Going Beyond Google
Agenda <ul><li>Googlization of Online </li></ul><ul><li>Other Web Search Engines </li></ul><ul><li>Search Syntax </li></ul...
What Does Online Mean <ul><li>Librarians were the early adopters of online technology </li></ul><ul><li>“Our” online preda...
Out Googling <ul><li>We need to Out Google Google </li></ul><ul><li>Prove our worth </li></ul><ul><li>Make libraries, info...
Googlization of Online <ul><li>Online = Search = Google </li></ul><ul><li>John Battelle’s book </li></ul><ul><li>But searc...
Into the GYM <ul><li>Google </li></ul><ul><ul><li>Still the most popular search engine </li></ul></ul><ul><li>Yahoo! </li>...
Important Alternatives <ul><li>Ask (Jeeves retired) </li></ul><ul><ul><li>Now owned by Barry Diller  (IAC) </li></ul></ul>...
Whatever Happened To.. <ul><li>AltaVista </li></ul><ul><li>AllTheWeb </li></ul><ul><li>WiseNut </li></ul><ul><li>Teoma </l...
Non-English Search Engines <ul><li>Search Engine Colossus </li></ul><ul><ul><li>Canadian </li></ul></ul><ul><ul><li>http:/...
Vertical Search Engines <ul><li>FirstGov.gov </li></ul><ul><li>Answers.com </li></ul><ul><li>Scopus.com, Scirus.com </li><...
Metasearch Engines <ul><li>Vivisimo (now Clusty.com) </li></ul><ul><ul><li>Cluster technology </li></ul></ul><ul><ul><li>C...
Vertical Metasearch Engines <ul><li>Kayak </li></ul><ul><li>Clusty </li></ul>
Visual Search <ul><li>Groxis’ Grokker </li></ul><ul><ul><li>EBSCO </li></ul></ul><ul><li>Kartoo </li></ul><ul><li>Touchgra...
Search Syntax <ul><li>Implied Boolean AND </li></ul><ul><li>OR </li></ul><ul><li>Minus sign for NOT </li></ul><ul><li>Exac...
Field Searching <ul><li>Advanced search boxes </li></ul><ul><li>Look at syntax and put into search box </li></ul><ul><li>L...
Going Beyond Google At Google <ul><li>Advanced search </li></ul><ul><li>Tabs (only they aren’t tabs anymore) </li></ul><ul...
Going Beyond Google with Other Search Engines <ul><li>Each search engine has a different database </li></ul><ul><li>Good w...
What Else Web Search Engines Do <ul><li>Localization (competition with Yellow Pages?) </li></ul><ul><li>Personalization (d...
More Offerings from Search Engines <ul><li>Doodles & Jokes (particularly Google, but Yahoo has a sense of humor) </li></ul...
Search Engine or Portal? <ul><li>Yahoo Finance  </li></ul><ul><li>Google Finance </li></ul>
Going Beyond Web Search <ul><li>The hidden Web is not as hidden as it used to be </li></ul><ul><li>Lots more formats than ...
Blogs <ul><li>Personal opinions, diaries, essays, news analysis </li></ul><ul><li>Blog search engines: </li></ul><ul><ul><...
Tags <ul><li>User-supplied “indexing” </li></ul><ul><li>Folksonomies </li></ul><ul><li>Can be easily searched at Technorat...
Podcasts <ul><li>Listening in to information </li></ul><ul><li>Podcast search engines: </li></ul><ul><ul><li>Podzinger, Po...
Video Search <ul><li>Google and Yahoo are experimenting with video (YouTube acquisition) </li></ul><ul><ul><li>Letting use...
Search Engine Optimization <ul><li>Manipulating search results </li></ul><ul><li>Organic </li></ul><ul><li>How does this a...
Traditional Online Search Engines <ul><li>EBSCOhost </li></ul><ul><li>ProQuest </li></ul><ul><li>Factiva </li></ul><ul><li...
EBSCOhost <ul><li>Visualization </li></ul><ul><li>Clustering </li></ul>
Factiva <ul><li>Tag clouds </li></ul><ul><li>Graphs </li></ul>
Online 2.0? Or 3.0? <ul><li>How are traditional engines evolving? </li></ul><ul><li>Clustered results </li></ul><ul><li>Vi...
The Future <ul><li>Is always hard to predict </li></ul><ul><li>Will Google continue to be synonymous with search? </li></u...
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  1. 1. Going Beyond Google
  2. 2. Agenda <ul><li>Googlization of Online </li></ul><ul><li>Other Web Search Engines </li></ul><ul><li>Search Syntax </li></ul><ul><li>Compare with Traditional Online </li></ul><ul><li>What We Can Expect in the Future </li></ul>
  3. 3. What Does Online Mean <ul><li>Librarians were the early adopters of online technology </li></ul><ul><li>“Our” online predates the Internet and the personal computer </li></ul><ul><li>So why don’t our users know about our online search skills? </li></ul><ul><li>We have got to show we’re better than Google </li></ul>
  4. 4. Out Googling <ul><li>We need to Out Google Google </li></ul><ul><li>Prove our worth </li></ul><ul><li>Make libraries, information centers, and information professionals relevant both in reality and in the eyes of our users and those who fund us </li></ul>
  5. 5. Googlization of Online <ul><li>Online = Search = Google </li></ul><ul><li>John Battelle’s book </li></ul><ul><li>But search engines don’t do what libraries do </li></ul>
  6. 6. Into the GYM <ul><li>Google </li></ul><ul><ul><li>Still the most popular search engine </li></ul></ul><ul><li>Yahoo! </li></ul><ul><ul><li>Gaining on Google </li></ul></ul><ul><li>MSN (now Live Search) </li></ul><ul><ul><li>Love them or hate them, it’s Microsoft </li></ul></ul>
  7. 7. Important Alternatives <ul><li>Ask (Jeeves retired) </li></ul><ul><ul><li>Now owned by Barry Diller (IAC) </li></ul></ul><ul><li>Exalead </li></ul><ul><ul><li>Developed in France, now has US office </li></ul></ul><ul><li>A9 </li></ul><ul><ul><li>Part of Amazon </li></ul></ul><ul><li>Gigablast </li></ul><ul><ul><li>Added blog search </li></ul></ul>
  8. 8. Whatever Happened To.. <ul><li>AltaVista </li></ul><ul><li>AllTheWeb </li></ul><ul><li>WiseNut </li></ul><ul><li>Teoma </li></ul><ul><li>Northern Light </li></ul>
  9. 9. Non-English Search Engines <ul><li>Search Engine Colossus </li></ul><ul><ul><li>Canadian </li></ul></ul><ul><ul><li>http://www.searchenginecolossus.com/ </li></ul></ul><ul><li>Phil Bradley </li></ul><ul><ul><li>British </li></ul></ul><ul><ul><li>http://www.philb.com/countryse.htm </li></ul></ul>
  10. 10. Vertical Search Engines <ul><li>FirstGov.gov </li></ul><ul><li>Answers.com </li></ul><ul><li>Scopus.com, Scirus.com </li></ul><ul><li>Topix.net </li></ul><ul><li>Oodle.com </li></ul><ul><li>GlobalSpec.com </li></ul><ul><li>GYM verticals </li></ul>
  11. 11. Metasearch Engines <ul><li>Vivisimo (now Clusty.com) </li></ul><ul><ul><li>Cluster technology </li></ul></ul><ul><ul><li>Creating verticals </li></ul></ul><ul><li>Dogpile </li></ul><ul><ul><li>Infospace </li></ul></ul><ul><ul><li>GYMA </li></ul></ul><ul><li>Mamma.com </li></ul><ul><li>Trovando.it </li></ul>
  12. 12. Vertical Metasearch Engines <ul><li>Kayak </li></ul><ul><li>Clusty </li></ul>
  13. 13. Visual Search <ul><li>Groxis’ Grokker </li></ul><ul><ul><li>EBSCO </li></ul></ul><ul><li>Kartoo </li></ul><ul><li>Touchgraph </li></ul>
  14. 14. Search Syntax <ul><li>Implied Boolean AND </li></ul><ul><li>OR </li></ul><ul><li>Minus sign for NOT </li></ul><ul><li>Exact phrase </li></ul><ul><li>NEAR </li></ul><ul><li>Intervening words </li></ul><ul><li>Prefixes </li></ul>
  15. 15. Field Searching <ul><li>Advanced search boxes </li></ul><ul><li>Look at syntax and put into search box </li></ul><ul><li>Limitations to field searching </li></ul>
  16. 16. Going Beyond Google At Google <ul><li>Advanced search </li></ul><ul><li>Tabs (only they aren’t tabs anymore) </li></ul><ul><li>Clicking on More </li></ul><ul><li>Synonym feature not working properly </li></ul><ul><li>Link feature not robust </li></ul>
  17. 17. Going Beyond Google with Other Search Engines <ul><li>Each search engine has a different database </li></ul><ul><li>Good ways to compare: </li></ul><ul><ul><li>Twingine.com </li></ul></ul><ul><ul><li>Jux2.com </li></ul></ul><ul><ul><li>Thumbshots (ranking.thumbshots.org) </li></ul></ul><ul><li>Not everything is on the Internet </li></ul><ul><li>Not everything can be found via Web search engines </li></ul>
  18. 18. What Else Web Search Engines Do <ul><li>Localization (competition with Yellow Pages?) </li></ul><ul><li>Personalization (does this work for libraries?) </li></ul><ul><li>Numeric (calculations, U.S. phone numbers) </li></ul><ul><li>Shortcuts (flights, package tracking) </li></ul>
  19. 19. More Offerings from Search Engines <ul><li>Doodles & Jokes (particularly Google, but Yahoo has a sense of humor) </li></ul><ul><li>News, Alerting (Yahoo, Google) </li></ul><ul><li>Books (find in a library) (Google, Yahoo) </li></ul><ul><li>Scholarly Literature (Google, MSN) </li></ul>
  20. 20. Search Engine or Portal? <ul><li>Yahoo Finance </li></ul><ul><li>Google Finance </li></ul>
  21. 21. Going Beyond Web Search <ul><li>The hidden Web is not as hidden as it used to be </li></ul><ul><li>Lots more formats than HTML </li></ul><ul><li>Moving into blogs, audio, video, images </li></ul>
  22. 22. Blogs <ul><li>Personal opinions, diaries, essays, news analysis </li></ul><ul><li>Blog search engines: </li></ul><ul><ul><li>Technorati, Ice Rocket </li></ul></ul><ul><ul><li>Blogger, Bloglines </li></ul></ul><ul><li>Added to Yahoo News Search, then removed </li></ul><ul><li>No search engine is complete </li></ul>
  23. 23. Tags <ul><li>User-supplied “indexing” </li></ul><ul><li>Folksonomies </li></ul><ul><li>Can be easily searched at Technorati </li></ul><ul><li>Inconsistent, uncontrolled </li></ul>
  24. 24. Podcasts <ul><li>Listening in to information </li></ul><ul><li>Podcast search engines: </li></ul><ul><ul><li>Podzinger, Podscope, Singingfish, Podcastalley </li></ul></ul><ul><li>How do they search? </li></ul><ul><li>Often better to go directly to the source </li></ul>
  25. 25. Video Search <ul><li>Google and Yahoo are experimenting with video (YouTube acquisition) </li></ul><ul><ul><li>Letting users upload their own </li></ul></ul><ul><ul><li>Social networking model at other sites </li></ul></ul><ul><li>Singingfish </li></ul><ul><li>Blinkx </li></ul><ul><li>How they search: metadata or speech recognition </li></ul>
  26. 26. Search Engine Optimization <ul><li>Manipulating search results </li></ul><ul><li>Organic </li></ul><ul><li>How does this affect search results </li></ul><ul><li>How do paid search results display </li></ul><ul><li>Do end users understand </li></ul>
  27. 27. Traditional Online Search Engines <ul><li>EBSCOhost </li></ul><ul><li>ProQuest </li></ul><ul><li>Factiva </li></ul><ul><li>Nexis </li></ul><ul><li>Dialog </li></ul>
  28. 28. EBSCOhost <ul><li>Visualization </li></ul><ul><li>Clustering </li></ul>
  29. 29. Factiva <ul><li>Tag clouds </li></ul><ul><li>Graphs </li></ul>
  30. 30. Online 2.0? Or 3.0? <ul><li>How are traditional engines evolving? </li></ul><ul><li>Clustered results </li></ul><ul><li>Visualization, “delisting” </li></ul><ul><li>Making data work harder </li></ul><ul><li>Ending “siloization” </li></ul>
  31. 31. The Future <ul><li>Is always hard to predict </li></ul><ul><li>Will Google continue to be synonymous with search? </li></ul><ul><li>Will Yahoo! catch up? </li></ul><ul><li>Will Ask join the gym? </li></ul><ul><li>Where do libraries and librarians fit? </li></ul>

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