Web Analytics solutions don't knowthe objectives of your business
Limited ability of the dashboardingtools within Web Analytics products
Dashboards communicate betterwhat is important, better analysis
from KPIs to Dashboards What’s a KPI KPIs evaluate the success ofa particular activity in termsof making progress toward strategic goals
from KPIs to Dashboards Identify a real KPI If trend increases or decreasesIs it really significant? If it is significantHave we resources to invest?
from KPIs to Dashboards What´s a Dashboard «A dashboard is a visual display of the most important information needed to achieve one or more objectives which fits entirely on a single computer screen* so it can be monitored at a glance» Stephen Few perceptualedge.com *think on printed dashboards too Visual Business Intelligence forenlightening analysis and communication
from KPIs to Dashboards The content of this presentation is under Creative Commons Copyleft License Attribution, Share Alike 2.5 Canadahttp://creativecommons.org/licenses/by-sa/2.5/ca/ You are free: to Share: to copy, distribute and transmit the work to Remix: to adapt the work Under the following conditions: Attribution: You must attribute the work in the manner specified by the author* or licensor (but not in any way that suggests that they endorse you or your use of the work) Share Alike: If you alter, transform, or build upon this work, you may distribute the resulting work only under the same or similar licence to this one *a link to http://dynamical.biz/blog/would be great, thanks Ani Lopez