went / go to sites of different automobile 77% manufacturers I went to some free sites which help in comparison of 71% different automobiles I click(ed) on the ads 57% I went to some paid sites which help in comparison of 34% different automobiles I went to sites of automobile journals 23% 0% 20% 40% 60% 80% 100% Search engines and websites of automobile manufacturers are the top two sources of information amongst car purchasers who look for information on the Internet. Research commissioned by Yahoo! India and eTechnology Group@IMRB 21
  • Satisfaction with Internet as a source of information Base: Those who have looked for information for cars on the Internet Somewhat Satisfied 63% Neither Satisfied Nor Dissatisfied 8% Dissatisfied 1% 91% Very Satisfied 28% User satisfaction with Internet as a medium for accessing information is very high, showing that this medium is able to match up to user expectation. The possibility of positive word of mouth for Internet is also very high. Research commissioned by Yahoo! India and eTechnology Group@IMRB 22
  • A look at what is driving the high satisfaction from Internet as medium for information on cars. Satisfaction with specific parameters related to the Internet as a source of information. Base: Those who have looked for information for cars on the Internet 96% Relevance of Information 91% Ease of searching information 89% Recency of information 86% Number of manufacturers featured 85% Number of models featured 83% Search options available 82% Query based comparisons 80% Level of interactivity 80% Comprehensiveness 80% Quality of services 78% Authenticity of the data 0% 20% 40% 60% 80% 100% Users feel that Internet is a good place to get specific desired information. Satisfaction from Internet is driven by an acknowledgment of the depth & width of information on it. The key activities that users avail Internet for are as an aggregator of information and as a comparison tool. Research commissioned by Yahoo! India and eTechnology Group@IMRB 23
  • What all information is typically looked for on the Internet – Top 15 - By Car segment Base: Those who have looked for information for cars on the Internet Information points Information points wholookon All those All those who Car Segment segment cars from Internet look for cars Top-end to Mid-size Top End to-size Mid Mid -size Economy Small cars Mid-size Small Cars on Internet Premium Premium Economy Mileage 1 83% 85% 92% 79% Pick up 2 79% 81% 69% 81% Power 3 71% 67% 73% 73% Current price 4 58% 41% 65% 61% Body style 5 47% 59% 31% 47% Engine displacement (cc) 38% 33% 54% 35% Maximum power 36% 33% 31% 35% Financing schemes available 34% 56% 12% 33% Dealer locations 27% 37% 27% 24% Resale value 25% 15% 27% 27% Loans available 23% 30% 15% 25% Sturdiness 23% 19% 38% 20% These are the Top 5 factors looked for on the Internet. They need to be a part of the information repertoire of any content provider. These can be built in as communication cues to appeal to the user who is looking for information. Research commissioned by Yahoo! India and eTechnology Group@IMRB 24
  • Whether looked for information on car accessories online Base: Those who have looked for information for cars on the Internet 100% 80% 38% 35% 47% 53% 60% 40% 62% 65% 53% 47% 20% 0% All Top--end to Mid-size Premium Mid-size Economy Small cars Have not looked for information on car accessories online Have looked for information on car accessories online Users who look for information on cars also look for information on car accessories, which shows that the influence of Internet continues in the auto life cycle of a user, looking for information on accessories is especially prominent amongst owners of Top-end cars, with 2 out of 3 looking for this information. Research commissioned by Yahoo! India and eTechnology Group@IMRB 25
  • Top 10 websites to look for information on cars - By car segment Base: Those who have looked for information for cars on the Internet Website Website All marutiudyog.com 38% google 34% Yahoo! 31% autocarindia.com 25% indiatimes 24% hyundai.co.in 18% rediff 16% automobile.com 12% automartindia.com 8% msn 6% GM Ford Toyota Tata Honda 1% 6% 3% 16% 13% Thus there is a high incidence of car Others owners visiting the website of their 2% car company, which demonstrates the power of Internet in being an important touch point between the Hyundai owners manufacturer & the user. 19% Maruti owners 40% Car ownership of the respondents Research commissioned by Yahoo! India and eTechnology Group@IMRB 26
  • How many people click on advertisements. - By car segment Base: Those who have looked for information for cars on the Internet 100% 32% 29% 35% 80% 44% 60% 40% 66% Reach 69% 62% 56% 20% 0% All Top-end to Mid-size Mid-size Economy Small cars Premium Click Don't click 2 out of every 3 users, who look for information on autos, click on advertisement related to autos on the Internet. Research commissioned by Yahoo! India and eTechnology Group@IMRB Advertising On The Internet 27
  • Agreement* with statements related to advertisements on the Internet Base: Those who have looked for information for cars on the Internet TRIGGERS Internet ads offer information not available on 81% other media like TV & print Ads on internet help me a lot in making 80% decision on product purchase Internet ads are more interesting than ads on TV 73% I do not like to click on an Internet ad as it 30% distracts me from my work on the internet Advertising on the Internet is not relevant to me 24% BARRIERS 0% 20% 40% 60% 80% 100% Users state that ads on Internet play a significant role in helping them with their auto purchase. 3 out of every 4 users also feel that auto ads on the Internet are more interesting than auto ads on other media. * Agreement scores are the sum of percentage respondents saying ‘completely agree’and ‘agree somewhat’. Research commissioned by Yahoo! India and eTechnology Group@IMRB 28
  • Whether looked for information on car accessories online Q: Have you ever looked for information on car accessories online? Base: Those who have looked for information for cars on the Internet 100% 80% 38% 35% 47% 53% 60% 40% 62% 65% 47% 53% 20% 0% All Top-end to Mid-size Premium Mid-size Economy Small cars Have not looked for information on car accessories online Have looked for information on car accessories online Users who look for information on cars also look for information on car accessories, which shows that the influence of Internet continues in the auto life cycle of a user. Looking for information on accessories is especially prominent amongst owners of Top-end cars, with 2 out of 3 looking for this information. Research commissioned by Yahoo! India and eTechnology Group@IMRB 31
  • Educational Qualification - By car segment 100% Graduate/Post- 15% 16% 14% Graduate (Prof) 25% 80% Graduate/Post- Graduate (Gen) 60% 69% 69% Some college 72% but not Graduate 40% 70% SSC/HSC 20% 5% 5% 7% 1% 11% 12% 4% 5% 0% All Top-end to Mid-size Mid-size Economy Small cars Premium Research commissioned by Yahoo! India and eTechnology Group@IMRB 32 Profiling By Car Segment
  • Occupation - By car segment 3% 4% 3% 100% Others 15% 19% 22% 25% Officers/Executive- 80% 4% 4% Middle/Senior 5% 6% 10% 9% 6% Officers/Executive- 5% 4% 5% Junior 60% 7% 8% Self-Employed Professionals 40% 47% 48% 40% 35% Businessman with more than 10 employees 20% Businessman with less than 10 employees 17% 16% 15% 18% Shop owners 0% All Top-end to Mid-size Mid-size Economy Small cars Premium Research commissioned by Yahoo! India and eTechnology Group@IMRB 33
  • SEC - By car segment 3% 1% 2% 4% 100% 6% 3% 11% SEC B-2 14% 80% 58% 61% SEC B-1 60% 51% 47% 40% SEC A-2 20% 37% 34% 32% 35% SEC A-1 0% All Top-end to Mid-size Mid-size Economy Small cars Premium Research commissioned by Yahoo! India and eTechnology Group@IMRB 34
  • How frequently does he access the Internet - By car segment 100% Less than once a week 11% 10% 15% 17% 4% 11% 80% 12% Once a week (4-7 16% 14% times/month) 18% 18% 60% 19% 2-3 times a week (8-15 times/month) 36% 18% 24% 40% 22% 4-6 times a week (16-25 times/month) 20% 42% 31% 33% 28% Almost daily including holidays 0% All Top-end to Mid-size Mid-size Economy Small cars Premium Research commissioned by Yahoo! India and eTechnology Group@IMRB 35
  • Age - By car segment 100% 6% 7% 5% More than 50 years 9% 14% 14% 15% 15% 80% 40-49 years 60% 41% 40% 35% 44% 30-39 years 40% 26% 25% 25-29 years 35% 20% 23% 13% 15% 10% Less than 25 years 6% 0% All Top-end to Mid-size Mid-size Economy Small cars Premium Research commissioned by Yahoo! India and eTechnology Group@IMRB 36
  • Since when is he using the Internet - By car segment 100% More than 3 years 80% 45% 49% 50% 66% More than 2 years but 60% below 3 years 19% 17% 15% 40% More than 1 year but below 2 years 12% 20% 20% 21% 20% 16% 14% 14% 15% Less than 1 year 6% 0% All Top-end to Mid-size Mid-size Economy Small cars Premium Research commissioned by Yahoo! India and eTechnology Group@IMRB 37
  • Likelihood of Internet access for any future car purchase Base: Those who have looked for information on other products but not on cars Probably access 62% Definitely access 54% Definitely not access 8% Probably not access 2% 3% 33% May or may not access Internet holds a strong potential to get those users on-board, who have currently not used Internet in looking for information for autos. As the barriers that inhibit these users are addressed, the proportion of people looking for information on autos on the Net will grow significantly. Summary Internet will be a key platform for interacting with the auto category even for those users who are not using it for information on autos. As more manufacturers offer detailed information and streaming commercials on their websites, the role of Internet is all set to become more important for non-users as well. Research commissioned by Yahoo! India and eTechnology Group@IMRB 38 Auto Industry - Looking Ahead
  • About eTechnology Group@IMRB IMRB • Established in 1971, IMRB International is a pioneer in market research. Part of the Kantar Group, WPP's information, insight and consultancy division, IMRB International has footprints in 19 cities, covering seven countries, from South East Asia to North Africa. • eTechnology Group (a specialist unit of IMRB) is a research based consultancy, offering insights into IT, Internet & emerging technology space. • In a scenario where even experts are constantly caught by surprise, IMRB has constantly delighted clients by offering simple solutions to complicated problems. IMRB's continuous link with industry and a constant eye on the pulse of the consumer ensures that they can decode the movements of technology markets & consumers. IMRB offers its clients an understanding of the present and a roadmap for the future. Research commissioned by Yahoo! India and eTechnology Group@IMRB 39
  • Registered Office Yahoo Web Services India Pvt. Ltd., 801, Nicholas Piramal Tower, Peninsula Corporate Park, G. K. Marg, Lower Parel, Mumbai 400 013 Phone: 022-66622222 Delhi Office Yahoo Web Services India Pvt. Ltd., 4th Flr, Vatika Atrium, Near DLF Golf Course, Sector 53, Gurgaon 122 002 Phone: 0124-3042288/62/59 Bangalore Office Yahoo Software Development India Pvt. Ltd., Esquire Centre, 3rd & 4th Flr., No. 9, M.G. Road, Bangalore 560 001, Karnataka – India Phone: 080-56949494 Email ID: ad-sales-india@yahoo-inc.com