Auto Expo 2008

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Auto Expo 2008

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Auto Expo 2008

  1. 1. Maruti Suzuki and General Motors
  2. 2. 9 th AUTO EXPO 2008 <ul><li>Has been the glittering showcase of the Indian automobile and auto component industry for the last 18 years. </li></ul><ul><li>Showcased around 1150 participants from 26 countries and 150,000 business visitors. </li></ul>
  3. 3. About Auto Expo 2008 <ul><li>Well organized. </li></ul><ul><li>Female Models to attract the visitors. </li></ul><ul><li>Customization Studio, for direct interaction with the visitors. </li></ul><ul><li>Stage shows to entertain the visitors. </li></ul><ul><li>To attract the visitors they have different type of activities like speedster contest, fashion show, live music band show, Quiz contest and many more. </li></ul>
  4. 4. MARUTI UDYOG LIMITED <ul><li>Vision statement: leader in Indian automobile industry, creating customer delight and shareholder’s wealth; a pride of India </li></ul>                                                                                                              
  5. 5. PRODUCT PORTFOLIO Omni Alto 800 Zen Wagon R Esteem Baleno Versa Gypsy Vitara Swift Estillo SX4 Splash A-Star                                    Starting: Rs. 229,000
  6. 6. In the order they were launched: Maruti 800: Launched 1983. Largest selling car in India, until 2004. Maruti Omni: Launched 1984. Maruti Gypsy: Launched 1985. Maruti 1000: Launched 1990 Maruti Zen: Launched 1993 with a facelift in 2003.Production ended in 2006. Maruti Esteem:Launched 1994 Maruti Wagon R:Launched 1999 Modified 2006 Maruti Baleno:Launched 1999. Production ended late 2006/early 2007. Maruti Alto:Launched 2000. Currently the largest selling car in India Maruti Grand Vitara:Launched 2003 Maruti Versa: Launched 2004 Maruti Swift: Launched 2005 Maruti Zen Estillo: Launched in 2006 Maruti Swift Diesel: Launched in 2007 Maruti Suzuki SX4 :Launched in May 2007 Maruti Grand Vitara: Sports Utility Vehicle Launched in July 2007
  7. 7. About Maruti Suzuki <ul><li>Incorporate in February -1981. </li></ul><ul><li>Joint venture Agreement -1982. </li></ul><ul><li>Equity structure -54.2% Suzuki, Japan and Public. </li></ul><ul><li>Sales(no. of cars)2006-07 -674, 924  including 39,295 exports. </li></ul><ul><li>Profit After tax 2006-07 -INR 15.62 Billion, Yen 42.22 Billion , $ 358.34 Million . </li></ul><ul><li>Employee Strength - 4993 (2006-07). </li></ul>
  8. 8. Facilities Gurgaon: 3 vehicle assembly plants Manesar: 1 vehicle assembly plant Head Office in New Delhi, India Regional offices: 16 Subsidiary Companies- True Value: for sale and purchase of preowned cars Maruti Insurance: for insurance of Maruti vehicles (four companies) Maruti Finance: for financing Maruti vehicles Proposed Investments till 2010 INR 9000 Crores, i.e. INR 90 Billion, Yen 257 Billion , $ 2.25 Billion
  9. 9. Why Maruti? <ul><li>Product development </li></ul><ul><li>- last two years have seen the launch of five products. </li></ul><ul><li>-name of trust. </li></ul><ul><li>All aspects including efficiency improvement methods at each level is implemented. </li></ul><ul><li>Cost reduction is looked into at every stage. </li></ul><ul><li>also improve existing models and offer many variants in each category. </li></ul><ul><li>-largest market share of 52%. </li></ul>
  10. 10. Maruti A-Star <ul><li>Name: A Star (YC 5) </li></ul><ul><li>Model:Concept </li></ul><ul><li>Car Body Type:Hatchback </li></ul><ul><li>Segment: A Segment </li></ul><ul><li>Displacement:1000cc </li></ul><ul><li>Engine Type: Petrol </li></ul><ul><li>Maximum Power:37bhp </li></ul><ul><li>Brakes:Front Disk, Rear Drum </li></ul><ul><li>Gears:5 Manual </li></ul><ul><li>Fuel Tank:35.00 L </li></ul><ul><li>Price-Rs.2,70,00 </li></ul>
  11. 12. <ul><li>Customized cars of Maruti at Auto- Expo. </li></ul>
  12. 13. General Motors <ul><li>Founded in 1908, world’s largest automobile company. </li></ul><ul><li>Head quarter in Detroit. </li></ul><ul><li>In 2006, 9.1 million GM cars and trucks were sold globally under the following brands- Buick, Cadillac, Chevrolet, GMC, GM Daewoo, Holden, Hummer, Opel, Pontaic, Saab, Saturn, and Vauxhall. </li></ul><ul><li>Largest national market is the United States, followed by China, Canada, United Kingdom and Germany. </li></ul>
  13. 14. General Motors <ul><li>Vision statement: </li></ul><ul><li>“ Our vision is to be the world leader in transportation products and related services.” </li></ul>
  14. 15. Product portfolio Chevrolet Tavera Chevrolet Optra Chevrolet Aveo Chevrolet Splash
  15. 17. Chevrolet Captiva <ul><li>Transmission:Manual </li></ul><ul><li>Displacement (cc):1991 </li></ul><ul><li>Max. torque (Nm at rpm):320 at 2000 rpm </li></ul><ul><li>Seat capacity: 7 </li></ul><ul><li>Price: 18,00,000. </li></ul>
  16. 18. Why GM? <ul><li>Global Reach of GM Parts and Accessories. </li></ul><ul><li>Product Excellence . </li></ul><ul><li>Continue to drive the benefits of managing the business globally. </li></ul><ul><li>Brand is established for quality, reliability, safety, innovation, value for money proposition, environment-friendliness and customer care. </li></ul><ul><li>industry-first programmes like centralized 24x7 call centre to attend to customer complaints. </li></ul>
  17. 19. Social Corporate Responsibility <ul><li>Contributed Rs 2100000 ($47,000) for Tsunami disaster relief </li></ul><ul><li>Provided four Chevrolet Tavera vehicles to an NGO for transporting relief materials to Tsunami victims. </li></ul><ul><li>Assisted with the screening of a film on HIV/AIDS (A Closer Walk). </li></ul><ul><li>Hosted blood donation camps. </li></ul><ul><li>Organized community development programs. </li></ul><ul><li>Provided assistance to earthquake victims in Gujarat. </li></ul><ul><li>Built and renovated shelters for the rural poor in the outskirts of Bangalore near the GM Technical Centre . </li></ul>
  18. 20. Thank You - Anil Kumar ISMC

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