Marketing Research project on Unish Kuri

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  • FOR THE POST DOCTORAL AND FURTHER DEGREE COURSES WHERE THE STUDENT CAN WRITE LOTS OF BOOKS ONLINE,IT IS NECESSARY FOR THE STUDENT TO HAVE A B.B.W,A M.B.W AND A D.B.W CERTIFICATE
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Marketing Research project on Unish Kuri

  1. 1. Unish Kuri Magazine Presented by Group 7 and Group 8
  2. 2.  Research Proposal  MDP  MRP  Research Design  Data Analysis and Findings  Net Take away  Recommendation
  3. 3.  To understand the Demographic profiles of the readers and their likes/dislikes about the content.
  4. 4.  To understand the current perception of the Unish Kuri readers about the content of the magazine and their future expectations from the content.
  5. 5.  Target Group  Age :16 -24  Readers of Unish Kuri  OR Reader of Bengali Newspaper/Magazine  Markets of Study  Kolkata  College going population or fresh recruit  Sample Size  Unish Kuri Reader-30  Non Unish Kuri Reader - 30  Sampling  Quota Sampling and Snowballing exercise
  6. 6. Demographics of Unish Kuri Readers 43% 57% Age 16-20 21-25 BE 10% B.COM 17% Mass communicatio n 3% HSC 30% Post graduate 10% BA 10% B Sc 10% SSC 10% Education 90% 7% 3% Profession Student Professional Business
  7. 7. 75% 23% 2% SEC of Unish Kuri Reader SEC A SEC B SEC C SEC of Unish Kuri Readers
  8. 8. 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% 15 11 13 12 9 15 17 25 21 17 20 20 24 34 13 25 26 20 30 29 23 22 19 23 27 19 27 22 18 26 20 23 27 18 22 22 21 16 16 16 21 13 14 8 21 Not Important Somewhat Important Very Important
  9. 9.  From the scores obtained by assigning weights , the following contents were found to be important – 1. Career 2. Fashion 3. Stories & Biographies 4. Movies & music reviews 5. Fitness of personal care
  10. 10. 10 12 11 16 14 14 13 15 17 17 16 14 17 21 15 10 12 8 6 7 6 8 8 7 10 6 11 9 6 9 10 6 11 8 9 10 9 7 6 3 8 5 4 3 6 Never Sometimes Always
  11. 11.  From the scores obtained by assigning weight , the following contents were found to be important – 1. Fashion 2. Career 3. Fitness 4. Gadgets
  12. 12. 0 5 10 15 20 25 30 17 6 4 9 6 9 8 8 9 11 7 11 12 19 8 9 10 6 15 13 13 10 10 13 9 5 9 8 4 5 4 14 20 6 11 8 12 12 8 10 18 10 10 7 17 Always Read Sometimes Read Never Read
  13. 13.  From the scores obtained by assigning weight , the following contents were found to be important – 1. Career 2. Sports 3. Music Review 4. Fashion
  14. 14. Cross tab in Excel sheet
  15. 15. Cross Tab in excel sheet
  16. 16. From the scores obtained from likert scale , we infer that-  Celebrities covered in Unish Kuri are not the ones they like  Books reviewed in Unish Kuri are the one they have never read  Gadgets shown in Unish Kuri are within of their reach  Movie and Music Reviewed in Unish Kuri are the ones they have always heard  Articles on Fashion does not seem to be futuristic  Puzzles in Unish Kuri are too simple  Career Advice given in Unish Kuri are relevant  Fitness section in Unish Kuri covers something which they never knew
  17. 17.  Unish Kuri  The best content in Unish Kuri is Career followed by Music Review  The content most disliked in Unish Kuri is article on Television Soap and Debate  Other Magazines  The content liked most in other magazines is Television soap followed by puzzles and personal problem and experience  The content most disliked in other magazine is article on Horoscope and Sex Expert
  18. 18.  It is observed that Unish Kuri covers a lot of articles. Hence it needs to be more specific  Articles like Fitness and Personal Care, Debate and Television soap does not have a big reader base. So it can be trimmed  Articles on Fashion, Career and Music Review gets maximum readership so it must be enriched

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