Westside .retail

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Case study about Westside

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Westside .retail

  1. 1. Presented by……<br />Anil Dhankhar<br />1<br />Rachit Mehrotra<br />Anmol verma<br />Sudhir Rawat<br />Ankit sirohi<br />THE INDIAN RETAILING SUCCESS STORY<br />
  2. 2. Summary:<br />Strategy in words of Simone Tata, Chairpeson-trent ”our biggest strength is that we keep on refining ourselves and improving our offering – both product and service – wise , correcting our mistakes, and this keeps us going” ie a continious learning process.<br />Its entrance…..<br />Tata acquaired britain based littlewood retail store in banglore and company was renamed to trent ltd. And littlewood was renamed as westside.<br />Budget.<br />First indian retailer going in with a celebrity.<br />Premium segment cities.<br />Product positioning.<br />Backup plans of Rs 1.61 billion<br />2<br />
  3. 3. The Westside model<br />Detailed market research.<br />Boutique layouts.<br />Systematic divisions.<br />Purchase from domestic markets.<br />Daywise stocking of 63 days.<br />Various variants.( guns‘n roses for girls & skull and studd for boys)<br />Considering public taste and preference.<br />Well trained staff.<br />3<br />
  4. 4. Using of retail pro at POS.<br />Close watch on shoplifting<br />Festive offers.<br />Advertising on ‘fashion at affordable pricing platform’<br />Filling up customers with a feeling of ”I got a quality product at a reasonable price”<br />4<br />
  5. 5. Problems<br />Expensive real state.<br />Spacious locations for its showrooms.<br />Unrecognized sector.<br />Increasingly crowded with new players.<br />5<br />
  6. 6. Marketing strategies<br />Attract shoppers & keep them in stores.<br />Don’t make them hunt.<br />Women’s need more space.<br />Honor the transition zone.<br />6<br />
  7. 7. Recommendations & solutions<br />Increase range of selection<br />Environmental Impact<br />Ways to Go Green: Trends across the Globe<br />Increase number of trail rooms.<br />Install more mirrors inside the store.<br />7<br />
  8. 8. SELLING OWN BRANDS <br />To earn high profit margins on Private Labels brand <br />Give the opportunities to stand out from the crowd<br />International retailers using own label brands <br />To control on the quality of the product <br />To offer unique valuable product to customer<br />8<br />
  9. 9. STOCKING OWN BRAND<br />ADVANTAGES <br />DISADVANTAGES<br />High margins<br />Freedom in pricing strategies<br />Control on quality <br />Control on scrap and wastage<br />Helps in market expansion <br />Adding value to the customer in giving low price <br />Very few players are into own manufacturing <br />'Just Another Brand'<br />Underestimate competitors. <br />customer giving preference to <br /> established brands.<br />Private label cannot be successful without good effective strategies <br />costs is very high because the production is low<br />High advertising to promote its brand<br /> Potential risk –Failure of product.<br />9<br />
  10. 10. key areas<br />Cheap - winning with price<br />Big - winning with dominant assortment<br />Hot – winning with fashion<br />Easy – winning with solution oriented service<br />Quick – winning with fast service<br />Entry into market<br />Detailed market research<br />Festival offers<br />Soothing the taste <br />Assured exchange of the product<br />10<br />
  11. 11. Quality at lower price<br />Un organized market & organized market<br />Various business families<br />Heavy competition<br />Customer aspect<br />Advantage based on –<br />Price leadership<br />Product diffrenciation<br />Market segmentation<br />11<br />
  12. 12. Thank you for listening.<br />12<br />

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