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Westside .retail
 

Westside .retail

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Case study about Westside

Case study about Westside

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    Westside .retail Westside .retail Presentation Transcript

    • Presented by……
      Anil Dhankhar
      1
      Rachit Mehrotra
      Anmol verma
      Sudhir Rawat
      Ankit sirohi
      THE INDIAN RETAILING SUCCESS STORY
    • Summary:
      Strategy in words of Simone Tata, Chairpeson-trent ”our biggest strength is that we keep on refining ourselves and improving our offering – both product and service – wise , correcting our mistakes, and this keeps us going” ie a continious learning process.
      Its entrance…..
      Tata acquaired britain based littlewood retail store in banglore and company was renamed to trent ltd. And littlewood was renamed as westside.
      Budget.
      First indian retailer going in with a celebrity.
      Premium segment cities.
      Product positioning.
      Backup plans of Rs 1.61 billion
      2
    • The Westside model
      Detailed market research.
      Boutique layouts.
      Systematic divisions.
      Purchase from domestic markets.
      Daywise stocking of 63 days.
      Various variants.( guns‘n roses for girls & skull and studd for boys)
      Considering public taste and preference.
      Well trained staff.
      3
    • Using of retail pro at POS.
      Close watch on shoplifting
      Festive offers.
      Advertising on ‘fashion at affordable pricing platform’
      Filling up customers with a feeling of ”I got a quality product at a reasonable price”
      4
    • Problems
      Expensive real state.
      Spacious locations for its showrooms.
      Unrecognized sector.
      Increasingly crowded with new players.
      5
    • Marketing strategies
      Attract shoppers & keep them in stores.
      Don’t make them hunt.
      Women’s need more space.
      Honor the transition zone.
      6
    • Recommendations & solutions
      Increase range of selection
      Environmental Impact
      Ways to Go Green: Trends across the Globe
      Increase number of trail rooms.
      Install more mirrors inside the store.
      7
    • SELLING OWN BRANDS
      To earn high profit margins on Private Labels brand
      Give the opportunities to stand out from the crowd
      International retailers using own label brands
      To control on the quality of the product
      To offer unique valuable product to customer
      8
    • STOCKING OWN BRAND
      ADVANTAGES
      DISADVANTAGES
      High margins
      Freedom in pricing strategies
      Control on quality
      Control on scrap and wastage
      Helps in market expansion
      Adding value to the customer in giving low price
      Very few players are into own manufacturing
      'Just Another Brand'
      Underestimate competitors.
      customer giving preference to
      established brands.
      Private label cannot be successful without good effective strategies
      costs is very high because the production is low
      High advertising to promote its brand
      Potential risk –Failure of product.
      9
    • key areas
      Cheap - winning with price
      Big - winning with dominant assortment
      Hot – winning with fashion
      Easy – winning with solution oriented service
      Quick – winning with fast service
      Entry into market
      Detailed market research
      Festival offers
      Soothing the taste
      Assured exchange of the product
      10
    • Quality at lower price
      Un organized market & organized market
      Various business families
      Heavy competition
      Customer aspect
      Advantage based on –
      Price leadership
      Product diffrenciation
      Market segmentation
      11
    • Thank you for listening.
      12