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Transcript

  • 1. Going Beyond Google
  • 2. Agenda
    • Googlization of Online
    • Other Web Search Engines
    • Search Syntax
    • Compare with Traditional Online
    • What We Can Expect in the Future
  • 3. What Does Online Mean
    • Librarians were the early adopters of online technology
    • “Our” online predates the Internet and the personal computer
    • So why don’t our users know about our online search skills?
    • We have got to show we’re better than Google
  • 4. Out Googling
    • We need to Out Google Google
    • Prove our worth
    • Make libraries, information centers, and information professionals relevant both in reality and in the eyes of our users and those who fund us
  • 5. Googlization of Online
    • Online = Search = Google
    • John Battelle’s book
    • But search engines don’t do what libraries do
  • 6. Into the GYM
    • Google
      • Still the most popular search engine
    • Yahoo!
      • Gaining on Google
    • MSN (now Live Search)
      • Love them or hate them, it’s Microsoft
  • 7. Important Alternatives
    • Ask (Jeeves retired)
      • Now owned by Barry Diller (IAC)
    • Exalead
      • Developed in France, now has US office
    • A9
      • Part of Amazon
    • Gigablast
      • Added blog search
  • 8. Whatever Happened To..
    • AltaVista
    • AllTheWeb
    • WiseNut
    • Teoma
    • Northern Light
  • 9. Non-English Search Engines
    • Search Engine Colossus
      • Canadian
      • http://www.searchenginecolossus.com/
    • Phil Bradley
      • British
      • http://www.philb.com/countryse.htm
  • 10. Vertical Search Engines
    • FirstGov.gov
    • Answers.com
    • Scopus.com, Scirus.com
    • Topix.net
    • Oodle.com
    • GlobalSpec.com
    • GYM verticals
  • 11. Metasearch Engines
    • Vivisimo (now Clusty.com)
      • Cluster technology
      • Creating verticals
    • Dogpile
      • Infospace
      • GYMA
    • Mamma.com
    • Trovando.it
  • 12. Vertical Metasearch Engines
    • Kayak
    • Clusty
  • 13. Visual Search
    • Groxis’ Grokker
      • EBSCO
    • Kartoo
    • Touchgraph
  • 14. Search Syntax
    • Implied Boolean AND
    • OR
    • Minus sign for NOT
    • Exact phrase
    • NEAR
    • Intervening words
    • Prefixes
  • 15. Field Searching
    • Advanced search boxes
    • Look at syntax and put into search box
    • Limitations to field searching
  • 16. Going Beyond Google At Google
    • Advanced search
    • Tabs (only they aren’t tabs anymore)
    • Clicking on More
    • Synonym feature not working properly
    • Link feature not robust
  • 17. Going Beyond Google with Other Search Engines
    • Each search engine has a different database
    • Good ways to compare:
      • Twingine.com
      • Jux2.com
      • Thumbshots (ranking.thumbshots.org)
    • Not everything is on the Internet
    • Not everything can be found via Web search engines
  • 18. What Else Web Search Engines Do
    • Localization (competition with Yellow Pages?)
    • Personalization (does this work for libraries?)
    • Numeric (calculations, U.S. phone numbers)
    • Shortcuts (flights, package tracking)
  • 19. More Offerings from Search Engines
    • Doodles & Jokes (particularly Google, but Yahoo has a sense of humor)
    • News, Alerting (Yahoo, Google)
    • Books (find in a library) (Google, Yahoo)
    • Scholarly Literature (Google, MSN)
  • 20. Search Engine or Portal?
    • Yahoo Finance
    • Google Finance
  • 21. Going Beyond Web Search
    • The hidden Web is not as hidden as it used to be
    • Lots more formats than HTML
    • Moving into blogs, audio, video, images
  • 22. Blogs
    • Personal opinions, diaries, essays, news analysis
    • Blog search engines:
      • Technorati, Ice Rocket
      • Blogger, Bloglines
    • Added to Yahoo News Search, then removed
    • No search engine is complete
  • 23. Tags
    • User-supplied “indexing”
    • Folksonomies
    • Can be easily searched at Technorati
    • Inconsistent, uncontrolled
  • 24. Podcasts
    • Listening in to information
    • Podcast search engines:
      • Podzinger, Podscope, Singingfish, Podcastalley
    • How do they search?
    • Often better to go directly to the source
  • 25. Video Search
    • Google and Yahoo are experimenting with video (YouTube acquisition)
      • Letting users upload their own
      • Social networking model at other sites
    • Singingfish
    • Blinkx
    • How they search: metadata or speech recognition
  • 26. Search Engine Optimization
    • Manipulating search results
    • Organic
    • How does this affect search results
    • How do paid search results display
    • Do end users understand
  • 27. Traditional Online Search Engines
    • EBSCOhost
    • ProQuest
    • Factiva
    • Nexis
    • Dialog
  • 28. EBSCOhost
    • Visualization
    • Clustering
  • 29. Factiva
    • Tag clouds
    • Graphs
  • 30. Online 2.0? Or 3.0?
    • How are traditional engines evolving?
    • Clustered results
    • Visualization, “delisting”
    • Making data work harder
    • Ending “siloization”
  • 31. The Future
    • Is always hard to predict
    • Will Google continue to be synonymous with search?
    • Will Yahoo! catch up?
    • Will Ask join the gym?
    • Where do libraries and librarians fit?