Motorola marketing strategy

Slide 1: “Intelligence Everywhere” Presented By: - Anil Kumar 2007-2009

Slide 2: Introduction - First to enter in Indian market. - Founded by Galvin Brothers. - Name was adopted in 1947 - Deals in Laptops, Cordless phones, Camera, Semi-Conductors, Wireless communication,

Slide 3: Marketing Strategy • Captured mass market. • Launched a phone costing Rs.1600. • Launched MOTOFLIP costing under Rs.4000. • Widen their product portfolio. • Collaborated with cellular service provider. • Enhanced their distribution network. • Youth- Target Audience

Slide 4: Promotional Strategy • Used 360 degree marketing. • “Guess the Motostar”. • Funded NGOs in Bangalore • Spend online 20% more than any other brand. • Developed consumer engagement initiative

Slide 6: Positioning • No belief in the brand. • No support from retailers and consumers. • Narrow product portfolio. • Poor brand awareness. • Market share

Slide 7: Repositioning • Wide product portfolio. • Enhance its distribution network. • Targeted on youth. • 360 degree marketing. • Market share

Slide 8: SWOT Analysis

Slide 9: STRENGTH • Globally number one. • World wide operation. • Wide portfolio. • Distribution • Oomph value!

Slide 10: WEAKNESS • Not treated as User Friendly. • Poor Performance. • Less Penetration. • Less Resale Value.

Slide 11: OPPURTUNITY • Benefit of brand to wide its product line. • Market of India and China. • Risk Involvement. • Can enhance its sale in CDMA category.

Slide 12: THREATS • Nokia and other competitors. • Can be thrown out for poor performance. • Perception of Indian Consumers.

Slide 13: CONCLUSION • MOTOROLA- No. 2 player. • Penetration and Brand Awareness • Long term survival. • Promotional Activities.