View stunning SlideShares in full-screen with the new iOS app!Introducing SlideShare for AndroidExplore all your favorite topics in the SlideShare appGet the SlideShare app to Save for Later — even offline
View stunning SlideShares in full-screen with the new Android app!View stunning SlideShares in full-screen with the new iOS app!
Objectives To check out how many retailers have C&S Wintrip MCB? To analyze that they like Wintrip MCB or not? How many retailers know about the company? Which mode of payment they want? To analyze the sale service of Wintrip.
Wintrip MCB MCB means Miniature Circuit Breaker Protect circuits against overload & short circuits. Three types of tripping curves of MCB :- B curve type MCB C curve type MCB D curve type MCB
Brand Awareness Road show Canopies Metro advertising Electrician meet Electrician training Graduation Day. Wintrip Power Club
Research Methodology Data collection method. Research instrument. Sampling plan. Sampling unit. Sampling size. Analysis of data.
Data Collection Method Through market survey by the use of questionnaire. By using telephone. Oral interview.
3. Sampling Plan & Research Instrument Information was gathered from NCR region namely: Delhi Noida Faridabad Old Faridabad market Questionnaire with a combination of 9 questions.
Sampling Unit & Size NCR region retailer’s data to select the unit for survey. The researcher selected 170 retailers out of 210 retailers from different locations of NCR . i.e. Universe sampling size = 210 Researcher has selected = 170
Analysis of Data After gathering the data from various sources the researcher has to analyze it to sort out relevant information. The data should necessarily be condensed in to a few manageable groups and tables for further analysis.
Analysis of Questions Do you know about the C&S Company? Ans. Yes 148 No 22 2. How would you rate the quality of Wintrip MCB? Ans. Excellent 110 Good 60 Poor 0
Continue…… 3. How would you rate pricing of Wintrip MCB? Ans. Expensive 68 Reasonable 98 Cheap 04 4. How would you rate sale service of Wintrip MCB? Ans. Excellent 112 Good 40 Poor 18
Continue…. 5. Which financial mode does you like the most for purchasing? Ans. Cheque 23 Cash 67 Credit 80 6.How would you rate Wintrip MCB as compared to other company’s MCBs? Ans. Excellent 136 Good 34 Poor 0
Competitor’s Analysis In Faridabad, out of 48 outlets, the researcher found Wintrip MCB on 24 outlets. In Delhi, Out of 70 outlets, the researcher found the presence of Wintrip MCB on 49 outlets. In Noida, out of 52 outlets in Noida, the researcher found the presence of Wintrip MCB on 18 outlets
Limitations The researcher visited so many retailers of NCR but due to lack of free time some retailers have not given their response. Sample size of 170 dealers was very less as compare to whole NCR.
Many retailers did not want to show their proper information regarding the company products. Some of them were not providing the information by using telephone calls.
Recommendations Increase the marketing by various sources. More guarantee on their products. Take part in different trade fairs and demonstrate. Price difference with competitors. Increase its sales force. Orders should be supplied on time to the retailers.
Conclusion The researcher had studied the various strategies of Wintrip MCB brand positioning for generating awareness amongst the people. All promotional tools are effective. Promotional department play a significant role in Wintrip MCB brand building. It generates high revenue for company. It plays a crucial role in making awareness to the general public.