Can India Media Be Global

Can Indian Media Be Global ? Television, Print, Film & Radio

Entertainment & Media Industry ,[object Object],[object Object],[object Object],[object Object],Source : PwC analysis

The Growth Drivers Consumerisation of urban India Rising proportion of young population Increase in income levels Changing spending patterns Increase in number of working urbans Increase in spending power Rising aspiration levels Consumption of lifestyle items Source : Lifestyle consumption by Edelweiss Securities Pvt Ltd

Technology is changing the face of media industry Films Television Radio Media Music E&M Sector  Content  Commercial (Hindi & Regional) Cinema Art Movies Cartoon Movies Commissioned Programs News & Current Affairs Commissioned Programs News & Current Affairs Fiction/Non Fiction Articles Film Music Private Albums Delivery  Cinema Halls Home Videos (Video Cassettes, VCDs, DVDs,) Cable Terrestrial DTH IPTV Public Broadcaster FM Channels Newspapers Magazines Books Cassettes CDs Mobile Phones Internet ---------- Straight line denotes Traditional Delivery Mechanisms - - - - Dotted line denotes Converged Delivery Mechanisms Source : PwC analysis

An Explosion Of Channel Choices New launches & delivery mechanisms lead to exponential growth in number of channels Source : TAM

Industry size & growth potential Source : PwC analysis Industry projected to grow at an annual compounded rate of 26% per annum over the next 4 years

Industry structure ,[object Object],[object Object]

Growth Drivers - Subscription ,[object Object],[object Object],[object Object],[object Object],[object Object]

Growth Drivers - Advertising ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Growth Drivers - Software ,[object Object],[object Object],[object Object],[object Object]

Key developments ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Can Indian Television Industry Go Global ? Some pointers

Homegrown channels vs foreign networks ,[object Object],[object Object],[object Object],[object Object],[object Object]

Reaching out to Indian diaspora ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Zee coverage

Attracting strategic and financial investors ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Joint ventures recognizing strength of Indian entities ,[object Object],[object Object],[object Object],[object Object]

WTO agreement ,[object Object]

Barriers to growth ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Growth drivers ,[object Object],[object Object],[object Object],[object Object]

Growth drivers ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Key trends ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Source : NRS

Key trends ,[object Object],[object Object],[object Object],[object Object]

Can Indian Print Media Go Global ? Some pointers

Targeting the NRI population ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Targeting the NRI population ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Foreign tie-ups ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Local vs foreign titles ,[object Object],[object Object],[object Object],[object Object],Source : NRS

Barriers to growth ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Growth drivers ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Can Indian Film Industry Go Global ? Some pointers

Tapping overseas markets ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Digital Cinema – removing the distance barrier ,[object Object],[object Object],[object Object],[object Object],[object Object]

International co-productions ,[object Object],[object Object],[object Object],[object Object]

Cinema – the future ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Barriers to growth ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

FM Radio ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

FM opportunities ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Radio going global ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Can Indian media companies go global ? ,[object Object],[object Object],[object Object],[object Object],[object Object]

Yes the foundation has been laid ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

[object Object],[object Object],[object Object],[object Object],[object Object],Print will catch on………soon

Cable TV penetration Source : Worldscreen, Morgan Stanley Research

Advertising spend split by medium Source : groupM estimates Year : 2005 Total : 12,275 Cr

Statewise C&S penetration Source : NRS’06 HH figs in 000 % C&S on the base of TV HHs

Can India Media Be Global

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Can India Media Be Global