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Westside .retail

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Case study about Westside

Case study about Westside

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  • 1. Presented by……
    Anil Dhankhar
    1
    Rachit Mehrotra
    Anmol verma
    Sudhir Rawat
    Ankit sirohi
    THE INDIAN RETAILING SUCCESS STORY
  • 2. Summary:
    Strategy in words of Simone Tata, Chairpeson-trent ”our biggest strength is that we keep on refining ourselves and improving our offering – both product and service – wise , correcting our mistakes, and this keeps us going” ie a continious learning process.
    Its entrance…..
    Tata acquaired britain based littlewood retail store in banglore and company was renamed to trent ltd. And littlewood was renamed as westside.
    Budget.
    First indian retailer going in with a celebrity.
    Premium segment cities.
    Product positioning.
    Backup plans of Rs 1.61 billion
    2
  • 3. The Westside model
    Detailed market research.
    Boutique layouts.
    Systematic divisions.
    Purchase from domestic markets.
    Daywise stocking of 63 days.
    Various variants.( guns‘n roses for girls & skull and studd for boys)
    Considering public taste and preference.
    Well trained staff.
    3
  • 4. Using of retail pro at POS.
    Close watch on shoplifting
    Festive offers.
    Advertising on ‘fashion at affordable pricing platform’
    Filling up customers with a feeling of ”I got a quality product at a reasonable price”
    4
  • 5. Problems
    Expensive real state.
    Spacious locations for its showrooms.
    Unrecognized sector.
    Increasingly crowded with new players.
    5
  • 6. Marketing strategies
    Attract shoppers & keep them in stores.
    Don’t make them hunt.
    Women’s need more space.
    Honor the transition zone.
    6
  • 7. Recommendations & solutions
    Increase range of selection
    Environmental Impact
    Ways to Go Green: Trends across the Globe
    Increase number of trail rooms.
    Install more mirrors inside the store.
    7
  • 8. SELLING OWN BRANDS
    To earn high profit margins on Private Labels brand
    Give the opportunities to stand out from the crowd
    International retailers using own label brands
    To control on the quality of the product
    To offer unique valuable product to customer
    8
  • 9. STOCKING OWN BRAND
    ADVANTAGES
    DISADVANTAGES
    High margins
    Freedom in pricing strategies
    Control on quality
    Control on scrap and wastage
    Helps in market expansion
    Adding value to the customer in giving low price
    Very few players are into own manufacturing
    'Just Another Brand'
    Underestimate competitors.
    customer giving preference to
    established brands.
    Private label cannot be successful without good effective strategies
    costs is very high because the production is low
    High advertising to promote its brand
    Potential risk –Failure of product.
    9
  • 10. key areas
    Cheap - winning with price
    Big - winning with dominant assortment
    Hot – winning with fashion
    Easy – winning with solution oriented service
    Quick – winning with fast service
    Entry into market
    Detailed market research
    Festival offers
    Soothing the taste
    Assured exchange of the product
    10
  • 11. Quality at lower price
    Un organized market & organized market
    Various business families
    Heavy competition
    Customer aspect
    Advantage based on –
    Price leadership
    Product diffrenciation
    Market segmentation
    11
  • 12. Thank you for listening.
    12