From KPIs to dashboards

From KPIs
to Dashboards
From KPIs
to Dashboards
pic by: http://www.flickr.com/photos/jiazi/

from KPIs to Dashboards
ANI LOPEZ
SEO Manager &
Web Analytics Consultant
at CardinalPath.com
http://dynamical.biz/blog/
http://twitter.com/anilopez
http://www.linkedin.com/in/anilopez

Index
Basic concepts
Dashboard styles
Design process

The myth

Objectives
Measure efficiencies / inefficiencies
Expose business trends or patterns
Identification of data outliers & correlations
Align strategies targeting same goals
Help to make more informed decisions

Why a Dashboard
Web Analytics solutions don't knowthe objectives of your business
Limited ability of the dashboardingtools within Web Analytics products
Dashboards communicate betterwhat is important, better analysis

What’s a KPI
KPIs evaluate the success ofa particular activity in termsof making progress toward strategic goals

Identify a real KPI
If trend increases or decreasesIs it really significant?
If it is significantHave we resources to invest?

What´s a Dashboard
«A dashboard is a visual display of the most important information needed to achieve one or more objectives which fits entirely on a single computer screen* so it can be monitored at a glance»
Stephen Few
perceptualedge.com
*think on printed dashboards too
Visual Business Intelligence forenlightening analysis and communication

Design Styles

Lady Gaga style

STYLE

Tron Legacy style

Minimal style
the right one actually

Design process
Define Business objectives, KPIs & metrics
Collect and process the data
Reportlets: Charts, tables & other elements
Hand-drawn mockups
Move design to Excel
Test with real data

Collect & process data options
Manual exportGoogle Analytics API, Facebook, Linkedin, Twitter
Excel pluginsNextAnalytics, Excellentanalytics
Web based services
Mix of the two last ones

reportlets
Reportlets“informational units” in a dashboard

reportlets
a reportlet / dashboard is not an infographic

reportlets
Does this one provide any perspective?

reportlets
Timeline adds better context

reportlets
Does type of chart help understand it?

reportlets
Less fancy, better insight

Moving design to Excel

move design to Excel

test with real data

A good Dashboard
Only important data
Design subject to information
Understandable at a glance
Provide context

Dashboard sides must have
Glossary
Report
Analysis
Recommendations

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Ani Lopez

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From KPIs to dashboards

by Ani Lopez on May 10, 2011

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From KPIs to dashboards — Presentation Transcript