Defining Social Media
Social media is… a shift in how people discover, read, share news and information
and content. It’s fusion of sociology and technology, transforming monologue(one
to many) into dialog (many to many)
Web sites and other online means of communication that are used by large groups
of people to share information and to develop social and professional contacts:
Many businesses are utilizing social media to generate sales.
social media is the term used for internet based tools for sharing and discussing
information among people. It refers to user-generated information, opinion and
other content shared and discussed over digital networks.
Social media is today’s most transparent, engaging and interactive form of public
relations. It combines the true grit of real time content with the beauty of
authentic peer-to-peer communication
Why Social Media ?
Social Media is about building a conversation with
clients and consumers.
Social Media helps to develop and promote apps,
Adding Social Media plug-in for quick shopping-cart
Social Media enables sharing of products / pages with
Top Social Media Sites
Free video hosting & promotion
YouTube helps to promote products videos, video ads
Leverage the reach of YouTube – reaching maximum
no. of users, as YouTube is now #2 search engine.
Making your own customized channel
YouTube is also a social networking - add friends, subscribe to
channels, like & favorite videos, commenting, discover others interests .
We can link YouTube account to Facebook, Twitter, Blogger, Stumble
Upon, Google Plus
Engage with targeted customers & building relationship
Participating in industry conversation
Building our own audience
Following the followers and maintaining the relationship
Extended customer services with conversations
Find new business contacts
Run special promotions & offers
Custom business profile page
Creating branding & online reputation
Acquisition of new customers
Generation of new business leads
Customer feedback / interaction
Google Plus Badge
Linking the product/ services pages
Improving the chances of showing up in search result on Google.com
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