BRAND AWARENESS & ITS ACCEPTIBILITY AMONGST RETAILERS<br />By…….<br />                                         ANIL KUMAR<...
Agenda<br />Introduction of Company<br />Objectives<br />Introduction of Wintrip MCB<br />Research Methodology<br />Analys...
Objectives<br />To check out how many retailers have C&S Wintrip MCB?<br />To analyze that they like Wintrip MCB or not?<b...
Wintrip MCB<br />MCB means Miniature Circuit Breaker<br />Protect circuits against overload & short circuits.<br />Three t...
Brand Awareness<br />Road show<br />Canopies<br />Metro advertising<br />Electrician meet<br />Electrician training<br />G...
Research Methodology<br />Data collection method.<br />Research instrument.<br />Sampling plan.<br />Sampling unit.<br />S...
Data Collection Method<br />Through market survey by the use of questionnaire.<br />By using telephone.<br />Oral intervie...
3. Sampling Plan &  Research Instrument<br />  Information was gathered from NCR region namely:<br />Delhi<br />Noida<br /...
 Sampling Unit & Size<br />NCR region retailer’s data to select the unit for survey.<br />The researcher selected 170 reta...
 Analysis of Data<br />After gathering the data from various sources the researcher has to analyze it to sort out relevant...
Analysis of Questions<br />Do you know about the C&S Company?<br />Ans. Yes		148<br />	      No		22<br />2. How would you ...
Continue……<br />3. How would you rate pricing of Wintrip MCB?<br />Ans. Expensive             68<br />         Reasonable ...
Continue….<br />5. Which financial mode does you like the most for purchasing?<br />Ans. Cheque	23		<br />         Cash		6...
Competitor’s Analysis<br />In Faridabad, out of 48 outlets, the researcher found Wintrip MCB on 24 outlets.<br />In Delhi,...
Limitations<br />The researcher visited so many retailers of NCR but due to lack of free time some retailers have not give...
Recommendations<br />Increase the marketing by various sources.<br />More guarantee on their products.<br />Take part in d...
Conclusion<br />    The researcher had studied the various strategies of Wintrip MCB brand positioning for generating awar...
Thank you for listening.<br />
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Summer Training project report in C&S Electric Ltd.

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About analysis report of my summer training in C&S Electric Ltd..........JAI MATA DI

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  • Summer Training in Noida


    IT Pathshala Pvt Ltd, Noida in association with Myzeal IT Solutions is offering limited seats for the Job Guaranteed Training in iOS Technologies.MYZEAL IT Solutions is 6.5 year old IT Company having almost 200 employees across Delhi-NCR. It is also CMMi Level 3 ready, Microsoft Certified Partner, ISO 9001:2008 Certified & Titanium Certified IT Company.Our iPhone faculties are well established iPhone developers as well and train you and will guide you through the changes and challenges that the industry is facing to give you an extra edge with there practical knowledge.

    Summer Training key Takeaways:

    100% Job Assurance Training
    Learn directly from recognized iOS development experts
    Interview Preparation and Recruitment process in IT Industry.
    Practical and Real live project on the iPhone SDK
    Gain hands-on coding experience
    Get Certification and Offer Letter at the end of Training


    Call our IT Career Mentor, Mr.Jai Mishra at 08826299334 or Mr.Buddhisen at 09650004158

    Visit Company Website for Details: http://www.itpathshala.com/summer-training-program-with-project

    Location: MYZEAL IT Solutions Pvt. Ltd., H-110, Sector-63, Noida - 201301 (UP)
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Transcript of "Summer Training project report in C&S Electric Ltd."

  1. 1. BRAND AWARENESS & ITS ACCEPTIBILITY AMONGST RETAILERS<br />By…….<br /> ANIL KUMAR<br /> PGD09022<br />
  2. 2. Agenda<br />Introduction of Company<br />Objectives<br />Introduction of Wintrip MCB<br />Research Methodology<br />Analysis of questions<br />Recommendations<br />Limitations<br />Conclusion <br />
  3. 3.
  4. 4. Objectives<br />To check out how many retailers have C&S Wintrip MCB?<br />To analyze that they like Wintrip MCB or not?<br />How many retailers know about the company?<br />Which mode of payment they want?<br />To analyze the sale service of Wintrip.<br />
  5. 5. Wintrip MCB<br />MCB means Miniature Circuit Breaker<br />Protect circuits against overload & short circuits.<br />Three types of tripping curves of MCB :-<br /> B curve type MCB<br /> C curve type MCB<br /> D curve type MCB<br />
  6. 6. Brand Awareness<br />Road show<br />Canopies<br />Metro advertising<br />Electrician meet<br />Electrician training<br />Graduation Day.<br />Wintrip Power Club<br />
  7. 7. Research Methodology<br />Data collection method.<br />Research instrument.<br />Sampling plan.<br />Sampling unit.<br />Sampling size.<br />Analysis of data.<br />
  8. 8. Data Collection Method<br />Through market survey by the use of questionnaire.<br />By using telephone.<br />Oral interview.<br />
  9. 9. 3. Sampling Plan & Research Instrument<br /> Information was gathered from NCR region namely:<br />Delhi<br />Noida<br />Faridabad<br />Old Faridabad market<br />Questionnaire with a combination of 9 questions.<br />
  10. 10. Sampling Unit & Size<br />NCR region retailer’s data to select the unit for survey.<br />The researcher selected 170 retailers out of 210 retailers from different locations of NCR . i.e.<br />Universe sampling size = 210<br />Researcher has selected = 170<br />
  11. 11. Analysis of Data<br />After gathering the data from various sources the researcher has to analyze it to sort out relevant information. The data should necessarily be condensed in to a few manageable groups and tables for further analysis.<br />
  12. 12. Analysis of Questions<br />Do you know about the C&S Company?<br />Ans. Yes 148<br /> No 22<br />2. How would you rate the quality of Wintrip MCB?<br />Ans. Excellent 110<br /> Good 60 <br /> Poor 0<br />
  13. 13. Continue……<br />3. How would you rate pricing of Wintrip MCB?<br />Ans. Expensive 68<br /> Reasonable 98<br /> Cheap 04<br />4. How would you rate sale service of Wintrip MCB?<br />Ans. Excellent 112<br /> Good 40<br /> Poor 18<br />
  14. 14. Continue….<br />5. Which financial mode does you like the most for purchasing?<br />Ans. Cheque 23 <br /> Cash 67<br /> Credit 80<br />6.How would you rate Wintrip MCB as compared to other company’s MCBs?<br />Ans. Excellent 136<br /> Good 34 <br /> Poor 0<br />
  15. 15. Competitor’s Analysis<br />In Faridabad, out of 48 outlets, the researcher found Wintrip MCB on 24 outlets.<br />In Delhi, Out of 70 outlets, the researcher found the presence of Wintrip MCB on 49 outlets.<br />In Noida, out of 52 outlets in Noida, the researcher found the presence of Wintrip MCB on 18 outlets<br />
  16. 16. Limitations<br />The researcher visited so many retailers of NCR but due to lack of free time some retailers have not given their response.<br />Sample size of 170 dealers was very less as compare to whole NCR.<br /> <br />Many retailers did not want to show their proper information regarding the company products.<br />Some of them were not providing the information by using telephone calls.<br />
  17. 17. Recommendations<br />Increase the marketing by various sources.<br />More guarantee on their products.<br />Take part in different trade fairs and demonstrate.<br />Price difference with competitors.<br />Increase its sales force.<br />Orders should be supplied on time to the retailers.<br />
  18. 18. Conclusion<br /> The researcher had studied the various strategies of Wintrip MCB brand positioning for generating awareness amongst the people. All promotional tools are effective. Promotional department play a significant role in Wintrip MCB brand building. It generates high revenue for company. It plays a crucial role in making awareness to the general public. <br />
  19. 19. Thank you for listening.<br />

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